AEJMC Strategic Plan
Building the AEJMC Strategic Plan
• Why a Strategic Plan Now?
• Meet the Consultants
"AEJMC could be the most influential academic association among media practitioners and media policy makers. We are the largest association of media scholars. We are more successful than we have ever been. For 95 years, our members have helped shape the understanding of the field for those who practice it . . . We know our fields and our disciplines face challenges. We know we should offer leadership in shaping the future of our field. Individually, we have taken steps to respond. The strategic planning process gives us the chance to decide how our Association should lead."
— AEJMC President Charles Self, “The Challenge of Shaping Change” from AEJMC News, November 2007
About the Process
The strategic planning process began in March with an association-wide environmental scan. That information was presented at the 2007 August convention, where members were invited to participate in a pre-convention workshop followed by a roundtable session while in Washington.
Download Documents
- AEJMC Strategic Plan Timeline (PDF)
- SWOT Analysis (PDF)
- Literature Review (PDF)
- Environmental Scan Summary Report (PDF)
- Environmental Scan PowerPoint Presentation (PDF)
- Emerging Themes from the Environmental Scan (PDF)
- Practical Vision: What must be in place in 3-5 years to reach our full potential? (PDF)
- Contradictions: What is blocking us from moving toward our practical vision? (PDF)
- Roundtable Feedback collected at the 2007 Annual Convention in Washington, DC (PDF)
- Strategic Directions: What innovative practical actions will deal with the contradictions and move us toward our practical vision over the next 3 years? (PDF)