Entertainment Studies Interest Group

2022 Abstracts

Research Paper • Faculty • Audrey Halverson, Brigham Young University; Kris Boyle, Brigham Young University; Kevin John, Brigham Young University • Battle Royale and Addictive Gaming: The Mediating Role of Player Motivations • Previous research on the prevalence of addictive behaviors among video game players has been varied; however, there are emerging concerns that battle royale games may be particularly conducive to addiction. This study utilizes a survey sample of 536 battle royale players to investigate addiction outcomes for battle royale players and the mediating role of various player motivations.

Research Paper • Student • Seung Woo Chae; Sung Hyun Lee • Sharing Emotion while Spectating Video Game Play • This paper examines how the COVID-19 pandemic associates with Twitch users’ emotion, using natural language processing (NLP). Two comparable sets of text data were collected from Twitch internet relay chats (IRCs): one after the outbreak of the pandemic and another one before that. Positive emotion, negative emotion, and attitude to social interaction were tested by comparing the two text sets via a dictionary-based NLP program. Particularly regarding negative emotion, three negative emotions anger, anxiety, and sadness were measured given the nature of the pandemic. The results show that users’ anger and anxiety significantly increased after the outbreak of the pandemic, while changes in sadness and positive emotion were not statically significant. In terms of attitude to social interaction, users used significantly fewer “social” words after the outbreak of the pandemic than before. These findings were interpreted considering the nature of Twitch as a unique live mixed media platform, and how the COVID-19 pandemic is different from previous crisis events was discussed based on prior literature.

Research Paper • Student • Meredith Collins; Allison Lazard; Ashley Hedrick; Tushar Varma • It’s Nothing Like Cancer: Young Adults with Cancer Reflect on Memorable Entertainment Media • “Entertainment media simulates social experiences, facilitates coping, and develops resiliency in young adults, ages 18 – 39. These outcomes could be beneficial for young adults with cancer, who typically report lacking social support and suboptimal psychological outcomes during and after treatment. Guided by the memorable messages framework, we investigated which entertainment media young adults with cancer found memorable and why. We conducted 25 semi-structured, online interviews. Participants were asked to identify any media title that was memorable or meaningful during their cancer experience; they were also asked to explain whether the title had a positive or negative meaning to them, as well as why they felt that way. Participants were mostly female (79.2%) and White (80%), with a breast cancer diagnosis (45.8%). Media portrayals were helpful if they prompted exploration of emotions and the creation of meaning around the cancer experience, or if they took participants’ minds off cancer. Most entertainment media focused only on death from cancer. Our participants called for more nuanced portrayals that better reflected their lived reality. Our results revealed media are used as social surrogates, and to find affirmation and validation. On the other hand, our participants felt that entertainment media focused too heavily on death. This may contribute to internalized stigma and decrease psychological functioning, or affect the perceptions of cancer-free peers. Our participants called for more nuanced portrayals that depicted the realities of living with cancer. Future research should further probe the effects of entertainment media on psychological outcomes for young adults with cancer.”

Extended Abstract • Faculty • Serena Daalmans, Radboud University, Behavioural Science Institute; Mariska Kleemans; Cedra van Erp, Radboud University Nijmegen, Communication Science; Addy Weijers • All the Reasons Why: Exploring the Relationship between Morally Controversial Content in 13 Reasons Why and Viewers’ Moral Rumination • Via in-depth interviews with young adults (N = 45), we sought to gain deeper insights into the experiences of and reflective thoughts (i.e. moral rumination) about controversial media content. In order to map how moral rumination is incited in viewers, we chose a recent example of controversial television, namely 13 Reasons Why. The results will provide a comprehensive account of moral rumination as a concept, and will thereby further field of positive media psychology.

Research Paper • Student • Stefanie East • A Little Bit Alexis: From Self-Absorbed Socialite to Self-Made Career Woman • The cultural impact of Schitt’s Creek and its eclectic mix of characters has resonated with viewers across the world, partly because of its message of love and acceptance, but also because of the strong female characters. This essay offers an analysis of one the most iconic characters from the show, Alexis Rose. Using Kenneth Burke’s method of pentadic criticism, it will examine the breaking of a stereotype and impact of character development on an audience.

Research Paper • Faculty • Erika Engstrom; Ralph Beliveau, University of Oklahoma • Masculinity’s Representative Anecdote in the MCU: Resistance and Revision in “Avengers: Endgame” • This paper interrogates the 2019 film “Avengers: Endgame” using the lens of hegemonic masculinity. By examining the behaviors and storylines of its central male superheroes, four main themes that challenge hegemonic masculinity were identified: (1) seeking help from and giving help to others, (2) emotional expressiveness, (3) expressions of fear and vulnerability, and (4) emphasis on father-child relationships. These merge to tell an overarching “story”—the representative anecdote—of a progressive and positive masculinity, one that affirms that super-heroic men are not afraid to show vulnerability, uncertainty, and affection. The Marvel Cinematic Universe is one of the largest entertainment franchises in media history, and the positive masculinity presented in this film demonstrates a slow but progressive evolution of gender portrayals that hold the potential for positive representations that reflect the many ways manhood is performed in reality.

Extended Abstract • Faculty • Chris Etheridge, University of Kansas; Fatemeh Shayesteh, University of Kansas; Remington Miller, University of Arkansas at Little Rock; Abigail Carlson, University of Arkansas at Little Rock • From “hunky beefcakes” to “beautiful” Homecoming queens: Perpetrators and victims in true crime podcasts • Because this podcasting platform is still relatively new, few studies have considered how perpetrators of crime and victims of crime have been portrayed. Through a content analysis of true crime podcasts, this study will address a gap in the scholarship by chronicling descriptions of victims and perpetrators in several popular true crime podcasts.

Extended Abstract • Student • Heesoo Jang, University of North Carolina at Chapel Hill; Madhavi Reddi, University of North Carolina at Chapel Hill • [Extended Abstract] Intimacy and Connections: Celebrity Culture in Indian and South Korean Television Shows • This study examined how celebrities’ private lives are used as core elements of Asian television shows. The countries of interest were India and Korea, as the entertainment industries of both countries have increasingly challenged the global dominance of Hollywood. Using qualitative textual analysis, two prominent shows –Taste of Wife (Korea) and Koffee with Karan (India)—were analyzed. Both shows used celebrities’ personal lives and connections to create intimacy with the public and amplify visibility.

Research Paper • Student • Wei Lin • More contributors, shorter continuance? The paradox of entertainment contents contribution • Controversial debates are going on over the issue whether incentive to contribute is to diminish or increase with the expansion of group size. Previous studies on open collaborative platform for knowledge generation and sharing suggest that shrinking group size weakened motivation of contribution. This paper introduces group size into cognitive evaluation theory. By tracing behavior of video contributors in a hedonic information system for 20 months, we illustrate the negative effects of group size of entertainment contributors on intrinsic motivation and social rewards, which lead the discontinuance and inactivity of new contributors. Different mechanisms in hedonic and knowledge-sharing information system are discussed as well.

Research Paper • Student • JINDONG LIU, CUHK; biying wu • A “soul” emerges when AI meets Anime via hologram: a qualitative study on users of new anime-style hologram social robot “Hupo” • Anime-style hologram social robots are the latest entertainment products. This paper discusses how social robots and anime content converge via this new technology. Through interviews (N=18) in the case of Hupo, it identifies unique media phenomena including anime-style gamification and idolization of social robots, anime-assisted interactional order maintenance, and AI empowerment of anime characters. It argues anime fandom practice compensates for inadequate AI incapability, which challenges the vision of realistic human simulation in anthropomorphism.

Research Paper • Faculty • Patrick Osei-Hwere, West Texas A&M University; Enyonam Osei-Hwere, West Texas A&M University; Li Chen, West Texas A&M University • Spotlighting Emotional Intelligence in Children’s Media: Emotional Portrayals in Disney Channel Television Series. • A content analysis of emotions depicted in five Disney channel television series using social cognitive theory, entertainment education, and emotional intelligence constructs, found that characters depicted emotions of happiness, anger, and fear most frequently. There were no significant associations between gender and emotion display. Researchers found significant associations between emotion types and variables of age, emotion labeling, emotion regulation, emotion display target, and emotion display location. Recommendations for media researchers and content creators are discussed.

Research Paper • Student • Suri Pourmodheji, Indiana University, Bloomington • Keeping Up With the Yummy Mummies? Examining Kim Kardashian’s Mediated Yummy Mummy Images on the reality television program Keeping Up With The Kardashians versus Instagram posts. • “This chapter examines concepts of body image and the yummy mummy in motherhood, by analyzing select scenes from the reality television program, Keeping Up With The Kardashians (Keeping Up), and Instagram posts from Kim Kardashian’s personal Instagram page, @kimkardashian. Contextualizing the yummy mummy, the pressures of maintaining the bikini ready body for mothers, exploring body as commodity, and examining a fantasy of motherhood, I apply these concepts to an analysis of Kardashian’s body during her motherhood journey. Furthermore, I argue that Kardashian’s body functions in a hegemonic way as a seemingly attainable goal for postpartum women and those looking to get back into shape post baby. This chapter asks the following questions, how does Kardashian convey the yummy mummy concept referenced by Littler and Jermyn throughout Keeping Up and on Instagram? How does Kardashian function as a persona in flux between her appearance on Keeping Up and on Instagram? Further, how does the in-flux persona play a role in the way she portrays motherhood on Instagram? To address these questions, I use visual and contextual analysis on select scenes and Instagram posts that focus on Kardashian and her body as a mother. From analyzing these examples, I argue for the following conclusions: Kardashian’s role as a mother is portrayed through self-critical language to reinforce an authentic display of the yummy mummy body, through confident Instagram posts depicting her desirable body, and through post-racial visual discourse represented in family pictures on Instagram.

Research Paper • Student • Rachel Son, University of Florida • K-dramas and the American youth: Conceptualizing the aspiration of a youthful utopia • The purpose of the current paper is to develop a model to explain why American youth audiences choose to watch K-dramas. A rationalism approach by deriving concepts from existing theory to identify the variables of the model. The theoretical perspective comes from the theory of Temporarily Expanding the Boundaries of the Self (Slater et al., 2014), as well as contributions from entertainment research regarding enjoyment and affective motivations (Oliver & Raney, 2011). K-drama narratives is the independent variable and youthful utopia aspiration is the proposed dependent variable. As audiences begin temporarily expanding the boundaries of self to restore their identity and attain self-fulfillment, they are transported into the narrative where they identify with the characters’ experience in the stories. This leads to the American youth audiences to learn something about their own identity and life by expanding their understanding about South Korean culture through drama portrayals. In sum, audiences find meaning for their own lives that cannot be gained by self-affirmation through boundary expansion while viewing K-dramas.

Research Paper • Student • Nathan Spencer, The University of Memphis • License to angst: A study of female characters in Christopher Nolan films • This paper is a textual analysis of female characters in Christopher Nolan films. Its purpose is to determine how Nolan represents women in his films, thus adding to the literature on Nolan and on women in blockbuster films. The data consisted of a sample from three of Nolan’s most popular films, The Dark Knight, Inception, and Interstellar. The data was organized into five distinct categories: Dead Wife Syndrome; Women as a plot device for men; Violence as shock value; Mommy issues; and Behind every strong woman is… a man? The results reveal that Nolan’s stories revolve around men, reducing women to stereotyped subordinates. Nolan actively weaponizes his female characters’ femininity, treating them violently in his stories to motivate his male characters and tantalize the audience. His consistent successes over different genres point to moviegoers wanting to consume the stories he tells, regardless of content. This study’s results determine that his influence is directly hindering positive female representation in mainstream blockbuster films.

Research Paper • Faculty • Alec Tefertiller, Baylor University; Lindsey Maxwell, Southern Mississippi • Am I binge-watching or just glued to the couch? Viewing patterns, audience activity, and psychological antecedents for different types of extended-time television viewing • The phenomenon of binge-watching has received considerable attention in both the media and in research. However, extended-time television viewing is not only confined to narrative binges. This study sought to better understand the differences between different types of extended-time television viewing, including binge-watching. While little evidence was found to suggest a connection between problematic mental health antecedents and extended-time viewing, differences in audience attention and overall patterns of consumption were found.

Research Paper • Faculty • Kelsey Whipple, University of Massachusetts Amherst; Ivy Ashe; Lourdes Cueva Chacon, San Diego State University • Aux News: Examining Listeners’ Perceptions of the Journalistic Function of Podcasts • Podcasting is a well-established medium with a rapidly growing audience but no established ethical standards or practices. Through a representative national survey of American internet users (n = 1,025), this research examined how much podcast listeners trust podcasts and how they evaluate their journalistic merit. Podcast listeners trust podcasts less than most other news sources, with the exception of online news and satirical news programs. And though listeners agree that podcasting is a form of journalism, a way to stay informed about news and current events, and a valuable source of information, they are more skeptical of podcasts when comparing them to traditional news sources. Age is the only demographic category that predicts listening frequency.

Research Paper • Faculty • Qingru Xu; Hanyoung Kim; Andrew Billings • Let’s Watch Live Streaming! Exploring Streamer Credibility in Influencing Purchase Intention in Video Game Streamer Marketing • This study aims to examine the effect of streamer credibility on purchase intention in the context of video game streamer marketing, and further explore the underlying mechanism of the examined relationship via a mediation analysis. With recruiting 277 participants in the United State, this study (a) confirms the significant and positive relationship between streamer credibility and purchase intention, and also finds that (b) the mediators of parasocial relationships and streamer loyalty partially mediate the effect of streamer credibility on purchase intention. Surprisingly, the indirect effect of streamer credibility through the two mediators on purchase intention is stronger than the total effect; meanwhile, the direct effect of streamer credibility on purchase intention in the mediation model remains significant but negative. By applying structural equation modeling analysis, the current research offers a theoretical explanation for how streamer credibility influences viewers’ purchase intention in the context of video game streamer marketing, with practical and practical implications outlined.

Extended Abstract • Student • Wenjing Yang; Ruyue Ma • Online and offline : How MOBA games affect adolescence’s Discourse • MOBA games are now a big part of adolescences’ daily life , which not only affect their entertainment but also affect their communication . This paper draws on the theory of scenes proposed by Joshua Meyrowitz (1985) , using the way of participant observation and depth interview . The intial findings are that MOBA games realize the integration of scenarios in three dimensions and thus provided some new discourse for adolescence , which affect their communication and social interaction .

Extended Abstract • Student • Casey Yetter, University of Oklahoma; Alex Eschbach, University of Oklahoma • Earth’s Moralist Heroes: Virtue depictions in the Marvel Cinematic Universe • The purpose of this paper is to identify how virtue ethics are depicted in the Marvel Cinematic Universe (MCU). A thematic analysis was used to analyze 12 of Aristotle’s virtues (courage, temperance, liberality, magnificence, magnanimity, gentleness, truthfulness, wittiness, friendliness, modesty, and righteous indignation) in the protagonist superheroes in the MCU films, the most successful film franchise in cinematic history.

2022 Abstracts

Visual Communication Division

2022 Abstracts

Research Paper • Student • Crisis Management in this Visual Era: How People Perceive a Crisis-hit Brand Through News Media Pictures • Mohammad Ali, Syracuse University; Dennis Kinsey, Syracuse University • Visuals in a crisis phenomenon remain largely understudied. This paper analyzes the post-crisis pictures relating to the 2020 Mauritius oil-spill incident. Utilizing Q Methodology, designed to understand people’s subjective perceptions, we identify at least two groups of people who had variant perceptions of recognizing various pictures as (un)forgiving of this crisis-hit Japanese company. The Attribution Theory is used to explain what pictures are more likely to shift people’s perceived crisis responsibility attributions toward the company.

Research Paper • Student • Video [Dis]Convergence and Discernable Logocentrism: Visual Journalists’ Experience during Video Implementation • Christopher T. Assaf, UNIVERSITY OF TEXAS AT AUSTIN • This project examines visual journalists’ experience with legacy print leaders’ logocentrism during video platform implementation. Recognizing video’s potential as a digital-disruption solution, with prospects for increasing revenue and reaching new audiences, organizational leaders chose individual photojournalists for still and video platform convergence. Adhering to a word-centric ideology, leadership underestimated guidance, communication, and knowledge factors, creating uncertainty and slowing adoption. Collected through 14 interviews with visual journalists and viewed through Rogers’ (2003) diffusion of innovations theory.

Extended Abstract • Student • Extended abstract – From “Betty, la fea” to “Betty in NY” – the impact of digital storytelling on telenovelas • Alejandro Bruna, Pontificia Universidad Católica de Chile • This work investigates whether digital narrative (or “digital storytelling”) affects visual language and structure of Latin America’s most relevant television product: telenovelas. Using the most successful telenovela in television history (Ugly Betty) two versions were analyzed at a dramatic and narrative level: the original Colombian version (Yo soy Betty, la fea) and its most recent adaptation (Betty in NY). Findings show that digital narrative influences the melodramatic matrix of telenovelas, themes, motivations, plot and situations.

Extended Abstract • Faculty • Extended Abstract: Cognitive and Attitudinal Processing of Visual Frames in 360-Degree Environmental Corporate Social Responsibility (CSR) Messages • Sungwon Chung, Ball State University; Johnny Sparks, Ball State University • This experiment examined the influence of visual content frames (gain vs. loss) and presentation modality (non-360 vs. 360-degree videos) on cognitive and attitudinal processing of environmental corporate social responsibility (eCSR) messages on viewers’ memory and attitudes. Frame and modality influenced storage (cued recall) of company names, but only modality influenced encoding (recognition) of company names. However, neither frame nor modality affected encoding of company logos. Content frame also impacted perceived message effectiveness.

Extended Abstract • Student • Visualizing criminal jury trials: A quantitative content analysis of images in U.S. news outlets • Umberto Famulari, Indiana University Bloomington; Lesa Hatley Major; Osman Mohamed Osman • “This study will contribute to the scholarship of visual framing and journalism by analyzing for the first time how U.S. news outlets visually represented criminal jury trials in the last eighty years. Drawing from visual framing theory (Coleman, 2010; Bock, 2020), the images that accompanied all the news stories about criminal jury trials from 1940 to 2020 were analyzed at the denotative and stylistic level (Rodriguez and Dimitrova, 2011).

Preliminary findings showed differences between different types of news outlets (national U.S. televisions, cable news, local news outlets and newspapers) in relation to how defendants, victims and jurors were portrayed in terms of gender, race, emotions and camera distance used. Implications of the study were discussed and analyzed.”

Research Paper • Faculty • Paradise or propaganda? Jack Delano’s FSA images of public housing in Chicago • Robin Hoecker, DePaul University • This study looks at Jack Delano’s 1942 photographs of the Ida B. Wells homes in Chicago, and how they shaped narratives of public housing and wartime propaganda. Delano’s photographs show well-dressed Black families in immaculate, furnished apartments, with structured community programs. These images are part of the U.S. government-sponsored photography project of the Farm Security Administration, later Office of War Information, that documented life among working class Americans between 1935-1944.

Research Paper • Student • Revealing the Veil in Internet Memes and GIFs: A Comparative Framing and Stereotyping Analysis • Omneya Ibrahim, The University of Texas at Austin; Shahira Fahmy, The American University in Cairo • This study bridges a gap in visual communication research based on an integrative framing analysis of internet memes and GIFs using the hashtag #Hijab following the 2019 attacks on Muslim mosques in New Zealand. We analyzed both the textual and visual elements used in these digital tools to unravel their framing and stereotyping of veil. While significant differences between memes and GIFs existed, both tools displayed support for the hijab, revealing clear patterns regarding a new progressive image of hijabi women in the contemporary digital environment. Findings show that memes and GIFs challenge the traditional stereotyping and submissive image of Muslim women that has long been portrayed in media. They also suggest that memes and GIFs are each unique and, although sometimes regarded as one by scholars, ought to be evaluated and examined separately and independently from each another in future research.

Research Paper • Faculty • Crisis of Cosmopolitan Citizenship in Hong Sang-soo’s Films • Jin Kim, The College of Saint Rose • Drawing on complex narrative as a heuristic tool, this study aims to provide one reading about narrative structure of Korean director Hong Sang-soo’s films. While his movies seemingly lack logic and coherency, the Korean auteur creates a unique sense of meaningless, intuition, and fragile memory in his movies. Examining similarities and differences among his 2017 and 2018 movies (The Day After, Grass, Hotel By The River, and Claire’s Camera), one of the major arguments of this study is that Hong’s film narratives consist of repetition, fragmentation, looped causalities, lucid subjectivities and, multiple universes. While Hong might defy ideological-social analysis of his films, one of the major arguments in this study is that is resistance against spatial-temporal linearity and narrative consistency is symptomatic to understand crisis of citizenship within global pandemic and political turmoil.

Extended Abstract • Student • Truly Korean? A Quantitative Study of Film Style Under a Colonial System • William Kohler, Southern Illinois University; Yuhosua Ryoo, Southern Illinois University • Was Korean cinema identical to or distinct from Japanese cinema in its use of film techniques during the colonial period? Using a statistical style analysis, we demonstrated that the two are different in every stylistic category, including sound, cinematography, editing, and mise-en-scene. We concluded that Korean films retained their own film style and identity under colonization and should be considered just as truly Korean as films from any other period.

Extended Abstract • Student • A powerful, spiritual, win-win situation: Commercial authenticity in professional birth photography • Anat Leshnick, University of Colorado boulder; Rivka Ribak • Online repositories of professional birth photography present a radical alternative to the medicalized depiction of birth in commercial reality programs. Arguably, birth photographers allow women to see birth and learn about it, document it from their own perspective, and share this personally significant event in the public sphere. However, these images are produced and consumed within a market economy in which notions of resistance – and compliance – appear naïve (Banet-Weiser, 2012). From this perspective, rather than medicalized as opposed to natural, and rather than passive as opposed to resistant, we propose to see birth photography as a site of commercial authenticity, in which birth photographers and birthing women co-produce a neoliberal birth story that is at once liberating and cynical. Drawing on interviews with nine birth photographers and nine women who hired photographers to document their birth, we explore the ways in which these artisans develop professional and aesthetic practices that distinguish them from others in the delivery room, highlighting the complicated ways in which authenticity is created and sold in contemporary cultural production.

Research Paper • Student • Constructing Love: Visual Representation of Blackness in the Obama Marriage • Ajia Meux, University of Oklahoma • A content analysis of 346 images was employed to study differences in racial presentations of Barack and Michelle Obama between the White House and African American media. The literature on symbolic interactionism, presidential and first lady presentation, African marriage, minority media, framing and visual representation suggested that there would be differences by medium in portrayals of the president and first lady on racial variables (egalitarianism, marital affection, racialist, ethnic/cultural, kinship, political). Findings indicate that, across White House and African American media, the couple were often presented as egalitarian and affectionate. Statistical testing indicate that African American media were significantly more likely to depict Michelle Obama with racialist elements and the Obamas as a happy and affectionate married couple than the White House. A contradictory finding indicated that the White House was significantly more likely to focus on the extended family bonds of African Americans by depicting the Obamas in the presence of other black people. This study is important because the Obamas are the first ethnic minority to hold the offices of president and first lady of the United States, and this study is the first to explore the two as an African American married couple. Findings extends research on how minority media help construct reality for their audiences and have implications for new White House image management strategies of presidents and first ladies.

Research Paper • Faculty • A Winning Combination: Effects of Visual Frames in Solutions Journalism Stories • Danielle Kilgo, University of Minnesota; Robert F. Potter; Ryan Comfort, Indiana University • Solutions journalism approaches in recent years have tried to combat pessimistic and avoidant responses in audiences by producing stories about social issues that also focus on attempts to solve the problems. Although scholarship on visuals in solutions journalism has lagged behind research about text, some studies have shown that visual framing emphasizing solutions leads to higher levels of narrative engagement and behavioral intentions (Dahmen, Their & Walth, 2019) and lower levels of negative affect (McIntyre, Lough & Manzanares, 2018) than visual framing emphasizing problems. This study adds to theory about visual frames in solutions journalism with an online 2 (story topic: drug addiction, homelessness) x 4 (visual frame condition: no photo, solutions only, problems only, combination) mixed design experiment that investigated the question of what visual frame might arouse the ideal mix of affective responses to leave people concerned and interested in solutions journalism stories. The results have implications for visual communication theory and for photojournalism practice.

Research Paper • Faculty • Frames and Journalistic Roles in Chinese Reporting on HIV: Insights from a Content Analysis and Qualitative Interviews Focused on the Verbal and Visual Modalities • Chunbo Ren, Central Michigan University; Viorela Dan • Extant work largely neglects visuals’ contribution to news framing and how journalists perform their professional roles. We address this research gap in two studies, and use HIV reporting in China as a test case. Study 1, a content analysis in seven newspapers (2000-2015), shed light on how words and visuals suggest different frames and journalistic roles. Study 2 used in-depth interviews with journalists to contextualize the findings in Study 1, especially on the word-visuals rapport.

Research Paper • Student • Cross-Platform Visual Framing: Climate Visuals on News Websites and Twitter • Yimeng Sun, New York University; Hiu Yan Ping; Lei Guo; Boqi Chen, University of North Carolina at Chapel Hill; David Assefa Tofu • To examine how the U.S. news media visually frame climate change, the study investigates how news media of different political orientations frame the issue differently across media platforms. We used content analysis to analyze 761 images covering climate change from news websites and Twitter. The results show that major U.S. news media of different political orientations used different visual elements to frame the issue, including various image types and image subjects.

Extended Abstract • Faculty • What “Lens-Based Workers” Are Owed: An Exploration of the Photo Bill of Rights • Keith Greenwood; Ryan Thomas; Cory Macneil • This study will examine the Photo Bill of Rights, a recent initiative that centers the rights of “lens-based workers” and which presents an opportunity to evaluate the position of photojournalism within an evolving society. Through a textual analysis of the Bill’s contents, and a comparison with traditional ethical codes, the paper argues that the Bill represents a challenge to existing frameworks about what journalists owe the public by focusing on what journalists are themselves owed.

Extended Abstract • Faculty • Extended Abstract: Ye Olde Europa Gin Mill: How war looked in isolationist cartoons of 1941 • Darryl Frazier; Fred Vultee, Wayne State University • This paper uses fantasy theme analysis to examine the rhetorical vision created by cartoonists for three major isolationist newspapers in the months leading up to US entry in the Second World War. These cartoons draw on both indexical and allusive properties to challenge or reinforce interpretations of current events, whether it is Uncle Sam stumbling toward a fight in someone else’s bar or a brave Charles Lindbergh landing at an unfriendly field.

Research Paper • Student • Multimodal Analysis: Researching Short-form Videos and the Theatrical Practices • Yiting Wang, University of Hawai’i at Mānoa • “Short-form video is one of the major approaches for people to present themselves on visual social media, such as TikTok. What is behind this type of visual communication? With the emerging field of social media and performance studies, can theatrical or performative discourse make sense of the video data? What would be a good method to study user-generated short-form videos (UGSVs)?

Digital living is performative, and theater is often integrated with social or political practices. This paper uses multimodal analysis for video analysis and draws concepts and practices from Chinese and western theater. Building on three theories (situation, suspense, and mimesis) in which the ontology of theater is often discussed, this paper demonstrates the modes and modalities of five videos originating from TikTok. The preliminary findings suggest three types of suspense and three types of mimesis practices that respectively answer how attention of audiences is retained, and how and why videos are reproduced and disseminated. We argue that imitation as a phenomenon and as a process can generate memes, and memes in turn invites more imitation. The crux at the back are the video practices that ridicule and critique, when different levels of resistance to politics, authority, or societal classes are shown.

Video analysis, under today’s ubiquitous visual data, requires robust updates. In addition to the contribution of a performative and theatrical perspective for the sense-making of short-form videos, this paper also contributes to the methods of video analysis in general and video analysis by using modes and multimodalities.”

Extended Abstract • Student • Extended abstract: [Multifaceted protest paradigm: the visual coverage of the 2019 Hong Kong protests in international news] • Frankie Ho Chun Wong • This study probed into the intersection between the protest paradigm and influence from national interests in news images, crucial in nonverbal news framing, in international news. International outlets’ visuals in reporting an iconic episode in the 2019 Hong Kong protests were comparatively investigated through framing and critical discourse analysis. Results suggest visual news frames consisted of spectacles but not explaining underlying causes, yet showing a between-outlet variance where frames reflected outlets’ political values at home.

Extended Abstract • Faculty • That’s a Good Sign: The Typography and Design of Political Yard Signs • Shannon Zenner, Elon University • Most political communication researchers have focused on the textual content of political messaging, while ignoring how that same text is conveyed visually. This study is a content analysis of yard signs (n=151) posted in North Carolina during the November 2019 and March 2020 elections and the typography and colors used in those yard signs. Preliminary analysis indicates an overall preference for sans serif, all “caps” treatments but with some compelling differences by political party.

2022 Abstracts

Mass Communication and Society Division

2022 Abstracts

Research Paper • Student • Moeller Student Paper Competition • Purpose vs. Mission vs. Vision: Persuasive Appeals and Components in Corporate Statements • Alexis Fitzsimmons, University of Florida; Yufan “Sunny” Qin, University of Florida; Eve Heffron, University of Florida • Purpose statements persuade stakeholders of companies’ reasons for being. However, there is a lack of distinction among purpose, mission, and vision statements. This quantitative content analysis explored the differences among Fortune Global companies’ purpose, mission, and vision statements, adding to a much-needed body of literature on corporate purpose. Results provide implications for communicators who write these statements as well as theoretical implications related to rhetorical and social identification theories and organizational identification.

Research Paper • Student • Moeller Student Paper Competition • The New Media Normal: Survey-based study of COVID-19 Effects on Motivations to Consume Non-News Media • Kate Stewart, University of South Carolina • This large-scale, self-administered Qualtrics survey, based on a representative sample from 2020 United States Census Data, study specifically investigates the impact of the COVID-19 pandemic, in a mediating role, on motivations to consume non-news media by having an impact on social escapism, social presence, and coping mechanisms. The scope of this analysis has relevance as a current on-going global pandemic and could be replicated to study how disasters or other pandemics affect non-news media consumption.

Research Paper • • Open Competition • News in the Time of Corona: Institutional trust, collective narcissism, and the role of individual experiences in perceptions of COVID-19 coverage • Ivy Ashe; Ryan Wallace, The University of Texas at Austin; Ivan Lacasa-Mas, Universitat Internacional de Catalunya; Q. Elyse Huang, The University of Texas at Austin • All public health crises have an element of uncertainty to them; however, even in this context, COVID-19 stands out. Trust heuristics such as institutional trust, and trust in media in particular, become more important for people seeking information. In this study, we use a cross-sectional nationally representative study of the American online population to better understand factors impacting overall perceptions of and trust in COVID-19 news. We focus on a subset of people exhibiting traits of collective narcissism, the emotional investment in an in-group such as the nation-state. We show that for core values like institutional trust and perceptions of news media in general, indices for collective narcissism may prove valuable in understanding relationships between audience perceptions and core ideological beliefs. However, in the case of individual news events where uncertainty may be high, individual components of collective narcissism (i.e. anti-elitism, general conspiracy belief, and xenophobia) remain better perception indicators.”

Research Paper • Faculty • Open Competition • News literacy, conspiratorial thinking, and political orientation in the 2020 U.S. election • Seth Ashley, Boise State University; Stephanie Craft, University of Illinois at Urbana Champaign; Adam Maksl, Indiana University Southeast; Melissa Tully, University of Iowa; Emily Vraga, University of Minnesota • The rapid spread of misinformation in the digital age has increased calls for news literacy to help mitigate endorsement of conspiracy theories and other falsehoods. This study conducted in the week before the 2020 U.S. presidential election shows that individuals with higher levels of news literacy were more likely to reject conspiratorial thinking, but also that news literacy is unevenly distributed across the population and matters more for individuals with liberal views than conservative views.

Research Paper • Student • Open Competition • Change is the only constant: Young adults as platform architects and the consequences for news • Kjerstin Thorson, Michigan State University; Ava Francesca Battocchio, Michigan State University • We examine digital platform repertoires for news among young adults. Through the lens of “digital labor,” we explore the work that young adults’ undertake to design and maintain their personal media systems, and the consequences of those practices for news use. Drawing on 30 in-depth interviews with 18-34-year-olds, including a shared reading of participants’ newsfeeds in their top three social media platforms, we develop the theoretical concept of personal platform architecture. Our findings suggest that young adults architect and maintain platform repertoires for sociality, personal interests, and emotional well-being rather than for information—but with substantial consequences for news.

Research Paper • Faculty • Open Competition • The interplay of narrative versus statistics messages and misperceptions on COVID-19 vaccine intention • Porismita Borah; Xizhu Xiao; Yan Su • Drawing on exemplification theory, we used a moderated moderated mediation model to test the relationships among message manipulation, perceived expectancies, perceived susceptibility, COVID-19 misperceptions and intention to vaccinate. Findings show that perceived expectancies mediate the relationship between message manipulation and vaccine intention. Findings indicate that among individuals with high misperceptions about COVID-19, statistical messages are more persuasive for individuals with high perceived susceptibility, while narrative messages are more influential for individuals with low perceived susceptibility.

Research Paper • Faculty • Open Competition • New Cuban-American narratives about the homeland: Moving away from traditional storylines shared by “hardliners” via Twitter • Maria DeMoya, DePaul University; Vanessa Bravo, Elon University • This study analyzed Twitter conversations about Cuba, posted between June 1, 2017, and July 31, 2020, to discover the main themes that “hardliners” and the “new Cuban diaspora” communicated about in relation to Cuba and its future. This is a relevant and timely topic because, without a Castro as the head of the Cuban government for the first time in over six decades, the international community is getting to know a different image of Cuba. In this context, the Cuban diaspora in Florida has also changed and divided into two contrasting groups: the “hardliners,” who completely oppose the Cuban government and do not want any softening in the U.S.-Cuba relationship; and a newer generation whose members do not support the government on the island but prioritize their support for the Cuban people and are in favor of building new relationships on the island. The younger community approves the travel to the island, supporting their relatives at home through remittances, and potentially ending the U.S. embargo imposed on Cuba since 1960. As the analysis of their Tweets showed, this second group is a “new Cuban diaspora” that is changing the way in which the Cuban diaspora performs its public diplomacy roles in the United States.

Research Paper • Faculty • Open Competition • Misinformation and News Verification: Why Users Fact Check Suspect Content • Erik Bucy, Texas Tech University; Duncan Prettyman, Colorado Technical University • The rise of misinformation has led to a corresponding call for more investigation into the antecedents of news verification, and for improved understanding about who verifies and why. In this study we conduct a thematic analysis of participants’ open-ended responses (N = 2,938 individual thoughts, volunteered by N = 715 participants) to an online questionnaire to explore the factors that may influence individuals’ decisions to verify or not verify information they have reason to believe might be false when they are given the opportunity to do so. We investigate what themes are associated with information verification broadly, then examine the prevalence of themes when associated with several individual difference variables that previous research suggests may be impactful. Specifically, we examine the association of themes with news knowledge (high vs low), news skepticism (high vs low), and individuals’ motivations for media use (surveillance vs entertainment). Descriptive results show significant differences in the characteristics of searchers compared to non-searchers. In addition, news knowledge is a particularly potent individual difference: individuals with high news knowledge had more thoughts about the need to verify information, concerns about manipulative intent, and were far less entertained by the idea of fake news than those with low news knowledge.

Research Paper • Postdoc • Open Competition • Media Mistrust and the Meta-Frame: Collective Framing of Police Brutality Evidence Reporting on YouTube • Richard Canevez, University of Hawaii at Manoa; Moshe Karabelnik, University of Hawaii at Manoa; Jenifer Sunrise Winter, University of Hawaii at Manoa • Social media impacts the news media’s role in police accountability. This convergence produces collective framings of police violence-related evidence that requires further attention. Using a frame analysis of news outlets and content analysis of comments on YouTube, we identify frames, responses, and the collective framing that results from this converging environment. Our findings suggest a triumvirate of competing frames around police brutality, with mistrust of media complicating the role news media plays in accountability.

Research Paper • Faculty • Open Competition • Who Conducts Fact Checking and Does It Matter?: Examining the Antecedents and Consequences of Fact-checking Behavior in Hong Kong. • Stella Chia, City University of Hong Kong; Fangcao Lu; Al Gunther • This study utilizes a representative survey to examine multiple ways in which people engage in fact checking in a highly divided Hong Kong. The findings showed that stronger partisans who had greater news consumption were more likely to engage in fact-checking behavior. However, frequent fact-checking behavior enhanced, rather than reduced, their beliefs in pro-attitudinal misinformation. A warning of the backfire effects of fact-checking on exacerbating opinion polarization and social division is issued.

Extended Abstract • Research Fellow • Open Competition • Extended Abstract: Exploring the Information Authentication Acts of Experts, Environmentalists, and the Public in Southeast Asia • Agnes Chuah; Shirley Ho; Edson Tandoc Jr; Peihan Yu • Drawing on the Audiences’ Acts of Authentication framework, this study explores how the public, energy experts, and environmentalists in Indonesia, Malaysia, and Singapore authenticate energy related information in a period of energy-related misinformation. The findings showed that the authentication behaviors across the three countries were consistent with the two-step process proposed by the framework. Individuals would turn to external forms of authentication when they were internally unconvinced of the authentication of the information.

Research Paper • Faculty • Open Competition • What Remains? The Relationship between Counterfactual Thinking, Story Outcome, Enjoyment, and Emotion in Narratives • Di Cui • Counterfactual thinking is a psychological concept. It explains the phenomenon that occurs when individuals reflectively imagine different outcomes for events that have already happened. This paper examines the application of counterfactual thinking in the field of media psychology. It examines if readers can generate counterfactual thinking in a fictional context. It also looks at the relationship between counterfactual thinking, enjoyment, and negative emotions. By conducting two experiments, the author finds readers can generate counterfactual thinking toward narrative pieces. Different story outcomes play an essential role in influencing the generation of counterfactuals. These findings indicate that counterfactual thinking can be a critical factor that impacts audiences’ understanding and reimaging stories in the long-term.

Research Paper • Faculty • Open Competition • Fit Bodies that Inspire? A Qualitative study exploring perceptions of and motivations for interacting with Fitspiration content on social media • Roxanne Vos, Radboud University Nijmegen; Serena Daalmans, Radboud University, Behavioural Science Institute • The purpose of this qualitative study (N = 34 interviews) was to gain insight into the motives that underlie the interaction with Fitspiration content on social media and the personal meaning making processes surrounding this interactions. Based on the data four motives to post ‘fitspirational’ content and eight to follow the trend on social media were constructed. These give insight into the positive and negative ways participants believe Fitspiration affects them and others.

Research Paper • Faculty • Open Competition • Political news personalization and the third-person effect: Examining support for restrictions on audience data collection • Lisa Farman, Ithaca College • An online survey (N=561) tested perceptions of the personalization of online political news. A third-person effect emerged: respondents believed others would be more affected by personalized political news than themselves. Those who thought others would be more affected by news personalization were also more likely to support restrictions on websites’ use of audience data to personalize news. Narcissism was a significant moderator of the relationship between perceived effect on self and support for regulation.

Research Paper • Faculty • Open Competition • The Labeling Experiment: Examining the Differential Effects of Equivalent Labels on Individuals’ Associations toward Immigrants • Juliana Fernandes, University of Florida; Moritz Cleve, University of Florida • Using a mix-methods approach, this study examines the differential effects of equivalent labels (i.e., authorized, documented, legal vs. unauthorized, undocumented, illegal) and the impact of these labels on individuals’ associations toward immigrants. Results of three studies show that those exposed to positive valenced labels produce more favorably associations of immigrants than those exposed to negative valenced labels (Study 1a), that associations tend to be quicker for labels such as illegal and slower for labels such as authorized (Study 1b), and that the interaction of association type (warmth/morality vs. competence) with association valence accounts for more variance in evaluations than labels, especially for negatively valenced associations (Study 2). Overall, the series of studies suggests a stronger influence of associations about warmth and morality compared to associations about an immigrant’s competence.

Research Paper • Faculty • Open Competition • Pornography Addiction and Social Media: An exploratory study on the impact of social media on the road to porn abstinence. • Débora Martini, University of Colorado Boulder; Harsha Gangadharbatla, University of Colorado Boulder • Pornography addiction is on the rise in our society and excessive use often leads to negative life consequences. Just as other addictions, porn addiction can also be triggered by a number of factors. Of these factors, the role of social media has not been fully studied or understood. The current exploratory study uses a survey method to investigate the role of social media in porn addiction among Brazilian porn addicts. Results suggest that social media content is seen as a trigger by self-identified porn addicts and the factors that influence such perception include age of the addict, gender, and the number of times they have relapsed. And changes in behavior on social media are influenced by individuals’ perceptions of social media as a trigger.

Research Paper • Faculty • Open Competition • The Growing Influence of Political Ideology in Shaping Health Behavior in the United States • Mugur Geana, University of Kansas; Nathaniel Rabb, The Policy Lab, Brown University; Steven Sloman, The Policy Lab, Brown University • Political polarization is a growing concern in many parts of the world and is particularly acute in the US. This study reinforces previous research on long-term health consequences driven by partisanship by showing that these ideologically-driven differences manifest even more acutely in situations where the possibility of severe illness or death is immediate, and the potential societal impact is significant. The substantial implications for public health research and practice are both methodological and conceptual.

Research Paper • Student • Open Competition • Public buying behaviors during the COVID-19 pandemic: Presumed media influence and the spillover effects of SARS • Tong Jee Goh, Nanyang Technological University; Shirley Ho • Testing for a historical spillover effect, this study examined how the influence of presumed media influence (IPMI) processes differed between people with low and high perceived severity of the Severe Acute Respiratory Syndrome (SARS), when it comes to predicting Singaporeans’ purchasing intention during the COVID-19 pandemic. Results showed that people’s presumptions of media influence on others predicted their intention to buy more. The study also found a historical spillover effect of pre-existing attitude towards SARS.

Research Paper • Faculty • Open Competition • Unprecedented Times: How Journalists Coped with the Emotional Impact of Covering the COVID-19 Pandemic • Gretchen Hoak • This study explored the stress of covering the COVID-19 pandemic on journalists in the United States. A survey of 222 journalists revealed covering the story was both stressful and emotionally difficult. Females and those who were younger and less experienced perceived higher levels of stress and felt the story was more emotionally difficult than their counterparts. The repetitive nature of the coverage, interacting with victims, and public backlash for their reporting were among the top stressors. Supervisor support was associated with higher levels of work commitment and lower levels of stress. Nearly 60% of participants indicated they received no stress management or coping resources from their news organizations. Of those that did receive support options, most did not take advantage noting the resources were either not feasible or not helpful. Implications for organizational support and its impact on journalist stress are discussed.

Research Paper • Faculty • Open Competition • Social Media Use Intensity and Privacy Concerns: The Implications for Social Capital • Iveta Imre, U Mississippi; Jason Cain • This study examines how SNS use intensity, specifically social routine integration and social integration and emotional routine, correlate with social capital, as well as how privacy concerns impact the relationship between SNS use intensity and social capital. Findings support that social capital correlates with both factors on the use intensity scale. Only the accuracy factor was a significant predictor of bridging capital while both accuracy and control, and collection proved significant for bonding capital.

Research Paper • Faculty • Open Competition • Determination of the Factors Influencing the Third-Person Effects in Health and Environmental Concerns • Jessica Shaw, Louisiana State University; Soojin Kim, Louisiana State University; Yongick Jeong, Louisiana State University • This study examines how three personal factors (issue involvement, behavior change intention, and consumption amount) influences the third-person effect in different public issues of health and environment. By employing two measures of the third-person effect (perceived threat of public issues and perceived likelihood of participating in risky behavior), this study found that the influence of the three personal factors vary across issues and measures. Practical implications and suggestions are also discussed.

Research Paper • Faculty • Open Competition • Science Podcasters and Centering Fairness in Content Creation • Shaheen Kanthawala, University of Alabama; Shupei Yuan, Northern Illinois University; Tanya Ott-Fulmore • “The podcast industry has steadily grown over the last decade and keeps showing promise for further growth. Science and science-related podcasts are a popular genre of podcasts that seem to play a role in science communication. Fundamentally, information provided through science communication is a resource, and there is often disparity in the allocation of most resources. As creators of content that could not only help, but also possibly add to this disparity, science podcasters need to be aware of their audience when developing podcasts.

Therefore, we use the fairness and justice literature to explore how science podcasters think about their audiences when creating content. We further explore how science podcasters view themselves and the role of their podcasts within the science communication space. To do this, we conducted a survey with 147 of the top science podcasters (identified from Apple Podcasts’ top rankings). Our results indicated podcasters view themselves in a connecting role between scientific information lay audiences. They hold ethical values and are mindful of principles of fairness. These findings indicate that they view themselves in the role of science communicators – a role of vital importance today. Their resources should, therefore, be harness in the future to spread science and scientific information to the general public.”

Research Paper • Faculty • Open Competition • Media Consumption, Attitudes, and #BlackLivesMatter on the Ground, Court and Field • Danielle Kilgo, University of Minnesota; Rachel Mourao, Michigan State University; Tania Ganguli, University of Minnesota • This work utilizes a nationally representative survey to explore how news media consumption of mainstream, partisan and sports news organizations and the attitudes held by audiences affect recall, negative attitudes towards protest utility, and support for Black Lives Matter. We include considerations for celebrity advocacy efforts in the NBA and NFL. We found ideological and political barriers to support for BLM, indicating conservatism has a stronger impact on protest attitudes, regardless of the tactics employed.

Research Paper • Student • Open Competition • When does the Past Colonial Memory Plug into Nationalism? Information and Media’s Priming of Anti-Japan Nationalism in South Korea and China • Jisoo Kim, University of Wisconsin-Madison; Gaofei Li, University of Wisconsin-Madison; Xining Liao, University of Wisconsin-Madison; Hernando Rojas • Underlining the importance of the respective context of nationalism, this study focuses on anti-Japan nationalism in South Korea and China, which share a similar history of being colonized by Japan. Anti-Japan nationalism has always been alive but explicitly appears in people’s attitudes and behaviors only at certain times. Our study is centered on how information regarding a painful memory of the colonial past may prime individuals to express stronger anti-Japan attitudes and behaviors. Our results suggest that our prime contextually interacts with different types of media in unique ways: in South Korea, those that use social media more often are primed to express increased anti-Japanese nationalism, while in China it is those that consume more mainstream media. Implications of our findings are discussed.

Research Paper • Student • Open Competition • Politically Contested Beliefs: Why Do Conservatives Tend to Have More Inaccurate Beliefs About COVID-19? • Tom Johnson; Taeyoung Lee; Chenyan Jia, The University of Texas at Austin • A fair amount of research showed that politically conservative people are susceptible to false claims about COVID-19. Based on the belief gap hypothesis, this study examines why conservatives have more false beliefs about COVID-19. A representative survey showed that institutional trust was associated with people’s beliefs around COVID-19. Meanwhile, conservative identity indirectly influenced having false beliefs through institutional trust. Also, support for Trump, education, and the use of conservative media predicted having false beliefs.

Research Paper • Student • Open Competition • The new yellow peril: Priming news context on attitudes towards Asian models, and brands • Lincoln Lu, University of Florida; T. Franklin Waddell, College of Journalism and Communications, University of Florida • Recent increase in incidents of violence towards Asian Americans are indicative of underlying animosity often overlooked in discussions of race. Within a news story advertising context, an online experiment (N = 372) found some evidence that consumer ethnocentrism may moderate perceptions of attractiveness for male Asian models, consumer attitudes towards the ad, brand, and purchase intention. These results provide insight into race-based stereotyping at a time of flux surrounding race in America.

Research Paper • Student • Open Competition • Informational, Infrastructural and Emotional Labor: The Extra Work in a News and Broadband Desert • Nick Mathews, University of Minnesota; Christopher Ali • This study offers a systematic qualitative investigation inside a combined news and broadband desert. Despite popular attention to both news and broadband deserts, most recently and acutely during the coronavirus pandemic, there has been no scholarly research into communities where these two deserts intersect. This article confronts this knowledge gap. Built on 19 in-depth interviews with residents of Surry County, Va., we argue that life in a news and broadband desert requires a substantial amount of labor to obtain the information and connectivity so many Americans take for granted. Our findings demonstrate three areas of increased labor for residents: (1) informational, (2) infrastructural and (3) emotional. We conclude with a discussion of life and labor in this desert, specifically, and how it may apply to similar communities across the United States.

Research Paper • Faculty • Open Competition • Jessica Jones: Exploring Marvel’s Dark Anti-Hero and the Portrayal of Complex Women Characters • Newly Paul, University of North Texas; Gwendelyn Nisbett, University of North Texas • This project uses social construction of gender theory to explore transmedia narratives of Jessica Jones in the graphic novel Alias, and the Netflix television shows Jessica Jones and The Defenders. Transmedia narratives often ascribe new dimensions to characters and narratives, and we aim to compare and contrast the narratives that emerge in these spaces. Using thematic analysis, we find that Jones breaks the sexist tropes often associated with female superheroes, and exemplifies the qualities of a strong, independent woman.

Research Paper • Faculty • Open Competition • Why and How People Avoid News during the Coronavirus Pandemic: An Analysis of News Repertoire • Chang Sup Park; Barbara Kaye • This study explored how the coronavirus pandemic as a large-scale news event functioned as a catalyst for news avoidance. In-depth interviews with 50 adults in South Korea in May and June 2020 revealed three reasons reconfiguring their media repertoire to ‘coronablock’ news about the pandemic: to tune out, to control information flow, and to seek positive news. The findings contribute to the understanding of news avoidance during a time of global crisis.

Research Paper • Faculty • Open Competition • The media affect them, but not me: Veteran and civilian perceptions of news coverage about U.S. military veterans • Scott Parrott; David L. Albright; Nicholas Eckhart; Kirsten Laha-Walsh • Informed by theory of the third-person effect, the present study examined civilian and veteran perceptions of news content concerning veterans of the U.S. Armed Forces, including the perceived quality and effects of news content. A national survey of adults in the United States, including veterans and civilians, documented the presence of a third-person effect in which individuals estimate that media exposure affects others more so than themselves. The effect occurred among both civilians and veterans. In addition, when asked to recall news stories about veterans, respondents often recalled stereotypical stories related to victimization/harm, heroism, charity/social support, mental illness, and violence. The results are important for veterans because the third-person effect may lead veterans to assume media content affects public perceptions of veterans, which could in turn affect veterans’ perceptions of interactions with civilians in social, employment, educational, and other settings. Put simply, veterans could act differently when they assume others are thinking they are traumatized heroes, the predominant image conveyed by U.S. news outlets.

Research Paper • Faculty • Open Competition • Swapping Insults, Neglecting Policy: How U.S. Presidential Candidates Communicate About Mental Health • Scott Parrott; Hailey Grace Allen • Background. Candidates for high office in the United States of America play an important role in determining the political agenda and shaping public and mass media understanding of which issues should receive attention. Critics contend politicians rarely address mental health, despite the importance of the federal government in ensuring Americans access to quality care. Aims. Two studies sought to understand how candidates for the highest office in the U.S. — the presidency — communicated about mental health using formal (mental, depress, anxiety) and informal (crazy, insane) terminology in social media posts and debates. Methods. Two coders examined 1,807 tweets from 41 politicians who competed in the 2016 and 2020 races, plus transcripts from 47 debates during the primaries and General Elections. Results. Politicians often stigmatized mental illness, using mental health-related slang terms to insult opponents. They afforded less attention to policy and calls for action related to mental health. Conclusions. The authors offer recommendations for mental health professionals and advocates to encourage politicians to address mental health policy while avoiding stigmatizing language.

Research Paper • Faculty • Open Competition • My Pandemic News is Better Than Yours: Audience Perceptions of Early News Coverage About Covid-19 • Mallory Perryman, Virginia Commonwealth • This study focuses on how American audiences perceived news coverage during the early days of the Covid-19 pandemic in the United States. Through a survey-experiment of American news consumers (N=767) over a three-day period in mid-March 2020, we show that news consumers had positive attitudes toward their own Covid-19 news sources, but were critical about the news sources others were using to get information about the virus. Our data reveal evidence of presumed media influence, where audiences’ evaluations of pandemic news were linked to their perceptions of how news content was impacting others’ health behaviors.

Research Paper • Faculty • Open Competition • When In Doubt, Blame China: A Qualitative Analysis of Conservative Coronavirus Content on Reddit • Jeffrey Riley, Georgia Southern University • This is a qualitative content analysis examining the top content posted to the conservative, /r/The_Donald-affiliated subreddit /r/Wuhan_Flu from February 2020 until August 2020. The expectations of health misinformation and widespread downplaying of the virus were not met. Instead, /r/Wuhan_Flu deviated from Donald Trump’s public statements about the pandemic and tended to be far more alarmist than calming. Instead of health misinformation, the subreddit tended to encourage masks and social distancing. However, the results also indicate that geopolitical issues with China were the primary topic, with 217 posts containing negative language or visual images directed at China. Based on literature about radicalized digital spaces, /r/Wuhan_Flu represents the potential for dangerous real-world consequences, especially considering the increase in hate crimes against Asians and Pacific Islanders in the United States since the beginning of the pandemic.

Research Paper • Faculty • Open Competition • Identity for Sale: Authenticity, Commodification, and Agency in YouTube Influencers • Aysha Vear, University of Maine; Judith Rosenbaum, University of Maine • Focusing on YouTube influencers, this study extends structuration theory into the realm of social media. Interviews, observations, and content analysis were used to explore the relationship between agency, commodification, and authenticity in influencers’ performances. Results show a need to reconceptualize structures as emergent and embodied; that authenticity and agency are inexorably linked and constrained by the commodification inherent in influencers’ performances; and that influencers face a hierarchy of choices that enable and constrain their agency.

Research Paper • Faculty • Open Competition • Influencing the agenda: The role of conservative figures in melding media agendas for social media communities • Burton Speakman, Kennesaw State University; Marcus Funk • Historically, mainstream news media held significant agenda setting authority. As news and social media evolve, individual actors and digital communities have to meld and filter diverse media agendas into one curated, personal space for their followers. This article examines attempts at far right agendamelding by fringe and conspiracy-affiliated Reps. Lauren Boebert and Majorie Taylor Greene during and after their respective runs for Congress. Results suggest far right politicians can meld agendas from friendly media and their own campaigns, while rejecting mainstream agendas, to influence their Twitter community.

Research Paper • Student • Open Competition • “Infodemic” amid the pandemic: Social media news use, homogeneous discussions, self-perceived media literacy, and misperceptions • Yan Su; Porismita Borah; Xizhu Xiao • Heeding the call to address the “infodemic” in the COVID-19 crisis, this research investigates the associations among social media news use, homogeneous online discussion, self-perceived media literacy, and misinformation perceptions about the COVID-19. We use an online survey and a moderated mediation model. Results show that social media news use is positively associated with misinformation perceptions. Moreover, homogeneous online discussion was a significant mediator, such that social media news use is positively associated with homogeneous discussion, and the latter, in turn, is associated with increased misinformation perceptions. Further, self-perceived media literacy is a significant moderator for both the main and the indirect effects, such that the associations became weaker among those with higher self-perceived media literacy. Findings provide insights into the significance of information sources, discussion network heterogeneity, and media literacy education.

Research Paper • Faculty • Open Competition • Attention Convergence and Narrative Coalescence: The Impact of the US Presidential Election on the Generational Gap in Online News Use • Chris Chao Su, Boston University • This study revisits the contentious role of the 2016 US presidential election in shaping news and disinformation use by contrasting usage networks of millennials and boomers, two groups with disparate preferences. Theoretically, through bringing the literature on selective exposure thesis into media events, this study advances an analytical framework to approach increased divergence and intensified polarization in the election through a sociological perspective. Empirically, this study compares the generational gap in online news usage in a typical month (Apirl-2015) and the month just before Elections (October-2016), by conducting relational analyses of shared usage for each cohort comprising all major news outlets. The analyses reveal that during the election boomers moved toward a collection of digital-native outlets that produce and disseminate political disinformation – the fake fringe – as well as more toward conservative partisan side of the news landscape. Investigating audience convergence during Donald Trump’s election, this study demonstrates that although the public tends to converge their attention in the event, the systematic divergence in consuming various narratives of the event forcefully steers to audience divergence compared to uneventful periods.

Research Paper • Student • Open Competition • Getting Inspired by Fitspiration Posts: Effects of Picture Type, Numbers of Likes and Inspiration Emotions on Workout Intentions • Yuan Sun; Nicholas Eng, Penn State University; Jessica Myrick, Penn State University • The study investigated the potential positive effects of fitspiration posts for inspiring physical exercises through a 2 (Numbers of likes: High vs. Low) x 2 (Picture type: Body transformation vs. After-only) between-subject experiment. Numbers of likes cued subjective norm, while body transformation posts elicited inspirational emotion, which mediated the effects of picture type on workout intention. Picture type and numbers of likes jointly affected descriptive norm and inspiration emotion, which led to workout intention.

Research Paper • Faculty • Open Competition • Avoiding real news, believing in fake news? Investigating pathways from fake news exposure to misbelief • Edson Tandoc Jr; Hye Kyung Kim, Nanyang Technological U • This study sought to examine the potential role of news avoidance in the link between exposure to and belief in misinformation. Using two-wave panel survey data in Singapore, we found that exposure to misinformation contributes to information overload, which is subsequently associated with news fatigue as well as with difficulty in analyzing information. News fatigue and analysis paralysis also subsequently led to news avoidance, which made individuals more likely to believe in misinformation.

Extended Abstract • Student • Open Competition • Effective Health Risk Communications: Lessons Learned about COVID-19 Pandemic through the Lens of Practitioners • Taylor Voges, UGA; LaShonda Eaddy, Southern Methodist University; Shelley Spector, Museum of Public Relations; Yan Jin, University of Georgia • The study utilizes semi-structured interviews of health risk communication practitioners in the backdrop of the COVID-19 pandemic. The contingency theory of strategic conflict management is the guide to understanding the challenges and nuances. Insights gained from interviewing practitioners (projected, n=40) from different sectors with diverse professional backgrounds will help advance the contingency theory’s application in understanding the dynamics observed in times of health risks and crises threatening societal wellbeing.

Research Paper • Faculty • Open Competition • Fake News in the Family: How Family Communication Patterns and Conflict History Affect the Intent to Correct Misinformation among Family Members • T. Franklin Waddell, College of Journalism and Communications, University of Florida; Chelsea Moss • Do family communication patterns or family conflict history affect the intention to correct fake news shared by family members? A pre-registered online survey (N = 595) was conducted to answer this question. Results revealed that conversation orientation and conformity orientation positively predicted the intention to correct family members, while family history was negatively related with corrective action intention. Presumed influence, by comparison, was not significantly related to corrective action. Theoretical implications are discussed.

Research Paper • Faculty • Open Competition • How do NPOs effectively engage with publics on social media? Examining the effects of interactivity and emotion on Twitter • Chuqing Dong, Michigan State University; Yuan (Daniel) Cheng, University of Minnesota – Twin Cities • “Nonprofit organizations (NPOs) are increasingly using social media to engage with publics. However, communication factors associated with effective social media use remain unclear in the nonprofit literature. Drawing from literature on public engagement, interactivity, and emotions, this study employs a computational approach to examine the effects of communication strategies on NPOs’ public engagement on Twitter (i.e., likes and retweets). By analyzing functional interactivity, contingency interactivity, and emotion elements of tweets from the 100 largest U.S. NPOs (n= 301,559), this study finds negative effects of functional interactivity on likes, negative effects of contingency interactivity on likes and retweets, but a positive effect of functional interactivity on retweets. The findings also show negative effects of emotion valence on likes and retweets but positive effects of emotion strength on likes and retweets. Using NPO type as a moderator suggests that there are varying effects of interactivity and emotion on public engagement for service-oriented and other types of NPOs. Practical implications regarding strategic social media use in the nonprofit sector are discussed.

Research Paper • Student • Open Competition • Do All Types of Warning Labels Work on Flagging Misinformation? The Effects of Warning Labels on Share Intention of COVID-19 Vaccine Misinformation • Alexander Moe, SUNY Brockport • Using a survey experiment (N = 403), this study tested the effectiveness of Twitter warning labels flagging misinformation pertaining to COVID-19 vaccines. Results showed that all types of warning labels decreased perceived credibility and share intention compared to no label condition. Moderated mediation analysis showed that vaccine hesitancy moderated the relationship between exposure to warning labels and perceived credibility while perceived credibility served as a mediator on the effects of warning labels on share intention.

Research Paper • Faculty • Open Competition • Linguistic Attribution Framing: A Linguistic Category Approach to Framing Crisis • Xiaochen Zhang, University of Oklahoma; Jonathan Borden • Based on Attribution Theory, this study proposes a linguistic category approach to framing. A 2 (language: concrete/abstract) x 3 (social identity: out-group/in-group/control) experiment in a political crisis context was used to understand linguistic framing’s effects on attribution. Main effects a) of abstract (vs. concrete) language and b) of out-group (vs. in-group) on higher attribution, future crisis occurrence and unethical perceptions of the politician were found. Implications for framing research are discussed.

Research Paper • Student • Student Competition • The Effects of Nudges on Social Media Users in the Context of COVID-19 Fake News • Wen Xuan Hor, Nanyang Technological University; Rui Yan Leo, Nanyang Technological University; Xin Jie Tan, Nanyang Technological University; Agnes Yeong Shuan Chai, Nanyang Technological University • This study examines the applicability of nudging on reducing sharing of fake news. Using a 2 (Nudge Frame – Gain vs. Loss) x 2 (Nudge Frequency – Single vs. Repeated) between-subject experiment (n = 238), results showed gain-frame nudge will lower the likelihood of sharing and confidence of news. We also examined individual-level traits, need for cognition and reactance, but found no evidence to support moderation. Theoretical and practical implications for nudging theory were discussed.

Extended Abstract • Student • Student Competition • Media Parenting Styles: A Typology of Parental Guidance of Electronic Media Use • Sarah Fisher, University of Florida • Parental guidance for children’s electronic media use varies greatly. From parents who carefully limit the content set before their children’s eyes, to parents who allow freedom for their children to explore on electronic devices. This typology provides a useful definition of a range of parental oversight styles of their children’s use of electronic media. The typology categories emerged from in-depth interviews (N=20) with parents regarding their oversight of their children’s use of electronic media.

Research Paper • Student • Student Competition • Porn and Consent: The relationship between college students’ pornography consumption, perception of realism, and sexual consent intentions • Niki Fritz • Despite sexual assault prevention education (SAPE) on college campuses, sexual assault remains a persistent issue on campuses. Student may be learning non-consensual sexual activity scripts from other sources, such as pornography. Additionally, perceived pornography realism may mediate the relationship between pornography consumption and non-consensual behavioral intentions. This national survey of 500 undergraduate students suggests pornography consumption has a strong positive relationship with non-consensual behavioral intentions and perceived pornography realism was found to mediate the relationship.

Research Paper • Student • Student Competition • From “OK Boomer” to “Boomer Remover”: A Critical Examination of Ageist Memes by Meme Factories • Si Yu Lee, Nanyang Technological University Wee Kim Wee School of Communication and Information (WKWSCI); Jasmon Wan Ting Hoh, National University of Singapore • Memes and meme factories are increasingly the new fronts for ageism online. Guided by the tripartite model of ageism and third and fourth age concepts, this study employed multimodal discourse analysis to analyze 98 memes from five meme factories in Singapore. An ageist portrayal of older adults in memes was found and tropes like fetishization and denigration of the old were identified. The intersectionality of ageism with gender, race, and class was also emphasized.

Research Paper • Student • Student Competition • Predictors of IS Professionals’ Information Security Protective Behaviors in Chinese IT Organizations: The Application of the Organizational Antecedents, Theory of Planned Behavior and Protection Motivation Theory Abstract • Xiaofen Ma, National University of Singapore • “Securing organizational information systems (IS) as pivotal information assets is central to achieving a strategic advantage; this is an organization-wide concern. Recognition by practitioners and researchers of the positive impact of inside work-driven protective behaviors on IS security at the organizational level has led to the establishment of a research stream focused on IS experts’ performance of protective behaviors. To contribute to the research stream, this study employs two theories: protection motivation theory (PMT) and the theory of planned behavior (TPB), and a set of work-related organizational antecedents: organizational commitment and job satisfaction, often cited in information security literature. Therefore, given the varied facets central to work-motivated information security resources, determining the relationships of each distinct PMT, TPB, and organizational aspect with IS experts’ protective behaviors is a significant contribution. Using a survey of 804 representative IS professionals in the Chinese information technology (IT) industry, we find support for several associations: (a) information security attitude and subjective norms as constituents of TPB significantly influenced the information security protective behaviors performed by IS experts; (b) the coping appraisals (self-efficacy and response cost) and threat appraisals (threat susceptibility and threat severity) of PMT were significantly predictive of IS experts’ protective behaviors toward information security; and (c) organizational factors involving organizational commitment positively impacted the protective behaviors. However, job satisfaction, and perceived behavioral control as a construct of the TPB were not associated with information security behaviors. Contributions to theory and implications for practice are discussed.

Research Paper • Student • Student Competition • The Mediated Classroom: A Grounded Theory Analysis of Live Streaming Media Affordance and Teaching Context Remodeling from The Perspective of Actor-Network-Theory • Yefu Qian, School of Media and Communication, Shanghai Jiao Tong University; Chen Li; Ruimin He • The massive and popular application of emerging media technology (such as live streaming, virtual meeting-Zoom & Google Meet) in releasing the tensions of suspended classes during the global pandemic (COVID-19) provides an entry point to visualize the role of mediatization in shaping the traditional human social practice. As the online form of teaching penetrates in college education, it is of practical significance to comprehend the mediated teaching contexts and visualize the optimization of online teaching by exploring the affordance of live streaming media which serving as an “actor” in social networks. In this paper, we apply a qualitative analysis according to the grounded theory, based on detailed interviews with 45 college students in Shanghai, to elaborate on the affordance of live streaming in shaping the online teaching in Actor-Network-Theory. Besides, we target to explore the transformation of the teaching context between media technology and social practice so that we can offer insights for the ongoing or future researches of mediatization.

Extended Abstract • Student • Student Competition • Learning by doing: The potential effect of interactivity on health literacy • Natasha Strydhorst; Sava Kolev; Philippe Chauveau, Texas Tech University; Eric Milman, Texas Tech University • This experimental study investigates the relationship between message interactivity and message comprehension, absorption, and self-reported elaboration of health information as contributors to increased health literacy about COVID-19 and the opioid epidemic. A representative population will be exposed to a stimulus of factsheets, followed by tests measuring perceived comprehension, absorption, elaboration, message processing bias, and political ideology and interest. The authors anticipate a positive correlation between interactivity level and comprehension, absorption, and elaboration scores of participants.

Research Paper • Student • Student Competition • Cancel Culture and Its Underlying Motivations in Singapore • Beverly Tan, Wee Kim Wee School of Communication and Information, Nanyang Technological University; Gabrielle Lee, Nanyang Technological University; Rachel Angeline Chua, Wee Kim Wee School of Communication and Information, Nanyang Technological University; Charlyn Ng, Wee Kim Wee School of Communication and Information, Nanyang Technological University • This mixed-methods study explores Singaporeans’ understanding of cancel culture and motivators of participation. Interviews defined cancel culture as public shaming on a social media platform, carried out or supported by a group of people, which aims to hold people accountable for socially unacceptable behaviour. Our survey found attitude, subjective norms, perceived behavioural control, outcome expectancy, and general Belief in a Just World as significant predictors behaviour through intention, contextualising cancel culture in Singapore’s context.

Research Paper • Student • Student Competition • A content analysis of alcohol posts from adolescents, brands, influencers, and celebrities in Facebook and Instagram’s persistent and ephemeral messages • Sofie Vranken, School for Mass Communication Research, KU Leuven; Sebastian Kurten, Leuven School for Mass Communication Research • “This content analysis examines how peers, celebrities, influencers and brands refer to  alcohol in Facebook and Instagram’s persistent and ephemeral messages. The results show  that: (1) all agents frequently portray alcohol posts, (2) adolescents are the sole agent to  refer to moderate and extreme forms of alcohol use as opposed to celebrities, influencers  and brands whom solely display moderate alcohol posts and (3) some agents  (celebrities/influencers) may have a commercial motive to share alcohol posts.”

Extended Abstract • Student • Student Competition • Extended Abstract: In AI we trust: The interplay of media attention, trust, and partisanship in shaping emerging attitudes toward artificial intelligence • Shiyu Yang; Nicole Krause; Luye Bao, University of Wisconsin-Madison; Mikhaila Calice, University of Wisconsin-Madison; Todd Newman; Michael Xenos; Dietram A. Scheufele, University of Wisconsin-Madison; Dominique Brossard • Artificial intelligence (AI) has changed the way scientists make genetic edits; it has infiltrated our daily lives through the internet of things; and it is being used by law enforcement agencies to fight crime. Many of the societal questions raised in its wake cannot be answered by science. Who or what will govern this technology? How do we prevent inevitable biases in how the technology is developed and applied? In this extended abstract, we report analysis of nationally representative public opinion data and examine what factors, including attention to mass and social media, shape U.S. publics’ trust in various institutions regulating AI development, as well as how trust and political ideology interact to shape public support for AI technology.

Research Paper • Student • Student Competition • Women on-screen: Exploring the relationship between consumption of female talent shows and sexism, internalization of beauty ideals, and self-objectification in China • Yi Yang, The Chinese University of Hong Kong; Yunyi Hu, The Chinese University of Hong Kong • Will consumption of female talent shows influence Chinese women’s self-body relationship? With the framework of objectification theory, this study provides empirical evidence to this question. Using data collected from a sample of 584 females in China, this study found that female talent shows consumption indirectly promoted body-surveillance through the mediation effects of benevolent sexism, internalization of beauty ideals, and self-objectification. Implications of the findings for the reflection on female talent shows in China are discussed.

2022 Abstracts

International Communication Division

2022 Abstracts

Research Paper • Student • James W. Markham Student Paper Competition • The Concept of “New Media” among Jordanian News Producers • Shlash Alzyoud, Student • Journalists and directors of major media have documented doubts about blogging and social media. Difficult questions must be asked to know how new technologies are affecting journalism, along with what is actually achieved for the news organization in the presence of these technologies. The purpose of the this study is to understand and explain how Jordanian news-story producers perceive social media networks as related to making news and the extent to which they rely on these networks in producing news, in addition to knowing their opinions of the pros and cons of these networks. The study uses the qualitative approach by conducting personal interviews with the study sample.

Research Paper • Student • James W. Markham Student Paper Competition • Responsibility Framing of Health Issues in Ghanaian Newspapers: A Comparative Study of Ebola and Cholera • Augustine Botwe, University of Colorado Boulder; Selorm Adogla • The media in Ghana can play a significant role in shaping narratives associated with public health problems, especially endemic health challenges. The results of a bivariate analysis of the contents of two most widely circulated Ghanaian newspapers show that experts, who dominate media conversations about public health issues, discriminate in their apportioning of responsibility. While they called on the government to tackle Ebola, they shamed individuals for the outbreak of cholera. Theoretical and practical implications are discussed.

Extended Abstract • Student • James W. Markham Student Paper Competition • The Geopolitics Game: A Comparatively Frame Analysis between the US and Chinese Coverage of “The TikTok Divestiture Event” in the Perspective of Media Diplomacy • Chen Chen • TikTok was considered to be banned by American government after July 2020, this commercial dispute was “politicized”. This study compared the news coverage of “The TikTok Divestiture Event” by two comparable mainstream media groups in China and the US. By employing multi-layer frame analysis of two News Frames, this study aimed at uncovering how and why the dispute was constructed in the Media Diplomacy of the two states under the geopolitics game vision.

Research Paper • Student • James W. Markham Student Paper Competition • Conspiracy about COVID-19 Pandemic in Contemporary China: What is the Authority’s Role on Weibo • Calvin Cheng, the Chinese University of Hong Kong; Wanjiang Zhang; Qiyue ZHANG • By illustrating how Chinese authorities narrate and spread conspiracy theories (CTs) on Weibo, this study argues that authority-led CTs are strategic rhetoric in political discourse in authoritarian systems. We found authority-led CTs are significantly different from individual-led CTs in terms of topics, narratives, and diffusion patterns. Particularly Chinese authorities applied denial, rivalrous and connotative rhetoric on controversial topics to signify conspiratorial claims, contributing to the widespread of misleading CTs from vast individuals on social media.

Research Paper • Student • James W. Markham Student Paper Competition • News use, partisanship and political attitudes in Africa: A cross-national analysis of four African societies using the communication mediation approach • Abdul Wahab Gibrilu, The Chinese University of Hong Kong • Drawing from Afrobarometer survey respondents in four African democracies (N=5997), we explored news uses effects on citizens’ political attitudes and how such relationships are affected by partisanship. Findings showed that only online news uses predicted all levels of citizens’ political attitudes across the samples whilst mediation results further affirmed different pathways to political attitudes through political discussion. Partisan differences exhibited consistent indirect effects for ruling and no party support across large portion of the sample.

Research Paper • Student • James W. Markham Student Paper Competition • How twitter becomes the battlefield for China’s public diplomacy? • Jing GUO, Chinese Univeristy of Hong Kong • I applied grounded theory in social media research to explore how twitter became the battlefield for China’s public diplomacy campaign. By manual coding and simultaneous analysis on Chinese current foreign spokesperson Zhao Lijian’s Twitter postings and comments he received in three stages, I conceptualized China’s recent diplomatic move on twitter as ‘war of words’ model with features like ‘leadership’, ‘polarization’ and ‘aggressiveness’, while the effects in global community including ‘resistance’, ‘hatred’, and ‘sarcasm’.

Research Paper • Student • James W. Markham Student Paper Competition • Examining the media coverage of early COVID19 responses in the online version of Bangladeshi newspapers. • Sima Bhowmik • This study analyzes Bangladeshi news coverage of the COVID-19 pandemic to examine attention cycle patterns, cited sources, and news frames. A quantitative content analysis was conducted on 729 articles from three newspapers (The Daily Star, The Daily Sun, and The Daily Prothom-Alo) published from March 1 to May 30, 2020. It was found that attention cycle patterns, news frames, and sources varied across the three newspapers. The study shows that these three newspapers gave more attention after the pandemic announcement. This study revealed that these three-newspapers emphasized mostly on attribution on government responsibility and reassurance frame. Regarding the news sources, these three newspapers equally used more sources from government. Apart from govt. sources The Daily Star and The Daily Sun also used international experts’ comments, while The Daily Prothom-Alo frequently used Bangladeshi health experts’ comments. This study will be helpful for researchers to understand third world country’s pandemic coverage.

Research Paper • Student • James W. Markham Student Paper Competition • Print as Digital Gateway: Hong Kong’s Yellow Economy and Bimodal Communications • milan ismangil • Print is not dead. Machine readable communications and smartphones as the means to read them has given print new wings. Print is rearticulated as bimodal communication, standing between the physical and the digital realm. By analysing the yellow economic circle in Hong Kong, a pro democracy protest, this article argues that the new possibilities of paper as digital gateway to the digital has made it a vital part of the protest movement.

Research Paper • Student • James W. Markham Student Paper Competition • What does the Korean Embassy’s Facebook page show us? • Solyee Kim, University of Georgia • This study explores the discourse on the Facebook page of the Embassy of the Republic of Korea in the United States and how the Embassy constructs its roles and the US-ROK relationship. The study analyzes the posts that were published on the Embassy’s Facebook page between October 25, 2019 and October 25, 2020 and discusses how its findings help constructing the ideologies of the Embassy and dynamics of the US-ROK relations.

Extended Abstract • Student • James W. Markham Student Paper Competition • Extended Abstract: [It’s a small world after all] • Wei-ping Li, College of Journalism • During the Covid-19 pandemic, people in different countries have shared not only the fear of the virus but also false information. Based on international information flow theory and by examing Covid-19 false information in the Chinese language, this research studies the characters of the similar or identical false information that circulates in various countries. The research finds that cultural and geographical proximity are important factors in deciding where the information traverses.

Extended Abstract • Student • James W. Markham Student Paper Competition • The Charm of Culture: An Empirical Research on Intangible Cultural Heritage Short Videos • Qiaozhi Liang; Yifei Li; Ke XUE • With the prosperity of Internet techniques in digital age, culture-related short videos have sprung up to attract overseas audience to adopt information of exotic culture. The study is an empirical research to investigate the factors affecting the viewers’ adoption towards the intangible cultural heritage short video and thus influencing their cultural identity. The Information Adoption Model (IAM) was extended and verified to adapt to the context of culture dissemination by adding the moderating variables of visual aesthetics and personal involvement. Questionnaire was conducted online comprised of the short videos’ clips and psychological scales. In conclusion, 471 people took part in the survey and 433 were validated. With the regression results, we found the establishment of the positive effects of source credibility and information quality on information adoption, the dual-moderating effect of involvement, and the negative moderating effect of visual aesthetics to the relationship between source credibility and information adoption. The study provides insights into guidance for making attractive short videos and innovative strategies to spread culture efficiently.

Extended Abstract • Student • James W. Markham Student Paper Competition • Extended Abstract: Framing Terrorism in a Global Media Conduit: Comparing Muslim-Majority and Muslim-Minority Countries • V Michelle Michael; Satrajit Ghosh Chowdhury • This study compared the news coverage of three terrorist attacks in Britain in the summer of 2017. As terrorism and Islam are often erroneously correlated in news coverage, 510 articles from three Muslim-majority and three Muslim-minority countries were analyzed for any differences based on national religious identity. Our study showed that the three Muslim-minority countries used more terrorism frames for Muslim perpetrators than a White perpetrator compared to the three Muslim-majority countries.

Extended Abstract • Student • James W. Markham Student Paper Competition • #desi: Self-Representation on TikTok among the South Asian Diasporic Youth in the U.S. • Nabila Mushtarin, University of South Alabama • With 2 billion downloads and 69% users under the age of 24 across 150 countries, TikTok has become a popular social media platform preferred by the youth for sharing unique interactive contents. The virtual space offered by TikTok motivates its users to participate in short performative videos reflecting socio-cultural practices. This paper explores the use of TikTok by the South Asian Diasporic youth and analyzes its role in offering a virtual space for self-representation of the group.

Research Paper • Student • James W. Markham Student Paper Competition • Journalistic role perceptions and barriers to role fulfilment in post-communist Bulgaria: A preliminary assessment • Mladen Petkov • This preliminary study explores role perception among journalists in Bulgaria, who work in a media landscape where political pressure and dissemination of false information create barriers to role fulfillment. The findings reported in this paper summarize semi-structured interviews with established Bulgarian journalists who discuss their work and reflect on professional values in an era of incomplete political transition and abundant disinformation. The findings make a contribution to scholarly studies about post-communist media systems.

Research Paper • Student • James W. Markham Student Paper Competition • Media coverage of trade war between China and United States by Russian media outlets • Viktor Tuzov, City University of Hong Kong • During the recent years the trade war between China and United States became one of the most important crisis not only in the global economic relations, but also in the international political agenda. The current research is focused on Russian media coverage of trade war between China and United States based on the content analysis and implication of structural differences existing in the current Russian media system into war and peace journalism paradigm.

Extended Abstract • Student • James W. Markham Student Paper Competition • In “Other” news: A media framing analysis of COVID-19 emergence in Croatia • Gea Ujčić • By qualitatively analyzing Croatian coverage of COVID-19 outbreaks in China and Croatia, this paper explored framing and the construction of “Otherness” in three Croatian digital news outlets. Findings indicate stereotyping, dehumanization and Orientalism were present in framing China as a threat, while with the domestic outbreak, empathy, resilience, and personalization prevailed. This paper contributes to the existing literature by exploring Croatian coverage of the pandemic and adding to the research of portrayals of pestilences worldwide.

Research Paper • Student • James W. Markham Student Paper Competition • What’s in a name? Imagined Territories and Sea Names in the South China Sea Conflict • Lupita Wijaya, Monash University • This study compares three disputants in the South China Sea conflict, namely Vietnam, Philippines and Indonesia (2013-2018). This study marks the preferred names as a turning point of maritime territorial imagination, transitioning names from merely geographical references to names bearing territorial and geopolitical implications, exemplified by Philippines’ West Philippine Sea, Vietnam’s East Sea, and Indonesia’s (North) Natuna Sea. Geographic name is not simply a geographic reference of passages anymore but invokes an imagination of boundary and identity. The process of turning the SCS into a conflict has been signified by the practice of name change and this process is imbued with collective memories from past conflict experiences. Content analysis and exploratory topic model show three disputants revolve around contested names in their associated topics and frames.

Extended Abstract • Student • James W. Markham Student Paper Competition • Extended Abstract: [Imagining Behind the Wall: Representation of Israel on Chinese Online Video Platform Bilibili] • Xin XIN • Taking Israel on Chinese online video platform Bilibili as a case, this research adopts qualitative content analysis to investigate how people shape the imagination of distant others through digital media representations. Drawing Orgad’s (2012) global imagination, the researcher discusses three findings including parochial stranger-relationality, otherness in censored digital platform, and self-representation as alternative. Revisiting the work of representation help reveal new challenges and potentials for change in the symbolic production of others.

Extended Abstract • Student • James W. Markham Student Paper Competition • Advocating International Cooperation and Confirming International Status: Metaphors Used by WHO in COVID-19 Briefing Speeches • Jiahui Dai, Communication University of China; Yangyue Xiong, Communication University of China • In COVID-19 epidemic, the World Health Organization (WHO) conducts international communication through three forms: regular media briefings, delegation briefings and attendance of the Director General at other meetings. In this study, a total of 50 speeches from 22 January 2020 to 9 April 2020 of Dr. Tedros Adhanom Ghebreyesus, Director General of the WHO were selected for critical metaphor analysis. It is found that team metaphor, war metaphor, moral metaphor, journey metaphor and fire metaphor run through the metaphor use of WHO. WHO constructs the response to the COVID-19 epidemic as team work, war, moral responsibility or journey, and the COVID-19 epidemic as fire. In the in-depth analysis of its metaphorical interpretation and explanation, it can be found that WHO has expanded the connotation of these five types of metaphors through different metaphorical carriers, but its metaphorical intention is consistent in two aspects, namely, advocating international cooperation and confirming international status.

Research Paper • doctoral candidate • James W. Markham Student Paper Competition • Key Players in International Opinions on the U.S.-China Trade War • Weiwen Yu, Arizona State University • “Based on relevant theories and using the methods of thematic analysis and social network analysis, this study analyzes the roles of relevant countries and classes in international opinions on the U.S.-China trade war through measuring and comparing the sources and attitudes of related opinions in the mainstream press of some countries. The findings show that the United States and China are the main sources of relevant international opinion in other countries, while the traditional powers Britain and Russia had more opinions mentioned than Vietnam and Iran—even though the latter ones were more affected by the trade war. Meanwhile, elites and decision makers are the main sources of relevant opinions in the United States and China respectively, but there are also some substantial differences between these two countries. The national interests clearly dominated the attitudes of other countries toward the United States and China. At the domestic level, the U.S. government seems to unusually gain the agreement of various classes, while Chinese government is questioned by certain classes in China. All of these could strengthen the U.S. claims and weakened China’s voice in the international opinion. Furthermore, the opinions of relevant international organizations did not gain the attention they deserve from various countries, American and Chinese public opinions also were not expressed adequately in the press dominated by their elites and decision-makers. Their real roles in the international opinion still need to be further investigated.

Key words: The U.S.-China trade war, international opinion, key players”

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Perception and deception: Examining third- and first-person perceptual gaps about deepfakes in US and Singapore • Saifuddin Ahmed • This study is one of the first attempts in understanding public perceptions of deepfakes. Findings from three studies across US and Singapore support third-person perception (TPP about influence) and first-person perception (FPP about recognizing) about deepfakes. A detection test suggests that the TPP and FPP are not predictive of real ability to distinguish deepfakes. Moreover, the perceptual gaps are more intensified among those with higher cognitive ability. The findings contribute to the growing disinformation literature.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • The Influence of Personality on Motivations: Comparing Uses and Gratifications of Social Media Users in the US and Kuwait • Deb Aikat, University of North Carolina at Chapel Hill; Mariam Alkazemi; Faten Alamri,, Princess, Nourah bint Abdulrahman University, Saudi Arabia; Cathy Zimmer, University of North Carolina at Chapel Hill • “Social media platforms dominate popular communication. However, few studies have examined how the media ecosystem impacts Kuwaiti students’ use of social media, and even fewer have matched it with students in the United States in a comparative context. Based on the uses and gratification approach, this study to compares students from the United States and Kuwait to understand social media use across cultures. This study offers insight to use of social media by students in these two cultural contexts.

This study examines how personality may impact their motivations. This study offers insight to use of social media by students in US and Kuwait contexts, and examines how personality may impact their motivations.”

Research Paper • Student • Robert L. Stevenson Open Paper Competition • What is ethical in entrepreneurial journalism? • Fitria Andayani, University of Missouri • In-depth and semi-structured qualitative interviews were conducted with Indonesian entrepreneurial journalists to understand their perception of the ethical dilemma due to their double role as journalists and entrepreneurs and how they implement journalism boundaries. The findings informed by the boundary work theory suggested the ethical dilemma is inevitable in varying degrees and contexts. Simultaneously, how entrepreneurial journalists deal with normative issues and implement journalism boundaries depends on their business objectives, journalistic experience, and perceived identity.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • American Stereotypes of Chinese: Traits, Values and Media Use • John Beatty, La Salle University • “This national study examines Americans’ perceptions of Chinese character traits and related cultural values, in addition to media use, communication and demographic items. Recent coverage of China in The New York Times was examined.

Respondents perceived Chinese as “career types,” as overly religious and prudish, and generally as “good people.” Correlations with media use, communication patterns and demographics were weak, although there is a relationship between media use and a perception that Chinese are antisocial.”

Extended Abstract • Faculty • Robert L. Stevenson Open Paper Competition • Tunisian and U.S. Journalism Students: A Comparison of Journalism Degree Motivations and Role Conceptions • Brian J. Bowe, American Univ. in Cairo / Western Washington Univ.; Robin Blom, Ball State University; Carolyn Nielsen, Western Washington University; Arwa Kooli, l’Institut de Presse et des Sciences de l’Information • This study assesses journalism student motivations and role conceptions among Tunisian and U.S. students to compare aspiring journalists in a country with well-established free-press norms to those in a transitional democracy with a recent history of authoritarianism. Preliminary results suggest that Tunisian journalism students are more interested than U.S. journalism students in covering public affairs and using their work to fight social injustice. A Tunisian drive toward public-service journalism is consistent with these activist inclinations.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • The politics of contextualization in communication research: Examining the discursive strategies of non-US research in JCR journals from 2000 to 2020 • Michael Chan, Chinese University of Hong Kong; Jingjing Yi, School of Journalism and Communication, Chinese University of Hong Kong; Panfeng Hu, The Chinese University of Hong Kong; Dmitry Kuznetsov, Chinese University of Hong Kong • Non-US authors are often held to a different standard to US authors when contextualizing the findings and contributions of their research. We examined the discursive strategies they used in 605 articles across eight JCR-listed communication journals from 2000 to 2020. The findings showed a substantive amount of contextualization in relation to US concerns and literature; and demonstrated the ideological hegemony and omnipresence of the US-dominated academic culture that permeates the academic writing of non-US authors.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Indian Journalists’ Perceptions About Social Media’s Usefulness, Trustworthiness and Value As a Breaking News Platform • Dhiman Chattopadhyay, Shippensburg University • This study examines Indian journalists’ perceptions about (a) social media’s usefulness and (b) trustworthiness, as well as (c) why they believe their colleagues choose social media as a breaking news platform. Results from an online survey of 274 multi-platform journalists across 14 cities, indicated a dichotomy – journalists rated social media as extremely useful, yet not-so-trustworthy professional tool. Further, breaking from hierarchies of influences that have traditionally shaped mainstream media’s gatekeeping decisions, journalists reported that more than professional routines, or organizational diktats, ‘usefulness’ of the platform was the primary reason journalists shared breaking news on social media. Other perceived influences on gatekeeping decisions, included a need for higher page views, and inter-media competition to showcase trending news first. Results indicate emerging challenges for journalism practice in one of the largest non-Western media markets, and offer insights into newer ‘hierarchy of influences’ affecting gatekeeping decisions.

Extended Abstract • Faculty • Robert L. Stevenson Open Paper Competition • How Does Ethical Ideology Affect Behavioral Intention to Wear a Mask in Pandemic? • Surin Chung, Ohio University; Eunjin Kim, University of Southern California; Suman Lee, UNC-Chapel Hill; Euirang Lee, Ohio University • The present study examined how ethical ideologies (i.e., relativism, and idealism) moderated the relationship between two variables (i.e., attitude, and subjective norm) and behavioral intention to wear a mask during the COVID-19 pandemic. A cross-national survey was conducted in the U.S. and South Korea. The study found that relativism weakens the relationship between the two variables and behavioral intention in the U.S. whereas idealism weakens the relationship between the two variables and behavioral intention in South Korea.

Research Paper • Student • Robert L. Stevenson Open Paper Competition • Riot on the Hill: International Coverage of a U.S. Insurrection Attempt • Dinfin Mulupi, University of Maryland, College Park; Keegan Clements-Housser, University of Maryland, College Park; Jodi Friedman, University of Maryland, Philip Merrill School of Journalism; Nataliya Rostova; Gea Ujčić; Matt Wilson, University of Maryland; Frankie Ho Chun Wong; Linda Steiner, University of Maryland • A thematic analysis of strategic narratives was employed on media texts from 20 different locales on five continents to determine how the January 6 insurrection was covered in places accustomed to being reprimanded by the United States about governance and human rights. Four overarching themes emerged: reputation of the U.S., depictions of the event, underlying causes of the event, and the political implications of the event marked the worldwide coverage.

Extended Abstract • Member • Robert L. Stevenson Open Paper Competition • Extended Abstract: Fighting the Infodemic War on COVID-19 Vaccine: An international comparative analysis of factchecking organizations’ impact on Facebook and dialogic engagement • Ioana Coman, Texas Tech University • The COVID-19 pandemic devastated the world. An effective vaccine is deemed as the best solution to overcome this pandemic, but while vaccines have been approved and currently distributed, mis/dis-information contributing to vaccine hesitancy and refusal. Fact-checker organizations are trying to combat the infodemic through posting their fact-checks on social media, especially Facebook. This paper explores the way fact-checkers in four countries are acting on Facebook, their impact, and how their audiences are responding/reacting.

Extended Abstract • Faculty • Robert L. Stevenson Open Paper Competition • The Anti-Execution Movement of Iranians on Social Media • Shugofa Dastgeer; Fatemeh Shayesteh, University of Kansas • “This study explores the structure and content of the anti-execution movement of Iranians on Twitter. The findings indicate that the networks’ activity depends on cases of executions in Iran and that the networks shrink as an execution case becomes older. While the participants largely used the anti-execution hashtags to discuss their personal (irrelevant topics), most of the relevant tweets were had passive tones and relied on self-sourcing.

Keyword: Iran, execution, anti-execution, Twitter, social movements”

Extended Abstract • Student • Robert L. Stevenson Open Paper Competition • Two side of the same coin: How violent incidents have opposing media coverages • Carlos Davalos, UW-Madison • Summary: Using bilingual content analysis and comparative strategies, the purpose of this study is to observe how American and Mexican mainstream newspapers cover a violent attack on an American Mormon working family on Mexican territory. Results show that the American coverage lacked social and historical context, while the Mexican newspaper coverage used a holistic frame to explain the family’s attack in a national context.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Testing the protest paradigm on TV and newspapers’ social media coverage of Chilean and Colombian social unrest • Victor Garcia-Perdomo, Universidad de La Sabana; Jose Augusto Ventin, Universidad de La Sabana; Juan Camilo Hernández Rodríguez, La Sabana University; Maria Isabel Magaña, Universidad de La Sabana • This research utilizes the protest paradigm as theory to analyze how TV channels and newspapers in Chile and Colombia covered —on their social media— the historical 2019 protests. According to the paradigm, mainstream media frame stories in a way that focuses on the violence and spectacle, delegitimizing protesters. This paper mixed automatic/manual content analyses to fully explore the adherence to the paradigm in digital environments. Results show key difference among countries, media type and organizations.

Extended Abstract • Student • Robert L. Stevenson Open Paper Competition • Extended Abstract: Digital Public Diplomacy and Social Media: A Content Analysis of Foreign Embassy Tweets • Imran Hasnat, University of Oklahoma; Elanie Steyn, University of Oklahoma • Digitalization has changed public diplomacy (PD). Literature suggests that the new PD is dialogic and collaborative. Additionally, the presence of embassies online indicates the adoption of new communication platforms. Using Cull’s (2008) taxonomy of PD, this study analyzes tweets from 27 embassies, finding that they still use a broadcast model of communication rather than audience dialogue. It shows that images are the most commonly used media and mentions are more frequently used than hashtags.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Information Verification and Discussion Networks as Pandemic Coping Mechanisms: A Cross-Country Study • Tang Tang, Kent State University • Emerging infectious disease threats such as COVID-19 have caused profound impact on the human societies worldwide. In coping with the threat, individuals engage in a series of psychological, affective, communicative, and behavioral coping processes. But there is a lack of systematic examination of the roles of information verification and discussion networks in the coping processes. To address these gaps, this study tests and expands the existing IDT appraisal model by including these two factors. A cross-county online survey was conducted in the U.S. and Taiwan, which represent different levels of COVID-19 disease control. The results showed that different types of threat appraisals predicted both negative and positive emotions associated with the pandemic, which in turn predicted information behaviors, including information seeking, sharing, and sharing without verification. Information seeking was positively associated with engagement in protective action taking, whereas information sharing without verification was negatively related to protective responses. Information sharing was associated with protective responses only indirectly through discussion with strong and latent ties. Moreover, discussion with social contacts also mediated the relationships between threat appraisals/emotions and protective responses, but the patterns were different in the U.S. and Taiwan.

Extended Abstract • Faculty • Robert L. Stevenson Open Paper Competition • Assessing the Role Performance of Solutions Journalism in a Global Pandemic • You Li, Eastern Michigan U • This research compares and contrasts the role performance of journalism in reporting prominent solutions to cope with the COVID-19 global pandemic in 25 countries. It found that solutions journalism performed more civic and loyal facilitator roles overall. The coverage in the U.S. demonstrated less tendency to be an interventionist or loyal facilitator than the coverage in East Asia, Europe, and the Pacific, and the COVID-19 infection number negatively predicted those two roles.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • From Ritual to Strategy: Li Ziqi as a Cultural Icon and the Political Economic Appropriation of Micro-Celebrity Fame • Limin Liang • This paper uses Jeffrey Alexander’s (2004) cultural pragmatics theory in studying the media phenomenon of Li Ziqi, a Chinese vlogger who achieved stardom in major social media platforms with her cinematic videos celebrating the bucolic life of rural China, from preparing local delicacies to making traditional handicraft. The paper zeroes in on the narrative strategies of Li in crafting the image of an authentic pastoral life in China via short videos, which resonates well with an international audience. It moves on to examine how a cultural icon of the social media era maybe coopted by the Chinese state for its strategic soft power initiatives. The success of Li triggered a media debate whether she constitutes a successful form of “Chinese cultural export”, which remains an elusive goal for official media despite the resources channeled into the endeavor each year. As key opinion leaders debate China’s “cultural essence” and how it may create greater influence overseas, the commercialized videos with a cultural theme eventually get caught up in the more grandiose narrative about China’s soft power. The article dwells on the interaction between the authoritarian logic of the state, the proprietary logic of the media market, as well as the logic of network technology in its ever-shifting alliance with the other more established institutions, all within and through the making of a micro-celebrity.

Extended Abstract • Student • Robert L. Stevenson Open Paper Competition • Networked Framing and the Role of Elite Gatekeeping During the #TaiwanCanHelp Hashtag Activism Campaign • Anita Kueichun Liu, University at Buffalo; Yotam Ophir; Dror Walter; Itai Himelboim, University of Georgia • We examine a Twitter hashtag campaign criticizing the political exclusion of Taiwan from the WHO’s efforts to combat COVID-19. We employed the Analysis of Topic Model Network (ANTMN) to analyze frames used in the #TaiwanCanHelp / #TWforWHO campaign in 2020 (N = 25,992 tweets) and network analysis to study the diffusion of messages and interactions between users. We identify three frames, and demonstrate message diffusion was dominated by Taiwanese and Western politicians and officials.

Extended Abstract • Student • Robert L. Stevenson Open Paper Competition • Exploring the Mediating Role of Perceived Credibility of Creative Chinese Propaganda Media on Political Participation • Yuanyuan Liu; Liu Yining; Xiaojing Li • Inspired by priming theory, steeping stepping stone effect and spillover effect, this study fully examined the mediating role of Creative Chinese Propaganda Media (CCPM), a new social media platform of China’s party media, in the relationship of media use and political participation among young people in Chinese political contexts. A cross-sectional national survey was conducted in China, including the whole 31 provincial regions in Chinese Mainland, by a random cluster sampling among Chinese college students (N = 3,011). Results proved the whole research model of Chinese youth’s media use, general trust, perceived credibility of CCPM, and their online / offline political participation. It provided theoretical and practical significance for present politics alienation among youngsters, as well as for future studies on political participation, media practice, and political propaganda.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • A “Regional Halo Effect”? Media Use and Evaluations of America’s Relationships with Middle East Countries • Justin Martin; Mariam Alkazemi; Krishna Sharma • This study examined news use and social media use as predictors of diplomacy evaluations of five Middle East countries among a representative survey of U.S. adults (N=2,059) conducted in September 2020. Respondents were asked if they deem each Saudi Arabia, Israel, Palestine, Qatar, and the UAE an ally, neutral, or enemy of the United States. The study utilized media and political socialization and public diplomacy scholarship as the theoretical framework. News use and social media use were mostly uncorrelated with diplomacy ratings of the countries, with the exception of Palestine, regarding which newspaper use and hard news consumption were associated with positive ratings and use of Fox News was associated with negative evaluations. The strongest and most consistent, positive predictors of diplomacy ratings were positive ratings of other countries. For example, rating each Saudi Arabia, Qatar, and the UAE as allies of the U.S. was strongly associated with similar evaluations of Israel. We may be observing a kind of “regional halo effect,” whereby people in the U.S. who view one country in a foreign region favorably, or negatively, tend to hold most, or all, other countries in that region in similar regard. The authors recommend that the current survey be replicated in the U.S. for ratings of groups of South Asian and sub-Saharan African countries, to test whether this halo effect applies elsewhere. Implications for research on media use and political socialization and on public diplomacy are discussed.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Who is a Less Dangerous Foe? Comparing U.S. Media Portrayal of Taliban and ISIS • Abhijit Mazumdar, Park University; Zahra Mansoursharifloo, Park University • “This quantitative research used Indexing theory to study U.S. press portrayal of Taliban and ISIS between 2014 and 2019. There was significant difference on eight frames. The U.S. press portrayed Taliban as a less dangerous foe with which the U.S. could broker a peace deal. However, ISIS was portrayed as a terrorist outfit that had to be crushed. Indexing theory found support from findings of the research.

Keywords: ISIS, Taliban, international news, U.S., Indexing”

Research Paper • • Robert L. Stevenson Open Paper Competition • Trade War, or A War of Fake News?: An Exploration of Factors Influencing the Perceived Realism of Falsehood News on International Disputes • Mingxiao Sui, Ferrum College; Yunjuan Luo, South China University of Technology; Newly Paul, University of North Texas • The rise of misinformation in recent years has re-boosted scholarly effort in investigating the origins, consequences, and remedies for the circulation of falsehood news, which primarily scrutinizes this phenomenon in one single nation. This scholarship has not yet considered how this phenomenon evolves in the context of international disputes where dissents, debates and rhetorical attacks often exist. Through a survey experiment, this study examines how Chinese readers’ perceptions about falsehood news is affected by a set of factors including news source, the presence of visual elements, general trust in mainstream Chinese media and trust in mainstream U.S. media, as well as general media literacy. Results suggest that falsehood stories reported by homeland media are perceived to better represent the reality of covered issue than those by foreign counterpart. This relationship is also moderated by readers’ general trust in U.S. media and general media literacy, which thus suggests media literacy training as a possible resolution to counter-effect news source.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Decolonizing Methodologies in Media Studies • Wunpini Fatimata Mohammed, University of Georgia • Drawing on an African feminist autoethnography framework grounded in a decolonial philosophy of Bilchiinsi, I present critical reflections on my experiences as an African scholar conducting research on media studies in Ghana. I argue that although canonical theories can be useful in theorizing African media systems, it is imperative to decolonize research by first looking to Indigenous African epistemologies and knowledge systems to support knowledge production in media studies and communication(s).

Extended Abstract • Faculty • Robert L. Stevenson Open Paper Competition • Covering COVID-19 in the Global South: Digital news values in the Ugandan journalism field • Ruth Moon, Louisiana State University; Tryfon Boukouvidis, Louisiana State University; Fanny Ramirez, Louisiana State University • This study examines the differences between online homepage content and print front page content in a Ugandan newspaper (the Daily Monitor) to assess the extent to which current knowledge about homepage news selection applies to the Ugandan and by extension East African and sub-Saharan African contexts. The data comes from spring and summer 2020, in the height of the COVID-19 crisis, allowing the study to also draw conclusions about how the crisis was covered across platforms.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Boycotting Behavior in Journalism • Bahtiyar Kurambayev, KIMEP University; karlyga myssayeva, al-Farabi Kazakh National University • “A plethora of studies about boycotting exist in political sciences, marketing, business and other areas of scholarship, but this theme has been largely overlooked in journalism. This study contributes to scholarship on this unexplored aspect of journalism by examining boycotting behavior in an Asian context of Kazakhstan.

Although this study may have somewhat limited generalizability, this article interviewed journalists and editors from October 2020-February 2021 to examine their professional motivations in boycotting. The study identified that some journalists and news outlets in this politically constrained environment employ somewhat hidden, non-confrontational or undeclared tactics to boycott some selected news sources and certain policies in response to what they view as injustices in society, even when they see boycotting as ineffective. Accumulated professional tensions in an economically and politically constrained context lead to various forms of resistance and protests.

The findings also suggest that financially independent journalists are more likely to boycott certain sources of information, challenge authorities and protest or show resistance, while less financially secure journalists tend to be reluctant to challenge external forces affecting their own journalistic practice. This study discusses the findings in relation to Bourdieu’s field theory.

Keywords: boycott, conflicts, Central Asia, journalism, Kazakhstan.”

Extended Abstract • Faculty • Robert L. Stevenson Open Paper Competition • Digital Natives, Nascent Democracy: Tunisian Pre-Professional Journalists’ Uses and Perceptions of Social Media • Carolyn Nielsen, Western Washington University; Brian J. Bowe, American Univ. in Cairo / Western Washington Univ.; Arwa Kooli, l’Institut de Presse et des Sciences de l’Information • “Summary

This study assesses Tunisian journalism students’ uses and perceptions of social media in their work. This survey, conducted almost a decade after the country’s Jasmine Revolution saw an authoritarian regime and its state-run news media replaced with democratic elections and laws protecting a free press, shows Tunisian journalism students are using social media largely to connect with the audience, to monitor competitors, and to conduct research. Respondents were divided about impacts on the field.”

Extended Abstract • Faculty • Robert L. Stevenson Open Paper Competition • The Use of Sources in News Stories about 2020 American Elections on Croatian Television: Who Dominates the Narrative? • Ivanka Pjesivac, U of Georgia; Iveta Imre, U Mississippi; Ana Petrov, University of Toronto • This study examined the coverage of 2020 American elections on Croatian Public Service Television’s website. The results of the content analysis showed that Croatian television used significantly more international than domestic sources, more official than unofficial sources, more male than female sources, more named than unnamed sources, and more real people accounts than documents. The results are interpreted in the context of primary definer theories of news sources use applied to South/East European media model.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • To say or not to say: Examining online self-censorship of political opinions in India • Enakshi Roy, Towson University • This study examines how self-censorship by social media users in India may be contributing to the limitations of media freedom. While right to free speech to all Indian citizens is assured by the Indian Constitution, a climate of repressive media freedom can have an impact on individual expressions. It can lead to a chilling effect in the public discourse of controversial issues. This study examines self-censorship on Facebook and Twitter with regards to government criticism. Survey (N=141) results suggest respondents with liberal attitudes were unwilling criticize the government on social media. However, respondents with pro-censorship attitudes, even if they deemed the opinion climate as hostile, were willing to support Prime Minister Narendra Modi on social media. Findings from this study expand understandings of online opinion expression and self-censorship in India.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Decade of Internet Censorship in India Examining Google Transparency Reports and Content Takedowns from 2010-2020 • Enakshi Roy, Towson University • Drawing on the literature on internet censorship this study investigates the practice of content takedowns carried out by the Indian governments. To that end this research employs two studies. Study 1 examines the transparency reports of Google from 2010- 2020 to find out what content is removed from Google platforms. Study 2 through in-depth interviews with technology lawyers and authors of transparency reports finds out about the content removal process and its complexities. The findings show “defamation,” “privacy and security,” “religious offense” and “national security” as the most frequently cited reasons for content removal initiated by the Indian government. Findings reveal a disturbing trend where defamation notices were misused to request takedown of content that was critical of the governments, politicians, public figures, law enforcement officials, and police. The findings of this study are important, they demonstrate several ways in which the internet is being censored even in democratic countries without the knowledge of the users. Such censorship maybe eroding the freedom of speech guaranteed by the Constitutions of India.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • International Migrants and COVID-19 Vaccinations: Social Media, Motivated Information Management & Vaccination Willingness • Hyunjin Seo, University of Kansas; Yuchen Liu; Muhammad Ittefaq, University of Kansas; Fatemeh Shayesteh, University of Kansas; Ursula Kamanga; Annalise Baines • Using a mixed-methods approach combining an online survey with in-depth interviews, this study examines how international migrants in the United States used online resources in dealing with uncertainties surrounding COVID-19 vaccinations and how it is related to their vaccine willingness. Our results show that international migrants’ perceived uncertainty, positive and negative emotions, efficacy, and outcome expectancy affect their information seeking related to the vaccination and that issue salience moderates the effect between information seeking and vaccine willingness.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • A Dark Continent? Meta-analysis of communication scholarship focused on African nations • Meghan Sobel Cohen, Regis University • Using meta-analytic work, this study examines communication research methods, geographic focus, and lead author affiliation in research articles published in four leading communication journals over the course of a decade (2010 – 2019). Results point to scholarship by authors from North American and European institutions being dominant throughout the decade of analysis alongside an overwhelming research focus on North American and European populations and content, and a continued reliance on a small number of research methods.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Media genre dissonance and ambivalent sexism: How American and Korean television consumption shapes Chinese audiences’ gender-role values • Xiao Zhang, Macau University of Science and Technology; Chris Chao Su, Boston University • Driven by globalization, modernity and the development of media technology, transnational media consumption is increasingly prevalent. Together with indigenous media genres, exotic media genres constitute the fragmentation and diversification of individuals’ media consumption. Yet research concerning the hybrid media effects generated by indigenous and exotic media genres is still underdeveloped. Using a sample of 556 Chinese Internet users, this exploratory study proposes a concept of media genre dissonance to compare the effects of hybrid media consumption on sexism and gender-role norms in marriage (GRIM) in China. The findings suggest that individuals’ perceptions of gender-role norms are not only affected by indigenous media usage but also altered through exotic media usage. We illustrate how genre dissonance can affect Chinese audiences’ perception of GRIM through the mediating roles of culturally specific sexism and general sexism found in American and Korean television dramas.

Research Paper • Student • Robert L. Stevenson Open Paper Competition • Election Interference Strategies Among Foreign News Outlets on Social Media During the U.S. 2020 Election • Louisa Ha • This study investigates foreign interference in the 2020 U.S. election news coverage of BBC World News, RT America and CGTN America across social media platforms from August 28, 2020, to November 2, 2020. We employed a content analysis of 420 randomly selected posts from Facebook, YouTube, and Twitter accounts of these three state-controlled international news outlets. We found content and political relationship factors affected engagement differently in each social media platform. Adversaries of the U.S. were more likely to employ election interference strategies than were allies, although the occurrences were low overall.

Research Paper • Student • Robert L. Stevenson Open Paper Competition • Russian Bots’ Narrative During Donald J. Trump’s 2020 Senate Impeachment Trial: A Text Mining Analysis • Jo Lukito • An analysis of Russian-language tweets (n1 = 465,329) collected during the 2020 U.S. Senate impeachment trial reveals that bots accounted for nearly 58% of users (n2 = 39,580) that generated 55% of overall content in a data set. LDA topic modeling method was employed to identify and quantify the differences in topic engagement between bots and nonbots. These findings offer empirical support for the theory of reflexive control, providing insights into Russia’s domestic information operations.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Effects of Individualism and Race On Visual Processing: An Eye-Tracking Experiment • Tamara Welter; Jason Brunt • Previous research suggests that East Asians tend to look at the context of an image while Westerners look more at the area of interest. Other research suggests that people might examine photos of same-race and other-race faces differently. Here, we tested for a same v. other race effect for looking at pictures of people in front of naturalistic backgrounds. Across two studies, for measures of number of fixations and for mean length of fixation to AOI and background, we found different effects for race of participant, same race and for number of people in the photograph.

Extended Abstract • Student • Robert L. Stevenson Open Paper Competition • Normative Expectations for Social Media Platforms • Natalie Jomini Stroud; Tamar Wilner, University of Texas at Austin • Critiques of social media hint at normative expectations, such as the ideas that information should be reliable and people should feel safe. It is unclear how these expectations vary, however, and whether they are better predicted by where one lives or one’s most-used platform. Our survey of over 20,000 people across 20 countries finds that expectations vary more based on respondents’ country of residence than most-used platform, revealing a challenge for social media’s homogenized products.

Research Paper • Student • Robert L. Stevenson Open Paper Competition • Communicating Nation Branding: Pandas as Ambassadors for Wildlife Conservation and International Diplomacy • Dongdong Yang, The University of Connecticut; Carolyn Lin • The current study investigated whether watching panda videos could influence attitudes toward the “brand” of China. Results showed that nature relatedness and wildlife-conservation attitude positively predicted emotional response to the video and attitude toward Chinese culture. Wildlife-conservation attitude positively influenced attitude toward the Chinese government. Political conservativism negatively impacted attitude toward Chinese culture; the latter was positively linked to attitude toward Chinese people. Attitude toward Chinese people were positively connected to attitude toward their government.

2022 Abstracts

Communicating Science, Health, Environment, and Risk Division

2022 Abstracts

Research Paper • Student • Predicting Individual Behavior and Collective Action Against Climate Change: Extending the RPA Framework • Jingyuan Shi; Zixi LI, Hong Kong Baptist University; Liang CHEN; Hongjie Tang, Tsinghua University • Employing the risk perception attitude framework and its extension, we conducted a large-sample two-wave survey in China, and the findings revealed that perceived individual-level efficacy served as a major antecedent of performing individual behavior, whereas perceived societal-level risk served as a major antecedent of engaging in collective action. Furthermore, for individuals with low CFC, the joint effect of perceived risk and efficacy, at both individual- and societal-levels, was positively associated with their behavioral intention.

Extended Abstract • Student • A content analysis of COVID-19 vaccination videos and viewer responses on Chinese social media • yuxin li; Nainan Wen, Nanjing University • This study examined message framings—particularly, gain/loss, benefit-target, and temporal framings, and narratives—employed by COVID-19 vaccination videos and viewers’ responses. Results of a content analysis of 234 videos showed that the most frequently used strategies included gain-focused, self-oriented framing, present-oriented framing, and non-narrative framings. Gain-framed, society-oriented, future-oriented, and narrative-formatted videos were more likely to be popular and receive approval among viewers. The framings also interacted to increase videos’ persuasiveness.

Extended Abstract • Student • What do extreme weather events say about climate change? Comparing wildfire and hurricane news coverage • Amanda Molder, University of Wisconsin, Madison; Mikhaila Calice, University of Wisconsin-Madison, Department of Life Sciences Communication • Increasing wildfires and hurricanes signal the reality of climate change, drawing media coverage that could capture the attention of policymakers, despite lagging national climate policy. In a content analysis of 8,906 news articles, we compare coverage of wildfires and hurricanes in the U.S. from 2016-2021. Preliminary findings show greater coverage of hurricanes overall. However, climate change is more prominent in wildfire news, while mentions of policy and politicization are more frequent in hurricane coverage.

Extended Abstract • Student • Behind the Lab Coat: How Scientists’ Self-Disclosure on Twitter Influences Source Perceptions • Annie Zhang, University of Michigan; Hang Lu, University of Michigan • Social media platforms like Twitter allow scientists to share professional and scientific information, as well as personal information, with the public. This study explores the effects of these self-disclosure types. In an online between-subjects experiment (N = 1,457), participants rated scientists who disclosed personal information as more likable but less competent and scientists who disclosed professional information as more competent and trustworthy. Social presence served as a significant mediator between self-disclosure and source perceptions.

Extended Abstract • Student • Ubiquitous Coverage, Differentiated Effects: Intermedia Agenda Setting and its Effects in Communicating Protective Behaviors to American Adults during the COVID-19 Pandemic • Anqi Shao; Kaiping Chen, University of Wisconsin-Madison; Branden Johnson; Sheila Miranda; Qidi Xing • Mass media have been playing a key role during global pandemics. We aimed at examining COVID-19 protective behaviors’ presence on media and its effects on public. We integrated data from multiple fields in our analysis. Our current finding suggest high-level protective behaviors like vaccination are prone be in intermedia agenda setting between news and social media. The most significant media effects on the public’s behavioral intention are limited to some specific behaviors like wearing masks.

Research Paper • Student • Thematic and Semantic Shifts of Human Gene Editing in News Coverage through the CRISPR Baby Scandal • Anqi Shao; Michael Xenos • The past decades have witnessed thousands of progresses of synthetic biology in editing deoxyribonucleic acid (DNA) fragments. The overall aim of this study is to portrait an overview of news coverage on human gene editing as a post-normal science, with focus on the key event of the gene-edited human baby born on November 2018. Results from the current analysis revealed a significant divide in covering human gene editing before and after the scandal, a focus on trust and anticipation on human gene editing and a tendency of covering risk/benefit (i.e., harm/care) related content in news articles on human gene editing.

Research Paper • Faculty • Narrative Force: How Science and Storytelling Impact Parental Trust in Concussion Science, Transportation, and Harm Mitigation • Jesse Abdenour, U. of Oregon; Autumn Shafer, University of Oregon School of Journalism and Communication • Although news and entertainment coverage of sports concussions increased in recent years, many parents of youth athletes remain unaware or indifferent to practices that would mitigate concussion risk and harm. This experiment with U.S. parents of 10-17-year-olds (N = 502) explores how narratives and concussion science could be used together to increase parental trust in concussion science, mitigation intentions, and support for sports concussion policy. Direct associations and indirect relationships through transportation are explored.

Research Paper • Student • Exploring the Survival of Conspiracy Theories on Social Media: A Computational Approach • Calvin Cheng • This study investigates the duration issue of conspiracy theories (CT) on Twitter. It leverages survival analysis illustrating the lifespan of CTs and particularly stresses the effect of people’s political ideologies, mono-logical belief system and moral foundations on CTs’ survival online. It contributes to CTs’ conceptualization and provides insights on designing more efficient debunking measures against CTs on social media platforms.

Extended Abstract • Faculty • How Ethical Ideologies Influence Mask Wearing in Pandemic: The Mediating Role of Moral Obligation and Threat to Freedom • Surin Chung; Eunjin Kim, University of Southern California; Suman Lee, University of North Carolina at Chapel Hill; Euirang Lee, Ohio University • This study examined how ethical ideologies (idealism, and relativism) influenced behavioral intention to wear a mask during the COVID-19 pandemic through two contrasting perceptions (moral obligation, and threat to freedom) toward mask wearing. 823 samples were collected through a cross-sectional survey. The study found that idealism has a significant indirect effect on behavioral intention through increased moral obligation and decreased threat to freedom. Also, the study revealed that relativism is significantly associated with moral obligation.

Research Paper • Faculty • A Framing Analysis of The New York Times Coverage of Ebola • Foluke Omosun; Cheryl Ann Lambert • Before COVID-19 dominated news media, the world was gripped by another public health emergency: Ebola. Little is known about what narrative techniques U.S. media employed in their coverage. In this framing analysis, the authors uncovered six dominant frames: Foreign vs. local intervention; reliance on Western experts; harmful characterizations of illness; illusions of control; misrepresentations of Africa, and patient privacy norms. Findings hold implications for journalists who cover public health emergencies

Research Paper • Student • Green and Good? Benefits and Drawbacks of Moral Frames in Environmental Messages • Cassandra Troy, Pennsylvania State University; Nicholas Eng, The Pennsylvania State University; Chris Skurka • Based on Moral Foundations Theory, this experiment tests effects of five moral frames in climate change messages. Contrary to prior research, we did not find evidence that matching a message’s moral frame to individuals’ values enhances positive outcomes. However, political ideology moderated the relationship between moral framing and desired social proximity and message effectiveness. Findings raise questions about benefits of moral frames, as moral frames have the potential to drive negative feelings toward outgroup members.

Research Paper • Faculty • Role Models or Bad Examples? Influencers’ Communication about COVID-19, Youths’ Risk Perceptions and Vaccination Intentions • Desiree Schmuck, KU Leuven; Darian Harff, KU Leuven • Drawing from the two-step flow of communication theory and social learning theory, we investigated the consequences of influencers’ COVID-19-related communication within a two-wave survey among 16- to 21-year-olds. Results revealed that heavier exposure to influencers’ COVID-19-related content increased perceptions of influencers as important information source and role model for those with higher mistrust in official communication. Perceiving influencers as important information source was furthermore related to lower vaccination intentions if influencers promoted noncompliant behavior.

Research Paper • Faculty • The Mechanisms of Observational Correction • Emily Vraga; Leticia Bode, Georgetown University • Witnessing someone else being corrected on social media – sometimes called observational correction – reduces audience misperceptions. Using three studies, we explore how this process works. First, we present evidence that people who recall what a correction said reduce their misperceptions more than those who do not. Second, we demonstrate that corrections reduce misinformation credibility, which in turn leads to lower misperceptions. We discuss the implications for correctors and social media companies to better address misinformation.

Extended Abstract • Faculty • The carrot or the stick? Effects of reinforcement and public trust in government on parental decision on COVID-19 vaccination for teens • EunHae Park, Ball State University; SeoYeon Kim • The study examined how positive (e.g., incentives) and negative reinforcement (e.g., regulations) and levels of trust in government influence parents’ vaccine decisions for their children. A total of 285 parents of teens who have not vaccinated their children against COVID-19 participated in the study. Findings showed that positive reinforcement was effective to elicit vaccination intention among parents low in their trust in government, whereas parents with high government trust were not affected by reinforcement types.

Research Paper • Faculty • Communicating health literacy about pharmaceutical medication on social media: “it works for me, but may not for you” • Erin Willis, University of Colorado Boulder; Kate Friedel, University of Colorado Boulder; Mark Heisten; Melissa Pickett • It is commonplace for social media influencers to work in paid partnerships with brands; this is a multi-billion dollar industry. Long have patients been active in online health communities and social media platforms like Twitter and Instagram, but only in recent years have pharmaceutical marketers noticed the power of patient persuasion. Twenty-five in-depth interviews were conducted to understand how patient influencers communication health literacy about pharmaceutical medications to other patients on social media.

Research Paper • Student • Varied Optimal Predictor of College Students’ Depression Help-Seeking Intentions: An illustrative Multiple-Year Analysis of Three Samples Using Reasoned Action Approach • Yuming Fang • Increasing rates of depression among college students in the U.S. are of concern. One particularly useful and widely used theory is the reasoned action approach (RAA) that can help identify variables that explain the behavior at hand, here, help-seeking for depression among college students. However, it is unknown about the predictive power of RAA variables that predict intention to seek help, about whether the best predictor that explains the intention to seek help varies. Using three college student samples surveyed at three points of time, namely, 2016, 2018, and 2020, the study aims to answer the questions

Research Paper • Professional • News Media Coverage on End-of-Life Issues and Conversations in Singapore • FELICIA Ng; Melvin Tan; Jennifer Li; Tay Terence • Improving end-of-life care (EOL) and generating conversations is a national imperative as Singapore ages. As the mass media play an important role in driving public discourse, this study content analyzed 137 news reports to uncover Singapore’s mainstream media coverage on EOL concerns. Findings showed that the media did not emphasize enough of EOL issues important for conversations, suggesting that public health communication professionals need to be more proactive in engaging the media and community.

Extended Abstract • Student • With or From: Framing COVID Deaths in the News • Morgan Gonzales • News reporting, especially healthcare reporting, has effects that reach far beyond the newsroom. Research has shown links between the news items people consume and their actions, and on the mutually affective relationship between news and government actions. This relationship necessitates this qualitative study investigating the news media frames used in news stories about COVID-19 deaths, and how the frames in the contribute (or do not) to politicization of the COVID-19 health crisis.

Research Paper • Student • The Influence of Social Presence in the acceptance of Online Medical Consultation: The Role of Perceived Risk and Trusting Beliefs • Xiangyu Hai; Lijuan Chen; Dengqin Zuo • Based on the SOR theory, this study intends to explore the organism affected by perceived social presence, one of the prominent environmental stimuli as social cues, and then result in behavioral response to online medical consultation acceptance. Specifically, we investigate the parallel mediation role of trusting belief and perceived risk of the intention to use and perceived social presence. An experiment was conducted from June 24 to August 14, 2021 in two public hospitals in China, completed by 273 participants. As the findings show, there exists a significant difference in the intention to use online medical consultation between the two groups distributed by different level of perceived social presence. According to the results, we find that perceived social presence and trusting belief have sequential mediation effect on the acceptance of online medical consultation. Even if the mediation role of perceived risk which is supposed to be influenced by perceived social presence is rejected, the statistically negative correlation is still significant between perceived risk and the intention to use. These findings add to the limited literature on online medical consultation and expand the knowledge of application and construction in the field of SOR theory. This work offers an explorative framework of promoting online medical consultation and instructive comprehension on the importance of social presence application for online healthcare provider.

Research Paper • Student • Let’s Vaccinate Together: Exploring the Global Narratives of COVID-19 Vaccination Advertisements • Hannah Swarm • While COVID-19 vaccines have generated newfound hope, vaccine hesitancy and opposition are major roadblocks in achieving herd immunity. As a result, countries have launched vaccination campaigns to mitigate vaccine hesitancy, correct misinformation, and encourage vaccination. This study analyzed government-sponsored COVID-19 vaccination advertisements in five different countries – Argentina, Australia, Ireland, Singapore, and the U.S. – to uncover the overarching narratives. Despite cross-cultural differences, vaccination was presented as a safe, joyful, and widespread activity that would restore normalcy.

Extended Abstract • Faculty • Divergent Consequences of Everyday Social Media Uses on Environmental Concern and Sustainability Actions • Ariel Hasell; Sedona Chinn • We use a two-wave survey to explore how different uses of social media are associated with different patterns of environmental concern and pro-environmental actions. We contrast three everyday uses of social media: informational (e.g., news), social connection, and aspirational (e.g., lifestyle influencers). Data show aspirational social media use is associated with more individual sustainability behaviors, but not environmental concern or sustainability related collective action behaviors; we find the opposite for informational use of social media.

Research Paper • Student • How Metrics, Perceived Popularity, and Perceived Credibility Affect Information Sharing Intentions: A Serial Mediation Model • Henry Allen; Leona Yi-Fan Su, University of Illinois at Urbana-Champaign; Ziyang Gong; Sara Yeo; Michael Cacciatore • This two-study paper evaluated how the quantity of engagement metrics accompanying blog posts impacted readers’ information-sharing intentions in the contexts of human-papillomavirus (N = 220) and enhanced geothermal systems (N = 1,091). Both studies showed that metrics quantity had no direct effect on information-sharing intentions, but positively predicted perceived popularity, which subsequently was positively associated with perceived credibility. Both popularity and credibility perceptions were positively related to information-sharing intentions. Theoretical and practical implications are discussed.

Extended Abstract • Faculty • The Social Spread of COVID-19 Vaccine Misinformation • Hilary Sisco, Quinnipiac University; John Brummette, Radford University • This study examines how misinformation spreads through online networks in the face of a public health crisis. Using NodeXL, a semantic network analysis of 29,000 tweets collected over a year-long period is analyzed to identify the words that were communicated the most in each network, from whom, and how regarding the COVID-19 vaccine. The study’s findings provide empirical evidence of the phenomenon of misinformation on social media and identify dominant semantic structures during the pandemic.

Research Paper • Faculty • Diversity of Media Exposure, Information Verification, and COVID-19 Vaccination Intention: An Empirical Study in China • Yueying Chen, Zhejiang University; Hongliang Chen, Zhejiang University; Xiaowen Xu, Butler University • Based on protection motivation theory, this study examined the effects of media exposure and information verification on COVID-19 vaccination perceptions and intention. Analyzing the survey data from 837 respondents in China, we found that diversity of media exposure and information verification were linked to vaccination intention via the mediations of threat appraisal, coping appraisal, vaccine misinformation beliefs, subjective norms, and trust in vaccines. This study extended the PMT framework in the context of COVID-19 pandemic。

Research Paper • Student • Examining Antecedents and Health Outcomes of Health apps and Wearables Use: An Integration of the Technology Acceptance Model and Communication Inequality • HUANYU BAO, Wee Kim Wee School of Communication & Information, Nanyang Technological U; Edmund Lee • This study drew upon two theoretical frameworks— the Technology Acceptance Model and Communication Inequality to understand antecedents and health outcomes of health apps and wearables use. The results showed that a combination of multifaceted factors contributes to technology use. Perceived usefulness, design aesthetics, descriptive norms, and injunctive norms narrowed the usage gap between lower and higher socioeconomic status groups. The usage of these technologies further closed the social well-being gap between these two groups.

Research Paper • Faculty • Poly Social Media Use amid the COVID-19 Pandemic: Influences of Informational Norms and Emotion Regulation • Ilwoo Ju, Purdue University; Eunju Rho, Northern Illinois University; Amber Hinsley, Texas State University • Even if research has shown that social media can motivate protective health behavior, the heightened negative emotions (e.g., anxiety and fear) can play a negative part in shaping protective behavior. Using a cross-sectional survey (N = 510) during an early phase of COVID-19, we examined the role of social media and protective health behavior. Building on social media platform-swinging and polymedia perspectives, norm activation research, and emotion regulation literature, we found that (a) informational norms mediates the association between social media information searches and protective behaviors, (b) negative emotions negatively moderated the mediating association (moderated mediation), and (c) enhanced information seeking from personal networks mediates the relationship between social media information searches and protective measures. Our unique finding is that social media and informational norms positively motivate protective health behaviors only up to a certain point of negative sentiment about the COVID-19 pandemic, but the influence disappeared when negative sentiment were hightened, supporting the proposition of emotion regulation research. The theoretical and practical implications are discussed.

Extended Abstract • Faculty • The Threat is Real! Verified Twitter, COVID-19 Omicron, and Pandemic Panic • Jason Cain; Iveta Imre • This study examined the tweets of verified Twitter users during the initial Omicron surge in late 2021. The results of the content analysis found that frames containing fear/scaremongering remained the most prevalent in tweets and also spurred the most reactions from other Twitter users. Sentiment analysis supported that frames expected to be positive indeed scored positive but that these positive frames were not liked and shared nearly as often as negative frames.

Extended Abstract • Faculty • Communicating uncertainty for COVID-19 vaccine safety: Analyzing the news coverage of the 2021 Janssen (J&J) vaccine pause • Rosie Jahng; Jill Wurm; Najma Akhter • This case study examined how journalists communicated uncertainty around the Janssen (J&J) COVID-19 vaccine when the CDC ordered a pause due to reported cases of a rare but severe type of blood clots. Our initial findings from content analysis of US news coverage showed that news media communicated the Janssen vaccine pause by focusing on deficient and consensus uncertainties. Also, many articles reported scientific limitations (i.e., hedging) that were described in the original research reports.

Research Paper • Faculty • What are you measuring when you assess ‘trust’ in scientists with a generic measure? • John Besley; Leigh Anne Tiffany, Michigan State University • This manuscript analyzes three publicly available datasets focused on trust in science and scientists. It specifically seeks to understand what generic measures of trust (i.e., questions that simply ask respondents how much they trust scientists) assess in terms of discrete measures of trustworthiness (i.e., perceptions of scientists’ ability, integrity, and benevolence). Underlying the analyses is a concern that generic measures of trust are a poor substitute for differentiating between discrete trustworthiness perceptions and behavioral trust in the form of a specific willingness to make oneself vulnerable. The research concludes that it is unclear what generic trust measures are capturing and encourages researchers to use trust-related theory when designing surveys and trust-focused campaigns. The data used come from the General Social Survey, Gallup, and the Pew Research Center.

Extended Abstract • Student • Impact of Perceived and Collective Norms on COVID-19 Prevention Behaviors in Collectivistic and Individualistic Countries: A Multilevel Analysis • Junhan Chen, University of Maryland, College Park; Yuan Wang, University of Maryland College Park; Jiyoun Kim, University of Maryland • Current understanding of social norm focuses on individual level. However, given its social nature, social norm should be considered multilevel phenomena. Applying a multilevel modeling approach to data from 23 countries including 167,990 participants, this study found that individual-level norms (i.e., perceived descriptive and injunctive norms) had a positive impact on mask-wearing behavior. The positive impact was strengthened by country-level norms (i.e., collective norm). Also, the norm impact was stronger in collectivistic (vs. individualistic) countries.

Research Paper • Student • Self-Transcendence: A Look at its Intricate Role in the COVID-19 Pandemic • Jennifer Lau; Yi-Hui Christine Huang, City University of Hong Kong; Qinxian Cai, City University of Hong Kong; Jun Li; Jie Sun, City University of Hong Kong; Ruoheng Liu • Existential positive psychologists have championed the value of self-transcendence in alleviating the pain and suffering in COVID-19 pandemic. This two-part study reviewed the interrelationship of self-transcendence with people’s confidence in government, democracy, and vaccination intention. Although the findings suggested that confidence in government strongly influenced people’s vaccination intention, self-transcendence took an undermining role in the process. This intricate relationship may help institutions to shape communication strategies for coping with COVID and future health crises.

Research Paper • Faculty • The Role of Felt Ambivalence on COVID-19 Vaccination and Information Seeking: Threading the Needle in Risk Communication • Jie Xu, Villanova University • Integrating the extant literature on ambivalence and the Risk Perception Attitude Framework (RPA), this project used a survey to examine the role of felt ambivalence and perceived risk on COVID-19 vaccination attitude and behavior among college-aged young adults (n = 379). College-aged youth has the highest vaccination hesitancy among the adult population, the health decisions formed during this transitional period would inform their future parental decisions related to vaccination. Findings indicated that response efficacy mediated the relationship between risk perception and vaccination intention. Moreover, the influence of risk perception on vaccination intention was serially mediated by perceived vaccine efficacy and felt ambivalence. This study expands the RPA’s efficacy in predicting persuasive outcomes to a new health communication domain. It also lends support for considering ambivalence as a key factor in risk communication, particularly regarding vaccination. Practical implications and limitations have also been outlined.

Research Paper • Faculty • Comparing the effects of a humorous vs. a non-humorous message strategy in quiet weather communication • Jiyoun Kim, University of Maryland; Brooke Liu; Anita Atwell Seate; Saymin Lee; Daniel Hawblitzel • Through an online experiment, we empirically examined whether humorous messages have the desired impacts on community members during quiet weather. We found that compared to a humorous message, a non-humorous message appeared to be more effective in increasing perceived community resilience and positive OPRs. However, the effects were more robust for community members with low to moderate levels of weather salience.

Extended Abstract • Student • IMDb Reviews of Don’t Look Up as Responses to Climate Change and Science Communication Failures • John McQuaid, University of Maryland • This study uses focused qualitative analysis to examine discussion of politics and science in fan reviews of the Netflix hit film Don’t Look Up on the Internet Movie Database website. The satire depicts scientists’ fruitless efforts to warn the public of an impending comet collision with Earth (per the director, a metaphor for climate change). Reviews contain diverse and nuanced opinions, many angry and/or pessimistic, about American society and its failures to confront complex challenges.

Research Paper • Faculty • Challenging Media Stereotypes of STEM: Examining an Intervention to Change Adolescent Girls’ Gender Stereotypes of STEM Professionals • Jocelyn Steinke, University of Connecticut; Tamia Duncan • This study examined the efficacy of an informal STEM education program to decrease STEM-gender stereotypes and increase knowledge of STEM careers among early adolescent girls. This program featured an interactive presentation that challenged gender-STEM media stereotypes and STEM learning activities led primarily by women. Findings from pre- and post-test Draw-a-Scientist Test (DAST) revealed positive changes in girls’ gender STEM stereotypes and greater knowledge of STEM careers. Implications for theory and best design practices are discussed.

Research Paper • Professional • Misinformation, Anticipated Regret, and Vaccine-Related Behaviors • Jody Chin Sing Wong, RAND Corporation; Janet Yang • A national survey (N = 1025) conducted in August 2021 reveals that Americans’ belief in misinformation about COVID-19 was negatively associated with vaccine acceptance. Importantly, the more participants believe in misinformation, the less anticipated regret they experience for not getting vaccinated. Reduced anticipated regret was associated with lower levels of vaccination intention and vaccine acceptance. To counteract the negative impact of misinformation, this study reveals the potential of an under-researched emotion in overcoming vaccine hesitancy.

Research Paper • Faculty • Mental health and romantic relationship satisfaction during the COVID-19 pandemic • Kang Li, Zayed University; Guanxiong Huang • This research investigated the factors that were associated with people’s mental health and romantic relationship satisfaction during the stay-at-home pandemic time. We found that people’s romantic relationship satisfactions are strongly related to their mental health problems, which are associated with their media consumption, perceived family members’ depression, and their own individual differences of attachment orientation. The findings provided insights regarding psychological adjustments when people face difficulties in special life situations.

Research Paper • Professional • A Comprehensive Examination of Association between Belief in Vaccine Misinformation and Vaccination Intention in the COVID-19 Context • Kwanho Kim, Cornell University; Chul-joo Lee, Seoul National University; Jennifer Ihm, Kwangwoon University; Yunjin Kim, Seoul National University • Expanding the reasoned action approach, we proposed a comprehensive model to examine the roles of misinformation beliefs, perceived risk, fear, worry, and social networks in explaining COVID-19 vaccination intention. We tested the model using survey data of South Korean adults, collected in April 2021 (n = 744). The results indicated that misinformation beliefs, fear, and worry had negative connections with intention, mostly mediated through proximal factors. We also found significant moderating roles of social networks.

Research Paper • Faculty • Web Accessibility in India’s Healthcare Sector: Analysis of the Websites of Small Health Care Organizations • Krishna Jayakar, Penn State University; Smeeta Mishra, Xavier Institute of Management • This paper examines the level of accessibility of the websites of private Small Health Care Organizations (SHCOs) in India. Using the Berry model of organizational innovation, we examine whether hospitals’ financial resources, service type (general healthcare or specialized), location, and complexity of their websites could predict compliance. Only location was found to be a significant predictor. The vast majority of sampled websites failed to implement the WCAG 2.0 standard.

Extended Abstract • Faculty • Communicating during natural disasters: Best practices for local government officials to maintain public trust • Kylah Hedding, University of Iowa; Elise Pizzi; Maggie Brooks; Elizabeth Wagner • Communication is often an overlooked aspect of studies focused on disaster preparedness and recovery, while crisis communication scholars often focus on the outcomes of specific communication strategies and approaches for organizations rather than local governments. This study examines the role of crisis communication in disaster preparedness and recovery for local government officials in Iowa. We find that communication planning and training varies widely, and crisis communication often focuses on modes of communication over messages.

Extended Abstract • Faculty • Influence of anti-cannabis messages on users’ and non-users’ cognitive and emotional responses • Brian Ruedinger; Amy Cohn; Elise Stevens; Narae Kim; Jinhee Seo, University of Oklahoma; Fuwei Sun; Seunghyun Kim; Glenn Leshner • This study investigated the differences between cannabis users and non-users in their responses to messages from two different public health messaging campaigns on the harms of cannabis use. This study employed both self-report and physiological measures to compare responses at, and below, the level of conscious awareness. Preliminary findings suggest that valanced responses discriminate among message from the different campaigns more than self-report responses

Research Paper • Faculty • Taking A Peek Matters: Surveying the Effects of Information Scanning on COVID-19 Vaccination Intentions • Yafei Zhang, Renmin University of China; Li Chen, West Texas A&M University; Ge Zhu, University of Iowa • This study explored the critical role of information scanning in affecting individuals’ COVID-19 vaccination intentions. To develop an integrative model of health information scanning and Theory of Planned Behavior (TPB), we conducted a survey in China to reveal the associations between health information scanning on WeChat, health literacy, attitudes, subjective norms, perceived behavioral control, and COVID-19 vaccination intentions. In addition, this study tested the mediating effects of health information scanning on TPB variables. Results suggest that health literacy is not directly related to COVID-19 vaccination intentions. However, an indirect relationship is observed through 1) a single mediation of information scanning, 2) a serial mediation of information scanning and attitudes, and 3) a serial mediation of information scanning and subjective norms. This empirical study enriches scholarly understanding of information scanning as an indispensable approach to acquiring health information and provides practical guidelines for health educators.

Research Paper • Student • Humor Versus Fear: Using Emotional Appeals to Promote Breast Self-Examination Behavior Through the EPPM • Sijia Liu • This study examined the effects of humor and fear appeal messages on the Extended Parallel Processing Model (EPPM) variables of threat, efficacy, and behavioral intentions for Breast Self-Examination (BSE), and compared the effects of humor and fear appeals. Results suggest that the persuasive effect of humor and fear appeals messages consistent with the hypothesis of EPPM. Moreover, humor appeals are more effective than fear appeals to boost women intention to perform BSE behavior.

Extended Abstract • Student • Predictors of COVID-19 Vaccine Hesitancy in China: A Meta-Analysis • Yongliang Liu; Kai Kuang • This systematic review focuses on COVID-19 vaccine hesitancy in China and examine factors associated with vaccine acceptance/hesitancy. Grounded in the Vaccine Hesitancy Model of SAGE, predictors of vaccine hesitancy are conceptualized and investigated at three levels, including contextual factors, individual and group influences, vaccine- and vaccination-related issues. Initial search and screening work resulted in 75 qualified studies. Average effect sizes of the associations between the predictors and vaccine hesitancy will be calculated in Comprehensive Meta-analysis 2.0.

Research Paper • Student • “Talking to Themselves”: How the Politicization of Climate Change Leads to Polarized Discussions • Yuhan Li, Tsinghua University • Focused on climate change communication, this study aims to examine how the political frame influences the structure of public deliberation on climate change in the Chinese online space. By applying social network approach and propensity score matching (PSM), we found that videos themed on climate politics were more centralized and had fewer interconnected individuals in the comments section, which violated the egalitarian and reciprocated dimension in deliberation theory.

Extended Abstract • Student • Media Exposure, Trust, and Health Information Literacy Knowledge Gap: A Study in Southern China • Jinxu Li • This study collected 1051 samples in southern China to examine the factors influencing health information literacy (HIL) regarding socioeconomic status, media exposure, sources trust, and how to bridge the knowledge gap. The results showed that males, less educated, and older adults had lower HIL. Different types of media exposure and source trust have various associations with HIL. Official Internet media exposure helps bridge the HIL knowledge gap generated by differences in educational level. This study extends the Chinese context’s knowledge gap theory in health communication and provides pathways for future health interventions.

Extended Abstract • Student • Basic and Applied Science Engagement: A necessary distinction or just white noise? • Lindsey Middleton, UW-Madison; Todd Newman; Ashley Cate, University of Wisconsin-Madison • Media and the public may pay more attention to science that is controversial or impacts their day-to-day lives. This can result in a disproportionate focus on certain types of science not only in the news cycle, but also in science communication research. We find that scientist who consider their work to be less applied do more online public engagement but have less training, and we find that basic scientists have different engagement goals and objectives.

Extended Abstract • Student • Are universities walking the talk? Exploring what really drives scientists to engage with the public • Lindsey Middleton, UW-Madison; Becca Beets; Luye Bao, UW-Madison; Dietram Scheufele, University of Wisconsin, Madison; Dominique Brossard, University of Wisconsin-Madison; Noah Feinstein, UW-Madison; Laura Heisler, UW-Madison WARF; Travis Tangen, UW-Madison; Jo Handelsman, UW-Madison • A supportive institutional culture is vital for academic scientists to do engagement, especially with underserved publics, but perceptions of institutional culture and incentives can be a barrier to effective two-way communication. Using a survey of faculty, we conceptualize and operationalize five distinct dimensions of public engagement and examine how they relate to perceptions of the importance of engagement to the university.

Research Paper • Student • The Role of Threat and Efficacy in Social Support Acquisition in an Online HPV Support Group: Advancing the Extended Parallel Process Model • Liang Chen, Tsinghua University; Lunrui Fu, City University of Hong Kong; Xiaodong Yang, Shandong Univerisity; Linhan Li, Sun Yat-sen University; Sitong Ding, Sun Yat-sen University • Social media have become crucial communication channels for HPV patients to seek and receive social support, which benefits both their physical and psychological health. To promote supportive communication in online social platforms, this study analyzed 96,543 messages (including 7407 posts and 89,136 comments) about social support on Baidu HPV Forum (one of the largest online support groups for HPV patients) and identified the factors associated with social support acquisitions in comments, including threat and efficacy in posts with social support requests, using the extended parallel process model (EPPM). The results revealed that the majority of social support messages in the comments provided informational support, there were a relatively small number of messages providing instrumental social support. Besides, social support request posts with high-threat and low-efficacy were more likely to receive informational, emotional, and instrumental support acquisition in the comments than other types of social support request posts. Theoretical and practical implications are discussed as well.

Research Paper • Faculty • Understanding HIV Vaccine Communication on Twitter: Drivers of Information Diffusion and Dimensions of Anti-Vaccine Discourse • Jueman (Mandy) Zhang, Long Island University; Yi Wang, University of Louisville; Magali Mouton; Jixuan Zhang • HIV vaccination is considered as a potential prevention measure to help end the HIV epidemic. Using manual coding and auto extraction, this study investigated the message-level and account-level drivers of the popularity and virality of tweets over a three-week period since Moderna’s clinical trials of a mRNA HIV vaccine on January 27, 2022. The study also examined the dimensions of anti-vaccine discourse, especially conspiracy theories, about HIV vaccines on Twitter

Research Paper • Student • Examining the roles of bias, trust, and risk perception on communicating genetically modified foods: A study of hostile media effect in Chinese social media • Meiqi Sun, Nanjing University; Nainan Wen, Nanjing University • To understand the division of public opinion regarding genetically modified food (GMF), this study developed a research model consisting of upstream instigators and downstream consequences of hostile media perception (HMP). Based on a quota sample of 1,023 citizens in China, this study found that social media use was indirectly associated with HMP, and HMP was indirectly associated with the intention of promoting GMF. The indirect paths were mediated by media trust and risk perception, respectively.

Research Paper • Student • Exploring the Bearing of Source Information Type on Psychological Reactance Against COVID-19 Vaccination Messages • Mercy Madu, University of Florida • COVID-19 vaccination hesitancy and vaccine refusal persist in the population even as health experts warn that sustained vaccination is vital to save lives as new variants of the coronavirus emerge, and protection from initial vaccine doses start to wane. This paper explores if source information type has any bearing on psychological reactance against COVID-19 messaging, thus influencing whether individuals choose to accept or reject such messages.

Extended Abstract • Faculty • The World is Amazing: Communicating Awe and Wonder about Science • MICHAEL DAHLSTROM, Iowa State University; Zhe Wang, Iowa State University; Eric Williams, Iowa State University • Science often reveals that our world is an awe-inspiring place. Yet, communicating this excitement is often superseded by desires to increase knowledge or change attitudes about scientific issues. In this study, we interview established science communication professionals who specialize in creating awe-inspiring science communication experiences to explore the factors, situations and challenges involved in communicating the awe and wonder of science and on which a broader and realistic theoretical understanding can be built.

Research Paper • Student • Gender, Family, and Health: Content Analysis of a Discussion among Chinses Social Media Users on Maternal Health • Miaohong Huang, University of Alabama • China is facing challenges arising from maternal health maternal health. User-generated content on social media and emotional representations might bring new insights to implementing maternal health interventions. Yet, few studies paid close attention to the Eastern cultural context. The study distinguished health communication patterns across cultures and identified key variables in the context of health debates on Weibo (China’s equivalent of Facebook and Twitter). Gender, family structures, sources were used to test for differences in emotions. Content analysis was conducted on social media posts using a constructed week sampling (N =1053) on a highly debated topic “painless delivery”. Results showed that: 1) user’ emotions differed by gender, source, and pain perception; and 2) men and women showed significantly different emotions when different family structures (nuclear family, extended family) were discussed. Theoretical and practical implications and limitations are discussed.

Extended Abstract • Faculty • The benefits of participating in a mobile peer support group in preventing relapse: Parsing the effects of expression • TAE-JOON MOON, University of Texas Health Science Center at San Antonio • This study examined how different types of expression (i.e., emotional disinhibition, support provision, public commitment) exchanged in a smartphone-based virtual peer support group are associated with risky drinking behavior among people with alcohol use disorder by using computer-assisted linguistic analysis. The result indicated that only support provision and public commitment expressions predicted reduced risky drinking behavior, while emotional disinhibition was not associated with risky drinking.

Research Paper • Student • The political economy of freelance climate journalists • Mushfique Wadud, Mushfique Wadud • This paper investigates the labor condition of freelance climate journalists who are based in three South Asian countries—India, Pakistan, and Bangladesh. Fifteen journalists from the three countries were interviewed. Data collected from the qualitative interviews were analyzed using labor process theory. Findings show that freelance climate journalists are treated differently than salaried journalists in international media outlets. Freelance journalists do not have any non-wage benefits and often their fees remain the same for years.

Extended Abstract • Faculty • Health Misinformation in an Alternative Social Media Ecosystem: Sharing and Framing Anti-Vaccine Content on Telegram • Ming Wang; Martin Herz • Mitigating misinformation by mainstream social media companies has brought about a growing alternative social media ecosystem. This paper analyzes source sharing and topic themes in eight influential anti-vaccine channels/groups on Telegram. Findings show that the new social media ecosystem still shares a lot of information from the mainstream social media ecosystem, but is quite disconnected from the mainstream news media. Intrasharing is popular on Telegram and misinformation sites are also frequently shared.

Research Paper • Student • U.S.-based Science Communication Fellowship Programs: Form and Function • Nichole Bennett; Anthony Dudo, The University of Texas at Austin; John Besley • Traditional education fails to prepare scientists to communicate effectively, and training programs aim to fill this gap. But past research suggests science communication training programs lack strategy, focusing instead on narrow skill-building. Science communication fellowships may represent an improvement because of their intensive and experiential nature. This study employs interviews with fellowship directors to consider the impact of these programs through the lens of public relations and situated learning theories.

Research Paper • Faculty • Fear or Tiresome of COVID-19: Analysis of cognitive appraisal of the COVID-19 pandemic • SangHee Park, University of Wisconsin – Whitewater; Sumin Shin, Oklahoma State University • This research investigated how COVID-19 virus information affected individuals’ perceptions and how those perceptions from the media impacted cognitive appraisals and protective behaviors. The results revealed that media exposure about COVID-19 stimulated people to increase fear and tiresome, and high media exposure increased perceived threats and perceived efficacy about COVID-19. Also, this study found that high perceived self-efficacy increased intention to COVID-19 vaccination. Implications are discussed, and directions for future research are proposed.

Research Paper • Faculty • Conservative media use and Covid-19 related behavior: The moderating role of media literacy variables • Porismita Borah; Kyle Lorenzano, University of West Georgia; Anastasia Vishnevskaya, WSU, Edward R. Murrow College of Communication; Erica Austin, WashingtonState University • With a help of a national survey from the U.S. we examine the associations between media literacy variables and willingness to perform recommended COVID-19 related health behavior. Moreover, we also examine the moderating role of conservative media use in this relationship. Our findings show that conservative media use was negatively associated with these protective behaviors and that both media literacy variables were positively related with willingness to perform recommended COVID-19 related health behavior.

Research Paper • Faculty • Understanding Barriers to Parental Mediation of Digital Media: A Mixed-Methods Approach • Rachel Young, University of Iowa; Melissa Tully; Leandra Parris; Marizen Ramirez; Mallory Bolenbaugh; Ashley Hernandez • This mixed-methods study considers why parents do not establish or maintain strategies to manage adolescents’ media use, even though they feel they are expected to do so and may have the motivation or intention. In focus groups and interviews, U.S. parents of adolescents described barriers including individual beliefs, attitudes, and values, like a lack of self-efficacy or trust in adolescents to manage their own media use; experience of or concerns about family conflicts; and social-structural factors, such as instrumental uses of technology for school and socializing and burnout from mediation and other parenting demands that felt never ending. In a national survey of U.S. parents, these barriers clustered together as mediation challenges and values. Parents were more likely to say that values, including trust, autonomy, or positive valuation of digital media, were barriers to monitoring and restrictive mediation. This suggests that parental mediation research should take into account how parents’ values keep them from enacting recommended protective behaviors like monitoring or restricting digital media use.

Extended Abstract • Student • Scientists’ identity gaps: new perspectives for inclusive science communication • Leilane Rodrigues, MSU; Bruno Takahashi, Michigan State University; Sunshine Menezes; Leigh Anne Tiffany, Michigan State University • This study employs the Communication Theory of Identity (CTI) to investigate the interrelation of frames of identity of scientists from minority groups in the US and their communication practices. A thematic analysis of in-depth interviews will be used to explore what identity gaps participants experience when communicating about their scholarship. The results of this study will be used to develop science communication training that considers the priorities of people from different cultural and ethnic backgrounds.

Research Paper • Student • Exploring the Effects of Climate Change Misinformation, Partisanship, Uncivil Comments on Risk Perception • Seo Yoon Lee; Youngji Seo • A current study explores the effects of climate change misinformation on risk perception via trust toward the misinformation. Furthermore, we explored the moderating role of political partisanship and uncivil comments. An online experiment was conducted. We found that civil comments followed by climate change misinformation could lead people to believe misinformation more, which could subsequently influence people to have a lower level of risk perception. Such a relationship was more notable among the conservatives.

Research Paper • Student • Information Literacy and Media Literacy: The Skills Needed to Prevent the Spread of COVID-19 • Shawn Domgaard, Washington State University; Hae Yeon Seo, Washington State University • COVID-19 has led to a massive health crisis alongside what the World Health Organization has declared an infodemic, where every person encounters misinformation. The need to properly navigate digital environments, and determine the skills necessary to find good information is more important than ever. This study empirically investigates whether individuals with literacy skills (media literacy for news source, media literacy for news content, and online information literacy) are better able to adopt preventative health behaviors.

Extended Abstract • Faculty • Who leads sustainable fashion communication? An analysis of #sustainablefashion metadata on Twitter between 2021 and 2022 • Sumin Shin, Oklahoma State University; Jewon Lyu, The University of Georgia • This study examines the relationships among social media opinion leaders around #sustainablefashion, their message types, and stakeholders’ responses toward the messages. Computational Twitter data collection and analysis reveal that for-profit and media organizations often use environmental words while nonprofits and individuals use social and economic words. Also, environmental messages increased, and ethical/social and economic messages decreased the like-follower ratio. In addition, sustainability-related words in an opinion leader’s profile increase stakeholders’ responses to messages.

Research Paper • Student • Examining Food Safety Knowledge: The Roles of Media Attention, Trust, Food Habits/Attitudes, and Demographics • Jennifer Shiyue Zhang; Nisa Rahman; Leona Yi-Fan Su, University of Illinois at Urbana-Champaign; Yi-Cheng Wang • Food safety is crucial for both individuals and society. This study aims to understand factors associated with food safety knowledge through a national survey of American adults (N = 1,039). Results suggest that media attention, trust in information sources, and food attitudes play roles in predicting knowledge levels. Senior people and females are more knowledgeable about food safety. Suggestions for future food practice communication with the public are discussed.

Research Paper • Student • How Partisan News Associates with Support for Climate Policies through Risk and Efficacy Perceptions • Soobin Choi, University of Michigan; P. Sol Hart • This study examines how partisan news associates with support for climate policies through risk and efficacy perceptions, focusing on distinct and nuanced constructs of the perceptions. Results demonstrate that both affective and cognitive risk perceptions are associated with partisan news viewing and policy support, perceptions of efficacy demonstrate weaker associations. However, efficacy perceptions, especially collective outcome expectancy, play a central role as a psychological coping mechanism following risk perceptions, ultimately associated with policy support.

Extended Abstract • Student • Virtual Reality and Climate Change: Understanding How the United Nations VR Content Productions Uses Experiential Media in Climate Change Storytelling • Shravan Regret Iyer, Rutgers, the State University of New Jersey • The current study attempts to understand how the twelve United Nations Virtual Reality (UNVR) content productions produced as part of the Sustainable Development Goals (SDGs) utilize Experiential Media (EM) in climate change storytelling. The study also explores how such VR productions frame and contextualize climate change issues; whether the VR productions take a multidisciplinary approach similar to the IPCC 2018 special report; and what dominant themes such UNVR productions highlight pertaining to climate change.

Extended Abstract • Faculty • The Formation and Influence of News and Information Repertoires at the Onset of the COVID-19 pandemic • Su Jung Kim, University of Southern California; Phillip Rosen, University of Southern California/Business Insider • This study examines how the public formed news and information repertoires during the early period of the COVID-19 pandemic in South Korea and how users of each repertoire were differentially influenced. Using a survey conducted to a representative sample, we identified 4 news and information repertoires that took shape at the onset of the pandemic. Use of different repertoires was associated with different levels of risk perception and preventative behavioral intention, but not knowledge.

Research Paper • Student • Inoculation Works and Health Advocacy Backfires: Building Resistance to COVID-19 Vaccine Misinformation in a Low Political Trust Context • Crystal Li Jiang, City U – Hong Kong; Mengru Sun; Tsz Hang Chu; Stella Chia, City U – Hong Kong • This study examines the effectiveness of inoculation strategy at countering vaccine-related misinformation among Hong Kong college students. A three-phase between-subject experiment was conducted to compare the persuasive effects of inoculation messages (two-sided messages forewarning about misinformation related to COVID-19 vaccines), supportive messages (conventional health advocacy), and no message control. The results show that inoculation messages were superior to supportive messages at generating resistance to misinformation, as evidenced by more positive vaccine attitudes and stronger vaccine intentions. Notably, there was no difference in outcome between the inoculation condition and the control condition. Attitudinal threat and counterarguing moderated the experimental effects; issue involvement and political trust were found to directly predict vaccine attitudes and intention. The findings suggest that future interventions focus on developing preventive mechanisms to counter misinformation, and spreading inoculation over the issue is an effective strategy to generate resistance to misinformation influence. Interventions should be cautious about the use of health advocacy initiated by governments among populations with low political trust.

Research Paper • Student • Using Moderated Mediation Model to Examine the Effect of Patient-Centered Communication on Physician-Patient Conflicts • Liang Chen, Tsinghua University; Hongjie Tang, Tsinghua University; Yu Guo • Based on the uncertainty reduction theory (URT), the present study examined the relationship between patient-centered communication (PCC) and medical conflict, as well as the roles of perceived patients’ trust, doctors’ empathy, and expertise from physicians’ perspectives. In March 2020, 509 physicians in China were recruited to participate in an online survey. The results revealed that PCC was negatively associated with physician–patient conflicts and that patient trust mediated the relationship. Additionally, doctors’ empathy moderated PCC on patient trust, while expertise positively predicted physician–patient conflicts.

Research Paper • N/A • Identifying Variates to Distinguish Passive, Moderate and Active Planners for Responsible and Sustainable Behaviors: Applying Integrated Model of Behavioral Prediction (IM) • Hyeseung Koh • The current study examined theory-based variates that distinguish passive, moderate and active planners to consume modern foods and those to communicate about the modern foods based on integrated model of behavioral prediction (IM). In addition to the main predictors in IM, perceived scientific consensus (PSC) and perceived public consensus (PPC) were additionally examined as potential variates. To examine the efficacy of the theory-based variates, the current study conducted a Web-based survey.

Research Paper • Faculty • Fact-checking, misinformation, and COVID-19: Integrating the communication mediation model and the protection motivation model • Tsung-Jen Shih • Based on a survey of 1,248 Taiwanese, this study found that social media use was associated with fact-checking habits through (1) a mental reflection process that leads to confusion, and (2) a protection motivation process that gives rise to risk perception. The results also indicated that self-efficacy and civic online reasoning moderated part of these two processes in shaping fact-checking behavior. However, fact-checking was negatively related to the discernment of misinformation about COVID-19.

Extended Abstract • Student • Extended Abstract: Examining communication and socio-psychological factors in shaping public support for urban farms in Singapore • Shirley S. Ho; Tong Jee Goh, Nanyang Technological University; Rachel Goh • This study examines the communication and socio-psychological factors that predict public support for the development of urban farms in Singapore. The results showed that the cognitive miser model, science literacy model, social capital, and media and communication factors predicted public support. Further, based on the argument of motivators for media attention, attention to the media content on the risks and benefits of urban farming mediated the relationships among food technology neophobia, health consciousness, and public support.

Research Paper • Student • To eat, or not to eat: The role of pre-media exposure orientations and media attention in predicting the personal norm and intention to consume urban farm produce • Tong Jee Goh, Nanyang Technological University; Rachel Goh; Shirley S. Ho • High-tech urban farming is an emerging means of strengthening food security. The rising popularity of this novel farming technique has attracted media outlets to review the risks and benefits of urban farming. Applying an extended norm activation model, this study found that people’s pre-media exposure orientations influenced their attention to media content on the risks and benefits. These variables, in turn, shaped their personal norm and intention to consume the produce of urban farms.

Research Paper • Faculty • Time Perspective, Temporal Distance, and Narrative’s Roles in Curbing E-cigarette Use • Sixiao Liu, University of Pennsylvania • This research examines the interactive effect of message format (i.e., narrative vs. non-narrative) and time perspective (i.e., present vs. future mindedness) on the perceived temporal distance and behavioral intention among e-cigarette users and non-users. Present-minded users and future-minded non-users perceived the risk of e-cigarettes as temporally closer and were more likely to refuse e-cigarettes after reading a narrative message than a non-narrative message. Such findings highlight the effectiveness of narrative in e-cigarette use prevention.

Research Paper • Student • “My Eating Disorders Recovery Story”: Understanding the Health Benefits of Social Media Content Creation in Eating Disorders Recovery • Lola Xie, The Pennsylvania State University; Xiaoxu Ding, University of British Columbia; Juliet Pinto • Young women with eating disorders (ED) are at risk of harm to their social, emotional, and physical development and overall quality of life. How they use social media to communicate about their ED is of growing interest. Much of the current literature examining ED and social media use and ED primarily deals with negative impacts of social media use for those suffering from ED, such as harmful body images or poor relationship with food, we consider the alternate possibility of social media as a coping mechanism for ED patients to self-express and gain emotional support from their peers. With the emerging accessibility and popularity of vlogging platforms, some ED patients transformed their roles from regular users to social media health influencers who share first-hand experiences and critical health information with others who follow them. We interviewed health influencers in ED recovery and analyzed their YouTube content in the past year to better understand the potential health benefits of vlogging and journaling on public platforms for ED patients and theorize the mechanism through which being a social media health influencer facilitates or impedes ED recovery based on interpretative phenomenological analysis of patients’ own experiences.

Research Paper • Student • How Fear Appeals Are Used as A Persuasive Technique: A Thematic Analysis of COVID-19-related Public Service Announcements • xiaobei chen; Deborah Treise; Son Rachel; Jordan Alpert • Since the outbreak of COVID-19, hundreds of public service announcements (PSAs) have been aired. One of the theories to guide health communicators is the extended parallel process model (EPPM), the model to explain people’s responses to fear appeals. This study aims at identifying the way how fear appeals were presented in messages related to COVID-19. This study found that four strategies were used to arouse perceived threat, and three strategies were utilized to arouse perceived efficacy.

Extended Abstract • Faculty • How Global Warming is Framed on Twitter?: An Investigation based on Machine Learning Approach • XIAOQUN ZHANG, University of North Texas • This study investigates the frames of the dialogs on Twitter regarding global warming. Twitter’s Application Programming Interface (API) is used to extract tweets in 2021. A state-of-the-art Natural Language Processing (NLP) machine learning model BERT is utilized to identify the prominent themes from a big number of tweets. Nine major themes are identified including climate change, security threats, public policy, environmental problems, politics, impacts on economy, scientific research, wild animals and media coverage.

Research Paper • Faculty • Aversion and Control: An Experiment Examining How Social Correction Works • Xizhu Xiao; Porismita Borah; Danielle Ka Lai Lee, Washington State University; Yan Su; Sojung Kim, George Mason University • Prior research suggests that observing cumulative social corrections with expert sources cited can potentially reduce health misperceptions and promote positive health behaviors. However, given the low willingness and motivation to engage in misinformation correction among social media users, examining strategies to promote such behavior is imperative. With a 2 (message factor: narrative vs. statistics) x 2 (social factor: individual vs. collective) between-subject experiment of 485 individuals, we examined how social corrective messaging influences correction intention and we take into consideration the moderating influence of media locus of control (MLOC) and the mediating roles of negative affect and credibility judgment. Results reveal that for individuals with high MLOC, individual and statistically framed corrective messaging elicited the greatest negative affect, whereas among individuals with low MLOC, collective and narrative messaging had a persuasive advantage. Higher negative affect toward the misinformation post, in turn, resulted in greater intention to combat misinformation. Theoretical contributions and implications are further discussed.

Research Paper • Student • Why fall for misinformation? The role of health consciousness, subjective and objective health literacy, and information processing strategies • Rachel Peng, Penn State University; Fuyuan Shen, Penn State University • Health misinformation circulating online can have negative effects on health outcomes at the personal and global levels. This paper investigates the factors that could explain the failure to discern health misinformation by taking into account health consciousness, information processing strategies, subjective and objective health literacy. Through an online survey (N = 707), the current study finds that misinformation beliefs about nutrition, vaccines, vaping and cancer were significantly correlated, implying that a person who believes misinformation about one topic is also at risk of falling victim to misinformation on other three topics. We find the susceptibility to health misinformation is positively correlated with high health consciousness, low objective health literacy, greater information elaboration and selective scanning. This work also provides empirical evidence on the existence of the Dunning-Kruger Effect in the area of health literacy. In particular, individuals who are overconfident in their health literacy are not aware of their own deficiencies and also have a hard time identifying health misinformation. These findings have important implications for educational campaigns to improve health literacy and combat online health misinformation.

Research Paper • Faculty • “I Know News Will Find Me”: A moderated mediation model of news-finds-me perception, information avoidance, need for cognition, and misperceptions about COVID-19 • Yan Su; Lianshan Zhang; Shaohai Jiang • Drawing on a U.S. survey sample, this study builds a moderated mediation model and investigates the relationship between the news-finds-me (NFM) perception and COVID-19 misperceptions, with COVID-19 information avoidance as mediator and need for cognition (NFC) as moderator. Findings show a positive association between NFM perception and misperceptions. Information avoidance was a significant mediator between both factors. Finally, NFC was found a significant moderator; among those with higher extent of NFC, the associations became weaker.

Extended Abstract • Faculty • Not All Falsehoods are (Equally) Threatening: Towards a More Nuanced Approach to Misinformation • Fan Yang, University at Albany, SUNY; Yaxin Dai • In response to the growing scholarly calls for nuancing the fuzzy concept of “misinformation”, this study aims to investigate the differences between verified false messages of high threat versus those of low threat in terms of how they spread on social media. Preliminary results show that compared to false messages with low threat, false messages with high threat had a broader reach of audiences, broke out more volatilely, and persisted longer on social media.

Research Paper • Faculty • Promoting COVID-19 Vaccination for Children: How Transitional Characters and Misinformation Exposure Influence Parents’ Vaccine Attitudes and Intentions • Yan Huang, University of Houston; Weirui Wang, Florida International University • A 2 (misinformation: present vs. absent) X 2 (character type: positive vs. transitional) between-subjects experiment was conducted among 344 parents of children 5-11 years old in December 2021. Results showed that although the narrative with a transitional character led to greater levels of identification and transportation, its persuasive effects depended on the presence of misinformation exposure. The interaction effects were mediated by positive issue-relevant cognitions generated during narrative exposure.

Research Paper • Student • Bad for me or bad for the planet? An experiment examines the effect of drought framing on risk perception and water mitigation behavior • Alyssa Mayeda, Washington State University; Ying-Chia (Louise) Hsu, Washington State University; Alex Kirkpatrick, Washington State University; Amanda Boyd, Washington State University • Negative impacts of drought are projected to worsen due to climate change. Examining how media frames influence risk perceptions about drought can enhance risk message design. Our study investigates how framing drought as either a risk to public health or to the environment influences risk perceptions and intent to perform mitigative actions. Environmental framing produced higher intent to conserve water. Perceived harm of drought was considered more likely to affect distant populations than local people.

Extended Abstract • Faculty • Serial participants and the evolution of aggressive conversation networks about climate change on Twitter • Yingying Chen, University of South Carolina; Shupei Yuan; Cindy Yu Chen; Sophia Vojta • This study examines serial participants who are consistently involved in aggressive conversations about climate change on Twitter. We identified 92 serial participants out of 1.1 million replies between 2019 and 2020. Using dynamic network modeling, we analyze the network structural characteristics and individual characteristics that predict the evolution of aggressive conversation networks. Our study advances the knowledge of how serial participants and their group dynamics may spark the diffusion of aggressive communications on climate change.

Research Paper • Student • Parental Attitudes and Child Vaccination Intentions during COVID-19 Pandemic: Exploring Influences using Social Cognitive Theory • Ying Zhu; Michael Beam, Kent State University; Yue Ming; Nichole Egbert-Scheibelhoffer; Tara Smith • Using the Triadic Reciprocal Determinism model from Social Cognitive Theory, this survey study suggests that parents’ (N = 800) attitudes towards health officials and child vaccination intentions are predicted by personal and behavioral factors (having younger children, partisan ideologies, partisan news use) but not the environmental factor of geographic location across 4 US states with different partisan dynamics. This points to national politicization of COVID-19 vaccines being a key consideration regarding parents’ negotiating the pandemic.

Research Paper • Student • Reduced Risk Information Seeking and Processing (R-RISP) Model: A meta-analysis • Zhuling Liu, University at Buffalo; Janet Yang; Thomas Feeley • This meta-analysis synthesizes research findings from 52 studies to assess the explanatory power of the reduced risk information seeking and processing (R-RISP) model. Results support the utility of the model in predicting information seeking for both personal and impersonal risks. Informational subjective norms have the largest effect size, followed by sufficiency threshold and then current knowledge. The relationship between current knowledge and seeking is stronger in studies where participants report higher risk perception.

2022 Abstracts

Visual Communication Division

2021 Abstracts

Research Paper • Student • Mohammad Ali, Syracuse University; Dennis Kinsey, Syracuse University • Crisis Management in this Visual Era: How People Perceive a Crisis-hit Brand Through News Media Pictures • Visuals in a crisis phenomenon remain largely understudied. This paper analyzes the post-crisis pictures relating to the 2020 Mauritius oil-spill incident. Utilizing Q Methodology, designed to understand people’s subjective perceptions, we identify at least two groups of people who had variant perceptions of recognizing various pictures as (un)forgiving of this crisis-hit Japanese company. The Attribution Theory is used to explain what pictures are more likely to shift people’s perceived crisis responsibility attributions toward the company.

Research Paper • Student • Christopher T. Assaf, UNIVERSITY OF TEXAS AT AUSTIN • Video [Dis]Convergence and Discernable Logocentrism: Visual Journalists’ Experience during Video Implementation • This project examines visual journalists’ experience with legacy print leaders’ logocentrism during video platform implementation. Recognizing video’s potential as a digital-disruption solution, with prospects for increasing revenue and reaching new audiences, organizational leaders chose individual photojournalists for still and video platform convergence. Adhering to a word-centric ideology, leadership underestimated guidance, communication, and knowledge factors, creating uncertainty and slowing adoption. Collected through 14 interviews with visual journalists and viewed through Rogers’ (2003) diffusion of innovations theory.

Extended Abstract • Student • Alejandro Bruna, Pontificia Universidad Católica de Chile • Extended abstract – From “Betty, la fea” to “Betty in NY” – the impact of digital storytelling on telenovelas • This work investigates whether digital narrative (or “digital storytelling”) affects visual language and structure of Latin America’s most relevant television product: telenovelas. Using the most successful telenovela in television history (Ugly Betty) two versions were analyzed at a dramatic and narrative level: the original Colombian version (Yo soy Betty, la fea) and its most recent adaptation (Betty in NY). Findings show that digital narrative influences the melodramatic matrix of telenovelas, themes, motivations, plot and situations.

Extended Abstract • Faculty • Sungwon Chung, Ball State University; Johnny Sparks, Ball State University • Extended Abstract: Cognitive and Attitudinal Processing of Visual Frames in 360-Degree Environmental Corporate Social Responsibility (CSR) Messages • This experiment examined the influence of visual content frames (gain vs. loss) and presentation modality (non-360 vs. 360-degree videos) on cognitive and attitudinal processing of environmental corporate social responsibility (eCSR) messages on viewers’ memory and attitudes. Frame and modality influenced storage (cued recall) of company names, but only modality influenced encoding (recognition) of company names. However, neither frame nor modality affected encoding of company logos. Content frame also impacted perceived message effectiveness.

Extended Abstract • Student • Umberto Famulari, Indiana University Bloomington; Lesa Hatley Major; Osman Mohamed Osman • Visualizing criminal jury trials: A quantitative content analysis of images in U.S. news outlets • “This study will contribute to the scholarship of visual framing and journalism by analyzing for the first time how U.S. news outlets visually represented criminal jury trials in the last eighty years. Drawing from visual framing theory (Coleman, 2010; Bock, 2020), the images that accompanied all the news stories about criminal jury trials from 1940 to 2020 were analyzed at the denotative and stylistic level (Rodriguez and Dimitrova, 2011).

Preliminary findings showed differences between different types of news outlets (national U.S. televisions, cable news, local news outlets and newspapers) in relation to how defendants, victims and jurors were portrayed in terms of gender, race, emotions and camera distance used. Implications of the study were discussed and analyzed.”

Research Paper • Faculty • Robin Hoecker, DePaul University • Paradise or propaganda? Jack Delano’s FSA images of public housing in Chicago • This study looks at Jack Delano’s 1942 photographs of the Ida B. Wells homes in Chicago, and how they shaped narratives of public housing and wartime propaganda. Delano’s photographs show well-dressed Black families in immaculate, furnished apartments, with structured community programs. These images are part of the U.S. government-sponsored photography project of the Farm Security Administration, later Office of War Information, that documented life among working class Americans between 1935-1944.

Research Paper • Student • Omneya Ibrahim, The University of Texas at Austin; Shahira Fahmy, The American University in Cairo • Revealing the Veil in Internet Memes and GIFs: A Comparative Framing and Stereotyping Analysis • This study bridges a gap in visual communication research based on an integrative framing analysis of internet memes and GIFs using the hashtag #Hijab following the 2019 attacks on Muslim mosques in New Zealand. We analyzed both the textual and visual elements used in these digital tools to unravel their framing and stereotyping of veil. While significant differences between memes and GIFs existed, both tools displayed support for the hijab, revealing clear patterns regarding a new progressive image of hijabi women in the contemporary digital environment. Findings show that memes and GIFs challenge the traditional stereotyping and submissive image of Muslim women that has long been portrayed in media. They also suggest that memes and GIFs are each unique and, although sometimes regarded as one by scholars, ought to be evaluated and examined separately and independently from each another in future research.

Research Paper • Faculty • Jin Kim, The College of Saint Rose • Crisis of Cosmopolitan Citizenship in Hong Sang-soo’s Films • Drawing on complex narrative as a heuristic tool, this study aims to provide one reading about narrative structure of Korean director Hong Sang-soo’s films. While his movies seemingly lack logic and coherency, the Korean auteur creates a unique sense of meaningless, intuition, and fragile memory in his movies. Examining similarities and differences among his 2017 and 2018 movies (The Day After, Grass, Hotel By The River, and Claire’s Camera), one of the major arguments of this study is that Hong’s film narratives consist of repetition, fragmentation, looped causalities, lucid subjectivities and, multiple universes. While Hong might defy ideological-social analysis of his films, one of the major arguments in this study is that is resistance against spatial-temporal linearity and narrative consistency is symptomatic to understand crisis of citizenship within global pandemic and political turmoil.

Extended Abstract • Student • William Kohler, Southern Illinois University; Yuhosua Ryoo, Southern Illinois University • Truly Korean? A Quantitative Study of Film Style Under a Colonial System • Was Korean cinema identical to or distinct from Japanese cinema in its use of film techniques during the colonial period? Using a statistical style analysis, we demonstrated that the two are different in every stylistic category, including sound, cinematography, editing, and mise-en-scene. We concluded that Korean films retained their own film style and identity under colonization and should be considered just as truly Korean as films from any other period.

Extended Abstract • Student • Anat Leshnick, University of Colorado boulder; Rivka Ribak • A powerful, spiritual, win-win situation: Commercial authenticity in professional birth photography • Online repositories of professional birth photography present a radical alternative to the medicalized depiction of birth in commercial reality programs. Arguably, birth photographers allow women to see birth and learn about it, document it from their own perspective, and share this personally significant event in the public sphere. However, these images are produced and consumed within a market economy in which notions of resistance – and compliance – appear naïve (Banet-Weiser, 2012). From this perspective, rather than medicalized as opposed to natural, and rather than passive as opposed to resistant, we propose to see birth photography as a site of commercial authenticity, in which birth photographers and birthing women co-produce a neoliberal birth story that is at once liberating and cynical. Drawing on interviews with nine birth photographers and nine women who hired photographers to document their birth, we explore the ways in which these artisans develop professional and aesthetic practices that distinguish them from others in the delivery room, highlighting the complicated ways in which authenticity is created and sold in contemporary cultural production.

Research Paper • Student • Ajia Meux, University of Oklahoma • Constructing Love: Visual Representation of Blackness in the Obama Marriage • A content analysis of 346 images was employed to study differences in racial presentations of Barack and Michelle Obama between the White House and African American media. The literature on symbolic interactionism, presidential and first lady presentation, African marriage, minority media, framing and visual representation suggested that there would be differences by medium in portrayals of the president and first lady on racial variables (egalitarianism, marital affection, racialist, ethnic/cultural, kinship, political). Findings indicate that, across White House and African American media, the couple were often presented as egalitarian and affectionate. Statistical testing indicate that African American media were significantly more likely to depict Michelle Obama with racialist elements and the Obamas as a happy and affectionate married couple than the White House. A contradictory finding indicated that the White House was significantly more likely to focus on the extended family bonds of African Americans by depicting the Obamas in the presence of other black people. This study is important because the Obamas are the first ethnic minority to hold the offices of president and first lady of the United States, and this study is the first to explore the two as an African American married couple. Findings extends research on how minority media help construct reality for their audiences and have implications for new White House image management strategies of presidents and first ladies.

Research Paper • Faculty • Danielle Kilgo, University of Minnesota; Robert F. Potter; Ryan Comfort, Indiana University • A Winning Combination: Effects of Visual Frames in Solutions Journalism Stories • Solutions journalism approaches in recent years have tried to combat pessimistic and avoidant responses in audiences by producing stories about social issues that also focus on attempts to solve the problems. Although scholarship on visuals in solutions journalism has lagged behind research about text, some studies have shown that visual framing emphasizing solutions leads to higher levels of narrative engagement and behavioral intentions (Dahmen, Their & Walth, 2019) and lower levels of negative affect (McIntyre, Lough & Manzanares, 2018) than visual framing emphasizing problems. This study adds to theory about visual frames in solutions journalism with an online 2 (story topic: drug addiction, homelessness) x 4 (visual frame condition: no photo, solutions only, problems only, combination) mixed design experiment that investigated the question of what visual frame might arouse the ideal mix of affective responses to leave people concerned and interested in solutions journalism stories. The results have implications for visual communication theory and for photojournalism practice.

Research Paper • Faculty • Chunbo Ren, Central Michigan University; Viorela Dan • Frames and Journalistic Roles in Chinese Reporting on HIV: Insights from a Content Analysis and Qualitative Interviews Focused on the Verbal and Visual Modalities • Extant work largely neglects visuals’ contribution to news framing and how journalists perform their professional roles. We address this research gap in two studies, and use HIV reporting in China as a test case. Study 1, a content analysis in seven newspapers (2000-2015), shed light on how words and visuals suggest different frames and journalistic roles. Study 2 used in-depth interviews with journalists to contextualize the findings in Study 1, especially on the word-visuals rapport.

Research Paper • Student • Yimeng Sun, New York University; Hiu Yan Ping; Lei Guo; Boqi Chen, University of North Carolina at Chapel Hill; David Assefa Tofu • Cross-Platform Visual Framing: Climate Visuals on News Websites and Twitter • To examine how the U.S. news media visually frame climate change, the study investigates how news media of different political orientations frame the issue differently across media platforms. We used content analysis to analyze 761 images covering climate change from news websites and Twitter. The results show that major U.S. news media of different political orientations used different visual elements to frame the issue, including various image types and image subjects.

Extended Abstract • Faculty • Keith Greenwood; Ryan Thomas; Cory Macneil • What “Lens-Based Workers” Are Owed: An Exploration of the Photo Bill of Rights • This study will examine the Photo Bill of Rights, a recent initiative that centers the rights of “lens-based workers” and which presents an opportunity to evaluate the position of photojournalism within an evolving society. Through a textual analysis of the Bill’s contents, and a comparison with traditional ethical codes, the paper argues that the Bill represents a challenge to existing frameworks about what journalists owe the public by focusing on what journalists are themselves owed.

Extended Abstract • Faculty • Darryl Frazier; Fred Vultee, Wayne State University • Extended Abstract: Ye Olde Europa Gin Mill: How war looked in isolationist cartoons of 1941 • This paper uses fantasy theme analysis to examine the rhetorical vision created by cartoonists for three major isolationist newspapers in the months leading up to US entry in the Second World War. These cartoons draw on both indexical and allusive properties to challenge or reinforce interpretations of current events, whether it is Uncle Sam stumbling toward a fight in someone else’s bar or a brave Charles Lindbergh landing at an unfriendly field.

Research Paper • Student • Yiting Wang, University of Hawai’i at Mānoa • Multimodal Analysis: Researching Short-form Videos and the Theatrical Practices • “Short-form video is one of the major approaches for people to present themselves on visual social media, such as TikTok. What is behind this type of visual communication? With the emerging field of social media and performance studies, can theatrical or performative discourse make sense of the video data? What would be a good method to study user-generated short-form videos (UGSVs)?

Digital living is performative, and theater is often integrated with social or political practices. This paper uses multimodal analysis for video analysis and draws concepts and practices from Chinese and western theater. Building on three theories (situation, suspense, and mimesis) in which the ontology of theater is often discussed, this paper demonstrates the modes and modalities of five videos originating from TikTok. The preliminary findings suggest three types of suspense and three types of mimesis practices that respectively answer how attention of audiences is retained, and how and why videos are reproduced and disseminated. We argue that imitation as a phenomenon and as a process can generate memes, and memes in turn invites more imitation. The crux at the back are the video practices that ridicule and critique, when different levels of resistance to politics, authority, or societal classes are shown.

Video analysis, under today’s ubiquitous visual data, requires robust updates. In addition to the contribution of a performative and theatrical perspective for the sense-making of short-form videos, this paper also contributes to the methods of video analysis in general and video analysis by using modes and multimodalities.”

Extended Abstract • Student • Frankie Ho Chun Wong • Extended abstract: [Multifaceted protest paradigm: the visual coverage of the 2019 Hong Kong protests in international news] • This study probed into the intersection between the protest paradigm and influence from national interests in news images, crucial in nonverbal news framing, in international news. International outlets’ visuals in reporting an iconic episode in the 2019 Hong Kong protests were comparatively investigated through framing and critical discourse analysis. Results suggest visual news frames consisted of spectacles but not explaining underlying causes, yet showing a between-outlet variance where frames reflected outlets’ political values at home.

Extended Abstract • Faculty • Shannon Zenner, Elon University • That’s a Good Sign: The Typography and Design of Political Yard Signs • Most political communication researchers have focused on the textual content of political messaging, while ignoring how that same text is conveyed visually. This study is a content analysis of yard signs (n=151) posted in North Carolina during the November 2019 and March 2020 elections and the typography and colors used in those yard signs. Preliminary analysis indicates an overall preference for sans serif, all “caps” treatments but with some compelling differences by political party.

<2021 Abstracts

Mass Communication and Society Division

2021 Abstracts

Research Paper • Student • Moeller Student Paper Competition • Alexis Fitzsimmons, University of Florida; Yufan “Sunny” Qin, University of Florida; Eve Heffron, University of Florida • Purpose vs. Mission vs. Vision: Persuasive Appeals and Components in Corporate Statements • Purpose statements persuade stakeholders of companies’ reasons for being. However, there is a lack of distinction among purpose, mission, and vision statements. This quantitative content analysis explored the differences among Fortune Global companies’ purpose, mission, and vision statements, adding to a much-needed body of literature on corporate purpose. Results provide implications for communicators who write these statements as well as theoretical implications related to rhetorical and social identification theories and organizational identification.

Research Paper • Student • Moeller Student Paper Competition • Kate Stewart, University of South Carolina • The New Media Normal: Survey-based study of COVID-19 Effects on Motivations to Consume Non-News Media • This large-scale, self-administered Qualtrics survey, based on a representative sample from 2020 United States Census Data, study specifically investigates the impact of the COVID-19 pandemic, in a mediating role, on motivations to consume non-news media by having an impact on social escapism, social presence, and coping mechanisms. The scope of this analysis has relevance as a current on-going global pandemic and could be replicated to study how disasters or other pandemics affect non-news media consumption.

Research Paper • • Open Competition • Ivy Ashe; Ryan Wallace, The University of Texas at Austin; Ivan Lacasa-Mas, Universitat Internacional de Catalunya; Q. Elyse Huang, The University of Texas at Austin • News in the Time of Corona: Institutional trust, collective narcissism, and the role of individual experiences in perceptions of COVID-19 coverage • All public health crises have an element of uncertainty to them; however, even in this context, COVID-19 stands out. Trust heuristics such as institutional trust, and trust in media in particular, become more important for people seeking information. In this study, we use a cross-sectional nationally representative study of the American online population to better understand factors impacting overall perceptions of and trust in COVID-19 news. We focus on a subset of people exhibiting traits of collective narcissism, the emotional investment in an in-group such as the nation-state. We show that for core values like institutional trust and perceptions of news media in general, indices for collective narcissism may prove valuable in understanding relationships between audience perceptions and core ideological beliefs. However, in the case of individual news events where uncertainty may be high, individual components of collective narcissism (i.e. anti-elitism, general conspiracy belief, and xenophobia) remain better perception indicators.”

Research Paper • Faculty • Open Competition • Seth Ashley, Boise State University; Stephanie Craft, University of Illinois at Urbana Champaign; Adam Maksl, Indiana University Southeast; Melissa Tully, University of Iowa; Emily Vraga, University of Minnesota • News literacy, conspiratorial thinking, and political orientation in the 2020 U.S. election • The rapid spread of misinformation in the digital age has increased calls for news literacy to help mitigate endorsement of conspiracy theories and other falsehoods. This study conducted in the week before the 2020 U.S. presidential election shows that individuals with higher levels of news literacy were more likely to reject conspiratorial thinking, but also that news literacy is unevenly distributed across the population and matters more for individuals with liberal views than conservative views.

Research Paper • Student • Open Competition • Kjerstin Thorson, Michigan State University; Ava Francesca Battocchio, Michigan State University • Change is the only constant: Young adults as platform architects and the consequences for news • We examine digital platform repertoires for news among young adults. Through the lens of “digital labor,” we explore the work that young adults’ undertake to design and maintain their personal media systems, and the consequences of those practices for news use. Drawing on 30 in-depth interviews with 18-34-year-olds, including a shared reading of participants’ newsfeeds in their top three social media platforms, we develop the theoretical concept of personal platform architecture. Our findings suggest that young adults architect and maintain platform repertoires for sociality, personal interests, and emotional well-being rather than for information—but with substantial consequences for news.

Research Paper • Faculty • Open Competition • Porismita Borah; Xizhu Xiao; Yan Su • The interplay of narrative versus statistics messages and misperceptions on COVID-19 vaccine intention • Drawing on exemplification theory, we used a moderated moderated mediation model to test the relationships among message manipulation, perceived expectancies, perceived susceptibility, COVID-19 misperceptions and intention to vaccinate. Findings show that perceived expectancies mediate the relationship between message manipulation and vaccine intention. Findings indicate that among individuals with high misperceptions about COVID-19, statistical messages are more persuasive for individuals with high perceived susceptibility, while narrative messages are more influential for individuals with low perceived susceptibility.

Research Paper • Faculty • Open Competition • Maria DeMoya, DePaul University; Vanessa Bravo, Elon University • New Cuban-American narratives about the homeland: Moving away from traditional storylines shared by “hardliners” via Twitter • This study analyzed Twitter conversations about Cuba, posted between June 1, 2017, and July 31, 2020, to discover the main themes that “hardliners” and the “new Cuban diaspora” communicated about in relation to Cuba and its future. This is a relevant and timely topic because, without a Castro as the head of the Cuban government for the first time in over six decades, the international community is getting to know a different image of Cuba. In this context, the Cuban diaspora in Florida has also changed and divided into two contrasting groups: the “hardliners,” who completely oppose the Cuban government and do not want any softening in the U.S.-Cuba relationship; and a newer generation whose members do not support the government on the island but prioritize their support for the Cuban people and are in favor of building new relationships on the island. The younger community approves the travel to the island, supporting their relatives at home through remittances, and potentially ending the U.S. embargo imposed on Cuba since 1960. As the analysis of their Tweets showed, this second group is a “new Cuban diaspora” that is changing the way in which the Cuban diaspora performs its public diplomacy roles in the United States.

Research Paper • Faculty • Open Competition • Erik Bucy, Texas Tech University; Duncan Prettyman, Colorado Technical University • Misinformation and News Verification: Why Users Fact Check Suspect Content • The rise of misinformation has led to a corresponding call for more investigation into the antecedents of news verification, and for improved understanding about who verifies and why. In this study we conduct a thematic analysis of participants’ open-ended responses (N = 2,938 individual thoughts, volunteered by N = 715 participants) to an online questionnaire to explore the factors that may influence individuals’ decisions to verify or not verify information they have reason to believe might be false when they are given the opportunity to do so. We investigate what themes are associated with information verification broadly, then examine the prevalence of themes when associated with several individual difference variables that previous research suggests may be impactful. Specifically, we examine the association of themes with news knowledge (high vs low), news skepticism (high vs low), and individuals’ motivations for media use (surveillance vs entertainment). Descriptive results show significant differences in the characteristics of searchers compared to non-searchers. In addition, news knowledge is a particularly potent individual difference: individuals with high news knowledge had more thoughts about the need to verify information, concerns about manipulative intent, and were far less entertained by the idea of fake news than those with low news knowledge.

Research Paper • Postdoc • Open Competition • Richard Canevez, University of Hawaii at Manoa; Moshe Karabelnik, University of Hawaii at Manoa; Jenifer Sunrise Winter, University of Hawaii at Manoa • Media Mistrust and the Meta-Frame: Collective Framing of Police Brutality Evidence Reporting on YouTube • Social media impacts the news media’s role in police accountability. This convergence produces collective framings of police violence-related evidence that requires further attention. Using a frame analysis of news outlets and content analysis of comments on YouTube, we identify frames, responses, and the collective framing that results from this converging environment. Our findings suggest a triumvirate of competing frames around police brutality, with mistrust of media complicating the role news media plays in accountability.

Research Paper • Faculty • Open Competition • Stella Chia, City University of Hong Kong; Fangcao Lu; Al Gunther • Who Conducts Fact Checking and Does It Matter?: Examining the Antecedents and Consequences of Fact-checking Behavior in Hong Kong. • This study utilizes a representative survey to examine multiple ways in which people engage in fact checking in a highly divided Hong Kong. The findings showed that stronger partisans who had greater news consumption were more likely to engage in fact-checking behavior. However, frequent fact-checking behavior enhanced, rather than reduced, their beliefs in pro-attitudinal misinformation. A warning of the backfire effects of fact-checking on exacerbating opinion polarization and social division is issued.

Extended Abstract • Research Fellow • Open Competition • Agnes Chuah; Shirley Ho; Edson Tandoc Jr; Peihan Yu • Extended Abstract: Exploring the Information Authentication Acts of Experts, Environmentalists, and the Public in Southeast Asia • Drawing on the Audiences’ Acts of Authentication framework, this study explores how the public, energy experts, and environmentalists in Indonesia, Malaysia, and Singapore authenticate energy related information in a period of energy-related misinformation. The findings showed that the authentication behaviors across the three countries were consistent with the two-step process proposed by the framework. Individuals would turn to external forms of authentication when they were internally unconvinced of the authentication of the information.

Research Paper • Faculty • Open Competition • Di Cui • What Remains? The Relationship between Counterfactual Thinking, Story Outcome, Enjoyment, and Emotion in Narratives • Counterfactual thinking is a psychological concept. It explains the phenomenon that occurs when individuals reflectively imagine different outcomes for events that have already happened. This paper examines the application of counterfactual thinking in the field of media psychology. It examines if readers can generate counterfactual thinking in a fictional context. It also looks at the relationship between counterfactual thinking, enjoyment, and negative emotions. By conducting two experiments, the author finds readers can generate counterfactual thinking toward narrative pieces. Different story outcomes play an essential role in influencing the generation of counterfactuals. These findings indicate that counterfactual thinking can be a critical factor that impacts audiences’ understanding and reimaging stories in the long-term.

Research Paper • Faculty • Open Competition • Roxanne Vos, Radboud University Nijmegen; Serena Daalmans, Radboud University, Behavioural Science Institute • Fit Bodies that Inspire? A Qualitative study exploring perceptions of and motivations for interacting with Fitspiration content on social media • The purpose of this qualitative study (N = 34 interviews) was to gain insight into the motives that underlie the interaction with Fitspiration content on social media and the personal meaning making processes surrounding this interactions. Based on the data four motives to post ‘fitspirational’ content and eight to follow the trend on social media were constructed. These give insight into the positive and negative ways participants believe Fitspiration affects them and others.

Research Paper • Faculty • Open Competition • Lisa Farman, Ithaca College • Political news personalization and the third-person effect: Examining support for restrictions on audience data collection • An online survey (N=561) tested perceptions of the personalization of online political news. A third-person effect emerged: respondents believed others would be more affected by personalized political news than themselves. Those who thought others would be more affected by news personalization were also more likely to support restrictions on websites’ use of audience data to personalize news. Narcissism was a significant moderator of the relationship between perceived effect on self and support for regulation.

Research Paper • Faculty • Open Competition • Juliana Fernandes, University of Florida; Moritz Cleve, University of Florida • The Labeling Experiment: Examining the Differential Effects of Equivalent Labels on Individuals’ Associations toward Immigrants • Using a mix-methods approach, this study examines the differential effects of equivalent labels (i.e., authorized, documented, legal vs. unauthorized, undocumented, illegal) and the impact of these labels on individuals’ associations toward immigrants. Results of three studies show that those exposed to positive valenced labels produce more favorably associations of immigrants than those exposed to negative valenced labels (Study 1a), that associations tend to be quicker for labels such as illegal and slower for labels such as authorized (Study 1b), and that the interaction of association type (warmth/morality vs. competence) with association valence accounts for more variance in evaluations than labels, especially for negatively valenced associations (Study 2). Overall, the series of studies suggests a stronger influence of associations about warmth and morality compared to associations about an immigrant’s competence.

Research Paper • Faculty • Open Competition • Débora Martini, University of Colorado Boulder; Harsha Gangadharbatla, University of Colorado Boulder • Pornography Addiction and Social Media: An exploratory study on the impact of social media on the road to porn abstinence. • Pornography addiction is on the rise in our society and excessive use often leads to negative life consequences. Just as other addictions, porn addiction can also be triggered by a number of factors. Of these factors, the role of social media has not been fully studied or understood. The current exploratory study uses a survey method to investigate the role of social media in porn addiction among Brazilian porn addicts. Results suggest that social media content is seen as a trigger by self-identified porn addicts and the factors that influence such perception include age of the addict, gender, and the number of times they have relapsed. And changes in behavior on social media are influenced by individuals’ perceptions of social media as a trigger.

Research Paper • Faculty • Open Competition • Mugur Geana, University of Kansas; Nathaniel Rabb, The Policy Lab, Brown University; Steven Sloman, The Policy Lab, Brown University • The Growing Influence of Political Ideology in Shaping Health Behavior in the United States • Political polarization is a growing concern in many parts of the world and is particularly acute in the US. This study reinforces previous research on long-term health consequences driven by partisanship by showing that these ideologically-driven differences manifest even more acutely in situations where the possibility of severe illness or death is immediate, and the potential societal impact is significant. The substantial implications for public health research and practice are both methodological and conceptual.

Research Paper • Student • Open Competition • Tong Jee Goh, Nanyang Technological University; Shirley Ho • Public buying behaviors during the COVID-19 pandemic: Presumed media influence and the spillover effects of SARS • Testing for a historical spillover effect, this study examined how the influence of presumed media influence (IPMI) processes differed between people with low and high perceived severity of the Severe Acute Respiratory Syndrome (SARS), when it comes to predicting Singaporeans’ purchasing intention during the COVID-19 pandemic. Results showed that people’s presumptions of media influence on others predicted their intention to buy more. The study also found a historical spillover effect of pre-existing attitude towards SARS.

Research Paper • Faculty • Open Competition • Gretchen Hoak • Unprecedented Times: How Journalists Coped with the Emotional Impact of Covering the COVID-19 Pandemic • This study explored the stress of covering the COVID-19 pandemic on journalists in the United States. A survey of 222 journalists revealed covering the story was both stressful and emotionally difficult. Females and those who were younger and less experienced perceived higher levels of stress and felt the story was more emotionally difficult than their counterparts. The repetitive nature of the coverage, interacting with victims, and public backlash for their reporting were among the top stressors. Supervisor support was associated with higher levels of work commitment and lower levels of stress. Nearly 60% of participants indicated they received no stress management or coping resources from their news organizations. Of those that did receive support options, most did not take advantage noting the resources were either not feasible or not helpful. Implications for organizational support and its impact on journalist stress are discussed.

Research Paper • Faculty • Open Competition • Iveta Imre, U Mississippi; Jason Cain • Social Media Use Intensity and Privacy Concerns: The Implications for Social Capital • This study examines how SNS use intensity, specifically social routine integration and social integration and emotional routine, correlate with social capital, as well as how privacy concerns impact the relationship between SNS use intensity and social capital. Findings support that social capital correlates with both factors on the use intensity scale. Only the accuracy factor was a significant predictor of bridging capital while both accuracy and control, and collection proved significant for bonding capital.

Research Paper • Faculty • Open Competition • Jessica Shaw, Louisiana State University; Soojin Kim, Louisiana State University; Yongick Jeong, Louisiana State University • Determination of the Factors Influencing the Third-Person Effects in Health and Environmental Concerns • This study examines how three personal factors (issue involvement, behavior change intention, and consumption amount) influences the third-person effect in different public issues of health and environment. By employing two measures of the third-person effect (perceived threat of public issues and perceived likelihood of participating in risky behavior), this study found that the influence of the three personal factors vary across issues and measures. Practical implications and suggestions are also discussed.

Research Paper • Faculty • Open Competition • Shaheen Kanthawala, University of Alabama; Shupei Yuan, Northern Illinois University; Tanya Ott-Fulmore • Science Podcasters and Centering Fairness in Content Creation • “The podcast industry has steadily grown over the last decade and keeps showing promise for further growth. Science and science-related podcasts are a popular genre of podcasts that seem to play a role in science communication. Fundamentally, information provided through science communication is a resource, and there is often disparity in the allocation of most resources. As creators of content that could not only help, but also possibly add to this disparity, science podcasters need to be aware of their audience when developing podcasts.

Therefore, we use the fairness and justice literature to explore how science podcasters think about their audiences when creating content. We further explore how science podcasters view themselves and the role of their podcasts within the science communication space. To do this, we conducted a survey with 147 of the top science podcasters (identified from Apple Podcasts’ top rankings). Our results indicated podcasters view themselves in a connecting role between scientific information lay audiences. They hold ethical values and are mindful of principles of fairness. These findings indicate that they view themselves in the role of science communicators – a role of vital importance today. Their resources should, therefore, be harness in the future to spread science and scientific information to the general public.”

Research Paper • Faculty • Open Competition • Danielle Kilgo, University of Minnesota; Rachel Mourao, Michigan State University; Tania Ganguli, University of Minnesota • Media Consumption, Attitudes, and #BlackLivesMatter on the Ground, Court and Field • This work utilizes a nationally representative survey to explore how news media consumption of mainstream, partisan and sports news organizations and the attitudes held by audiences affect recall, negative attitudes towards protest utility, and support for Black Lives Matter. We include considerations for celebrity advocacy efforts in the NBA and NFL. We found ideological and political barriers to support for BLM, indicating conservatism has a stronger impact on protest attitudes, regardless of the tactics employed.

Research Paper • Student • Open Competition • Jisoo Kim, University of Wisconsin-Madison; Gaofei Li, University of Wisconsin-Madison; Xining Liao, University of Wisconsin-Madison; Hernando Rojas • When does the Past Colonial Memory Plug into Nationalism? Information and Media’s Priming of Anti-Japan Nationalism in South Korea and China • Underlining the importance of the respective context of nationalism, this study focuses on anti-Japan nationalism in South Korea and China, which share a similar history of being colonized by Japan. Anti-Japan nationalism has always been alive but explicitly appears in people’s attitudes and behaviors only at certain times. Our study is centered on how information regarding a painful memory of the colonial past may prime individuals to express stronger anti-Japan attitudes and behaviors. Our results suggest that our prime contextually interacts with different types of media in unique ways: in South Korea, those that use social media more often are primed to express increased anti-Japanese nationalism, while in China it is those that consume more mainstream media. Implications of our findings are discussed.

Research Paper • Student • Open Competition • Tom Johnson; Taeyoung Lee; Chenyan Jia, The University of Texas at Austin • Politically Contested Beliefs: Why Do Conservatives Tend to Have More Inaccurate Beliefs About COVID-19? • A fair amount of research showed that politically conservative people are susceptible to false claims about COVID-19. Based on the belief gap hypothesis, this study examines why conservatives have more false beliefs about COVID-19. A representative survey showed that institutional trust was associated with people’s beliefs around COVID-19. Meanwhile, conservative identity indirectly influenced having false beliefs through institutional trust. Also, support for Trump, education, and the use of conservative media predicted having false beliefs.

Research Paper • Student • Open Competition • Lincoln Lu, University of Florida; T. Franklin Waddell, College of Journalism and Communications, University of Florida • The new yellow peril: Priming news context on attitudes towards Asian models, and brands • Recent increase in incidents of violence towards Asian Americans are indicative of underlying animosity often overlooked in discussions of race. Within a news story advertising context, an online experiment (N = 372) found some evidence that consumer ethnocentrism may moderate perceptions of attractiveness for male Asian models, consumer attitudes towards the ad, brand, and purchase intention. These results provide insight into race-based stereotyping at a time of flux surrounding race in America.

Research Paper • Student • Open Competition • Nick Mathews, University of Minnesota; Christopher Ali • Informational, Infrastructural and Emotional Labor: The Extra Work in a News and Broadband Desert • This study offers a systematic qualitative investigation inside a combined news and broadband desert. Despite popular attention to both news and broadband deserts, most recently and acutely during the coronavirus pandemic, there has been no scholarly research into communities where these two deserts intersect. This article confronts this knowledge gap. Built on 19 in-depth interviews with residents of Surry County, Va., we argue that life in a news and broadband desert requires a substantial amount of labor to obtain the information and connectivity so many Americans take for granted. Our findings demonstrate three areas of increased labor for residents: (1) informational, (2) infrastructural and (3) emotional. We conclude with a discussion of life and labor in this desert, specifically, and how it may apply to similar communities across the United States.

Research Paper • Faculty • Open Competition • Newly Paul, University of North Texas; Gwendelyn Nisbett, University of North Texas • Jessica Jones: Exploring Marvel’s Dark Anti-Hero and the Portrayal of Complex Women Characters • This project uses social construction of gender theory to explore transmedia narratives of Jessica Jones in the graphic novel Alias, and the Netflix television shows Jessica Jones and The Defenders. Transmedia narratives often ascribe new dimensions to characters and narratives, and we aim to compare and contrast the narratives that emerge in these spaces. Using thematic analysis, we find that Jones breaks the sexist tropes often associated with female superheroes, and exemplifies the qualities of a strong, independent woman.

Research Paper • Faculty • Open Competition • Chang Sup Park; Barbara Kaye • Why and How People Avoid News during the Coronavirus Pandemic: An Analysis of News Repertoire • This study explored how the coronavirus pandemic as a large-scale news event functioned as a catalyst for news avoidance. In-depth interviews with 50 adults in South Korea in May and June 2020 revealed three reasons reconfiguring their media repertoire to ‘coronablock’ news about the pandemic: to tune out, to control information flow, and to seek positive news. The findings contribute to the understanding of news avoidance during a time of global crisis.

Research Paper • Faculty • Open Competition • Scott Parrott; David L. Albright; Nicholas Eckhart; Kirsten Laha-Walsh • The media affect them, but not me: Veteran and civilian perceptions of news coverage about U.S. military veterans • Informed by theory of the third-person effect, the present study examined civilian and veteran perceptions of news content concerning veterans of the U.S. Armed Forces, including the perceived quality and effects of news content. A national survey of adults in the United States, including veterans and civilians, documented the presence of a third-person effect in which individuals estimate that media exposure affects others more so than themselves. The effect occurred among both civilians and veterans. In addition, when asked to recall news stories about veterans, respondents often recalled stereotypical stories related to victimization/harm, heroism, charity/social support, mental illness, and violence. The results are important for veterans because the third-person effect may lead veterans to assume media content affects public perceptions of veterans, which could in turn affect veterans’ perceptions of interactions with civilians in social, employment, educational, and other settings. Put simply, veterans could act differently when they assume others are thinking they are traumatized heroes, the predominant image conveyed by U.S. news outlets.

Research Paper • Faculty • Open Competition • Scott Parrott; Hailey Grace Allen • Swapping Insults, Neglecting Policy: How U.S. Presidential Candidates Communicate About Mental Health • Background. Candidates for high office in the United States of America play an important role in determining the political agenda and shaping public and mass media understanding of which issues should receive attention. Critics contend politicians rarely address mental health, despite the importance of the federal government in ensuring Americans access to quality care. Aims. Two studies sought to understand how candidates for the highest office in the U.S. — the presidency — communicated about mental health using formal (mental, depress, anxiety) and informal (crazy, insane) terminology in social media posts and debates. Methods. Two coders examined 1,807 tweets from 41 politicians who competed in the 2016 and 2020 races, plus transcripts from 47 debates during the primaries and General Elections. Results. Politicians often stigmatized mental illness, using mental health-related slang terms to insult opponents. They afforded less attention to policy and calls for action related to mental health. Conclusions. The authors offer recommendations for mental health professionals and advocates to encourage politicians to address mental health policy while avoiding stigmatizing language.

Research Paper • Faculty • Open Competition • Mallory Perryman, Virginia Commonwealth • My Pandemic News is Better Than Yours: Audience Perceptions of Early News Coverage About Covid-19 • This study focuses on how American audiences perceived news coverage during the early days of the Covid-19 pandemic in the United States. Through a survey-experiment of American news consumers (N=767) over a three-day period in mid-March 2020, we show that news consumers had positive attitudes toward their own Covid-19 news sources, but were critical about the news sources others were using to get information about the virus. Our data reveal evidence of presumed media influence, where audiences’ evaluations of pandemic news were linked to their perceptions of how news content was impacting others’ health behaviors.

Research Paper • Faculty • Open Competition • Jeffrey Riley, Georgia Southern University • When In Doubt, Blame China: A Qualitative Analysis of Conservative Coronavirus Content on Reddit • This is a qualitative content analysis examining the top content posted to the conservative, /r/The_Donald-affiliated subreddit /r/Wuhan_Flu from February 2020 until August 2020. The expectations of health misinformation and widespread downplaying of the virus were not met. Instead, /r/Wuhan_Flu deviated from Donald Trump’s public statements about the pandemic and tended to be far more alarmist than calming. Instead of health misinformation, the subreddit tended to encourage masks and social distancing. However, the results also indicate that geopolitical issues with China were the primary topic, with 217 posts containing negative language or visual images directed at China. Based on literature about radicalized digital spaces, /r/Wuhan_Flu represents the potential for dangerous real-world consequences, especially considering the increase in hate crimes against Asians and Pacific Islanders in the United States since the beginning of the pandemic.

Research Paper • Faculty • Open Competition • Aysha Vear, University of Maine; Judith Rosenbaum, University of Maine • Identity for Sale: Authenticity, Commodification, and Agency in YouTube Influencers • Focusing on YouTube influencers, this study extends structuration theory into the realm of social media. Interviews, observations, and content analysis were used to explore the relationship between agency, commodification, and authenticity in influencers’ performances. Results show a need to reconceptualize structures as emergent and embodied; that authenticity and agency are inexorably linked and constrained by the commodification inherent in influencers’ performances; and that influencers face a hierarchy of choices that enable and constrain their agency.

Research Paper • Faculty • Open Competition • Burton Speakman, Kennesaw State University; Marcus Funk • Influencing the agenda: The role of conservative figures in melding media agendas for social media communities • Historically, mainstream news media held significant agenda setting authority. As news and social media evolve, individual actors and digital communities have to meld and filter diverse media agendas into one curated, personal space for their followers. This article examines attempts at far right agendamelding by fringe and conspiracy-affiliated Reps. Lauren Boebert and Majorie Taylor Greene during and after their respective runs for Congress. Results suggest far right politicians can meld agendas from friendly media and their own campaigns, while rejecting mainstream agendas, to influence their Twitter community.

Research Paper • Student • Open Competition • Yan Su; Porismita Borah; Xizhu Xiao • “Infodemic” amid the pandemic: Social media news use, homogeneous discussions, self-perceived media literacy, and misperceptions • Heeding the call to address the “infodemic” in the COVID-19 crisis, this research investigates the associations among social media news use, homogeneous online discussion, self-perceived media literacy, and misinformation perceptions about the COVID-19. We use an online survey and a moderated mediation model. Results show that social media news use is positively associated with misinformation perceptions. Moreover, homogeneous online discussion was a significant mediator, such that social media news use is positively associated with homogeneous discussion, and the latter, in turn, is associated with increased misinformation perceptions. Further, self-perceived media literacy is a significant moderator for both the main and the indirect effects, such that the associations became weaker among those with higher self-perceived media literacy. Findings provide insights into the significance of information sources, discussion network heterogeneity, and media literacy education.

Research Paper • Faculty • Open Competition • Chris Chao Su, Boston University • Attention Convergence and Narrative Coalescence: The Impact of the US Presidential Election on the Generational Gap in Online News Use • This study revisits the contentious role of the 2016 US presidential election in shaping news and disinformation use by contrasting usage networks of millennials and boomers, two groups with disparate preferences. Theoretically, through bringing the literature on selective exposure thesis into media events, this study advances an analytical framework to approach increased divergence and intensified polarization in the election through a sociological perspective. Empirically, this study compares the generational gap in online news usage in a typical month (Apirl-2015) and the month just before Elections (October-2016), by conducting relational analyses of shared usage for each cohort comprising all major news outlets. The analyses reveal that during the election boomers moved toward a collection of digital-native outlets that produce and disseminate political disinformation – the fake fringe – as well as more toward conservative partisan side of the news landscape. Investigating audience convergence during Donald Trump’s election, this study demonstrates that although the public tends to converge their attention in the event, the systematic divergence in consuming various narratives of the event forcefully steers to audience divergence compared to uneventful periods.

Research Paper • Student • Open Competition • Yuan Sun; Nicholas Eng, Penn State University; Jessica Myrick, Penn State University • Getting Inspired by Fitspiration Posts: Effects of Picture Type, Numbers of Likes and Inspiration Emotions on Workout Intentions • The study investigated the potential positive effects of fitspiration posts for inspiring physical exercises through a 2 (Numbers of likes: High vs. Low) x 2 (Picture type: Body transformation vs. After-only) between-subject experiment. Numbers of likes cued subjective norm, while body transformation posts elicited inspirational emotion, which mediated the effects of picture type on workout intention. Picture type and numbers of likes jointly affected descriptive norm and inspiration emotion, which led to workout intention.

Research Paper • Faculty • Open Competition • Edson Tandoc Jr; Hye Kyung Kim, Nanyang Technological U • Avoiding real news, believing in fake news? Investigating pathways from fake news exposure to misbelief • This study sought to examine the potential role of news avoidance in the link between exposure to and belief in misinformation. Using two-wave panel survey data in Singapore, we found that exposure to misinformation contributes to information overload, which is subsequently associated with news fatigue as well as with difficulty in analyzing information. News fatigue and analysis paralysis also subsequently led to news avoidance, which made individuals more likely to believe in misinformation.

Extended Abstract • Student • Open Competition • Taylor Voges, UGA; LaShonda Eaddy, Southern Methodist University; Shelley Spector, Museum of Public Relations; Yan Jin, University of Georgia • Effective Health Risk Communications: Lessons Learned about COVID-19 Pandemic through the Lens of Practitioners • The study utilizes semi-structured interviews of health risk communication practitioners in the backdrop of the COVID-19 pandemic. The contingency theory of strategic conflict management is the guide to understanding the challenges and nuances. Insights gained from interviewing practitioners (projected, n=40) from different sectors with diverse professional backgrounds will help advance the contingency theory’s application in understanding the dynamics observed in times of health risks and crises threatening societal wellbeing.

Research Paper • Faculty • Open Competition • T. Franklin Waddell, College of Journalism and Communications, University of Florida; Chelsea Moss • Fake News in the Family: How Family Communication Patterns and Conflict History Affect the Intent to Correct Misinformation among Family Members • Do family communication patterns or family conflict history affect the intention to correct fake news shared by family members? A pre-registered online survey (N = 595) was conducted to answer this question. Results revealed that conversation orientation and conformity orientation positively predicted the intention to correct family members, while family history was negatively related with corrective action intention. Presumed influence, by comparison, was not significantly related to corrective action. Theoretical implications are discussed.

Research Paper • Faculty • Open Competition • Chuqing Dong, Michigan State University; Yuan (Daniel) Cheng, University of Minnesota – Twin Cities • How do NPOs effectively engage with publics on social media? Examining the effects of interactivity and emotion on Twitter • “Nonprofit organizations (NPOs) are increasingly using social media to engage with publics. However, communication factors associated with effective social media use remain unclear in the nonprofit literature. Drawing from literature on public engagement, interactivity, and emotions, this study employs a computational approach to examine the effects of communication strategies on NPOs’ public engagement on Twitter (i.e., likes and retweets). By analyzing functional interactivity, contingency interactivity, and emotion elements of tweets from the 100 largest U.S. NPOs (n= 301,559), this study finds negative effects of functional interactivity on likes, negative effects of contingency interactivity on likes and retweets, but a positive effect of functional interactivity on retweets. The findings also show negative effects of emotion valence on likes and retweets but positive effects of emotion strength on likes and retweets. Using NPO type as a moderator suggests that there are varying effects of interactivity and emotion on public engagement for service-oriented and other types of NPOs. Practical implications regarding strategic social media use in the nonprofit sector are discussed.

Research Paper • Student • Open Competition • Alexander Moe, SUNY Brockport • Do All Types of Warning Labels Work on Flagging Misinformation? The Effects of Warning Labels on Share Intention of COVID-19 Vaccine Misinformation • Using a survey experiment (N = 403), this study tested the effectiveness of Twitter warning labels flagging misinformation pertaining to COVID-19 vaccines. Results showed that all types of warning labels decreased perceived credibility and share intention compared to no label condition. Moderated mediation analysis showed that vaccine hesitancy moderated the relationship between exposure to warning labels and perceived credibility while perceived credibility served as a mediator on the effects of warning labels on share intention.

Research Paper • Faculty • Open Competition • Xiaochen Zhang, University of Oklahoma; Jonathan Borden • Linguistic Attribution Framing: A Linguistic Category Approach to Framing Crisis • Based on Attribution Theory, this study proposes a linguistic category approach to framing. A 2 (language: concrete/abstract) x 3 (social identity: out-group/in-group/control) experiment in a political crisis context was used to understand linguistic framing’s effects on attribution. Main effects a) of abstract (vs. concrete) language and b) of out-group (vs. in-group) on higher attribution, future crisis occurrence and unethical perceptions of the politician were found. Implications for framing research are discussed.

Research Paper • Student • Student Competition • Wen Xuan Hor, Nanyang Technological University; Rui Yan Leo, Nanyang Technological University; Xin Jie Tan, Nanyang Technological University; Agnes Yeong Shuan Chai, Nanyang Technological University • The Effects of Nudges on Social Media Users in the Context of COVID-19 Fake News • This study examines the applicability of nudging on reducing sharing of fake news. Using a 2 (Nudge Frame – Gain vs. Loss) x 2 (Nudge Frequency – Single vs. Repeated) between-subject experiment (n = 238), results showed gain-frame nudge will lower the likelihood of sharing and confidence of news. We also examined individual-level traits, need for cognition and reactance, but found no evidence to support moderation. Theoretical and practical implications for nudging theory were discussed.

Extended Abstract • Student • Student Competition • Sarah Fisher, University of Florida • Media Parenting Styles: A Typology of Parental Guidance of Electronic Media Use • Parental guidance for children’s electronic media use varies greatly. From parents who carefully limit the content set before their children’s eyes, to parents who allow freedom for their children to explore on electronic devices. This typology provides a useful definition of a range of parental oversight styles of their children’s use of electronic media. The typology categories emerged from in-depth interviews (N=20) with parents regarding their oversight of their children’s use of electronic media.

Research Paper • Student • Student Competition • Niki Fritz • Porn and Consent: The relationship between college students’ pornography consumption, perception of realism, and sexual consent intentions • Despite sexual assault prevention education (SAPE) on college campuses, sexual assault remains a persistent issue on campuses. Student may be learning non-consensual sexual activity scripts from other sources, such as pornography. Additionally, perceived pornography realism may mediate the relationship between pornography consumption and non-consensual behavioral intentions. This national survey of 500 undergraduate students suggests pornography consumption has a strong positive relationship with non-consensual behavioral intentions and perceived pornography realism was found to mediate the relationship.

Research Paper • Student • Student Competition • Si Yu Lee, Nanyang Technological University Wee Kim Wee School of Communication and Information (WKWSCI); Jasmon Wan Ting Hoh, National University of Singapore • From “OK Boomer” to “Boomer Remover”: A Critical Examination of Ageist Memes by Meme Factories • Memes and meme factories are increasingly the new fronts for ageism online. Guided by the tripartite model of ageism and third and fourth age concepts, this study employed multimodal discourse analysis to analyze 98 memes from five meme factories in Singapore. An ageist portrayal of older adults in memes was found and tropes like fetishization and denigration of the old were identified. The intersectionality of ageism with gender, race, and class was also emphasized.

Research Paper • Student • Student Competition • Xiaofen Ma, National University of Singapore • Predictors of IS Professionals’ Information Security Protective Behaviors in Chinese IT Organizations: The Application of the Organizational Antecedents, Theory of Planned Behavior and Protection Motivation Theory Abstract • “Securing organizational information systems (IS) as pivotal information assets is central to achieving a strategic advantage; this is an organization-wide concern. Recognition by practitioners and researchers of the positive impact of inside work-driven protective behaviors on IS security at the organizational level has led to the establishment of a research stream focused on IS experts’ performance of protective behaviors. To contribute to the research stream, this study employs two theories: protection motivation theory (PMT) and the theory of planned behavior (TPB), and a set of work-related organizational antecedents: organizational commitment and job satisfaction, often cited in information security literature. Therefore, given the varied facets central to work-motivated information security resources, determining the relationships of each distinct PMT, TPB, and organizational aspect with IS experts’ protective behaviors is a significant contribution. Using a survey of 804 representative IS professionals in the Chinese information technology (IT) industry, we find support for several associations: (a) information security attitude and subjective norms as constituents of TPB significantly influenced the information security protective behaviors performed by IS experts; (b) the coping appraisals (self-efficacy and response cost) and threat appraisals (threat susceptibility and threat severity) of PMT were significantly predictive of IS experts’ protective behaviors toward information security; and (c) organizational factors involving organizational commitment positively impacted the protective behaviors. However, job satisfaction, and perceived behavioral control as a construct of the TPB were not associated with information security behaviors. Contributions to theory and implications for practice are discussed.

Research Paper • Student • Student Competition • Yefu Qian, School of Media and Communication, Shanghai Jiao Tong University; Chen Li; Ruimin He • The Mediated Classroom: A Grounded Theory Analysis of Live Streaming Media Affordance and Teaching Context Remodeling from The Perspective of Actor-Network-Theory • The massive and popular application of emerging media technology (such as live streaming, virtual meeting-Zoom & Google Meet) in releasing the tensions of suspended classes during the global pandemic (COVID-19) provides an entry point to visualize the role of mediatization in shaping the traditional human social practice. As the online form of teaching penetrates in college education, it is of practical significance to comprehend the mediated teaching contexts and visualize the optimization of online teaching by exploring the affordance of live streaming media which serving as an “actor” in social networks. In this paper, we apply a qualitative analysis according to the grounded theory, based on detailed interviews with 45 college students in Shanghai, to elaborate on the affordance of live streaming in shaping the online teaching in Actor-Network-Theory. Besides, we target to explore the transformation of the teaching context between media technology and social practice so that we can offer insights for the ongoing or future researches of mediatization.

Extended Abstract • Student • Student Competition • Natasha Strydhorst; Sava Kolev; Philippe Chauveau, Texas Tech University; Eric Milman, Texas Tech University • Learning by doing: The potential effect of interactivity on health literacy • This experimental study investigates the relationship between message interactivity and message comprehension, absorption, and self-reported elaboration of health information as contributors to increased health literacy about COVID-19 and the opioid epidemic. A representative population will be exposed to a stimulus of factsheets, followed by tests measuring perceived comprehension, absorption, elaboration, message processing bias, and political ideology and interest. The authors anticipate a positive correlation between interactivity level and comprehension, absorption, and elaboration scores of participants.

Research Paper • Student • Student Competition • Beverly Tan, Wee Kim Wee School of Communication and Information, Nanyang Technological University; Gabrielle Lee, Nanyang Technological University; Rachel Angeline Chua, Wee Kim Wee School of Communication and Information, Nanyang Technological University; Charlyn Ng, Wee Kim Wee School of Communication and Information, Nanyang Technological University • Cancel Culture and Its Underlying Motivations in Singapore • This mixed-methods study explores Singaporeans’ understanding of cancel culture and motivators of participation. Interviews defined cancel culture as public shaming on a social media platform, carried out or supported by a group of people, which aims to hold people accountable for socially unacceptable behaviour. Our survey found attitude, subjective norms, perceived behavioural control, outcome expectancy, and general Belief in a Just World as significant predictors behaviour through intention, contextualising cancel culture in Singapore’s context.

Research Paper • Student • Student Competition • Sofie Vranken, School for Mass Communication Research, KU Leuven; Sebastian Kurten, Leuven School for Mass Communication Research • A content analysis of alcohol posts from adolescents, brands, influencers, and celebrities in Facebook and Instagram’s persistent and ephemeral messages • “This content analysis examines how peers, celebrities, influencers and brands refer to  alcohol in Facebook and Instagram’s persistent and ephemeral messages. The results show  that: (1) all agents frequently portray alcohol posts, (2) adolescents are the sole agent to  refer to moderate and extreme forms of alcohol use as opposed to celebrities, influencers  and brands whom solely display moderate alcohol posts and (3) some agents  (celebrities/influencers) may have a commercial motive to share alcohol posts.”

Extended Abstract • Student • Student Competition • Shiyu Yang; Nicole Krause; Luye Bao, University of Wisconsin-Madison; Mikhaila Calice, University of Wisconsin-Madison; Todd Newman; Michael Xenos; Dietram A. Scheufele, University of Wisconsin-Madison; Dominique Brossard • Extended Abstract: In AI we trust: The interplay of media attention, trust, and partisanship in shaping emerging attitudes toward artificial intelligence • Artificial intelligence (AI) has changed the way scientists make genetic edits; it has infiltrated our daily lives through the internet of things; and it is being used by law enforcement agencies to fight crime. Many of the societal questions raised in its wake cannot be answered by science. Who or what will govern this technology? How do we prevent inevitable biases in how the technology is developed and applied? In this extended abstract, we report analysis of nationally representative public opinion data and examine what factors, including attention to mass and social media, shape U.S. publics’ trust in various institutions regulating AI development, as well as how trust and political ideology interact to shape public support for AI technology.

Research Paper • Student • Student Competition • Yi Yang, The Chinese University of Hong Kong; Yunyi Hu, The Chinese University of Hong Kong • Women on-screen: Exploring the relationship between consumption of female talent shows and sexism, internalization of beauty ideals, and self-objectification in China • Will consumption of female talent shows influence Chinese women’s self-body relationship? With the framework of objectification theory, this study provides empirical evidence to this question. Using data collected from a sample of 584 females in China, this study found that female talent shows consumption indirectly promoted body-surveillance through the mediation effects of benevolent sexism, internalization of beauty ideals, and self-objectification. Implications of the findings for the reflection on female talent shows in China are discussed.

<2021 Abstracts

International Communication Division

2021 Abstracts

Research Paper • Student • James W. Markham Student Paper Competition • Shlash Alzyoud, Student • The Concept of “New Media” among Jordanian News Producers • Journalists and directors of major media have documented doubts about blogging and social media. Difficult questions must be asked to know how new technologies are affecting journalism, along with what is actually achieved for the news organization in the presence of these technologies. The purpose of the this study is to understand and explain how Jordanian news-story producers perceive social media networks as related to making news and the extent to which they rely on these networks in producing news, in addition to knowing their opinions of the pros and cons of these networks. The study uses the qualitative approach by conducting personal interviews with the study sample.

Research Paper • Student • James W. Markham Student Paper Competition • Augustine Botwe, University of Colorado Boulder; Selorm Adogla • Responsibility Framing of Health Issues in Ghanaian Newspapers: A Comparative Study of Ebola and Cholera • The media in Ghana can play a significant role in shaping narratives associated with public health problems, especially endemic health challenges. The results of a bivariate analysis of the contents of two most widely circulated Ghanaian newspapers show that experts, who dominate media conversations about public health issues, discriminate in their apportioning of responsibility. While they called on the government to tackle Ebola, they shamed individuals for the outbreak of cholera. Theoretical and practical implications are discussed.

Extended Abstract • Student • James W. Markham Student Paper Competition • Chen Chen • The Geopolitics Game: A Comparatively Frame Analysis between the US and Chinese Coverage of “The TikTok Divestiture Event” in the Perspective of Media Diplomacy • TikTok was considered to be banned by American government after July 2020, this commercial dispute was “politicized”. This study compared the news coverage of “The TikTok Divestiture Event” by two comparable mainstream media groups in China and the US. By employing multi-layer frame analysis of two News Frames, this study aimed at uncovering how and why the dispute was constructed in the Media Diplomacy of the two states under the geopolitics game vision.

Research Paper • Student • James W. Markham Student Paper Competition • Calvin Cheng, the Chinese University of Hong Kong; Wanjiang Zhang; Qiyue ZHANG • Conspiracy about COVID-19 Pandemic in Contemporary China: What is the Authority’s Role on Weibo • By illustrating how Chinese authorities narrate and spread conspiracy theories (CTs) on Weibo, this study argues that authority-led CTs are strategic rhetoric in political discourse in authoritarian systems. We found authority-led CTs are significantly different from individual-led CTs in terms of topics, narratives, and diffusion patterns. Particularly Chinese authorities applied denial, rivalrous and connotative rhetoric on controversial topics to signify conspiratorial claims, contributing to the widespread of misleading CTs from vast individuals on social media.

Research Paper • Student • James W. Markham Student Paper Competition • Abdul Wahab Gibrilu, The Chinese University of Hong Kong • News use, partisanship and political attitudes in Africa: A cross-national analysis of four African societies using the communication mediation approach • Drawing from Afrobarometer survey respondents in four African democracies (N=5997), we explored news uses effects on citizens’ political attitudes and how such relationships are affected by partisanship. Findings showed that only online news uses predicted all levels of citizens’ political attitudes across the samples whilst mediation results further affirmed different pathways to political attitudes through political discussion. Partisan differences exhibited consistent indirect effects for ruling and no party support across large portion of the sample.

Research Paper • Student • James W. Markham Student Paper Competition • Jing GUO, Chinese Univeristy of Hong Kong • How twitter becomes the battlefield for China’s public diplomacy? • I applied grounded theory in social media research to explore how twitter became the battlefield for China’s public diplomacy campaign. By manual coding and simultaneous analysis on Chinese current foreign spokesperson Zhao Lijian’s Twitter postings and comments he received in three stages, I conceptualized China’s recent diplomatic move on twitter as ‘war of words’ model with features like ‘leadership’, ‘polarization’ and ‘aggressiveness’, while the effects in global community including ‘resistance’, ‘hatred’, and ‘sarcasm’.

Research Paper • Student • James W. Markham Student Paper Competition • Sima Bhowmik • Examining the media coverage of early COVID19 responses in the online version of Bangladeshi newspapers. • This study analyzes Bangladeshi news coverage of the COVID-19 pandemic to examine attention cycle patterns, cited sources, and news frames. A quantitative content analysis was conducted on 729 articles from three newspapers (The Daily Star, The Daily Sun, and The Daily Prothom-Alo) published from March 1 to May 30, 2020. It was found that attention cycle patterns, news frames, and sources varied across the three newspapers. The study shows that these three newspapers gave more attention after the pandemic announcement. This study revealed that these three-newspapers emphasized mostly on attribution on government responsibility and reassurance frame. Regarding the news sources, these three newspapers equally used more sources from government. Apart from govt. sources The Daily Star and The Daily Sun also used international experts’ comments, while The Daily Prothom-Alo frequently used Bangladeshi health experts’ comments. This study will be helpful for researchers to understand third world country’s pandemic coverage.

Research Paper • Student • James W. Markham Student Paper Competition • milan ismangil • Print as Digital Gateway: Hong Kong’s Yellow Economy and Bimodal Communications • Print is not dead. Machine readable communications and smartphones as the means to read them has given print new wings. Print is rearticulated as bimodal communication, standing between the physical and the digital realm. By analysing the yellow economic circle in Hong Kong, a pro democracy protest, this article argues that the new possibilities of paper as digital gateway to the digital has made it a vital part of the protest movement.

Research Paper • Student • James W. Markham Student Paper Competition • Solyee Kim, University of Georgia • What does the Korean Embassy’s Facebook page show us? • This study explores the discourse on the Facebook page of the Embassy of the Republic of Korea in the United States and how the Embassy constructs its roles and the US-ROK relationship. The study analyzes the posts that were published on the Embassy’s Facebook page between October 25, 2019 and October 25, 2020 and discusses how its findings help constructing the ideologies of the Embassy and dynamics of the US-ROK relations.

Extended Abstract • Student • James W. Markham Student Paper Competition • Wei-ping Li, College of Journalism • Extended Abstract: [It’s a small world after all] • During the Covid-19 pandemic, people in different countries have shared not only the fear of the virus but also false information. Based on international information flow theory and by examing Covid-19 false information in the Chinese language, this research studies the characters of the similar or identical false information that circulates in various countries. The research finds that cultural and geographical proximity are important factors in deciding where the information traverses.

Extended Abstract • Student • James W. Markham Student Paper Competition • Qiaozhi Liang; Yifei Li; Ke XUE • The Charm of Culture: An Empirical Research on Intangible Cultural Heritage Short Videos • With the prosperity of Internet techniques in digital age, culture-related short videos have sprung up to attract overseas audience to adopt information of exotic culture. The study is an empirical research to investigate the factors affecting the viewers’ adoption towards the intangible cultural heritage short video and thus influencing their cultural identity. The Information Adoption Model (IAM) was extended and verified to adapt to the context of culture dissemination by adding the moderating variables of visual aesthetics and personal involvement. Questionnaire was conducted online comprised of the short videos’ clips and psychological scales. In conclusion, 471 people took part in the survey and 433 were validated. With the regression results, we found the establishment of the positive effects of source credibility and information quality on information adoption, the dual-moderating effect of involvement, and the negative moderating effect of visual aesthetics to the relationship between source credibility and information adoption. The study provides insights into guidance for making attractive short videos and innovative strategies to spread culture efficiently.

Extended Abstract • Student • James W. Markham Student Paper Competition • V Michelle Michael; Satrajit Ghosh Chowdhury • Extended Abstract: Framing Terrorism in a Global Media Conduit: Comparing Muslim-Majority and Muslim-Minority Countries • This study compared the news coverage of three terrorist attacks in Britain in the summer of 2017. As terrorism and Islam are often erroneously correlated in news coverage, 510 articles from three Muslim-majority and three Muslim-minority countries were analyzed for any differences based on national religious identity. Our study showed that the three Muslim-minority countries used more terrorism frames for Muslim perpetrators than a White perpetrator compared to the three Muslim-majority countries.

Extended Abstract • Student • James W. Markham Student Paper Competition • Nabila Mushtarin, University of South Alabama • #desi: Self-Representation on TikTok among the South Asian Diasporic Youth in the U.S. • With 2 billion downloads and 69% users under the age of 24 across 150 countries, TikTok has become a popular social media platform preferred by the youth for sharing unique interactive contents. The virtual space offered by TikTok motivates its users to participate in short performative videos reflecting socio-cultural practices. This paper explores the use of TikTok by the South Asian Diasporic youth and analyzes its role in offering a virtual space for self-representation of the group.

Research Paper • Student • James W. Markham Student Paper Competition • Mladen Petkov • Journalistic role perceptions and barriers to role fulfilment in post-communist Bulgaria: A preliminary assessment • This preliminary study explores role perception among journalists in Bulgaria, who work in a media landscape where political pressure and dissemination of false information create barriers to role fulfillment. The findings reported in this paper summarize semi-structured interviews with established Bulgarian journalists who discuss their work and reflect on professional values in an era of incomplete political transition and abundant disinformation. The findings make a contribution to scholarly studies about post-communist media systems.

Research Paper • Student • James W. Markham Student Paper Competition • Viktor Tuzov, City University of Hong Kong • Media coverage of trade war between China and United States by Russian media outlets • During the recent years the trade war between China and United States became one of the most important crisis not only in the global economic relations, but also in the international political agenda. The current research is focused on Russian media coverage of trade war between China and United States based on the content analysis and implication of structural differences existing in the current Russian media system into war and peace journalism paradigm.

Extended Abstract • Student • James W. Markham Student Paper Competition • Gea Ujčić • In “Other” news: A media framing analysis of COVID-19 emergence in Croatia • By qualitatively analyzing Croatian coverage of COVID-19 outbreaks in China and Croatia, this paper explored framing and the construction of “Otherness” in three Croatian digital news outlets. Findings indicate stereotyping, dehumanization and Orientalism were present in framing China as a threat, while with the domestic outbreak, empathy, resilience, and personalization prevailed. This paper contributes to the existing literature by exploring Croatian coverage of the pandemic and adding to the research of portrayals of pestilences worldwide.

Research Paper • Student • James W. Markham Student Paper Competition • Lupita Wijaya, Monash University • What’s in a name? Imagined Territories and Sea Names in the South China Sea Conflict • This study compares three disputants in the South China Sea conflict, namely Vietnam, Philippines and Indonesia (2013-2018). This study marks the preferred names as a turning point of maritime territorial imagination, transitioning names from merely geographical references to names bearing territorial and geopolitical implications, exemplified by Philippines’ West Philippine Sea, Vietnam’s East Sea, and Indonesia’s (North) Natuna Sea. Geographic name is not simply a geographic reference of passages anymore but invokes an imagination of boundary and identity. The process of turning the SCS into a conflict has been signified by the practice of name change and this process is imbued with collective memories from past conflict experiences. Content analysis and exploratory topic model show three disputants revolve around contested names in their associated topics and frames.

Extended Abstract • Student • James W. Markham Student Paper Competition • Xin XIN • Extended Abstract: [Imagining Behind the Wall: Representation of Israel on Chinese Online Video Platform Bilibili] • Taking Israel on Chinese online video platform Bilibili as a case, this research adopts qualitative content analysis to investigate how people shape the imagination of distant others through digital media representations. Drawing Orgad’s (2012) global imagination, the researcher discusses three findings including parochial stranger-relationality, otherness in censored digital platform, and self-representation as alternative. Revisiting the work of representation help reveal new challenges and potentials for change in the symbolic production of others.

Extended Abstract • Student • James W. Markham Student Paper Competition • Jiahui Dai, Communication University of China; Yangyue Xiong, Communication University of China • Advocating International Cooperation and Confirming International Status: Metaphors Used by WHO in COVID-19 Briefing Speeches • In COVID-19 epidemic, the World Health Organization (WHO) conducts international communication through three forms: regular media briefings, delegation briefings and attendance of the Director General at other meetings. In this study, a total of 50 speeches from 22 January 2020 to 9 April 2020 of Dr. Tedros Adhanom Ghebreyesus, Director General of the WHO were selected for critical metaphor analysis. It is found that team metaphor, war metaphor, moral metaphor, journey metaphor and fire metaphor run through the metaphor use of WHO. WHO constructs the response to the COVID-19 epidemic as team work, war, moral responsibility or journey, and the COVID-19 epidemic as fire. In the in-depth analysis of its metaphorical interpretation and explanation, it can be found that WHO has expanded the connotation of these five types of metaphors through different metaphorical carriers, but its metaphorical intention is consistent in two aspects, namely, advocating international cooperation and confirming international status.

Research Paper • doctoral candidate • James W. Markham Student Paper Competition • Weiwen Yu, Arizona State University • Key Players in International Opinions on the U.S.-China Trade War • “Based on relevant theories and using the methods of thematic analysis and social network analysis, this study analyzes the roles of relevant countries and classes in international opinions on the U.S.-China trade war through measuring and comparing the sources and attitudes of related opinions in the mainstream press of some countries. The findings show that the United States and China are the main sources of relevant international opinion in other countries, while the traditional powers Britain and Russia had more opinions mentioned than Vietnam and Iran—even though the latter ones were more affected by the trade war. Meanwhile, elites and decision makers are the main sources of relevant opinions in the United States and China respectively, but there are also some substantial differences between these two countries. The national interests clearly dominated the attitudes of other countries toward the United States and China. At the domestic level, the U.S. government seems to unusually gain the agreement of various classes, while Chinese government is questioned by certain classes in China. All of these could strengthen the U.S. claims and weakened China’s voice in the international opinion. Furthermore, the opinions of relevant international organizations did not gain the attention they deserve from various countries, American and Chinese public opinions also were not expressed adequately in the press dominated by their elites and decision-makers. Their real roles in the international opinion still need to be further investigated.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Saifuddin Ahmed • Perception and deception: Examining third- and first-person perceptual gaps about deepfakes in US and Singapore • This study is one of the first attempts in understanding public perceptions of deepfakes. Findings from three studies across US and Singapore support third-person perception (TPP about influence) and first-person perception (FPP about recognizing) about deepfakes. A detection test suggests that the TPP and FPP are not predictive of real ability to distinguish deepfakes. Moreover, the perceptual gaps are more intensified among those with higher cognitive ability. The findings contribute to the growing disinformation literature.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Deb Aikat, University of North Carolina at Chapel Hill; Mariam Alkazemi; Faten Alamri,, Princess, Nourah bint Abdulrahman University, Saudi Arabia; Cathy Zimmer, University of North Carolina at Chapel Hill • The Influence of Personality on Motivations: Comparing Uses and Gratifications of Social Media Users in the US and Kuwait • “Social media platforms dominate popular communication. However, few studies have examined how the media ecosystem impacts Kuwaiti students’ use of social media, and even fewer have matched it with students in the United States in a comparative context. Based on the uses and gratification approach, this study to compares students from the United States and Kuwait to understand social media use across cultures. This study offers insight to use of social media by students in these two cultural contexts. This study examines how personality may impact their motivations. This study offers insight to use of social media by students in US and Kuwait contexts, and examines how personality may impact their motivations.”

Research Paper • Student • Robert L. Stevenson Open Paper Competition • Fitria Andayani, University of Missouri • What is ethical in entrepreneurial journalism? • In-depth and semi-structured qualitative interviews were conducted with Indonesian entrepreneurial journalists to understand their perception of the ethical dilemma due to their double role as journalists and entrepreneurs and how they implement journalism boundaries. The findings informed by the boundary work theory suggested the ethical dilemma is inevitable in varying degrees and contexts. Simultaneously, how entrepreneurial journalists deal with normative issues and implement journalism boundaries depends on their business objectives, journalistic experience, and perceived identity.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • John Beatty, La Salle University • American Stereotypes of Chinese: Traits, Values and Media Use • “This national study examines Americans’ perceptions of Chinese character traits and related cultural values, in addition to media use, communication and demographic items. Recent coverage of China in The New York Times was examined. Respondents perceived Chinese as “career types,” as overly religious and prudish, and generally as “good people.” Correlations with media use, communication patterns and demographics were weak, although there is a relationship between media use and a perception that Chinese are antisocial.”

Extended Abstract • Faculty • Robert L. Stevenson Open Paper Competition • Brian J. Bowe, American Univ. in Cairo / Western Washington Univ.; Robin Blom, Ball State University; Carolyn Nielsen, Western Washington University; Arwa Kooli, l’Institut de Presse et des Sciences de l’Information • Tunisian and U.S. Journalism Students: A Comparison of Journalism Degree Motivations and Role Conceptions • This study assesses journalism student motivations and role conceptions among Tunisian and U.S. students to compare aspiring journalists in a country with well-established free-press norms to those in a transitional democracy with a recent history of authoritarianism. Preliminary results suggest that Tunisian journalism students are more interested than U.S. journalism students in covering public affairs and using their work to fight social injustice. A Tunisian drive toward public-service journalism is consistent with these activist inclinations.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Michael Chan, Chinese University of Hong Kong; Jingjing Yi, School of Journalism and Communication, Chinese University of Hong Kong; Panfeng Hu, The Chinese University of Hong Kong; Dmitry Kuznetsov, Chinese University of Hong Kong • The politics of contextualization in communication research: Examining the discursive strategies of non-US research in JCR journals from 2000 to 2020 • Non-US authors are often held to a different standard to US authors when contextualizing the findings and contributions of their research. We examined the discursive strategies they used in 605 articles across eight JCR-listed communication journals from 2000 to 2020. The findings showed a substantive amount of contextualization in relation to US concerns and literature; and demonstrated the ideological hegemony and omnipresence of the US-dominated academic culture that permeates the academic writing of non-US authors.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Dhiman Chattopadhyay, Shippensburg University • Indian Journalists’ Perceptions About Social Media’s Usefulness, Trustworthiness and Value As a Breaking News Platform • This study examines Indian journalists’ perceptions about (a) social media’s usefulness and (b) trustworthiness, as well as (c) why they believe their colleagues choose social media as a breaking news platform. Results from an online survey of 274 multi-platform journalists across 14 cities, indicated a dichotomy – journalists rated social media as extremely useful, yet not-so-trustworthy professional tool. Further, breaking from hierarchies of influences that have traditionally shaped mainstream media’s gatekeeping decisions, journalists reported that more than professional routines, or organizational diktats, ‘usefulness’ of the platform was the primary reason journalists shared breaking news on social media. Other perceived influences on gatekeeping decisions, included a need for higher page views, and inter-media competition to showcase trending news first. Results indicate emerging challenges for journalism practice in one of the largest non-Western media markets, and offer insights into newer ‘hierarchy of influences’ affecting gatekeeping decisions.

Extended Abstract • Faculty • Robert L. Stevenson Open Paper Competition • Surin Chung, Ohio University; Eunjin Kim, University of Southern California; Suman Lee, UNC-Chapel Hill; Euirang Lee, Ohio University • How Does Ethical Ideology Affect Behavioral Intention to Wear a Mask in Pandemic? • The present study examined how ethical ideologies (i.e., relativism, and idealism) moderated the relationship between two variables (i.e., attitude, and subjective norm) and behavioral intention to wear a mask during the COVID-19 pandemic. A cross-national survey was conducted in the U.S. and South Korea. The study found that relativism weakens the relationship between the two variables and behavioral intention in the U.S. whereas idealism weakens the relationship between the two variables and behavioral intention in South Korea.

Research Paper • Student • Robert L. Stevenson Open Paper Competition • Dinfin Mulupi, University of Maryland, College Park; Keegan Clements-Housser, University of Maryland, College Park; Jodi Friedman, University of Maryland, Philip Merrill School of Journalism; Nataliya Rostova; Gea Ujčić; Matt Wilson, University of Maryland; Frankie Ho Chun Wong; Linda Steiner, University of Maryland • Riot on the Hill: International Coverage of a U.S. Insurrection Attempt • A thematic analysis of strategic narratives was employed on media texts from 20 different locales on five continents to determine how the January 6 insurrection was covered in places accustomed to being reprimanded by the United States about governance and human rights. Four overarching themes emerged: reputation of the U.S., depictions of the event, underlying causes of the event, and the political implications of the event marked the worldwide coverage.

Extended Abstract • Member • Robert L. Stevenson Open Paper Competition • Ioana Coman, Texas Tech University • Extended Abstract: Fighting the Infodemic War on COVID-19 Vaccine: An international comparative analysis of factchecking organizations’ impact on Facebook and dialogic engagement • The COVID-19 pandemic devastated the world. An effective vaccine is deemed as the best solution to overcome this pandemic, but while vaccines have been approved and currently distributed, mis/dis-information contributing to vaccine hesitancy and refusal. Fact-checker organizations are trying to combat the infodemic through posting their fact-checks on social media, especially Facebook. This paper explores the way fact-checkers in four countries are acting on Facebook, their impact, and how their audiences are responding/reacting.

Extended Abstract • Faculty • Robert L. Stevenson Open Paper Competition • Shugofa Dastgeer; Fatemeh Shayesteh, University of Kansas • The Anti-Execution Movement of Iranians on Social Media • “This study explores the structure and content of the anti-execution movement of Iranians on Twitter. The findings indicate that the networks’ activity depends on cases of executions in Iran and that the networks shrink as an execution case becomes older. While the participants largely used the anti-execution hashtags to discuss their personal (irrelevant topics), most of the relevant tweets were had passive tones and relied on self-sourcing.

Extended Abstract • Student • Robert L. Stevenson Open Paper Competition • Carlos Davalos, UW-Madison • Two side of the same coin: How violent incidents have opposing media coverages • Summary: Using bilingual content analysis and comparative strategies, the purpose of this study is to observe how American and Mexican mainstream newspapers cover a violent attack on an American Mormon working family on Mexican territory. Results show that the American coverage lacked social and historical context, while the Mexican newspaper coverage used a holistic frame to explain the family’s attack in a national context.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Victor Garcia-Perdomo, Universidad de La Sabana; Jose Augusto Ventin, Universidad de La Sabana; Juan Camilo Hernández Rodríguez, La Sabana University; Maria Isabel Magaña, Universidad de La Sabana • Testing the protest paradigm on TV and newspapers’ social media coverage of Chilean and Colombian social unrest • This research utilizes the protest paradigm as theory to analyze how TV channels and newspapers in Chile and Colombia covered —on their social media— the historical 2019 protests. According to the paradigm, mainstream media frame stories in a way that focuses on the violence and spectacle, delegitimizing protesters. This paper mixed automatic/manual content analyses to fully explore the adherence to the paradigm in digital environments. Results show key difference among countries, media type and organizations.

Extended Abstract • Student • Robert L. Stevenson Open Paper Competition • Imran Hasnat, University of Oklahoma; Elanie Steyn, University of Oklahoma • Extended Abstract: Digital Public Diplomacy and Social Media: A Content Analysis of Foreign Embassy Tweets • Digitalization has changed public diplomacy (PD). Literature suggests that the new PD is dialogic and collaborative. Additionally, the presence of embassies online indicates the adoption of new communication platforms. Using Cull’s (2008) taxonomy of PD, this study analyzes tweets from 27 embassies, finding that they still use a broadcast model of communication rather than audience dialogue. It shows that images are the most commonly used media and mentions are more frequently used than hashtags.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Tang Tang, Kent State University • Information Verification and Discussion Networks as Pandemic Coping Mechanisms: A Cross-Country Study • Emerging infectious disease threats such as COVID-19 have caused profound impact on the human societies worldwide. In coping with the threat, individuals engage in a series of psychological, affective, communicative, and behavioral coping processes. But there is a lack of systematic examination of the roles of information verification and discussion networks in the coping processes. To address these gaps, this study tests and expands the existing IDT appraisal model by including these two factors. A cross-county online survey was conducted in the U.S. and Taiwan, which represent different levels of COVID-19 disease control. The results showed that different types of threat appraisals predicted both negative and positive emotions associated with the pandemic, which in turn predicted information behaviors, including information seeking, sharing, and sharing without verification. Information seeking was positively associated with engagement in protective action taking, whereas information sharing without verification was negatively related to protective responses. Information sharing was associated with protective responses only indirectly through discussion with strong and latent ties. Moreover, discussion with social contacts also mediated the relationships between threat appraisals/emotions and protective responses, but the patterns were different in the U.S. and Taiwan.

Extended Abstract • Faculty • Robert L. Stevenson Open Paper Competition • You Li, Eastern Michigan U • Assessing the Role Performance of Solutions Journalism in a Global Pandemic • This research compares and contrasts the role performance of journalism in reporting prominent solutions to cope with the COVID-19 global pandemic in 25 countries. It found that solutions journalism performed more civic and loyal facilitator roles overall. The coverage in the U.S. demonstrated less tendency to be an interventionist or loyal facilitator than the coverage in East Asia, Europe, and the Pacific, and the COVID-19 infection number negatively predicted those two roles.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Limin Liang • From Ritual to Strategy: Li Ziqi as a Cultural Icon and the Political Economic Appropriation of Micro-Celebrity Fame • This paper uses Jeffrey Alexander’s (2004) cultural pragmatics theory in studying the media phenomenon of Li Ziqi, a Chinese vlogger who achieved stardom in major social media platforms with her cinematic videos celebrating the bucolic life of rural China, from preparing local delicacies to making traditional handicraft. The paper zeroes in on the narrative strategies of Li in crafting the image of an authentic pastoral life in China via short videos, which resonates well with an international audience. It moves on to examine how a cultural icon of the social media era maybe coopted by the Chinese state for its strategic soft power initiatives. The success of Li triggered a media debate whether she constitutes a successful form of “Chinese cultural export”, which remains an elusive goal for official media despite the resources channeled into the endeavor each year. As key opinion leaders debate China’s “cultural essence” and how it may create greater influence overseas, the commercialized videos with a cultural theme eventually get caught up in the more grandiose narrative about China’s soft power. The article dwells on the interaction between the authoritarian logic of the state, the proprietary logic of the media market, as well as the logic of network technology in its ever-shifting alliance with the other more established institutions, all within and through the making of a micro-celebrity.

Extended Abstract • Student • Robert L. Stevenson Open Paper Competition • Anita Kueichun Liu, University at Buffalo; Yotam Ophir; Dror Walter; Itai Himelboim, University of Georgia • Networked Framing and the Role of Elite Gatekeeping During the #TaiwanCanHelp Hashtag Activism Campaign • We examine a Twitter hashtag campaign criticizing the political exclusion of Taiwan from the WHO’s efforts to combat COVID-19. We employed the Analysis of Topic Model Network (ANTMN) to analyze frames used in the #TaiwanCanHelp / #TWforWHO campaign in 2020 (N = 25,992 tweets) and network analysis to study the diffusion of messages and interactions between users. We identify three frames, and demonstrate message diffusion was dominated by Taiwanese and Western politicians and officials.

Extended Abstract • Student • Robert L. Stevenson Open Paper Competition • Yuanyuan Liu; Liu Yining; Xiaojing Li • Exploring the Mediating Role of Perceived Credibility of Creative Chinese Propaganda Media on Political Participation • Inspired by priming theory, steeping stepping stone effect and spillover effect, this study fully examined the mediating role of Creative Chinese Propaganda Media (CCPM), a new social media platform of China’s party media, in the relationship of media use and political participation among young people in Chinese political contexts. A cross-sectional national survey was conducted in China, including the whole 31 provincial regions in Chinese Mainland, by a random cluster sampling among Chinese college students (N = 3,011). Results proved the whole research model of Chinese youth’s media use, general trust, perceived credibility of CCPM, and their online / offline political participation. It provided theoretical and practical significance for present politics alienation among youngsters, as well as for future studies on political participation, media practice, and political propaganda.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Justin Martin; Mariam Alkazemi; Krishna Sharma • A “Regional Halo Effect”? Media Use and Evaluations of America’s Relationships with Middle East Countries • This study examined news use and social media use as predictors of diplomacy evaluations of five Middle East countries among a representative survey of U.S. adults (N=2,059) conducted in September 2020. Respondents were asked if they deem each Saudi Arabia, Israel, Palestine, Qatar, and the UAE an ally, neutral, or enemy of the United States. The study utilized media and political socialization and public diplomacy scholarship as the theoretical framework. News use and social media use were mostly uncorrelated with diplomacy ratings of the countries, with the exception of Palestine, regarding which newspaper use and hard news consumption were associated with positive ratings and use of Fox News was associated with negative evaluations. The strongest and most consistent, positive predictors of diplomacy ratings were positive ratings of other countries. For example, rating each Saudi Arabia, Qatar, and the UAE as allies of the U.S. was strongly associated with similar evaluations of Israel. We may be observing a kind of “regional halo effect,” whereby people in the U.S. who view one country in a foreign region favorably, or negatively, tend to hold most, or all, other countries in that region in similar regard. The authors recommend that the current survey be replicated in the U.S. for ratings of groups of South Asian and sub-Saharan African countries, to test whether this halo effect applies elsewhere. Implications for research on media use and political socialization and on public diplomacy are discussed.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Abhijit Mazumdar, Park University; Zahra Mansoursharifloo, Park University • Who is a Less Dangerous Foe? Comparing U.S. Media Portrayal of Taliban and ISIS • “This quantitative research used Indexing theory to study U.S. press portrayal of Taliban and ISIS between 2014 and 2019. There was significant difference on eight frames. The U.S. press portrayed Taliban as a less dangerous foe with which the U.S. could broker a peace deal. However, ISIS was portrayed as a terrorist outfit that had to be crushed. Indexing theory found support from findings of the research.

Research Paper • • Robert L. Stevenson Open Paper Competition • Mingxiao Sui, Ferrum College; Yunjuan Luo, South China University of Technology; Newly Paul, University of North Texas • Trade War, or A War of Fake News?: An Exploration of Factors Influencing the Perceived Realism of Falsehood News on International Disputes • The rise of misinformation in recent years has re-boosted scholarly effort in investigating the origins, consequences, and remedies for the circulation of falsehood news, which primarily scrutinizes this phenomenon in one single nation. This scholarship has not yet considered how this phenomenon evolves in the context of international disputes where dissents, debates and rhetorical attacks often exist. Through a survey experiment, this study examines how Chinese readers’ perceptions about falsehood news is affected by a set of factors including news source, the presence of visual elements, general trust in mainstream Chinese media and trust in mainstream U.S. media, as well as general media literacy. Results suggest that falsehood stories reported by homeland media are perceived to better represent the reality of covered issue than those by foreign counterpart. This relationship is also moderated by readers’ general trust in U.S. media and general media literacy, which thus suggests media literacy training as a possible resolution to counter-effect news source.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Wunpini Fatimata Mohammed, University of Georgia • Decolonizing Methodologies in Media Studies • Drawing on an African feminist autoethnography framework grounded in a decolonial philosophy of Bilchiinsi, I present critical reflections on my experiences as an African scholar conducting research on media studies in Ghana. I argue that although canonical theories can be useful in theorizing African media systems, it is imperative to decolonize research by first looking to Indigenous African epistemologies and knowledge systems to support knowledge production in media studies and communication(s).

Extended Abstract • Faculty • Robert L. Stevenson Open Paper Competition • Ruth Moon, Louisiana State University; Tryfon Boukouvidis, Louisiana State University; Fanny Ramirez, Louisiana State University • Covering COVID-19 in the Global South: Digital news values in the Ugandan journalism field • This study examines the differences between online homepage content and print front page content in a Ugandan newspaper (the Daily Monitor) to assess the extent to which current knowledge about homepage news selection applies to the Ugandan and by extension East African and sub-Saharan African contexts. The data comes from spring and summer 2020, in the height of the COVID-19 crisis, allowing the study to also draw conclusions about how the crisis was covered across platforms.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Bahtiyar Kurambayev, KIMEP University; karlyga myssayeva, al-Farabi Kazakh National University • Boycotting Behavior in Journalism • “A plethora of studies about boycotting exist in political sciences, marketing, business and other areas of scholarship, but this theme has been largely overlooked in journalism. This study contributes to scholarship on this unexplored aspect of journalism by examining boycotting behavior in an Asian context of Kazakhstan.

Although this study may have somewhat limited generalizability, this article interviewed journalists and editors from October 2020-February 2021 to examine their professional motivations in boycotting. The study identified that some journalists and news outlets in this politically constrained environment employ somewhat hidden, non-confrontational or undeclared tactics to boycott some selected news sources and certain policies in response to what they view as injustices in society, even when they see boycotting as ineffective. Accumulated professional tensions in an economically and politically constrained context lead to various forms of resistance and protests.

The findings also suggest that financially independent journalists are more likely to boycott certain sources of information, challenge authorities and protest or show resistance, while less financially secure journalists tend to be reluctant to challenge external forces affecting their own journalistic practice. This study discusses the findings in relation to Bourdieu’s field theory.

Extended Abstract • Faculty • Robert L. Stevenson Open Paper Competition • Carolyn Nielsen, Western Washington University; Brian J. Bowe, American Univ. in Cairo / Western Washington Univ.; Arwa Kooli, l’Institut de Presse et des Sciences de l’Information • Digital Natives, Nascent Democracy: Tunisian Pre-Professional Journalists’ Uses and Perceptions of Social Media • This study assesses Tunisian journalism students’ uses and perceptions of social media in their work. This survey, conducted almost a decade after the country’s Jasmine Revolution saw an authoritarian regime and its state-run news media replaced with democratic elections and laws protecting a free press, shows Tunisian journalism students are using social media largely to connect with the audience, to monitor competitors, and to conduct research. Respondents were divided about impacts on the field.”

Extended Abstract • Faculty • Robert L. Stevenson Open Paper Competition • Ivanka Pjesivac, U of Georgia; Iveta Imre, U Mississippi; Ana Petrov, University of Toronto • The Use of Sources in News Stories about 2020 American Elections on Croatian Television: Who Dominates the Narrative? • This study examined the coverage of 2020 American elections on Croatian Public Service Television’s website. The results of the content analysis showed that Croatian television used significantly more international than domestic sources, more official than unofficial sources, more male than female sources, more named than unnamed sources, and more real people accounts than documents. The results are interpreted in the context of primary definer theories of news sources use applied to South/East European media model.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Enakshi Roy, Towson University • To say or not to say: Examining online self-censorship of political opinions in India • This study examines how self-censorship by social media users in India may be contributing to the limitations of media freedom. While right to free speech to all Indian citizens is assured by the Indian Constitution, a climate of repressive media freedom can have an impact on individual expressions. It can lead to a chilling effect in the public discourse of controversial issues. This study examines self-censorship on Facebook and Twitter with regards to government criticism. Survey (N=141) results suggest respondents with liberal attitudes were unwilling criticize the government on social media. However, respondents with pro-censorship attitudes, even if they deemed the opinion climate as hostile, were willing to support Prime Minister Narendra Modi on social media. Findings from this study expand understandings of online opinion expression and self-censorship in India.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Enakshi Roy, Towson University • Decade of Internet Censorship in India Examining Google Transparency Reports and Content Takedowns from 2010-2020 • Drawing on the literature on internet censorship this study investigates the practice of content takedowns carried out by the Indian governments. To that end this research employs two studies. Study 1 examines the transparency reports of Google from 2010- 2020 to find out what content is removed from Google platforms. Study 2 through in-depth interviews with technology lawyers and authors of transparency reports finds out about the content removal process and its complexities. The findings show “defamation,” “privacy and security,” “religious offense” and “national security” as the most frequently cited reasons for content removal initiated by the Indian government. Findings reveal a disturbing trend where defamation notices were misused to request takedown of content that was critical of the governments, politicians, public figures, law enforcement officials, and police. The findings of this study are important, they demonstrate several ways in which the internet is being censored even in democratic countries without the knowledge of the users. Such censorship maybe eroding the freedom of speech guaranteed by the Constitutions of India.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Hyunjin Seo, University of Kansas; Yuchen Liu; Muhammad Ittefaq, University of Kansas; Fatemeh Shayesteh, University of Kansas; Ursula Kamanga; Annalise Baines • International Migrants and COVID-19 Vaccinations: Social Media, Motivated Information Management & Vaccination Willingness • Using a mixed-methods approach combining an online survey with in-depth interviews, this study examines how international migrants in the United States used online resources in dealing with uncertainties surrounding COVID-19 vaccinations and how it is related to their vaccine willingness. Our results show that international migrants’ perceived uncertainty, positive and negative emotions, efficacy, and outcome expectancy affect their information seeking related to the vaccination and that issue salience moderates the effect between information seeking and vaccine willingness.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Meghan Sobel Cohen, Regis University • A Dark Continent? Meta-analysis of communication scholarship focused on African nations • Using meta-analytic work, this study examines communication research methods, geographic focus, and lead author affiliation in research articles published in four leading communication journals over the course of a decade (2010 – 2019). Results point to scholarship by authors from North American and European institutions being dominant throughout the decade of analysis alongside an overwhelming research focus on North American and European populations and content, and a continued reliance on a small number of research methods.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Xiao Zhang, Macau University of Science and Technology; Chris Chao Su, Boston University • Media genre dissonance and ambivalent sexism: How American and Korean television consumption shapes Chinese audiences’ gender-role values • Driven by globalization, modernity and the development of media technology, transnational media consumption is increasingly prevalent. Together with indigenous media genres, exotic media genres constitute the fragmentation and diversification of individuals’ media consumption. Yet research concerning the hybrid media effects generated by indigenous and exotic media genres is still underdeveloped. Using a sample of 556 Chinese Internet users, this exploratory study proposes a concept of media genre dissonance to compare the effects of hybrid media consumption on sexism and gender-role norms in marriage (GRIM) in China. The findings suggest that individuals’ perceptions of gender-role norms are not only affected by indigenous media usage but also altered through exotic media usage. We illustrate how genre dissonance can affect Chinese audiences’ perception of GRIM through the mediating roles of culturally specific sexism and general sexism found in American and Korean television dramas.

Research Paper • Student • Robert L. Stevenson Open Paper Competition • Louisa Ha • Election Interference Strategies Among Foreign News Outlets on Social Media During the U.S. 2020 Election • This study investigates foreign interference in the 2020 U.S. election news coverage of BBC World News, RT America and CGTN America across social media platforms from August 28, 2020, to November 2, 2020. We employed a content analysis of 420 randomly selected posts from Facebook, YouTube, and Twitter accounts of these three state-controlled international news outlets. We found content and political relationship factors affected engagement differently in each social media platform. Adversaries of the U.S. were more likely to employ election interference strategies than were allies, although the occurrences were low overall.

Research Paper • Student • Robert L. Stevenson Open Paper Competition • Jo Lukito • Russian Bots’ Narrative During Donald J. Trump’s 2020 Senate Impeachment Trial: A Text Mining Analysis • An analysis of Russian-language tweets (n1 = 465,329) collected during the 2020 U.S. Senate impeachment trial reveals that bots accounted for nearly 58% of users (n2 = 39,580) that generated 55% of overall content in a data set. LDA topic modeling method was employed to identify and quantify the differences in topic engagement between bots and nonbots. These findings offer empirical support for the theory of reflexive control, providing insights into Russia’s domestic information operations.

Research Paper • Faculty • Robert L. Stevenson Open Paper Competition • Tamara Welter; Jason Brunt • Effects of Individualism and Race On Visual Processing: An Eye-Tracking Experiment • Previous research suggests that East Asians tend to look at the context of an image while Westerners look more at the area of interest. Other research suggests that people might examine photos of same-race and other-race faces differently. Here, we tested for a same v. other race effect for looking at pictures of people in front of naturalistic backgrounds. Across two studies, for measures of number of fixations and for mean length of fixation to AOI and background, we found different effects for race of participant, same race and for number of people in the photograph.

Extended Abstract • Student • Robert L. Stevenson Open Paper Competition • Natalie Jomini Stroud; Tamar Wilner, University of Texas at Austin • Normative Expectations for Social Media Platforms • Critiques of social media hint at normative expectations, such as the ideas that information should be reliable and people should feel safe. It is unclear how these expectations vary, however, and whether they are better predicted by where one lives or one’s most-used platform. Our survey of over 20,000 people across 20 countries finds that expectations vary more based on respondents’ country of residence than most-used platform, revealing a challenge for social media’s homogenized products.

Research Paper • Student • Robert L. Stevenson Open Paper Competition • Dongdong Yang, The University of Connecticut; Carolyn Lin • Communicating Nation Branding: Pandas as Ambassadors for Wildlife Conservation and International Diplomacy • The current study investigated whether watching panda videos could influence attitudes toward the “brand” of China. Results showed that nature relatedness and wildlife-conservation attitude positively predicted emotional response to the video and attitude toward Chinese culture. Wildlife-conservation attitude positively influenced attitude toward the Chinese government. Political conservativism negatively impacted attitude toward Chinese culture; the latter was positively linked to attitude toward Chinese people. Attitude toward Chinese people were positively connected to attitude toward their government.

<2021 Abstracts

Entertainment Studies Interest Group

2021 Abstracts

Research Paper • Faculty • Audrey Halverson, Brigham Young University; Kris Boyle, Brigham Young University; Kevin John, Brigham Young University • Battle Royale and Addictive Gaming: The Mediating Role of Player Motivations • Previous research on the prevalence of addictive behaviors among video game players has been varied; however, there are emerging concerns that battle royale games may be particularly conducive to addiction. This study utilizes a survey sample of 536 battle royale players to investigate addiction outcomes for battle royale players and the mediating role of various player motivations.

Research Paper • Student • Seung Woo Chae; Sung Hyun Lee • Sharing Emotion while Spectating Video Game Play • This paper examines how the COVID-19 pandemic associates with Twitch users’ emotion, using natural language processing (NLP). Two comparable sets of text data were collected from Twitch internet relay chats (IRCs): one after the outbreak of the pandemic and another one before that. Positive emotion, negative emotion, and attitude to social interaction were tested by comparing the two text sets via a dictionary-based NLP program. Particularly regarding negative emotion, three negative emotions anger, anxiety, and sadness were measured given the nature of the pandemic. The results show that users’ anger and anxiety significantly increased after the outbreak of the pandemic, while changes in sadness and positive emotion were not statically significant. In terms of attitude to social interaction, users used significantly fewer “social” words after the outbreak of the pandemic than before. These findings were interpreted considering the nature of Twitch as a unique live mixed media platform, and how the COVID-19 pandemic is different from previous crisis events was discussed based on prior literature.

Research Paper • Student • Meredith Collins; Allison Lazard; Ashley Hedrick; Tushar Varma • It’s Nothing Like Cancer: Young Adults with Cancer Reflect on Memorable Entertainment Media • “Entertainment media simulates social experiences, facilitates coping, and develops resiliency in young adults, ages 18 – 39. These outcomes could be beneficial for young adults with cancer, who typically report lacking social support and suboptimal psychological outcomes during and after treatment. Guided by the memorable messages framework, we investigated which entertainment media young adults with cancer found memorable and why.

We conducted 25 semi-structured, online interviews. Participants were asked to identify any media title that was memorable or meaningful during their cancer experience; they were also asked to explain whether the title had a positive or negative meaning to them, as well as why they felt that way.

Participants were mostly female (79.2%) and White (80%), with a breast cancer diagnosis (45.8%). Media portrayals were helpful if they prompted exploration of emotions and the creation of meaning around the cancer experience, or if they took participants’ minds off cancer. Most entertainment media focused only on death from cancer. Our participants called for more nuanced portrayals that better reflected their lived reality.

Our results revealed media are used as social surrogates, and to find affirmation and validation. On the other hand, our participants felt that entertainment media focused too heavily on death. This may contribute to internalized stigma and decrease psychological functioning, or affect the perceptions of cancer-free peers. Our participants called for more nuanced portrayals that depicted the realities of living with cancer. Future research should further probe the effects of entertainment media on psychological outcomes for young adults with cancer.”

Extended Abstract • Faculty • Serena Daalmans, Radboud University, Behavioural Science Institute; Mariska Kleemans; Cedra van Erp, Radboud University Nijmegen, Communication Science; Addy Weijers • All the Reasons Why: Exploring the Relationship between Morally Controversial Content in 13 Reasons Why and Viewers’ Moral Rumination • Via in-depth interviews with young adults (N = 45), we sought to gain deeper insights into the experiences of and reflective thoughts (i.e. moral rumination) about controversial media content. In order to map how moral rumination is incited in viewers, we chose a recent example of controversial television, namely 13 Reasons Why. The results will provide a comprehensive account of moral rumination as a concept, and will thereby further field of positive media psychology.

Research Paper • Student • Stefanie East • A Little Bit Alexis: From Self-Absorbed Socialite to Self-Made Career Woman • The cultural impact of Schitt’s Creek and its eclectic mix of characters has resonated with viewers across the world, partly because of its message of love and acceptance, but also because of the strong female characters. This essay offers an analysis of one the most iconic characters from the show, Alexis Rose. Using Kenneth Burke’s method of pentadic criticism, it will examine the breaking of a stereotype and impact of character development on an audience.

Research Paper • Faculty • Erika Engstrom; Ralph Beliveau, University of Oklahoma • Masculinity’s Representative Anecdote in the MCU: Resistance and Revision in “Avengers: Endgame” • This paper interrogates the 2019 film “Avengers: Endgame” using the lens of hegemonic masculinity. By examining the behaviors and storylines of its central male superheroes, four main themes that challenge hegemonic masculinity were identified: (1) seeking help from and giving help to others, (2) emotional expressiveness, (3) expressions of fear and vulnerability, and (4) emphasis on father-child relationships. These merge to tell an overarching “story”—the representative anecdote—of a progressive and positive masculinity, one that affirms that super-heroic men are not afraid to show vulnerability, uncertainty, and affection. The Marvel Cinematic Universe is one of the largest entertainment franchises in media history, and the positive masculinity presented in this film demonstrates a slow but progressive evolution of gender portrayals that hold the potential for positive representations that reflect the many ways manhood is performed in reality.

Extended Abstract • Faculty • Chris Etheridge, University of Kansas; Fatemeh Shayesteh, University of Kansas; Remington Miller, University of Arkansas at Little Rock; Abigail Carlson, University of Arkansas at Little Rock • From “hunky beefcakes” to “beautiful” Homecoming queens: Perpetrators and victims in true crime podcasts • Because this podcasting platform is still relatively new, few studies have considered how perpetrators of crime and victims of crime have been portrayed. Through a content analysis of true crime podcasts, this study will address a gap in the scholarship by chronicling descriptions of victims and perpetrators in several popular true crime podcasts.

Extended Abstract • Student • Heesoo Jang, University of North Carolina at Chapel Hill; Madhavi Reddi, University of North Carolina at Chapel Hill • [Extended Abstract] Intimacy and Connections: Celebrity Culture in Indian and South Korean Television Shows • This study examined how celebrities’ private lives are used as core elements of Asian television shows. The countries of interest were India and Korea, as the entertainment industries of both countries have increasingly challenged the global dominance of Hollywood. Using qualitative textual analysis, two prominent shows –Taste of Wife (Korea) and Koffee with Karan (India)—were analyzed. Both shows used celebrities’ personal lives and connections to create intimacy with the public and amplify visibility.

Research Paper • Student • Wei Lin • More contributors, shorter continuance? The paradox of entertainment contents contribution • Controversial debates are going on over the issue whether incentive to contribute is to diminish or increase with the expansion of group size. Previous studies on open collaborative platform for knowledge generation and sharing suggest that shrinking group size weakened motivation of contribution. This paper introduces group size into cognitive evaluation theory. By tracing behavior of video contributors in a hedonic information system for 20 months, we illustrate the negative effects of group size of entertainment contributors on intrinsic motivation and social rewards, which lead the discontinuance and inactivity of new contributors. Different mechanisms in hedonic and knowledge-sharing information system are discussed as well.

Research Paper • Student • JINDONG LIU, CUHK; biying wu • A “soul” emerges when AI meets Anime via hologram: a qualitative study on users of new anime-style hologram social robot “Hupo” • Anime-style hologram social robots are the latest entertainment products. This paper discusses how social robots and anime content converge via this new technology. Through interviews (N=18) in the case of Hupo, it identifies unique media phenomena including anime-style gamification and idolization of social robots, anime-assisted interactional order maintenance, and AI empowerment of anime characters. It argues anime fandom practice compensates for inadequate AI incapability, which challenges the vision of realistic human simulation in anthropomorphism.

Research Paper • Faculty • Patrick Osei-Hwere, West Texas A&M University; Enyonam Osei-Hwere, West Texas A&M University; Li Chen, West Texas A&M University • Spotlighting Emotional Intelligence in Children’s Media: Emotional Portrayals in Disney Channel Television Series. • A content analysis of emotions depicted in five Disney channel television series using social cognitive theory, entertainment education, and emotional intelligence constructs, found that characters depicted emotions of happiness, anger, and fear most frequently. There were no significant associations between gender and emotion display. Researchers found significant associations between emotion types and variables of age, emotion labeling, emotion regulation, emotion display target, and emotion display location. Recommendations for media researchers and content creators are discussed.

Research Paper • Student • Suri Pourmodheji, Indiana University, Bloomington • Keeping Up With the Yummy Mummies? Examining Kim Kardashian’s Mediated Yummy Mummy Images on the reality television program Keeping Up With The Kardashians versus Instagram posts. • “This chapter examines concepts of body image and the yummy mummy in motherhood, by analyzing select scenes from the reality television program, Keeping Up With The Kardashians (Keeping Up), and Instagram posts from Kim Kardashian’s personal Instagram page, @kimkardashian. Contextualizing the yummy mummy, the pressures of maintaining the bikini ready body for mothers, exploring body as commodity, and examining a fantasy of motherhood, I apply these concepts to an analysis of Kardashian’s body during her motherhood journey. Furthermore, I argue that Kardashian’s body functions in a hegemonic way as a seemingly attainable goal for postpartum women and those looking to get back into shape post baby. This chapter asks the following questions, how does Kardashian convey the yummy mummy concept referenced by Littler and Jermyn throughout Keeping Up and on Instagram? How does Kardashian function as a persona in flux between her appearance on Keeping Up and on Instagram? Further, how does the in-flux persona play a role in the way she portrays motherhood on Instagram? To address these questions, I use visual and contextual analysis on select scenes and Instagram posts that focus on Kardashian and her body as a mother. From analyzing these examples, I argue for the following conclusions: Kardashian’s role as a mother is portrayed through self-critical language to reinforce an authentic display of the yummy mummy body, through confident Instagram posts depicting her desirable body, and through post-racial visual discourse represented in family pictures on Instagram.

Research Paper • Student • Rachel Son, University of Florida • K-dramas and the American youth: Conceptualizing the aspiration of a youthful utopia • The purpose of the current paper is to develop a model to explain why American youth audiences choose to watch K-dramas. A rationalism approach by deriving concepts from existing theory to identify the variables of the model. The theoretical perspective comes from the theory of Temporarily Expanding the Boundaries of the Self (Slater et al., 2014), as well as contributions from entertainment research regarding enjoyment and affective motivations (Oliver & Raney, 2011). K-drama narratives is the independent variable and youthful utopia aspiration is the proposed dependent variable. As audiences begin temporarily expanding the boundaries of self to restore their identity and attain self-fulfillment, they are transported into the narrative where they identify with the characters’ experience in the stories. This leads to the American youth audiences to learn something about their own identity and life by expanding their understanding about South Korean culture through drama portrayals. In sum, audiences find meaning for their own lives that cannot be gained by self-affirmation through boundary expansion while viewing K-dramas.

Research Paper • Student • Nathan Spencer, The University of Memphis • License to angst: A study of female characters in Christopher Nolan films • This paper is a textual analysis of female characters in Christopher Nolan films. Its purpose is to determine how Nolan represents women in his films, thus adding to the literature on Nolan and on women in blockbuster films. The data consisted of a sample from three of Nolan’s most popular films, The Dark Knight, Inception, and Interstellar. The data was organized into five distinct categories: Dead Wife Syndrome; Women as a plot device for men; Violence as shock value; Mommy issues; and Behind every strong woman is… a man? The results reveal that Nolan’s stories revolve around men, reducing women to stereotyped subordinates. Nolan actively weaponizes his female characters’ femininity, treating them violently in his stories to motivate his male characters and tantalize the audience. His consistent successes over different genres point to moviegoers wanting to consume the stories he tells, regardless of content. This study’s results determine that his influence is directly hindering positive female representation in mainstream blockbuster films.

Research Paper • Faculty • Alec Tefertiller, Baylor University; Lindsey Maxwell, Southern Mississippi • Am I binge-watching or just glued to the couch? Viewing patterns, audience activity, and psychological antecedents for different types of extended-time television viewing • The phenomenon of binge-watching has received considerable attention in both the media and in research. However, extended-time television viewing is not only confined to narrative binges. This study sought to better understand the differences between different types of extended-time television viewing, including binge-watching. While little evidence was found to suggest a connection between problematic mental health antecedents and extended-time viewing, differences in audience attention and overall patterns of consumption were found.

Research Paper • Faculty • Kelsey Whipple, University of Massachusetts Amherst; Ivy Ashe; Lourdes Cueva Chacon, San Diego State University • Aux News: Examining Listeners’ Perceptions of the Journalistic Function of Podcasts • Podcasting is a well-established medium with a rapidly growing audience but no established ethical standards or practices. Through a representative national survey of American internet users (n = 1,025), this research examined how much podcast listeners trust podcasts and how they evaluate their journalistic merit. Podcast listeners trust podcasts less than most other news sources, with the exception of online news and satirical news programs. And though listeners agree that podcasting is a form of journalism, a way to stay informed about news and current events, and a valuable source of information, they are more skeptical of podcasts when comparing them to traditional news sources. Age is the only demographic category that predicts listening frequency.

Research Paper • Faculty • Qingru Xu; Hanyoung Kim; Andrew Billings • Let’s Watch Live Streaming! Exploring Streamer Credibility in Influencing Purchase Intention in Video Game Streamer Marketing • This study aims to examine the effect of streamer credibility on purchase intention in the context of video game streamer marketing, and further explore the underlying mechanism of the examined relationship via a mediation analysis. With recruiting 277 participants in the United State, this study (a) confirms the significant and positive relationship between streamer credibility and purchase intention, and also finds that (b) the mediators of parasocial relationships and streamer loyalty partially mediate the effect of streamer credibility on purchase intention. Surprisingly, the indirect effect of streamer credibility through the two mediators on purchase intention is stronger than the total effect; meanwhile, the direct effect of streamer credibility on purchase intention in the mediation model remains significant but negative. By applying structural equation modeling analysis, the current research offers a theoretical explanation for how streamer credibility influences viewers’ purchase intention in the context of video game streamer marketing, with practical and practical implications outlined.

Extended Abstract • Student • Wenjing Yang; Ruyue Ma • Online and offline : How MOBA games affect adolescence’s Discourse • MOBA games are now a big part of adolescences’ daily life , which not only affect their entertainment but also affect their communication . This paper draws on the theory of scenes proposed by Joshua Meyrowitz (1985) , using the way of participant observation and depth interview . The intial findings are that MOBA games realize the integration of scenarios in three dimensions and thus provided some new discourse for adolescence , which affect their communication and social interaction .

Extended Abstract • Student • Casey Yetter, University of Oklahoma; Alex Eschbach, University of Oklahoma • Earth’s Moralist Heroes: Virtue depictions in the Marvel Cinematic Universe • The purpose of this paper is to identify how virtue ethics are depicted in the Marvel Cinematic Universe (MCU). A thematic analysis was used to analyze 12 of Aristotle’s virtues (courage, temperance, liberality, magnificence, magnanimity, gentleness, truthfulness, wittiness, friendliness, modesty, and righteous indignation) in the protagonist superheroes in the MCU films, the most successful film franchise in cinematic history.

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