Advertising Division

The AEJMC Advertising Division invites submissions of original papers that clearly focus on some aspect of advertising or advertising education. Various theoretical orientations and methodological approaches are welcome. Individual paper submissions should not exceed 30 pages (including all notes, references, tables, and figures) and should be submitted to only one competitive paper category in the Advertising Division: 1) Advertising Research, 2) Advertising Teaching, 3) Professional Freedom & Responsibility, 4) Special Topics, or 5) Student Papers. Papers exceeding 30 pages, or papers submitted to more than one paper competition within the division, will not be reviewed for consideration. In 2013, the Advertising Division would like to encourage submissions to the PF&R competition of papers dealing with all aspects of professional competencies and development within the advertising industry.

Research Papers: Submissions should be consistent with the style and format of Journalism & Mass Communication Quarterly or the Journal of Advertising. For questions, please contact Karen Mallia, Research Paper Chair, University of South Carolina. E-mail: . Tel: (803) 777-1154.

Teaching Papers: Teaching papers are invited on any research that addresses teaching: innovations, effective approaches, pedagogy, survey of the field, adoption of new technologies in the classroom, etc. However, keep in mind this competition is for research papers on teaching, rather than teaching tips or personal reflections. The style and format of the paper should conform to those in the Journal of Advertising Education or Journalism & Mass Communication Educator. Papers submitted to the teaching competition will be considered for review by the Journal of Advertising Education. For questions, please contact Troy Elias, Teaching Paper Chair, University of Florida. E-mail: . Tel: (352) 392-5059.

Professional Freedom & Responsibility (PF&R) Papers: Often referred to as the conscience of AEJMC, the goal of PF&R papers is to extend knowledge about and understanding of gender, race, ethics, social, and cultural influences; values; and free expression. Submissions may take the form of traditional research papers, but essays or critical analyses are also welcome. Historical as well as contemporary topics are appropriate. Often papers submitted to the research and teaching competitions would nicely fit into the PF&R category as well. This year the Ad Division had just one paper submission in the PF&R category. We’d like to see more! Examples of advertising topics related to the PF&R mission could include papers about food and tobacco advertising which address ethical issues; and minority representations in advertising content as well as participation in the advertising business, which ties into the racial, gender, and cultural inclusiveness mission of PF&R. For questions, please contact Heidi Hennink-Kaminski, PF&R Paper Chair, University of North Carolina at Chapel Hill. E-mail: . Tel: (919 962.2555).

Special Topics Papers: The special topics paper competition is a place for pioneering subjects, methods, and presentations. New approaches, innovation, and creativity are encouraged. A variety of advertising and advertising education topics are welcome. For example, we live in times of unprecedented technological innovation. This technological revolution has created new platforms for the communication of brand messages; it has accelerated the globalization of brands and audience segments; it has changed the way people consume media and the way consumers interact with one another; and it has changed the way we teach and do research in advertising. Papers which focus on the challenges posed by these recent transformations to the practice of advertising are especially welcome. We also welcome exploratory and qualitative approaches, such as case histories, ethnographies, critical studies, visual essays, and methodologically innovative research on more traditional topics. Empirical research, critical reviews and conceptual pieces can be submitted. Submissions must be full papers (no abstracts or extended abstracts). To be considered, the papers should be maximum 30 pages in length (double-spaced, 12 point Times New Roman or equivalent font, including tables and references) and should conform to the Chicago or APA style. If you have any questions regarding the fit of your paper with this competition, or any other inquiries, please contact George Anghelcev, Special Topics Paper Chair, Penn State University. E-mail: . Tel: (814) 865-4354.

Student Papers: Graduate and undergraduate students are invited to submit original research dealing with any advertising-related topic. All sole- or co-authors of these papers must be students; papers co-authored by students and faculty should be submitted to the Research Paper competition. The style and format of the paper should conform to those in Journalism & Mass Communication Quarterly or the Journal of Advertising. A cash award from the division and an additional award ($200) sponsored by the International Journal of Advertising will be given during the Washington conference to the top student paper. For questions, please contact Sela Sar, Student Paper Chair, Iowa State University. E-mail: . Tel: (515) 294-0503.

<<Paper Call

Media Ethics 2000 Abstracts

Media Ethics Division

Searching for the Journalist Phrenemos: An Exploratory Study of the Ethical Development of News Workers • Renita Coleman and Lee Wilkins, Missouri • More than 2,500 years ago Aristotle defined the ethical person as a phrenemos. More contemporary research has focused on moral development. Almost every type of profession that must grapple with ethical issues has been studied in the context of moral reasoning, except journalists. This research proposes to measure journalists’ moral development in order to compare them with other professionals, and to discover which variables are the most significant predictors of higher moral reasoning in journalists — that is, to model the journalist phrenemos.

Covering the Ethics of Death: An Exploration of Three Model Approaches • David A. Craig, Oklahoma • Through an in-depth textual analysis, this paper examines portrayal of the ethics of assisted suicide and euthanasia in three 1998 newspaper pieces that are exemplary in the depth of their of their treatment of ethics — and therefore, it is argued, ethically responsible in their coverage. Presentation of deontological and consequentialist issues and of ethical questions and themes is examined in these pieces, and implications for ethics coverage are discussed.

Of Joint Ventures, Sock Puppets and New Media Synergy: Ethical Codes and the Emergence of Institutional Conflicts of Interest • Charles N. Davis & Stephanie Craft, Missouri • The trend toward cross-ownership raises ethical concerns about entanglements created in the name of synergy. Ethics scholarship routinely defines conflict of interest as an individual act, which ignores the rise of the media conglomerate. This paper introduces the institutional conflict of interest. The paper outlines how media consolidation creates new conflicts of interest by outlining the term’s definitions in various professions and providing a revised definition that encompasses institutional conflicts of interest.

Ethics for Editors: What 11 Editing Textbooks Teach • Susan Keith, North Carolina • Newspaper copy editors have a vital, though often unheralded, role to play in the production of ethical journalism. As the last people to see newspaper stories before publication, they have the opportunity to raise questions that can save newspapers from unnecessarily harming readers or sources or hurting their own credibility. Copy editors can do this, however, only if they develop a good sense of how ethical principles apply to their jobs. One source for such information is the editing textbook.

Contractualist Morality in News Reporting: What Journalists Owe to Story Subjects, News Sources and The Public • Kathleen L. Mason, Syracuse • Tim Scanlon’s “What we owe to each other” is the most recent substantive addition to ethical theory, and his contractualist theory is the topic of heated philosophical debate. His central notion, that right and wrong “are judgments about what would be permitted by principles that could not reasonably be rejected,” is presented in application to situations faced in daily life. This paper examines how Scanlon’s theory might be used by journalists as they seek to balance their duty to the public against their duties to the subjects and sources.

Beyond Kant Lite: Journalists and the Categorical Imperative • Lee Anne Peck, Ohio • The misunderstanding of Kant’s ethical theory by journalists comes in many forms. According to John Merrill, journalists may thing that if they apply the Categorical Imperative (CI), they are nothing more than “moral robots.” The CI, however, does not tell a person what to do; thus, this paper explores what the CI really entails and what journalists can take from it.

Philosophy in the Trenches: How Newspaper Editors Approach Ethical Questions • Patrick Lee Plaisance, Syracuse • This study sought to identify the various strains of philosophical principles brought to bear on ethical dilemmas by working journalists. A nationwide survey of newspaper managing editors and news editors solicited actual ethical dilemmas and examined how respondents assessed statements that corresponded to various philosophical principles. The study suggested that journalists tend to favor specific philosophical approaches when they are confronted with certain types of ethical questions, affirming calls by some media ethicists for a “pluralistic” approach in newsrooms.

The Concept of Media Accountability Reconsidered • Patrick Lee Plaisance, Syracuse • The concept of media accountability is widely used but remains inadequately defined in the literature and often is restricted to a one-dimensional interpretation. This study explores perceptions of accountability as manifestations of claims to responsibility, based on philosophical conceptions of the two terms, and suggests media accountability to be more broadly understood as a dynamic of interaction between a given medium and the value sets of individuals or groups receiving messages. The shape-shifting nature of the concept contributes to the volatility of debate surrounding conflicting notions of press freedom and responsibility.

Electronic Discussion Groups: An Effective Journalistic Ethical Forum? • Thomas E. Ruggiero, Texas-El Paso • Mass communication literature suggests a perceived ineffectuality of past and current journalistic ethical forums, such as news councils, ombudsmen, ethical codes, academic analysis and journalism reviews, by American journalists. This study investigates the ramifications of the recent introduction of electronic discussion groups, such as “LISTSERVs” and “electronic mailing lists,” as a mode of journalistic ethical discussion. Results of an e-mail questionnaire to 139 working journalists at 69 daily general-interest U.S. newspapers suggest that, while American journalists are overwhelmingly using e-mail to conduct both professional and personal business, it is unlikely, at least at this time, that very many are logging on to electronic discussion groups to discuss ethical issues.

Reporting on Private Affairs Of Public People: A Longitudinal Study of Newspaper Ethical Practices and Concerns, 1993-1999 • Sigman Splichal and Bruce Garrison, Miami • In 1987, after the Miami Herald reported that Democratic presidential hopeful Gary Hart had spent a night in a Washington D.C. townhouse with a young model, a national debate ensued over the proper bounds of reporting about the private lives of public officials. As that debate matured, the Washington Post’s Ben Bradlee summed it up: “ . . . the rules have certainly changed.” The New Republic also weighed in on the issue: The Herald had “opened a sluice gate that will not be easily closed.”

The Moral Authority of the Minnesota News Council: Statements of Principle and Uses of Precedent • Erik Forde Ugland and Jack Breslin, Minnesota • This study addresses the Minnesota News Council’s moral authority — that is, its ability to serve as a referent for the moral choices of others — and how its authority is affected by perceptions of its legitimacy. After analyzing all of the Council’s 125 written determinations, the authors argue that the Council’s legitimacy and authority could be enlarged by clearer statements of ethical principles, explicit expressions of standards of conduct, and more consistent references to precedent.

Testing A Theoretical Model of Journalistic Invasion of Privacy Using Structural Equation Modeling • Samuel P. Winch and L. Kim Tan, Nanyang Tech • Data on invasion of privacy — such as stories identifying crime victims, photographs of grieving people and stories about people’s financial status — obtained through a content analysis of newspapers over 30 years were analyzed with social/structural data such as literacy rate, crime rate and urbanization to validate a theoretical model of privacy using structural equation modeling. Tentatively, urbanization and industrialization seem to predict a decreased incidence in certain types of journalistic invasion of privacy.

<< 2000 Abstracts

Media Ethics 2001 Abstracts

Media Ethics Division

Social Dimensions of Ethics Decisions in Newswork: A Comparison Across Ethical Situations • Dan Berkowitz, University of Iowa and Yehiel Limor, Tel-Aviv University • This paper studied decisions about ethical problems in newsgathering through five social dimensions: individual, small group, organizational, professional, and societal. Data were gathered through a mail survey of reporters in one Midwest state. Results found two broad response patterns, one basing decisions chiefly on professional autonomy and public interest, and another pattern that considered all five social dimensions more broadly. These patterns were most clearly distinguished by a reporter’s degree of professional experience.

The Ethics Agenda of the Mass Communication Professoriate • Jay Black, University of South Florida, Bruce Garrison, University of Miami, Fred Fedler, University of Central Florida, and Doug White, University of South Florida • This study reviews a growing body of faculty ethics literature and surveys one-third of the AEJMC membership about its attitudes toward 65 different issues. Forty-eight percent of the 775 people who received the mail questionnaire in late 2000 provided usable responses. They indicated that in many respects journalism and mass communications faculty are very similar to colleagues from other disciplines, but on many items, are far more sensitive to the welfare of students.

History, Hate and Hegemony: What’s a Journalist To Do? • Bonnie Brennen and Lee Wilkins, University of Missouri • This paper focuses on the distribution of a KKK flier in Columbia, Missouri, as a case study through which to explore the responsibility of journalists confronting the issue of hate speech. It draws on Antonio Gramsci’s concept of hegemony, which is contrasted with an ethically-based discussion of the societal impact of hate speech. In an effort to help journalists cover hate without furthering its ends, this paper concludes with some practical advice for journalists that is grounded in communitarian theory and the notion of journalism as a transformational activity.

The Role of Questions in TV News Coverage of the Ethics of Cloning • David A. Craig and Vladan Pantic, University of Oklahoma • This study is a qualitative analysis of how the ethics of cloning was portrayed in 36 network TV news pieces after the cloning of Dolly the sheep in 1997. It focuses on ethical questions, a prominent feature of most of the stories. All but a few questions pointed to issues of ethical duty or consequences, though often only in general terms. Responsible uses of questions are discussed, along with uses that distorted or sensationalized.

Characterizing Plagiarism: An Interdisciplinary Critical Analysis • Victoria Smith Ekstrand, University of North Carolina • This paper presents an interdisciplinary analysis of the literature on plagiarism in an effort to inform the discussion on plagiarism in journalism. It argues that characterizations of journalistic plagiarism as a recent trend work against solving the problem. It identifies three characterizations of plagiarism the behavioral, empirical and structuralist approaches – and argues that industry observers tend to see journalistic plagiarism through the behavioral lens and would benefit from a more comprehensive view.

The Fairness Factor: Exploring the Perception Gap Between Journalists and the Public • Deborah Gump, University of North Carolina at Chapel Hill • Few moral frameworks as formed as early in life as fairness, and few are more difficult to define. While journalists focus on professional values of even-handed and dispassionate reporting as the basis of fairness, readers often include social values of compassion and respect. This paper offers a definition of fairness within the contexts of procedural and distributive justice and uses two surveys to find that journalists and the public hold different values for three of four selected elements of fairness: accuracy, balance, respect, and reporting expertise in a subject area. Journalists and the public are also found to be poor judges of how the other values the four elements.

WHAT WOULD THE EDITOR DO? A THREE-YEAR STUDY OF STUDENT- JOURNALISTS AND THE NAMING OF RAPE VICTIMS IN THE PRESS • Kim E. Karloff, California State University-Northridge • According to recent surveys, 80 percent of Americans say the news media “often invade people’s privacy,” 52 percent say they think the news media abuse the First Amendment, and 82 percent think reporters are insensitive to people’s pain. In the case of whether or not those in the press should name or not name the survivors of rape, journalism students – those who will be making these decisions in the future – have offered even more opinions, newsroom policy suggestions, and optimism. The purpose of this three-year, 140-student study was to examine how these future journalists might write/rewrite newsroom policy on naming names. Their responses include: a call to publish names, but only if the victim asks for or consents to identification; a charge to lessen the impact of the social stigma attached to the crime; and a request for the ethical treatment of rape victims and survivors.

Applying Sociological Theory to Statements on News Principles: Functionalist, Monopolist, and Public Service/Status Claims in Four Recent Journalism Ethics Codes • Susan Keith, University of North Carolina-Chapel Hill • This paper examined four recently written or rewritten journalism ethics codes in light of functionalist, monopolist, and public service/status views of professional ethics described in the sociological literature. All three types of theoretical elements were present in the Gannett newspapers, Radio-Television News Directors Association, and Tampa Tribune codes. However, the American Association of Sunday and Features Editors code featured only monopolist elements. As predicted in Andrew Abbott’s work on professional ethics, the elements present in the codes corresponded roughly to the external pressures on the organizations that wrote them.

Impartial Spectator in the Marketplace of Ideas: The Principles of Adam Smith as an Ethical Basis for Regulation of Corporate Speech • Robert L. Kerr, The University of North Carolina-Chapel Hill • This integrative essay offers an ethical basis justifying regulation of corporate speech, based on the neglected moral and political theories of Adam Smith. His essential tenets on free markets are applied to the First Amendment marketplace of ideas concept that has been prominent in developing corporate free-speech rights. It is argued that regulation of corporate speech cam actually enable more ideas to flourish in the political marketplace – advancing utilitarian ideals of the common good.

Privacy and the pack: Ethical considerations faced by local papers covering the JFK Jr. plane crash • Mark W. Mulcahy, University of Missouri-Columbia • Local journalists covering the deaths of John F. Kennedy Jr., Carolyn Kennedy and Lauren Bessette primarily dealt with three ethical dilemmas. The first issue was the invasion of the Kennedys’ privacy through photographs. Second, reporters had to consider privacy, accuracy and credibility in their use of unnamed sources. The third issue was how increased competition affected the journalists’ ethical decision-making. This case study examines the link between those dilemmas and local journalists’ behavior.

Leaks: How Do Codes of Ethics Address Them? • Taegyu Son, University of North Carolina at Chapel Hill • This paper is to analyze how journalistic codes of ethics wrestle with the matter of leaks. Leaks are an important means for the government to control the media. In order to maintain their competitiveness, journalists become the government’s managerial tool, often ignoring fundamental precepts of journalism ethics – independence and the fourth estate function. Codes of ethics have been the most widely used mechanism for journalistic accountability. None of the 41 codes analyzed explicitly mentions leaks.

<< 2001 Abstracts

Media Ethics 2002 Abstracts

Media Ethics Division

Moral Language in Newspaper Commentary: A Kohlbergian Analysis • Wendy Barger, Oregon • This study begins with the question of whether the news media are conveying messages that help us as individuals grow morally. Using a Kohlbergian model, the study begins to explore the question by analyzing the moral language in commentaries and letters to the editor within three Oregon newspapers. The study’s content analysis reveals that most arguments presented in the opinion section of the three papers are done so at either Kohlberg’s pre-conventional or conventional levels.

Ethics as a Cross-Cultural and Cross-Boundary Bridge: American and Israeli Journalists’ Views of Ethical Issues • Dan Berkowitz, Iowa; Yehiel Limor, Tel-Aviv University and Jane Singer, Iowa • This study explores how social dimensions of a reporter’s world shape ethical decisions through a survey of reporters in Israel and one state in the Midwestern U. S. We found that personal backgrounds and journalistic socialization were not closely related to ethical decisions, but the broader cultural dimension stood out. The context of specific ethical situations was also important, as was a reporter’s ethical orientation toward the public interest.

The Effects of Visuals on Ethical Reasoning: What’s a Photograph Worth to Journalists Making Moral Decisions? • Renita Coleman, Louisiana State University • Two experiments are used to explore the effects of photographs on ethical decision making in the journalism domain. Both studies found that photographs did have the ability to change participants’ ethical reasoning for the better. Also, both identified mental elaboration as significant in that process; thinking about the people affected by an ethical situation helped improve ethical reasoning. Involvement was also important; when participants were not very involved with the dilemmas, having photographs significantly improved their ethical reasoning.

The Promise and Peril of Anecdotes in News Coverage: An Ethical Analysis • David A. Craig, Oklahoma • This analytical essay assesses the use of anecdotes in news coverage on ethical grounds, pointing both to their promise and to their potential dangers. The argument draws on Craig’s framework for analyzing news coverage of ethics, on Christians et al.’s communitarian ethic, and on Gilligan’s relationship-oriented ethic. Examples from news stories illustrate the ethical complexity of anecdotes. The essay also suggests how journalists can choose anecdotes more critically and points to an adaptation of the anecdotal form that is ethically more supportable.

Covering Kids: Are Journalists Guilty of Exploiting Children? • Romayne Smith Fullerton, Western Ontario, Canada • Social researchers have a well-established body of literature and clear protocols that assist them in their interactions with children. Journalists do not. This paper applies some of the ethical considerations from social research to press practice. Using several recent Canadian cases involving coverage of children, I explore a wide range of ethical concerns that may confront a journalist interacting with and writing about minors. While the examples are drawn from the Canadian media scene, the observations are valid across North American newsrooms and the implications for this discussion are universal.

Ethics and Eloquence in Journalism: A Study of the Demands of Press Accountability • Theodore L. Glasser, Stanford University and James S. Ettema, Northwestern University • This study of ethics in journalism equates ethics with accountability. It argues that the problem of ethics in journalism is not the inability of journalists to know right from wrong but their inability to talk, reflexively and articulately, about it. Our “being ethical-means-being-accountable” theme draws from, but is not entirely wedded to, the model of discourse ethics developed in recent years by Jurgen Habermas.

A Masochist’s Teapot: Where to Put the Handle in Media Ethics • Thomas W. Hickey, South Florida • The task of defining ethics in mass communications can be aided by an interface with religion. The four guiding principles of the Society of Professional Journalists express ethical tension that can be viewed as a conflict between the metaphysical concepts of the one and the many. The doctrine of the Trinity resolves this conflict by uniting both concepts instead of pitting them as opposites. Following this model, a grid can be developed for plotting ethical journalism.

Stalker-razzi and Sump-pump Hoses: The Role of the Media in the Death of Princess Diana • Elizabeth Blanks Hindman, North Dakota State University • This case study examines mainstream newspaper editorials’ discussion of the role, responsibility and ethics of the media in the death of the Princess of Wales. Using attribution theory, it concludes that the newspapers dealt with criticism of the media in the case in several ways. First, they distanced themselves from the photographers who chased her car before it crashed; second, they blamed those outside the media, including Diana herself; and third, they acknowledged some responsibility.

Rwanda, News Media, And Genocide: Toward a Research Agenda for Reviewing the Ethics and Professional Standards of Journalists Covering Conflict • Kevin R. Kemper and Michael Jonathan Grinfeld, Missouri-Columbia • The ongoing United Nations war crimes tribunals for journalists accused of inciting genocide in Rwanda provide the backdrop for a discussion about reviewing the ethics and professional standards of journalists covering conflict. The authors argue that journalists and ethicists – regardless of epistemologies or methodologies – need to frame an ethical paradigm for journalists covering conflict. Possible concepts for study may include autonomy, objectivity, conflict theory, nationalism, intergenerational racism and ethnic hatred and technology, among others.

Generation Y’s Ethical Judgments of Sexual and Fear Appeals in Print Advertising • Jeffrey J. Maciejewski, Creighton University • This study reports the results of an empirical investigation into the ethical beliefs of Generation Y, in particular their moral assessments of sexual and fear appeals in print advertising. The study offers empirical support for the measuring of ethical ideologies, but found that such measures may have limited value in assessing levels of Machiavellianism among individuals. More importantly, the results from this study strongly suggest that the moral appraisals of Gen Y may be significantly differently than other individuals.

Radical Leadership and Debate in the Ethics of Naming Rape Victims • Richard J. Riski, Memphis • The status quo for a majority of newspapers is to not publish a rape victim’s name. Only a handful of publications defy this rule. Since the legal right to publish is established, the question for the media is how to create an ethical policy, or consistent practice, of deciding when — if at all — to name rape victims. This paper explores the ethical reasoning behind the six points of significant debate that separate those who do — and those who do not — publish victims’ names.

Entertaining Media Entertainment Ethics: Prospects for Development • Lawrence A. Wenner, Loyola Marymount University • This paper seeks to answer foundational questions about media entertainment ethics as distinguishable from the broader field of media ethics. The analysis explores the developmental predispositions of a journalism-centered media ethics. Reasons for the limited consideration of media entertainment in the context of media ethics are assessed. A review and critique of three significant works centered in media entertainment ethics aims to inform developmental foundations for a research agenda.

Nelson Mandela and South African Apartheid: The Media as Deconstructive Agent • Alisa White, Texas at Arlington and Vardaman White, Birmingham • The purpose of this paper is to describe deconstruction according to the goals and strategies of Jacques Derrida, examine his essay, “The Laws of Reflection: Nelson Mandela, in Admiration,” and examine the media’s role in the deconstruction process. Derrida seeks to separate the sign from the signified. For him, there is no inherent meaning within the language, rather, meaning emerges through the play of the words.

<< 2002 Abstracts

Media Ethics 2003 Abstracts

Media Ethics Division

Bad Apples or Rotten Culture: Media Discourse on the Corporate Scandals of 2001 and 2002 • David Craig, and Kristy Turner, Oklahoma • This paper evaluates 263 print media pieces and broadcast segments to assess how the discourse of 18 major news organizations addressed the ethical dimension of the scandals involving Enron and other companies. Ethical discussion emerged at several levels • individual, organizational, professional, and social • in a variety of formats including in-depth analytical reporting, commentary, and question and answer. Though much of the discourse was not in depth, the best examples point to ways that news organizations can effectively address business ethics.

Balancing News Reporting with National Security in an Age of Terrorism • David Cuillier, Washington State • In the shadow of the terrorist attacks of September 11, 2001, this paper examines the ethics of reporting information in the media that could help citizens but also aid terrorists. Three cases are used to illustrate the ethical considerations journalists face to aggressively obtain and report the truth while minimizing the likelihood that the information could be used for future attacks.

Punctuation and Epistemic Honesty: Do Photos Need What Words Have? • Scott Fosdick and Shahira Fahmy, Missouri • This research begins a discussion of the ethics of sampling reality by drawing together parallel research on quotations and photography. Interviews with editors at leading magazines reveal internalized standards that draw nothing from formal codes of ethics. Editors do not support the adoption of “photation marks” to serve as the visual equivalent of the quotation mark. The authors argue that news practitioners should consider replacing Truth with Honesty as their guiding light when presenting samples of reality.

A Bellwether in Media Accountability: The Work of the New York World’s Bureau of Accuracy and Fair Play • Neil Nemeth, Purdue-Calumet • This paper provides the first detailed analysis of the New York World’s Bureau of Accuracy and Fair Play, which existed from 1913 until 1931. The bureau had been created in an effort to “promote accuracy and fair play, to correct carelessness and to stamp out fakes and fakers.” The paper argues that the bureau represents a bellwether in the efforts of media organizations to make themselves more accountable to readers, listeners and viewers.

Eight Arguments for the Importance of Philosophical Thinking in Journalism Ethics • Hendrik Overduin, McNeese State • This paper presents eight arguments to establish the importance of philosophical thinking in journalism ethics. The arguments address general issues as well as six philosophical problems unique to journalism. These are the paradox of news judgment, the choice among professional models, the imperative of professional autonomy, the need to reconcile professional values with scientific knowledge, the primacy of discursive reason in news judgment, and the communitarian challenge to traditional arguments for freedom of the press.

Perry Meets Freire: Moral Development’s ‘Leap of Faith’ in the Classroom • Maggie Patterson and Matthew Gropp, Duquesne • The ways teachers can help students through ethical development are explored by drawing upon William G. Perry’s Forms of Intellectual and Ethical Development in the College Years (1970) and, to a lesser extent, Mary F. Belenky, et al.’s Women’s Ways of Knowing (1986). The paper argues that the middle stage of moral development, called Realizing of Relativism, is a critical turning point at which students can turn back, freeze in place, or move on to an eventual commitment to ideas and values.

A Gang of Pecksniffs Grows Up: The Evolution of Journalism Ethics Discourse in The Journalist and Editor and Publisher • Patrick Plaisance, Colorado State • This content analysis explores how journalism’s first trade publications reflected discussion of ethical issues before and during the Progressive Era. While issues of normative behavior for reporters and editors were thought to have developed from earlier efforts to professionalize the field, this study suggests that the two areas, while intertwined, developed along different trajectories.

Questions of Judgment in the Newsroom: A Journalistic Instrumental Value Theory •Patrick Plaisance, Colorado State • Current media theorizing remains preoccupied with building competing normative philosophical frameworks yet does not often focus on the construction and operation of human value systems • which arguably are the engines that drive most ethical deliberations. This study uses social psychology research on value systems to construct a profile of journalistic values using a modified version of the Rokeach Value Survey. A nationwide probability-sample survey of 600 newspaper journalists produced a response rate of 59 percent (N=355).

The Randal Case: An Analysis of the Legal and Ethical Arguments Regarding Journalists Testifying in a War Crime Tribunal • Bastiaan Vanacker, Minnesota • No abstract available.

An Examination of Diversity Issues at Southeastern Journalism Conference Newspapers • Kathleen Wickham, Mississippi • College newspapers are the incubators for young journalists as they develop writing styles, become part of the journalism culture, test ethical problems and determine the news they want to cover. To produce a fair and balanced representation of a diverse population a newsroom must include professionals with varying backgrounds and experience. This study examines a common breeding ground for professional journalists—the college newsroom.

Conflicted Interests, Contested Terrain: Journalism Ethics Codes Then and Now • Lee Wilkins and Bonnie Brennen, Missouri • By analyzing ethics codes, a professional statement of what constitutes good work, this essay links codes to a theory of culture and history. It considers two early journalism ethics codes and assesses the latest New York Times ethics code in light of philosophical theory. The paper suggests that professional tensions outlined in Good Work are reified in the Times code • and that history and culture may be less supportive of a positive outcome of this struggle over values than the insights of psychology might suggest.

Opposing Influences: Reporters’ Perceptions of Structural Constraints • Young Jun Son, Kookmin University-Korea • Political journalists identified a wide variety of structural variables that influenced their ability to select and frame news stories in the coverage of the 2000 Bush-Gore campaign. Newsroom power arrangements were perceived as more influential in selecting and framing stories than media practices. While reporters viewed the influence of editors and wire services on their autonomy in a positive light, they held negative views of the influence of horizontal colleagues and priorities of other media.

<< 2003 Abstracts

Media Ethics 2004 Abstracts

Media Ethics Division

Sensationalism in America’s Television Newsrooms and the Ethics of Media Supervisors: A Secondary Analysis • Aimee Barros, Northern Illinois University • Television news is often accused of being sensational and using tabloid-style reporting techniques, many of which are ethically questionable. If these accusations have some truth, where does the practice on unethical reporting begin; with the reporters themselves, or with their newsroom supervisors? This study, which is a reanalysis of the data set compiled by Weaver and Wilhoit for their 1996 book The American Journalist in the 1990s, compares the ethical perceptions often different reporting practices between TV newsroom managers and their staff members, between TV newsroom managers and other news managers, and lastly, between TV newsroom supervisors in three different organization sizes.

How Moral and Cognitive Psychology Can Enhance The Teaching and Practice of Public Relations Ethics • Mathew A. Cabot, California State University, Long Beach • Public relations ethics has traditionally been viewed through one lens: moral philosophy. The goal has been, and continues to be, to find a principle or theory to serve as the foundation upon which an ethics code or curriculum could be built. Using the Defining Issues Test, the most commonly used measurement of moral development and moral psychology, this paper explores how moral and cognitive psychology can enhance the teaching and practice of public relations ethics.

Communitarianism and Dr. Phil: The Individualistic Ethos of “Self-Help” Television • Eric Jones, Claflin University • A communitarian critique of Dr. Phil’s self-help talk-show was developed by drawing on the communitarian/liberalism debate. It was expected that Dr. Phil’s counseling sessions would encourage individual responsibility over community responsibility. A textual analysis was used to examine how individualism appeared through his rhetorical devices. The author found seven cases of individualistic rhetoric and two cases of communitarian rhetoric. The author concluded that a communitarian balance was needed between self-help advice and community-help advice.

The Last Line of Defense in Matters of Ethics? Copy editors’ ethics role conceptions • Susan Keith, Rutgers University • Can newspaper copy editors, long known as the last line of defense against errors, be final guardians of journalistic ethics? Data from 470 copy desk workers at 100 newspapers indicate that most think their jobs should have an ethics-watchdog component but often do not — apparently because of constraints in their newsrooms on who can raise what question. This conflict between ideal and real ethics roles was associated with lower job satisfaction.

Do’s And Don’ts For Moonlighting Journalists — An International Comparison • Yehiel Limor, Tel-Aviv University; and Itai Himelboim, University of Minnesota • According to the journalistic norms prevailing in most countries and often stipulated explicitly in codes of ethics, journalists must avoid situations that engender a conflict of interests, whether actual or merely perceived. How, then, do codes of ethics relate to the idea of additional jobs and/or occupations, both paid and volunteer, for journalists? The present study is an international comparative study examining 242 codes of ethics applied by the media in 94 countries. Codes of ethics are perceived as the “conscience” of journalism (Allison, 1986) and therefore constitute a useful means of assessing the dos and don’ts applying to media personnel.

The Media Ethics Necessity • Jean Burleson Mackay, University of Alabama • This study used moral development research to study how journalism students would react to ethical situations in their profession. The overriding question was whether students who had taken a media ethics course would use a higher level of ethical reasoning than students who had not. Students who have studied media ethics did perform better on this study. This paper discusses the need for media ethics courses and how they can teach students reasoning skills.

Plato’s Worst Nightmare: Impact of the ‘New Orality’ on Media Literacy and Ethos • Charles Marsh, University of Kansas • Deduced from the Socratic dialogues, Plato’s worst nightmare would be an uninterruptible, multisensory medium, which, by definition, would entrance audiences. Aristotle believed that such a medium could allow a powerfully persuasive ethos freed from the speaker’s preexisting character. Citing the research of McLuhan and orality/literacy scholars, this paper contends that modem converged mass media could become Plato’s worst nightmare, leading to a redefinition of media literacy and a reemergence of ethos as a media construct.

Reaching Beyond the Academy: Introducing Elementary School Students to Media Literacy and Critical Thinking • Angela Paradise and Andrea Bergstrom, University of Massachusetts • This paper explores the impact of a five-week media literacy curriculum offered to three classes of second grade students (n=51) during March-April 2003. The curriculum included lesson plans pertaining to news, media violence, advertising, gender stereotypes in fairytales, and media production. Analyses of students’ weekly journal entries and videotaped verbal responses to the curriculum are discussed. The findings suggest that individuals as young as seven-years-old, when exposed to media literacy, can take a more critical stance toward media.

What Jayson Blair and Janet Cooke say about the Press and the Erosion of Public Trust • Maggie Jones Patterson, Duquesne University and Steve Urbanski, Duquesne University• The authors of this paper examine key decision-making points in both the 1980-81 Janet Cooke fabrication case at the Washington Post and the deceptions of Jayson Blair at the New York Times that stretch from 1999 to 2003. These decisions are weighed against the commonly understood mission of journalism in general and the specifically stated missions at the Washington Post and New York Times. The paper’s working thesis is that if newspapers do not consistently measure their decisions and actions against their mission as a public trust, their commitment to truth can become shrouded by the less noble motives of ambition and the thrill of a scoop.

Misplaced confidence? The validity of a media ethics course • Lee Anne Peck, University of Northern Colorado • Findings show students in a respected journalism program are beginning the mandatory media ethics course with misplaced confidence about their abilities to identify professional ethical dilemmas. The findings also show that students often have misplaced confidence in their abilities to take a stand when an ethical dilemma involves their own work; however, students who indicated they were receiving or had received professional training outside of the classroom were better able to correctly answer case-study questions.

The exception or the rule? How journalists view the prevalence and acceptability of problematic practices • Scott Reinardy and Stephanie Craft, University of Missouri • A survey (N = 876) of newspaper journalists examined the perceived prevalence of questionable practices among journalists and how acceptable journalists consider those practices to be in news work. The relationships among years of experience in journalism, the use of ethics codes, discussion of ethics, and concern for accuracy also were examined. Findings indicate that journalists perceive their newsroom colleagues to be performing well. There is no general consensus on the acceptability of problematic practices.

Dance With the Devil: Did CNN Trade Truth For Access? • Laura Resnick, Ohio University • CNN’s chief news executive, Eason Jordan, revealed in April 2003 that while maintaining a bureau in Baghdad under Saddam Hussein’s regime, CNN had not reported on a number of atrocities there. Many journalists subsequently accused CNN of having abandoned both its credibility and its integrity, while others said the choices were not that simple. Was CNN ethically protecting its employees and sources, or did it sacrifice ethics in pursuit of prestige and ratings?

“I noticed more violence:” The effects of a media literacy program on knowledge and attitudes about media violence • Erica Scharrer, University of Massachusetts • This study outlines the effects of participation in a media literacy program on the topic of media violence for 93 sixth-grade students. Statistical comparisons between pre- and post-program responses and between those participating and those in a control group show some increases in the comprehension of key concepts used in the study of media violence and critical thinking about the topic. Open-ended responses also demonstrate enhanced sophistication in analyzing media violence after participating in program.

Newsroom Ethics: Peeling the Onion • Dan Shaver, University of Central Florida • This study involves testing a survey methodology to measure (1) congruence between personal values of newsroom employees and their perceptions of the newsroom’s ethical norms and (2) the applicability of an organizational culture model to newsroom ethical value structures. The limited scope of the study means findings must be viewed as tentative, but they support the effectiveness of the methodology and model and raise questions regarding the forces affecting ethical cultures in newsrooms.

Ethics of Newspapers in Prison Communities: Imprisoned by Their Economic Role? • Michael L. Thurwanger, Bradley University; and Walter B. Jaehnig, University of Southern Illinois at Carbondale • The study examines the prison construction boom in a large Midwestern state and the ethical performance of the press in 24 communities selected as new prison sites since 1977. It asks whether the community press provided an independent channel of communication, fostering open discussion. Quantitative and qualitative evidence shows the community press siding with the local growth coalition while marginalizing opposition. Rather than facilitating public examination of penal policies, the press responds to its own economic interests.

Finding Global Values in Journalism Ethics: A Comparative Analysis of Five News Councils’ Rulings • Bastiaan Vanacker, University of Minnesota • This paper tries to find common journalism ethical values across cultures by analyzing the decisions of five news councils in five different countries. News council decisions on conflict of interest, use of anonymous sources, accuracy, distinguishing editorial from hard news, and reporting on the basis of rumors were discussed. The findings were that despite a superficial agreement on the principles governing these issues, there are some considerable differences in the way they are interpreted.

Journalists’ moral development: Thinking through both rights and care in a professional setting • Lee Wilkins, University of Missouri • This paper examines journalists’ reasoning about moral questions through analysis of qualitative responses to the Defining Issues Test, a paper-and-pencil instrument used to measure moral development which focuses on rights and responsibilities. Participant responses indicate an ability to move between the ethics of rights, the psychological /philosophical basis of stage theory, and an ethics of care as outlined by Carol Gillian and feminist philosophy. Emotion and empathy appear to provide some impetus to moral thought.

<< 2004 Abstracts

Media Ethics 2006 Abstracts

Media Ethics Division

The Virtuous Advocate versus The Pathological Partisan: A Model of Opposing Archetypes of Public Relations and Advertising Practitioners (A Virtue Ethics Approach to Applied Ethics for Public Relations and Advertising Practitioners) • Sherry Baker, Brigham Young University • Drawing upon contemporary virtue ethics theory (including care, dependency, humility, humane concern, v-rules, and narrative unity) a graphic model of diametrically opposed archetypes of public relations and advertising practitioners is developed. Profiles of the Virtuous Advocate (representing advocacy virtues) and the Pathological Partisan (representing opposing vices) are introduced. One becomes a Virtuous Advocate or Pathological Partisan by habitually enacting the virtues or vices in the context of practices. Includes suggestions for further virtue ethics research.

A Theory of Journalism • Sandra L. Borden, Western Michigan University • This paper attempts to define journalism by sketching a theory that links the purpose and product of journalism in a meaningful way. Relying on a communitarian account of participatory citizenship and Code’s (1987) notion of epistemic responsibility, this theory proposes that journalism’s purpose is to help citizens know well in the public sphere.

Separating rumors from news but not entirely from journalism • Karen Boyajy and Lee Wilkins, University of Missouri • This study is the first to examine how journalists evaluate rumors. Respondents connected investigating and reporting on rumors with issues of craft—particularly standards of verification—and with truth telling. However, rumors about celebrities were ranked first in terms of stories that need investigation, surpassing topics such as the private lives of public figures and bomb threats. Respondents generally supported debunking rumors but not educating audiences as important journalistic roles.

Propaganda Analysis: A Case Study Of The U.S. Department Of Education’s Minority Outreach Campaign Promoting The No Child Left Behind Act • Bonnie Ann Cain, Oklahoma State University • This study provides a comprehensive examination of the Department of Education’s controversial promotion of No Child Left Behind by employing Jowett and O’Donnell’s 10-point propaganda framework. Arguments that the campaign is propaganda are supported by the campaign’s fit with expectations of propaganda. This case study provides a backdrop for discussion of PR’s role in promoting policy and emerging guidelines for future government PR contracts.

Walking the (Border) Line: Press Coverage of Activist Groups on the Arizona/Mexico Border • Cari Lee Skogberg Eastman, University of Colorado • A battle over migration is brewing in the Arizona desert as advocates of opposing approaches to border policy reform vie for media publicity of their ideals. Through content analysis and correspondence with journalists, this study examines the representation of three activist groups in Arizona’s two largest newspapers, and argues that a civic journalism – through its deep involvement with the community – naturally includes a wider, more equitable representation of voices than traditional utilitarian newsroom approaches.

Political Consulting: The Rise of Professionalism, The Question of Ethics • Michelle Honald, University of Oregon • Content analysis concerning the nature of ethical discussion in political consulting was conducted on a total of 1066 articles from two scholarly journals and one professional trade publication during the period 1995-2005. Of the 1006 articles, 32 mentioned ethics in some substantive way. The articles were further divided into four categories: normative appeals; mention of a code of ethics; discussion of meta-ethical issues; and relation of ethics to academic theory.

Anonymous sources and readership credibility: A qualitative investigation of the barriers to newspaper believability • Tom Hrach and Stephen Siff, Ohio University • Media professionals have reacted to recent declines in media credibility by calling for a reduction of the number of anonymous sources used in news articles. Despite journalists’ belief that anonymous sources present a credibility problem, nonjournalists in focus groups said anonymous sources were only one issue affecting media credibility. More important barriers to credibility included inadequate branding, sourcing and quality of information.

The Green River Confession: News Treatment of Victims and Co-victims • Sue Lockett John, University of Washington • The November, 2003, confessions of Northwest serial killer Gary Ridgway focused intensive media attention on the deaths of more than 48 female victims many years before. In such situations, journalists’ deadline-driven demands to inform the public can conflict with survivors’ needs to avoid re-victimization though loss of privacy, painful word associations, and other triggers of post-traumatic stress.

To Publish or Not to Publish: The Muhammad Cartoon Dilemma • Jenn Burleson Mackay, The University of Alabama • Newspapers inspired Middle Eastern violence and controversy after they published political cartoons depicting Islam’s Muhammad. This paper considers how newspaper editors could have used several ethical models to decide whether they should publish the cartoons. Several ethical models are discussed and applied to the cartoon dilemma. The paper concludes with a comparison of how the models arrive at different decisions that allow the journalist to be ethical regardless of whether he publishes the cartoons.

Transparency: An Assessment of the Kantian Roots of a Key Element in Media Ethics Practice • Patrick Lee Plaisance, Colorado State University • This study argues that the notion of transparency requires reconsideration as an essence of ethical agency. It provides a brief explication of the concept of transparency, rooted in the “principle of human dignity” of Immanuel Kant, and suggests that it has been inadequately appreciated by media ethics scholars and instructors more focused on relatively simplistic applications of his categorical imperative.

Dimensions of Journalistic Messenger Transparency • Chris Roberts, University of South Carolina • While other disciplines have operationalized the term “transparency,” journalism scholars have not explicated dimensions of transparency. This paper suggests that media scholars should use David Berlo’s “source-message-channel-receiver” communication model to discuss a continuum of journalistic transparency attributes. It uses that model to explicate nine dimensions of journalism messenger transparency, notes transparency’s connections to Rawls’ “Veil of Ignorance,” and suggests further research is needed to explore the assumed relationship between transparency and credibility.

“Secret” Casualties: Images of Injury and Death in the Iraq War Across Media Platforms • B. William Silcock and Carol B. Schwalbe, Arizona State University and Susan Keith, Rutgers University • This study examined more than 2,500 images from U.S. television news, newspapers, news magazines, and online news sites during the first five weeks of the U.S.-led invasion of Iraq in and found that only 10 percent showed injury or death. The paper analyzes which media platforms were most willing to show casualties.

Confidence in the Press, Attitudes about Press Freedom, and the Third Person Effect: A Preliminary Exploration using Secondary Survey Data • Derigan A. Silver, University of North Carolina at Chapel Hill • Third-person effect—the hypothesis that people overestimate the influence that communications have on the attitudes of others—suggests the possibility that individuals will want to censor the press if they view its messages as having a negative impact on others or if they view media coverage of their group or cause as being biased.

Loath to admit: pressures on ethical disclosure of news release sources • Peter Simmons, Charles Sturt University, AUSTRALIA • Non-disclosure of third-party news sources deceives the public and is ethically objectionable. The S.967 Pre-packaged News Stories Bill endorsed the principle of self-regulation by US journalists when disclosing the source of government news releases. The PRSA and RTNDA advocate disclosure of source to the public, but their members perceive advantages in non-disclosure. PR values the credibility of implied news organization endorsement. Journalists resist being seen to be using PR as a source for their news.

Truth and Transparency: Bloggers’ Challenge to Professional Autonomy in Defining and Enacting Two Journalistic Norms • Jane B. Singer, University of Iowa • Commitments to truth and to “transparency” or public accountability are two central normative aspects of professional journalism. This paper considers ways in which both are challenged and complemented by other communicators, particularly bloggers. It proposes that while all professions claim autonomy over articulation and enactment of their own norms, the Internet environment is one in which definitions of professional constructs are open to reinterpretation and in which oversight of professional behavior is shared.

Construction of the Truth and Destruction of A Million Little Pieces: Framing in the Editorial Response to the James Frey Case • Nicole Elise Smith, University of North Carolina at Chapel Hill • The notion of truth is central to our modern principles of objective journalism. A recent case has called into question the value that we, societally speaking, place on the truth. This study seeks to understand how editorial writers reacted to and subsequently framed the notion of “truth” within the context of the James Frey case. The qualitative, framing analysis examines editorials with the purpose of providing an understanding of the news frame surrounding the “truth.”

Stakeholder Theory and Media Management: An Ethical Framework for News Company Executives • Reuben J. Stern, University of Missouri • Contrary to stockholder theories that place the interests of profit-seeking owners above all else, stakeholder theorists argue that corporate executives have moral and ethical obligations to consider equally the interests of a wide range of stakeholders affected by the actions of a corporation. This paper argues that the stakeholder approach is particularly appropriate for the governance of news media companies. The paper then outlines an ethical framework to guide news company executives.

The TARES Test as an Ethical Analysis Tool: Assessing the Ethicality of Direct Response Television Programs • Ken Waters and Jamie Melton, Pepperdine University • In recent years, scholars have proposed several “tests” for determining the ethicality of persuasive mediated messages. Baker & Martinson (2001) suggest a five-part test called the TARES test. Eight one-hour special reports prepared by international aid organization World Vision were studied. The researchers note that the TARES test can be used to assess the ethicality of persuasive messages, but dialogue with the messages’ creators is necessary to achieve a useful assessment for pedagogical purposes.

Media Literacy as Trust Builder: How media education can foster critical and sympathetic news audiences • Wendy N. Wyatt, University of St. Thomas • One root of journalism’s credibility crisis can be found in the media illiteracy of its audiences. Therefore, part of the solution rests in educating audiences about the work journalists do. This calls for adjustments to conventional wisdom about media literacy. In addition to providing adversarial tools to critique the press, media literacy should also provide sympathetic tools to understand it. Efforts at foundational media literacy are steps toward reestablishing trust between the media and citizens.

<< 2006 Abstracts

AEJMC Council of Divisions Assessment Process and Schedule

The AEJMC Bylaws require that all divisions and interest groups file an annual report on their activities during the current year. These reports are due each year no later than June 15. These reports are used during each group’s assessment process.

Each group is assessed every five years by an Assessment Committee comprised of one member of each elected standing committee and the chair and vice chair from the Council of Divisions. The officers of each group being assessed in any given year will meet with the Assessment Committee during the annual conference and discuss the group’s activities and projects over the five-year period. It is also a time to discuss future ideas and activities that the group may want to explore.

The current assessment schedule is pasted below:

Conference 2021
Communication Technology
Cultural and Critical Studies
Media Management and Economics
Religion and Media IG
Small Programs IG
Political Communication

Conference 2022
Comm Theory and Methodology
Minorities and Communication
Visual Communication
Participatory Journalism IG
Community Journalism IG

Conference 2023
Magazine Media
Mass Communication and Society
Newspaper and Online News
Scholastic Journalism
Gay, Lesbian, Bisexual, Transgender IG
Internships and Careers IG

Conference 2024
History
Public Relations
Electronic News
Media Ethics
ComSHER
Graduate Student IG

Conference 2025
Advertising
International and Communication
Law and Policy
Entertainment Studies IG
Sports Communication IG

Officer Resources

AEJMC Code of Ethics Research

Statement on Professionalism
(March 2021)

AEJMC members share a common responsibility for maintaining collegial relationships inspired by high standards for professional behavior. Civility in words and behaviors are rooted in AEJMC values of accountability, fidelity and truth telling, justice, and caring – which include but exceed politeness alone. All communications (written, spoken or physical acts) related to the research competition — including but not limited to the  submission of papers, abstracts, nominations and proposals — should be respectful and civil. All associated with these processes should not succumb to potential negative effects linked to anonymity or social media online identity that may contribute to incivility and manifest in bullying, direct or indirect threats, or other destructive behaviors. Thus, disagreements should be handled in a civil manner. All efforts to resolve disputes related to the research competition should occur through the division, interest group, or commission to which the paper, abstract or proposal was submitted. Authors should exhaust all levels of  the relevant group’s chain of command before bringing an issue to the Elected Standing Committee on Research (SCR). The SCR will be the ultimate arbiter of research competition decisions. While we respect freedom of speech, we also expect professionalism. Abusive, threatening or intimidating communications directed toward division, interest group or commission officers for issues related to the research competition may result in suspension or being barred from submitting to a division or to the annual AEJMC conference.

Statement Approved by the Standing Committee on Research, March 2021

Recommended Ethical Research Guidelines for AEJMC Members(1)

Unanimously Approved by the Standing Committee on Research, August 11, 2005

Preamble

Every aspect of research must be guided by ethical research standards. It is the responsibility of AEJMC members to follow ethical research standards when designing, conducting, analyzing, publishing, and supervising research studies. In the fields of journalism and mass communication, research studies may be conducted on humans or their artifacts. Research methodologies involving humans may include surveys, experiments, participant observation, depth interviews, or focus groups while research studies that focus on artifacts of humans might include methods such as content analysis, textual analysis, or unobtrusive observation.

If Institutional Review Board (IRB) approval is required for human subjects research, it is the responsibility of AEJMC members to follow the guidelines of their university’s IRB. It is important to emphasize, though, that these guidelines should not include the practice of journalism. Because the practice of journalism, due to its First Amendment protection and separate ethics codes, is different from the federal government’s definition of research involving human subjects2, IRB review of news gathering procedures should be inappropriate. It is important to keep in mind that IRB’s are primarily concerned with the treatment of human subjects, but human participants represent only one, albeit important, component of a research study. Once IRB approval is received, it does not absolve AEJMC members from following ethical standards for other aspects of research studies. Ethical standards apply to AEJMC members conducting or supervising research studies as well as journal editors, editorial boards, research chairs, and reviewers.

I. Plagiarism and conflict of interest violate ethical research standards.
AEJMC members must never plagiarize nor take credit for another individual’s work, whether published or not. AEJMC members must accurately and fully document sources for ideas, words, and pictures. Research studies must be designed free of conflict of interest; studies tailored to produce an outcome consistent with the interests of a funding sponsor, institution, or research agenda are in breach of ethical research standards.

II. Knowingly causing harm to research participants is unethical.
In addition to adhering to a university’s IRB requirements that protect human research participants, AEJMC members must treat all research participants with respect, fairness, and integrity, regardless of age, race, ethnicity, socio-economic status, gender, religion, culture, or sexual orientation. Actions that may cause harm include but are not limited to: coercing participation in a research study; disclosing information that the researcher has promised will remain confidential; failing to secure informed consent from participants in experimental studies; failing to debrief participants at the conclusion of an experiment; failing to disclose in advance that participants will be observed or taped; failing to warn participants in advance that they will be queried about sexually explicit or illegal behavior.

III. Data collection, processing, and analysis must be undertaken with integrity.
AEJMC members must make every effort to safeguard the integrity of the research data from collection through analysis. It is unethical to fabricate data. Likewise, concealing data that do not support hypotheses, a research agenda, or a funding sponsor’s goals is unethical.

IV. Research studies must be reported accurately and objectively.
The research report must accurately represent the study’s purpose, procedures, and results. It is unethical to exclude information about research procedures that may influence the validity or interpretation of results. Procedures for selecting participants for a survey, experiment or focus group or media content for a content analysis must be explained fully. Sample size, response rate, question wording, inter-coder reliability, weighting, analyses of sub-samples, and recoding of data must be reported accurately and completely. Finally, slanting the writing of a research study to produce an outcome that is inconsistent with the results or to satisfy an outside sponsor or to make consistent with a research agenda, is unethical. If the author ever discovers an error in the study after the article is submitted, accepted, or published, the author must immediately inform the journal’s editor.

V. Authorship credit must be fair, accurate, and without conflict of interest.
An author is involved in conceiving, designing, conducting, and writing a research study. The first author usually has primary responsibility for most components of a study. Although co-authors contribute to a study, the co-author credit often means less involvement than the first author. In cases where the contribution of co-authors is truly equal, which author gets listed first can be determined alphabetically, randomly, or by some other method acceptable to the authors. When three or more authors contribute to a study, the order of authors’ names should be consistent with the level of involvement for each author, ranging from most to least involved.

Although the results of a Standing Committee on Research survey of AEJMC members suggested the membership is split on the ethics of faculty co-authorship of a student dissertation or thesis, the Standing Committee recognizes the potential for conflict of interest in publications produced from student work.3 Faculty should never pressure graduate students for co-author credit and graduate students should always acknowledge the contributions of faculty advisors to their scholarly publications.

VI. Submit original work for publication.
AEJMC members should only submit manuscripts representing original work and not work that has been published elsewhere or work that is a re-write of previously published articles. It is the responsibility of the author to inform editors when manuscripts are based on dissertations or theses.
Because multiple and simultaneous submission policies vary by disciplines, it is imperative that editors and research chairs publish submission guidelines. Disregarding editorial policies on multiple and simultaneous submissions is unethical.

VII. Ethical research principles should guide the supervision of students and mentoring of junior faculty.
AEJMC members are responsible for ensuring that the students they supervise and junior faculty they mentor follow ethical research standards. Furthermore, AEJMC members must be sensitive to the potential for conflicts of interests and breaches of ethical research standards when advising students and junior faculty on research matters. Faculty should not pressure students to select certain dissertation topics; students and junior faculty should not feel obligated to give undeserved co-author credit to faculty advisors or mentors. Demanding undeserved credit for work done by a student or junior faculty member is unethical.

VIII. Ethical research standards should guide the handling of manuscripts by editors, editorial boards, research chairs, and reviewers.
Manuscripts must be handled with confidentiality and integrity during every phase of the editorial review process. Without exception, authors’ manuscripts must be evaluated objectively on the quality of work, not on personal preferences, hidden agendas, or politics. Additionally, AEJMC members who are editors and reviewers should follow American Psychological Association (APA) guidelines when handling manuscripts: “Editors and reviewers may not use the material from an unpublished manuscript to advance their own or others’ work without the author’s consent.”4

Notes
(1)The idea of writing Guidelines for Ethical Research for AEJMC members was conceived in Kansas City during the meeting of the Standing Committee on Research at the 2003 convention. After discussing the results of a 2003 ethical research survey of AEJMC members that found evidence of violations of research ethics, the research committee decided to develop ethical research principles that could be adopted by the organization as a whole. Members of the 2002-2003 Standing Committee on Research included: Linda Steiner (Chair), Alison Alexander, Tsan-Kuo Chang, Jack Dvorak, Michael Real, Mary Alice Shaver, Elizabeth Toth, Sandra Utt, and Paula Poindexter who conducted the ethical research survey and drafted the guidelines. The draft guidelines reflected Standing Committee on Research member concerns, results of the ethical research survey of AEJMC members, ethical standards emphasized in research textbooks, journals, and publications from the American Association for Public Opinion Research (AAPOR) and the American Psychological Association (APA), and Institutional Review Board (IRB) requirements. The draft ethical research guidelines were first reviewed and discussed with the 2003-2004 research committee during the 2004 convention in Toronto. The 2004-2005 research committee further discussed revisions during the mid-winter meeting in San Antonio. The final version of “Recommended Ethical Research Guidelines for AEJMC Members” was unanimously approved by the 2004-2005 Standing Committee on Research which included the following members: Elizabeth Toth (Chair), Alison Alexander, Julie Andsager, David Domke, Carolyn Kitch, David Mindich, Michael Shapiro, Don Stacks, and Paula Poindexter who spearheaded the initiative to write ethical research guidelines for AEJMC members.

(2)Research means a systematic investigation, including research development, testing and evaluation, designed to develop or contribute to generalizable knowledge. <http://www.hhs.gov/ohrp/humansubjects/guidance/45cfr46.htm#46.102>

(3)Paula M. Poindexter, “Ethical Issues and Dirty Little Secrets in Journalism and Mass Communication Research.” Results of the AEJMC member survey presented at the Plenary Session on “Ethics in Research and Teaching,” AEJMC Annual Convention, Kansas City, MO, July 31, 2003.

(4)American Psychological Association, “Ethics of Scientific Publication” in Publication Manual of the American Psychological Association, (5th ed.) (Washington DC: American Psychological Association, 2001) p. 355

References
American Association for Public Opinion Research, Best Practices for Survey and Public Opinion Research and Survey Practices AAPOR Condemns. Ann Arbor, MI: American Association for Public Opinion Research, May 1997.

American Psychological Association, “Ethical Standards for the Reporting and Publishing of Scientific Information” in Publication Manual of the American Psychological Association (5th ed.) (Washington DC: American Psychological Association, 2001) 387-396

American Psychological Association, “Ethics of Scientific Publication” in Publication Manual of the American Psychological Association, (5th ed.) (Washington DC: American Psychological Association, 2001) 348-355.

Babbie, Earl, The Practice of Social Research, (7th ed.) (Belmont, CA: Wadsworth Publishing Company) 448-457.

The Belmont Report <http://www.hhs.gov/ohrp/humansubjects/guidance/Belmont.html>retrieved 31 July 2004.

Department of Health and Human Services National Institutes of Health Office for Protection from Research Risks, Code of Federal Regulations: Title 45 Public Welfare, Part 46, Protection of Human Subjects. <http://ohrp.osophs.dhhs.gov/humansubjects/guidance/45cfr46.html> retrieved 29 June 2004.

Historical Perspectives on Human Subject Research, UT Training Model, Part I <http://www.utexas.edu/research/rsc/training/3.html>retrieved 31 July 2004.

Poindexter, Paula M., “Ethical Issues and Dirty Little Secrets in Journalism and Mass Communication Research.” Results of the AEJMC member survey presented at the Plenary Session on “Ethics in Research and Teaching,” AEJMC Annual Convention, Kansas City, MO, July 31, 2003.

Poindexter, Paula M. and Maxwell E. McCombs, Research in Mass Communication: A Practical Guide (NY: Bedford/St. Martin’s), 364-368.

Schiff, Frederick and Michael Ryan, “Ethical Problems in Advising Theses and Dissertations,” Journalism & Mass Communication Educator 51 (spring 1996): 23-35.

Stempell III, Guido H. and Bruce H. Westley, eds., Research Methods in Mass Communication (Englewood Cliffs, NJ: Prentice-Hall, Inc., 1981) 117-118, 255-257, 387-388.

Wimmer, Roger D. and Joseph R. Dominick, Mass Media Research: An Introduction, (4th ed.) (Belmont, CA: Wadsworth Publishing Company) 399-411.

<Elected Standing Committees

AEJMC Code of Ethics PF&R

Recommended Ethical Professional Freedom & Responsibility Guidelines

Preamble

Professional freedom and responsibility encompasses research, teaching and service and is related to AEJMC members’ interaction with the media professions through preparation of students for media careers, research examining media roles and responsibilities, and service to the professions through engagement and training. Service in support of professional freedom and responsibility is an essential expectation of every member of AEJMC. Members should work in support of the principles of professional freedom and responsibility within this organization, at their home institutions, and in society at large.

I. Free expression should be nurtured and protected at all levels.
AEJMC members should promote and protect free expression, particularly freedom of speech and freedom of the press. AEJMC members should work to improve the understanding of free expression intellectually, historically and legally. They should also work to implement this freedom in the broadest sense: within the organization, on their campuses, in their communities, and nationally. Free expression is a fundamental right and responsibility; AEJMC members should serve as the voice and support of free expression on their campuses and in their communities whenever that right is threatened. AEJMC as an organization should establish and maintain a position as an advocate of free expression with regional and national authorities that seek to limit this right.

II. Ethical behavior should be supported and promoted at all times.
AEJMC members should seek the highest ethical standards possible through education, research and service. Ethical concerns include such topics as individual privacy, confidentiality, conflict of interest, sensationalism, truthtelling, deception and social justice. AEJMC members should also act ethically with regard to their dealings with students and colleagues, avoiding any appearance of impropriety or unfair treatment.

III. Media criticism and accountability should be fostered.
AEJMC members should conduct and/or encourage their students to conduct constructive evaluation of the professional marketplace. AEJMC members should work with practitioners and industry watchdog groups to inspire media analysis and foster media accountability. AEJMC members should act as media critics on their campuses and within their communities. AEJMC as an organization should promote the recognition and reward of effective media criticism, and should provide a voice in regional and national discussions of media accountability.

IV. Racial, gender and cultural inclusiveness should be encouraged and recognized.
AEJMC members should work to make certain that racial, gender and cultural inclusiveness are included in curricula and focused on in institutional hiring decisions. The work of women and minorities should be represented in the curriculum; efforts should be made to include segments of the population historically excluded from public communication because of lack of opportunity. Within AEJMC, divisions and interest groups that show marked success in embracing racial, gender and cultural inclusiveness should be identified and, whenever possible, rewarded. AEJMC as an organization should collaborate with other media organizations that promote diversity and should provide a voice in regional and national discussions in this area.

V. Public service contributions should be expected of all AEJMC members.
AEJMC members have a mandate to serve society beyond their teaching and research. AEJMC members should offer services related to their appropriate professional fields, particularly activities that enhance understanding among media educators, professionals and the general public. AEJMC members should assist the organization, other media organizations, and media practitioners.

VI. AEJMC programs and faculty should make every effort to insure equal opportunity for students to enter student contests.
Preference and special coaching should not be offered to individuals singled out by faculty. The effort to win contests should not have undo influence over curriculum or the way in which student publications of broadcasts are staffed or structured.

<< AEJMC Code of Ethics Index