JMC Educator

Journalism & Mass Communication Educator
established 1944

Journalism & Mass Communication Educator addresses itself to the professional needs of the journalism and mass communication educator and administrator on both secondary and collegiate levels. Articles on teaching techniques, new courses and technology help promote excellence in the classroom. Statistical information on student enrollments and career interests, trends in curriculum design, surveys and opinion polls are featured. Refereed. Journalism & Mass Communication Educator is published four times a year.



Jami A. Fullerton
Oklahoma State University, Tulsa, USA

Book Review Editor
Jeremy Harris Lipschultz
University of Nebraska at Omaha, Nebraska, USA

Submission Process

  1. Submissions. Submit your manuscript, which should be no more than 4,000 words long (excluding tables, charts, graphs, and endnotes), at:
  2. Abstract and Author. An abstract of no more than 100 words must accompany each submission. Author identification should appear only on the title page and should include academic rank or professional title and applicable university and departmental affiliation.
  3. Style. For final acceptance, use Chicago Manual of Style guidelines. For law manuscripts, Chicago refers you elsewhere for certain citations. Do not use in-text references, i.e., (Weston, 1972). Do not use op. cit., ibid., or bc. cit. In ordinary text, whole numbers from one through ninety-nine are spelled out. However, when normally spelled numbers cluster in a sentence or paragraph, use figures. Use % instead of percent in reference to statistics; for rounded percentages write the word. Underline or italicize names of cities when using newspaper names, i.e., New York Times. In endnotes and in book review headings, use postal code abbreviations for states; in regular copy, use traditional abbreviations.
  4. Heading Styles. First-level headings are typed in bold italic and justified left. Second-level headings are indented and typed in bold italic. Third-level headings are indented and typed in italic. Note this example:
    Sample. A random sample…
    Sampling Techniques. These techniques are useful when…
  5. Tables. When creating tables, use the WordPerfect table feature, MacIntosh Word using the “Insert Table” command, or PageMaker with tabs. Do not duplicate material in text and tables. Tables and figures should be used only when they substantially aid the reader, not merely because computers make tables easy to create.

Basic Endnote Style:

  1. Todd Gitlin, Inside Prime Time (NY: Pantheon, 1985), 82. [Note that page numbers do not carry the pp. or p. prefix.]
  2. Joseph R. Dominick, “Children’s Viewing of Crime Shows and Attitudes on Law Enforcement,” Journalism Quarterly 51 (spring 1974): 5-12.
  3. Robert K. Manoff and Michael Schudson, eds., Reading the News (NY: Pantheon Books, 1986), 8.
  4. Leon V. Sigal, “Sources Make the News,” in Reading the News, ed. Robert Karl Manoff and Michael Schudson (NY: Pantheon Books, 1986), 9-37.
  5. “Nicaragua’s Bitter Harvest: War in Coffee Fields,” New York Times, 23 December 1983, sec. A, p. 2, col. 4.

World Wide Web Citations:

Citations to the Web must include: author’s name, title of document in quotation marks, title of complete work or journal (if relevant), in italics, date of publication or last revision, URL in angle brackets, date of access in parentheses.
Article in an online/electronic journal:

Rachael Smolkin, “Binded by History,” American Journalism Review, January/February 2003, <> (19 January 2003).

For a complete guide to Chicago style for online documents, see: <>.

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