The 2026 Public Relations Division Virtual Conference is a three-part virtual series highlighting different dimensions of contemporary public relations: career preparation, core skills, and creative experimentation with AI. View the details below to learn more about each panel session.
- Session 1: Friday, Feb 20 | 10:00–11:00 AM
Theme: Teaching Strategic, Career-Focused PR in the Age of AI
- Session 2: Monday, Feb 23 | 3:30–4:30 PM
Theme: Teaching Media Relations and PR Writing Through Practice and Feedback
- Session 3: Wednesday, March 4 | 12:00–1:00 PM
Theme: From Press Conferences to Playlists: Creative AI in PR
Session #1: Friday, Feb 20 | 10:00–11:00 AM EST
Theme: Teaching Strategic, Career-Focused PR in the Age of AI
Register for the Zoom meeting here: https://fsu.zoom.us/meeting/register/1f_gOopjTN6YctsDALsulQ
- Heads Up, Not Hands Off: Teaching with Transparency in AI-Integrated PR Campaigns By S. Choi chois@gvsu.edu
- Business Basics for Career Success By D. Davis, C. Lubbers, and A. Wallace.
- Beyond the Prompt: Teaching Strategic and Creative AI Use in PR Education By R. Luttrell, A. Wallace, A. Rozelle rmluttre@syr.edu
Session #2: Monday, Feb 23 | 3:30–4:30 PM EST
Theme: Teaching Media Relations and PR Writing Through Practice and Feedback
Register for the Zoom meeting here: https://fsu.zoom.us/meeting/register/zEJvT6kkQqCFtq9XuZL_4g
- Beyond the Pitch: Practical Ways to Teaching Media Relations. By A. Laskin alaskin@gmail.com
- Beyond the Draft: Using Peer & AI Review + Reflection (PAIRR) to Cultivate Strategic PR Writers By R. Cooney rebecca.cooney@wsu.edu
Session #3: Wednesday, March 4 | 12:00–1:00 PM EST
Theme: From Press Conferences to Playlists: Creative AI in PR
Register for the Zoom meeting here: https://fsu.zoom.us/meeting/register/AAxI-UcaQhC_YUtnzWC4xw
- My Type of Press Conference: Using AI for PR Practice By Y. Zhao yzhao@cameron.edu
- From Boardroom to Billboard: The AI-Powered Corporate Songbook By A. Rozelle arozelle@syr.edu
What happened in 2025? Link to 2025 Virtual Conference Schedule