Graduate Education 2000 Abstracts

Graduate Education Interest Group

Malaysia’s Broadcasting Industry in Transition: Effect of New Competitions on Traditional Television Channels • Tee-Tuan Foo, Ohio • Between July 1995 and December 1996, three new competitors • Metrovision, a private television station; Mega TV, a cable television; and ASTRO, a satellite television • entered the Malaysian television scene. This study seeks to answer the question how would the emergence of these new competition change (1) the total airtime, (2) the language of broadcast, (3) and types of program during the peak hour slots of the three traditional television channels: RTM 1, 2 and TV 3.

The Emergence and Transformation of Alternative Radio in Taiwan: from Underground Radio to Community Radio • Shun-Chih Ke, University of Birmingham, UK • This paper provides an example of how an alternative radio section emerged from a society Taiwan in this case, and the impact which it has. This paper uses four community radio stations which were underground radio station as a case study to examine the processes of transformation of alternative radio, and argues that the state, economic market and station identity are the key factors in determining the development of alternative radio.

Convergence of the Internet Websites by Newspaper, Broadcast, and Internet Organizations? • Sang Hee Kweon, Southern Illinois-Carbondale • This paper examines nine news websites, including those of three different media organizations, which have converged into Internet websites. The websites of the news organizations are compared with newspaper, TV broadcasting, and Internet only websites. The compared units are frame factors: pictures, news contributors, and interactivity. Newspaper websites presented more news items than both TV broadcasting and Internet organization websites, whereas TV websites made greater use of both photos and graphics.

The Press, President, and Presidential Popularity during Ronald Reagan’s War on Drugs • Hyo-Seong Lee, Southern Illinois • This study tested a path model of agenda-building examining the relationships among the press, president, and presidential popularity rating during the Reagan administration in the 1980s. This study found that as presidential emphasis on the drug issue increased, so did the press coverage of the drug issue. Also, as the press coverage of the drug issue increased, so did presidential emphasis about the drug issue.

The Transparency of Culture and Politics in Economic Discourse • Jennie Rupertus, Texas-Austin • Global expansion and the interconnection of commercial markets have made it increasingly difficult to contest that economic structure influence our social realities. Likewise, it is equally problematic to discuss economics without also referencing issues of culture and politics. Yet an overwhelming proportion of today’s popular media mask the cultural and political values embedded in economic discourse as value-free ‘common sense.’

The Impact and Relationship of Policy and Competition on the Program Diversity in Cable TV • Seung Kwan Ryu, Southern Illinois • This study explores the impact of deregulation on program diversity in U.S. cable television, and the relationship of governmental policy and competition on program diversity. It examines whether there was more program diversity before or after the passage of the Telecommunications Act of 1996, by comparing two time periods: 1992-1995 (from the enactment of the Cable Consumer Protection and Competition Act of 1992 to the Telecommunications Act of 1996) and 1996-to the present (after the enactment of the Telecommunications Act of 1996 up to now).

Does Graduate Work Matter? Characteristics of Journalists Who Went to Grad School • Tanjev Schultz, University of Bremen, Germany • This paper reports a secondary analysis which compares characteristics of graduate school-trained journalists to those with only college-education. It also considers differences between studies in and outside the communication field. Besides demographics and job characteristics, assumed differences in perceived influences of education, in and to support an interpretative role, journalistic role concepts and audience perceptions were tested. Overall, the analysis revealed few differences. But journalists with graduate education were found to be more likely than college-educated journalists to work for larger news organizations.

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