Media Ethics 2019 Abstracts

Open Call

Shared Vulnerability as a Virtuous Frame for Poverty Journalism • Sandra L. Borden, Western Michigan University • This paper proposes a unified account of the ethics of poverty journalism that takes the sheer banality of poverty–its commonplaceness–as its moral starting point. The virtue ethics theory of Alasdair MacIntyre (1999) will be used to argue for a shared vulnerability news frame to cover poverty. After assessing the failures of mainstream journalism’s record on the shared vulnerability account, the paper closes with a discussion of the implications for poverty journalism.

Exploring the Ethical Dimensions of Organ and Tissue Donation Coverage in Mainstream U.S. Media • Christina DeWalt, Florida Atlantic University • This study used textual analysis to examine 75 organ and tissue donation-focused news stories published by mainstream U.S. media outlets over a one-year period. Framing theory was employed to explore deontological and consequentialist ethical perspectives forwarded in organ and tissue donation-related media content. Data was analyzed using the theoretical framework of Beauchamp and Childress’ (2008) four principles of bioethics.

Moral reasoning and development across industries of mass communication • Patrick Ferrucci, U of Colorado-Boulder; Erin Schauster; Edson Tandoc, Nanyang Technological University Singapore; Marlene Neill, Baylor University • This study examines how professional journalists, public relations executives and advertising executives score in moral development. The data illustrates very different industries than the ones tested in decades prior. We theorize that media fragmentation, blurred professional boundaries and a changing workforce contribute to a mass communication ecosystem with three industries acting similarly in terms of ethical application.

The ethic of transparency: A review of corrections language in international journalistic codes of ethics • Alyssa Appelman, Northern Kentucky University; Kirstie Hettinga, California Lutheran University • Abstract: A thematic analysis of journalistic codes of ethics (N = 88) was conducted to assess discussions of correcting inaccuracies. The sample included codes from newspapers, broadcast outlets, digital outlets, press councils, and NGOs. Overall, discussions across codes revolve around four themes: correction process, normative values, impact, and superficiality. The codes represented 55 countries, and the press freedom designation of those countries influenced results, as well. Implications for journalists and media organizations are explored.

The Ethical Dimensions of President Trump’s Tweets: Acceptable Advocacy or Democratic Demise? • Wendy Melillo, American University • This study examined the ethical dimensions of President Trump’s tweets from June 2016 to December 2017 using the ten principles of the Edgett (2002) advocacy model for persuasion ethics, and the Gambrill (1992) list of indicators for propaganda. The analysis found a greater need for the executive branch of the U.S. government to engage in public discourse based on the use of public relations ethical advocacy theories to help protect and strengthen America’s democratic system.

Seeing is believing? Ethical implications for AR, VR, and 360º technologies in journalism • Margaret Duffy, Missouri School of Journalism; Janis Page • This study offers an exploratory and cautionary critique of normative and ethical challenges of VR, AR, and 360º video, impressive and immersive tools in the practice of journalism. We first review definitions of the tools in use as of this writing. Second, we review theoretical frameworks that may be applied to these questions including semiotics, anticipatory ethics, and normative journalistic theory. We seek to link these perspectives to offer a critique of technologies that may manipulate news stories, affect reactions to stories by news receivers and have larger social implications. Third, we conduct a semiotic analysis of a well-regarded story from the New York Times. We find the characteristics of the technology and its bricolage of semantics create semiotic ambiguity. The lack of a reliable narrator, the gaps in recognizable story sequence, the possibility of cross purposes within the production team, and the reliance on implicit trust from the viewer/user all raise ethical questions. A particularly potential danger in this immersive journalism is the prospect that users may experience damage from high impact content, thus breaching codes such as those of the Society of Professional Journalists (SPJ) guidance to “minimize harm” (SPJ, 2019). In the spirit of anticipatory ethics, it is important that journalists and scholars consider the values and ethical challenges that these remarkable technologies bring to journalism, thus we conclude with some considerations and guidance for both journalists and news consumers.

It takes a village: Communitarianism and Spotlight • Chad Painter, University of Dayton; Alexandra Scherb, University of Dayton • Communitarians argue that social identity is formed through the connection between individuals and their communities. This textual analysis focused on the breakdown of four Boston institutions depicted in the film Spotlight that failed their community, allowing decades of sexual abuse to go unrecognized and unpunished. Through the lens of communitarian ethics, the researchers argue that stakeholders must recognize the need for a strong community from which the press can report, explain, correct, and connect.

Toward a Humanistic Turn for a More Ethical Journalism • Perry Parks, Michigan State University • This paper argues that the social-scientific epistemology that has dominated journalism for the past half-century has devalued the moral implications of public affairs news and deprived citizens of the ethical tools necessary to make humane political decisions. Reviewing the contingent history of the integration of journalistic and social scientific methods leading to journalism’s computational turn, the essay calls for a humanistic reconceptualization away from journalists’ role as political interpreters toward a comparable role as moral interpreters.

Rights, Rites and Rituals: An international comparison of crime coverage practices • Romayne Smith Fullerton, University of Western Ontario; Maggie Jones Patterson, Duquesne University • This paper offers an overview of the conclusions of a nine year international study considering how mainstream media covers serious crime in ten developed , westernized countries. Under consideration were Canada, the United States, England, Ireland, Sweden, the Netherlands, Germany, Italy, Portugal and Spain. Using primary and secondary sources, and interviews with nearly 200 media professionals and academics, we used crime coverage decisions as a key to examine underlying cultural attitudes toward concepts like public, private, public right to know and justice. We group countries under three main media models and offer summaries of the differing ethical crime coverage practices, and suggest what these ethical choices might mean about larger social attitudes to crime and criminals.

Carol Burnett Award for Graduate Student Papers

Inside the Ivory Tower: How Student Reporters Reason about Ethics • Yayu Feng • This paper presents a preliminary study that investigates ethics orientation and moral reasoning of student reporters. It aims to understand how student reporters, an important indicator for the future of journalism yet an understudied group, perceive and practice ethics. Ten face-to-face semi-structured interviews were conducted with student reporters in an independent university newspaper. The findings revealed that the student reporters have an instrumental understanding of ethics, perceiving ethics as rules to follow and what’s taught in the newspaper’s ethics training. When confronted with what they perceive to be ethical dilemmas, which sometimes are false ones, they tend to consult editors and follow their advice without asking for further explanation. For student reporters who have taken ethics courses, theories or templates learned in class are not applied or thought of. Their moral reasoning is largely based on intuition, trust of authority/expertise, and the need to follow rules to avoid punishment. Based on the results, the study raises concerns, points out challenges and advice for ethics education inside student newsrooms, and outlines further researches.

Why should we care about care: The potential for feminist moral, environmental, and political philosophy in journalism ethics • Joseph Jones • This paper thus seeks to “contaminate” an ethics of care with three different but interrelated theoretical interventions: the expansion of the care ethic beyond interpersonal relations, ecofeminism, and feminist political theory. This makes care theoretically resilient: durable enough to have grounded meaning but flexible enough for situational application. This furthermore makes care a primary concept capable of subsuming some aspects, without being reduced to, the traditional ethical theories of deontology, consequentialism, and virtue ethics.

Special Call for Media Ethics and Teaching

Looking at future and seeking alternatives: An exploratory study on the uses of Team-Based Learning (TBL) in media ethics pedagogy • Dr. M. Delwar Hossain; Julie Estis • This study examines the impact of Team-Based Learning (TBL) in teaching media ethics. TBL is a paradigm shift from course concepts conveyed by the instructor to the application of course concepts by students. This instructional strategy has revolutionized pedagogy in different fields by achieving high levels of cohesiveness in small groups in a classroom setting. An extensive literature review shows no prior studies on the impact of TBL in teaching media ethics. Therefore, the current project will extend the existing knowledge on the role of TBL in media ethics pedagogy. This is a mixed-method study using both TeamUSA Quality Enhancement Plan (QEP) pre/post course surveys and in-depth interviews to conduct the study. The findings show TBL helped media ethics students in collaboration and critical thinking. Both collaboration and critical thinking are important methods journalism students use to deal with daily issues related to media. Hence, the findings of the study will help improve the pedagogical approach of media ethics in the future.

Constructing a Game Design Framework for Ethics Teaching • Yuan Yuan; KUN FU; Barend Pieter VENTER • Citizen morality reflects civilization and is significant to society. Ethics education for improving morality, especially in China, may fail because of its reliance on lecture-based teaching. Game-based learning presents an innovative approach to ethics education. This paper identifies problems in tertiary ethics education and reviews relevant game design principles before establishing a framework for designing educational games that may assist in ethics education. It then proposes a game design model for teaching ethics.

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