Strategic Plan

The AEJMC Strategic Plan

“AEJMC could be the most influential academic association among media practitioners and media policy makers. We are the largest association of media scholars. We are more successful than we have ever been. For 95 years, our members have helped shape the understanding of the field for those who practice it . . . We know our fields and our disciplines face challenges. We know we should offer leadership in shaping the future of our field. Individually, we have taken steps to respond. The strategic planning process gives us the chance to decide how our Association should lead.”

— AEJMC President Charles Self, “The Challenge of Shaping Change” from AEJMC News, November 2007

Directions Approved

The AEJMC membership approved the eight proposed Strategic Directions during the Chicago Convention in August 2008. A 12-member Strategic Plan Implementation Committee began work on specific objectives and tactics after the approval. The first two programs created as a result of the Strategic Plan were the Emerging Scholars Research Grants and the Presidential Comments process.

Download Documents

• Executive Summary (PDF)
• Frequently Asked Questions [FAQs] (PDF)
• Full Report – AEJMC: The Next 100 Years, Moving Into Tomorrow (PDF)
• Strategic Plan Timeline (PDF)
• SWOT Analysis (PDF)
• literature review (PDF)
• Environmental Scan Summary Report (PDF)
• Environmental Scan PowerPoint Presentation (PDF)
• Emerging Themes from the Environmental Scan (PDF)
• Practical Vision: What must be in place in 3-5 years to reach our full potential? (PDF)
• Contradictions: What is blocking us from moving toward our practical vision? (PDF)
• Roundtable Feedback collected at the 2007 Annual Convention in Washington, DC (PDF)
• Strategic Directions: What innovative practical actions will deal with the contradictions and move us toward our practical vision over the next 3 years? (PDF)

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