- Sam Schillace, engineering director at Google: better browsers
- Bill Buxton, principal researcher at Microsoft: electronic paper
- Investor Esther Dyson, board member of DNA start-up 23andMe: the mining of genetic information
- Ian Pearson, a futurist with the U.K.-based Futurizon group: video visors
AEJMC Members Forum
The Official Blog of AEJMC
Execs predict next Google-like tech
2008 GIFT News
Congratulations to Dr. Jody Mattern of Minnesota State University-Moorhead for winning the 2008 GIFT grand prize. Dr. John Jenks (Dominican University) of the Small Programs Interest Group and Dr. Beverly Bailey (Tulsa Community College), president of the Community College Journalism Association, present Mattern (center) with a plaque and $100 check on behalf of the GIFT program co-sponsoring divisions.
13 Skills of the PR Pro of the Future
by John Bell
- Create integrated marketing and communications strategy
- Deploy live ‘listening posts’ online and offline
- Design and deploy an advanced search engine optimization program
- Plan and run a new media relations program inclusive of head-of-the-tail and long tail “media”
- Identify & engage with influencers online and offline
- Manage communities
- Integrate new technologies into their own lives
- Model measurement and performance metrics including new “engagement” metrics
- Run quick pilot programs and evaluate on-the-fly
- Train staff and clients continuously
- Participate in conversations, not just ‘messaging’
- Create and execute content strategy including video programming (hifi and lowfi)
- Use digital crisis management
Tom Anderson was a teenage hacker
According to old news stories that TechCrunch came across, as well as reports from a source close to the MySpace co-founder, he was a hacker known as Lord Flathead when he was just 14, and was part of a huge FBI sting operation after he hacked his way into a large mainframe computer used by Chase Manhattan Bank, where he changed passwords and reconfigured accounts to block access by bank officials. Although Anderson wasn’t charged because he was under-age, his computer equipment was apparently seized by the government.
Russia Web site owner killed after arrest
CNET - The owner of an opposition Internet news site in Russia’s volatile Ingushetia region was shot and killed Sunday after being detained by police.
Magomed Yevloyev, owner of the www.Ingushetiya.ru Web site, was arrested at Nazran airport in southern Russia after disembarking a flight, according to a statement by media watchdog Reporters Without Borders. Yevloyev was later found dumped on the side of the road, suffering from a gunshot wound to the head, the news site’s deputy editor, Ruslan Khautiyev, told the Associated Press. Yevloyev later died at a hospital, Khautiyev said.
Organizational Blogs and the Human Voice
This study develops and tests operational definitions of relational maintenance strategies appropriate to online public relations. An experiment was designed to test the new measures and to test hypotheses evaluating potential advantages of organizational blogs over traditional Web sites.
Participants assigned to the blog condition perceived an organization’s “conversational human voice” to be greater than participants who were assigned to read traditional Web pages.
Moreover, perceived relational strategies (conversational human voice, communicated relational commitment) were found to correlate significantly with relational outcomes (trust, satisfaction, control mutuality, commitment).