ATD, Peter Kafka | [...] That’s the conclusion of a new study sponsored by Next Issue Media, the “Hulu for Magazines” consortium that’s supposed to figure out the industry’s future.
It says iPad magazines and similar stuff will generate $3 billion in advertising and circulation revenue in 2014, assuming that the market expands beyond Apple (AAPL) to include Google (GOOG) and other competitors. But after you account for print dollars the digital versions will cannibalize, that nets out to $1.3 billion in incremental revenue.
The study doesn’t factor in new potential revenue streams, like digital ads sold at a premium, for instance… MORE