Editor’s Weblog, Stephanie Chernow | The coffee shop is working with Yahoo Inc. to create the new website design which consists of six free channels: news, entertainment, wellness, business, career, and my neighborhood, Starbucks. The my neighborhood category is composed of hyper-local news which is based on the location of the specific Starbucks.
[...] When commenting on the new business plan, Starbucks’ vice president Adam Brotman stated “Because we know what store you’re in, we can give you hyper-local news. We want to provide something of value that they can’t get anywhere else.” … MORE