From Poynter.org: “The death of display advertising has been greatly exaggerated,” Randall Rothenberg, CEO of the Interactive Advertising Bureau, said last week at the trade organization’s MIXX conference. Read more.
True, rectangular “banner” ads, in-stream video commercials and other so-called online “display” advertising accounted for more than a third of the nearly $23 billion spent on Internet advertising last year, according to David Silverman in a PricewaterhouseCoopers report prepared with the IAB.
But there was another 800-lb gorilla in the room at MIXX. Social media such as Twitter and Facebook are rapidly becoming venues where marketers connect with customers and spend dollars that previously may have gone to more traditional Internet ads. Read more.