Can Content Paywalls Work?

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Today Arthur Ochs Sulzberer Jr., publisher of the New York Times, sent out a letter to readers about the impending access changes for its online users. The letter says that online users will be able to read 20 articles a month (including slide shows and videos) but after that the wallets need to come out. Mobile users accessing NYT from their smartphone or tablet will be able to read top news stories from the NYT app but will have to pay beyond those stories.

The changes will hit U.S. users later this month. Print subscribers will have access to all of the online content (similar to the Economist’s system). You can find out all the details, costs, etc. on their access FAQ page.

The question is, will it work? Do you think that this is the new way for online content, a big mistake, or a non-issue? Let us know in the comments or take our poll.

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