In an AP story published earlier today, Michael Liedtke wrote that USA Today is revamping its paper to try to keep pace with the Internet. Although this is nowhere near a new idea in the newspaper industry, USA Today has taken multiple steps in the last few years to innovate the paper and boost earnings.
One thing Liedtke’s story says is that the content of the paper will focus on topics that attract more advertising such as tech reviews, financial advice, travel and lifestyle tips, and sports features. USA Today’s published believes the changes will increase revenue.
Do you think this is a good idea? How will changes in content like this impact the journalism community overall (if at all)? Leave your thoughts in the comments.