The FCC is taking action against two news organization for running stories that were actually commercials for Zicam and General Motors, a fact the news orgs didn’t make clear when they ran them. The FCC will fine the the NBC and Fox affiliates in Atlantic City and Minneapolis for instances.
The fines are about $4,000 which may or may not deter other news organizations from running the same type of sponsorships. The segments were aired back in 2006, so there’s several years of possible false segments that are still to be revealed as well. You can read an article about it here.