Ken Doctor wrote this article about the economics of the newspaper industry and the discussion of what business model will work for the industry. He says that newspapers were covering a lot stories of their own demise until they realized that may not have been a smart move.
After speaking with some people in the industry, he found that although newspaper companies may not know what the next step is, they know that following the same path they’ve been on in the past is not the way to go. Venturing out into uncharted territories means trying things like paywall content, digital readers, etc.
“It has been 20 quarters since the U.S. newspaper industry experienced a quarter’s performance that was better than that same quarter a year earlier. It was way back in the second quarter of 2006 that the industry last experienced growth.”