A study published by media research company knowDigital says that real iPad users find the content of The Daily to be lacking when compared to alternative sources of news available for free.
The report found that the people studied fell into two groups, ones who were tech savvy and very interested in the news and those who were less technological and less interested in news.
The report said that:
“iPad users in both camps were generally unwilling to commit to purchasing subscriptions to The Daily for a number of reasons, including some based on their specific perceptions of The Daily and some based on the idea of paying for an app on a recurring charge basis.”
Your can read the full report here.