From Jim Louderback on AdAdge, April 1 -
It’s the end of the world as we know it
It’s the end of the world as we know it
It’s the end of the world as we know it and I feel fine
–REM
Lots of attention has been lavished on Time Warner Cable’s attempt to stream TV networks over its IP network, and the subsequent backlash from those TV networks. But that’s just one recent development that will lead to the end of the multichannel TV bundle as we know it today. Two other developments — Adobe’s new TV Everywhere authentication scheme and Comcast’s drive towards non-system network licensing — spell the beginning of a scorched-earth phase that will unfold over the next year or so. And when it’s done, the media landscape will look entirely different. Let’s take a look at each of these individually, and then wrap up what it all means. Read full article