MediaShift recently posted an article about how many journalism schools don’t keep up with their Facebook pages. They mention that the schools miss the opportunity to reach out to perspective students and to engage the current ones.
The post said that some schools keep up with their pages and offer new information, photos and answer questions, but many of the schools listed in the article aren’t utilizing the pages enough to have a real conversation with their fans. Some neglected pages have too much spam or unanswered questions from fans. The article mentions that schools can have a hard time determining how to manage the pages, who will monitor them and what they will be used for. You can read the post here.
What do you think?
Should journalism schools keep up with their Facebook pages more or does it even matter?