NYT as the comeback kid: 280,000 subscribers for digital NYT

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By Joe Pompeo on Yahoo! News Blog, July 26 – What better way for New York Times executives to celebrate the news that 281,000 subscribers are now paying to read the publication in digital form than with a magazine cover story about the paper of record’s comeback?

A comeback is indeed the premise of Seth Mnookin’s feature in New York Magazine this week.

Remember back in the ’00s, when the Times had lost a fair chunk of its credibility thanks to a former intern who made up stories and a seasoned reporter who believed stories other people made up? When the advent of online news began to suck the life out of the Gray Lady’s business model? When some media watchers thought it plausible that the iconic news outlet might not even exist in another few months?

No more!

Read the full article on Yahoo! News Blog

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