Over the summer, students from Western Kentucky University’s Imagewest program travelled to Paris to work with the Global Editors Network. Imagewest is a student-run, revenue-generating, full-service advertising and public relations agency.
From their press release:
The team traveled approximately nine hours to Paris, to work with Global Editors Network, (GEN). The client provided the students with a large project list to tackle while in Paris and was thankful for the help, since GEN is a brand new organization. In order to make sure all the work was completed on time, the team carefully planned projects, maintained deadlines and worked 10 to 12 hours each day. Imagewest provided the following deliverables: multiple databases, communication material (mission and vision statements, slogan and news release templates), strategic plans to increase GEN membership and attendance to NEWS! – News World Summit in Hong Kong.
Additionally, the team worked on digital marketing material (two website redesigns, banner ads, email templates, a PowerPoint presentation, email signatures and a social media plan/consulting), posters, brochures and a survey.
To find out more about Imagewest and their program please visit their website.