By Jeff Bercovici on Forbes, Sept. 19 – Is Facebook a friend of news companies, or is it a rival? No matter how much success publishers have piggybacking off its traffic, they can’t escape the cruel math: The more of their time consumers spend on Facebook and other social networking hubs, the less they have left over for news sites.
Now The Wall Street Journal has what it thinks is an answer to this problem. Called WSJ Social, it filters Journal content through the so-called social graph to yield a news product that lives entirely within the walls of Facebook. It launches Tuesday. Here’s what it looks like:
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“The fundamental idea of it is super simple,” says Alisa Bowen, general manager of the WSJ Digital Network. “It’s about making [WSJ content] available where people are.”