Credit: New York Times
A recent Pew Research Center study showed that tablet users are consuming more news than they did before they owned a tablet. Although this is a good thing for news companies, the study also shows that users are getting the news primarily from the web (or a combination of the web and an app) instead of from the mobile apps alone. With many news agencies investing time and money into mobile apps, this report may help direct future mobile decisions for news organizations.
PaidContent had this to say about this study:
According to the report, 30 percent are spending more time with the news than before they had a tablet, and one-third are seeking out new news organizations on their tablets they didn’t frequent on their computers or televisions.
That probably all sounds pretty good to a news industry that is looking for any semblance of a spark from the rise of tablets as an alternative to print. But unfortunately for those who have invested heavily in applications as their news-delivery strategy on tablets, 40 percent of those who read news on their tablets at least once a week are getting that news through their browser. An additional 31 percent say they use a combination of the browser and apps, while just 21 percent said they primarily use apps to get their news.