By Robert Steiner on MediaShift, Dec. 15, 2011 –
“After 25 years in and around journalism, my understanding of media changed with one table in the “2009 State of the News Media Report” by the Pew Project for Excellence in Journalism. Time Magazine and Newsweek each saw ad pages drop 19 percent in 2008, it said, while Motortrend gained 24 percent and Car and Driver increased 4 percent. If two auto magazines could grow their business in the very year that Chrysler and GM were headed towards bankruptcy, then specialized coverage had to be the most exciting place for a career in journalism.”