By Nat Ives on AdAge, February 7 –
Magazines’ paid circulation continues to slip, victim of a persistent undertow at newsstands that seems to be regaining strength.
Magazines’ average paid and verified circulation in the second half of 2011 fell 1% from the half a year earlier, according to the Audit Bureau of Circulations’ latest roundup of publishers’ circulation reports.
Subscriptions increased 0.7%, but that wasn’t enough to overcome a 10% drop in single-copy sales, according to the audit bureau’s figures.
Newsstand sales fell 9.2% in the first half of 2011, by comparison, 7.3% in the second half of 2010 and 5.6% in the first half of 2010.”