By Rupal Parekh on AdAge, April 2 –
Last month, digital executives from Hearst’s 20 or so titles were summoned for an important meeting at the company’s Manhattan headquarters.
The pressing subject was Pinterest, how all Hearst’s magazines are using it, and how they could leverage the platform. Attendees also spent a fair bit of time examining competitors’ “pinning” strategies.
“It’s a really big initiative for us within the digital department at Hearst,” said Keith Pollock, editorial director of Elle.com.