By Matt Creamer on AdAge, April 16 –
That I live in a city (New York) where 54% of residents are car-free means chances are good that I don’t own a vehicle. The odds increase with my address in Manhattan, a borough where by some counts about 75% go without wheels, and positively soar in my parking spot-desolate ZIP code.
The author sees lots of TV ads for cars — in Manhattan.
So it’s a safe bet that all the auto ads dominating commercial pods I see nightly aren’t safe bets at all. Despite being nowhere near a sales funnel that might eventually deposit me behind the wheel, I am besieged by car and car-related pitches. I see Lincoln pitchman John Slattery more often than I see my friends, and the Jay-Z flourish announcing that Chrysler 300 spot loops endlessly in my mind. Don’t even get me started on Progressive ‘s Flo and the Geico Gecko.