DirecTV could deploy ad skip technology

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By Liana B. Baker and Yinka Adegoke on Reuters, June 12 – 

DirecTV Group (DTV.O), the largest U.S. satellite TV operator, could deploy technology that would enable its millions of subscribers to automatically skip television advertising, its top executive said on Monday.

Mike White, chief executive of DirecTV, said his company bought rights to the technology from a company called Replay TV nearly five years ago but has not seen any need to make it available to customers.

Read the full post on Reuters

Tracking Viewers From TV to Computer to Smartphone

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By STUART ELLIOTT on The New York Times, June 11 – 

A consortium of media owners, advertisers and media agencies says it is pleased with the results of two pilot tests, commissioned more than a year ago, that are intended to help improve and modernize the way video viewership habits are measured — all the better to cash in on those new habits.

The consortium, which was formed in 2009 and is known as the Coalition for Innovative Media Measurement, or CIMM, on Tuesday is to present  the results of the tests, conducted separately by two big media measurement firms, Arbitron and comScore.

Read the full post on The New York Times

Improving students’ Arabic at Northwestern University in Qatar

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By D. D. GUTTENPLAN on New York Times, June 11 – 

At Northwestern University in Qatar the administration recently came up against a surprising problem: How to improve students’ Arabic.

The overseas campus of the renowned university in Evanston, Illinois, attracts students from 30 countries for its programs in communications and journalism, popular majors in the hometown of Al Jazeera, the satellite broadcasting network. Although courses are given in English, about 60 percent of students speak some form of Arabic. “But most of them don’t speak Arabic well enough to appear on Al Jazeera,” said Everette E. Dennis, the school’s dean.

Forty years after Watergate, investigative journalism is at risk

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By Leonard Downie Jr. on The Washington Post, June 7 – 

Investigative reporting in America did not begin with Watergate . But it became entrenched in American journalism — and has been steadily spreading around the world — largely because of Watergate.

Now, 40 years after Bob Woodward and Carl Bernstein wrote their first stories about the break-in at the Democratic National Committee headquarters in Washington’s Watergate office building, the future of investigative reporting is at risk in the chaotic digital reconstruction of journalism in the United States.

Read the full post on Washington Post

 

Stamping out rubber-stamp collegiality

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By Michael J. Bugeja on The Chronicle, May 29 – 

In the past year, public colleges and universities across the country have been shrinking degree programs and terminating personnel—including tenured professors—in an effort to cope with budget cuts in higher education.

The situation is not confined to a handful of mismanaged public institutions, as in the past. It is a national phenomenon and the inevitable outcome of three trends that have been incubating now for a decade: expanding curricula, reduced legislative support, and increased student debt.

Read the full article on The Chronicle website

Refocusing student media to align with digital first approach

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By  on Online Journalism Review, May 29 – 

We all know the way people get their news has been upended in the past two decades. If you wanted to get the day’s news a few years ago you had to get it when the news organizations said you could have it. That usually meant a few times a day on television and radio or when the newspaper was published.

By the time what we now call legacy media was able to present the news it was inherently old.

Times, of course, have changed. News organizations have to change, too.

Read the full post on OJR

Meograph tool to help journalists build interactive stories

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By  on Journalism.co.uk, May 24 – 

“A new tool that will enable journalists to illustrate multimedia stories over time and locations using Google maps is to launch in around a month’s time.

Meograph will also enable journalists to integrate multimedia content, such as YouTube videos or images and link to extra context such as articles or galleries on other website.”

Read the full post on Journalism.co.uk

10 tips for teaching journalists how to effectively use social media

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By Mallary Jean Tenore on Poynter, May 23 – 

When I first wrote about Twitter in September 2007, I got emails from journalists who said I was highlighting a tool that would never have journalistic application.

A lot has changed since then.

There’s now a greater willingness to embrace Twitter and other social media tools — or to at least see their potential. As more tools emerge, we need to be open to teaching others how to use them and how to integrate them into our workflow.

I’ve put together some tips for teaching social media based on teaching I’ve done here at Poynter. While the tips are mostly geared toward journalism educators, journalists who are coaching their colleagues may also find them useful.

Read the full post on Poynter

 

Americans watched 37 billion online videos last month

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By  on CNET, May 18 – 

How much online video did you watch last month?

Across the U.S., 181 million Internet users tracked by ComScore caught a total of 37 billion videos in April. That means 84.5 percent of the U.S. Internet audience viewed an online video, and the average person spent 21.8 hours doing so for the month.

Read the full post on CNET

 

Nielsen’s Online Campaign Ratings product to track Internet consumption

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By  on MediaPost, May 18, 2012 – 

A top Nielsen executive said the company’s fledgling Online Campaign Ratings (OCR) product is heading toward an industry standard in tracking Internet consumption with metrics similar to TV.

“What we’re seeing is a real step toward the creation of a currency, and the evidence around that is the fact that both buyers and sellers of advertising inventory are using the product to guarantee the delivery of an audience,” said Steve Hasker, the president of Nielsen’s watch business.

Read the full post on MediaPost