in Journalism and Mass Communication
Editor & Publisher, Mark Fitzgerald | [...] The study found that just 56% Internet users ranked newspapers as important or very important sources of information for them, down from 60% in 2008 — and below the Internet (78%) and television (68%).
And while newspapers also regard themselves as being in the entertainment business, just 29% of users consider them as important sources of entertainment, down from 32% two years ago, and last among principal media. [Read more...]
Brooks Barnes talks what’s next at the movies, and mobile tie-ins:
Instead of the usual assortment of trivia, banner ads and snack-bar enticements, the new advertising preshow will rely more on celebrity and sponsored entertainment.
Nascar, for instance, has signed on to deliver exclusive video, which marketers can sponsor. The music producer Timothy Mosley, better known as Timbaland, will pop up in a series of 60- to 90-second videos during the block to talk about his influences and pick songs to play behind more traditional-looking ads. Paula Abdul is another partner, although Screenvision is keeping her role under wraps. [Read more...]
Nick Bilton shares the latest research on trending ‘moods’ at The New York Times:
By gauging the mood of messages on Twitter, a group of researchers from the Northeastern University College of Computer and Information Sciences, along with researchers from Harvard Medical School, set out to determine how happy or sad Americans are at different times of the day and week. [Read more...]
Chrystia Freeland discusses niche news models and the costs associated with private news at CJR:
[...] Some of the companies faring best in the news business today have built an entirely different model, what we might call private news, and are working on an entirely different balancing act. Their challenge is to determine the right mix of focused, professional content—sold to a relatively small client base, usually bundled with data, for extremely high rates—with consumer content, which brings in less money but reaches a bigger audience. [Read more...]
Marie Hardin, Penn State, led a recent online chat on sports journalism and social media with guests, Malcolm Moran, Knight Chair for Sports Journalism and Society; Viv Bernstein, New York Times contributing correspondent for sports; Megan Hueter, founder, Women Talk Sports; and Brad Schultz, associate professor and researcher on sports reporters and new media. The following offers a selection of highlights from the chat.
View the full unedited transcript of “Sports & Social Media: Issues & Predictions” at AEJMC LIVE.
As U.S. newspaper publishers increasingly talk of building paywalls around their online content to ward off free-riders cannibalizing their print product, new research suggests that such efforts may backfire because most local users of local newspaper sites already are paying customers—by paying for the print edition.
A study published in the latest issue of Journalism & Mass Communication Quarterly found that two-thirds of visitors to local newspaper websites are “hybrid” readers—that is, they regularly read the print edition (and most of them pay for it) as well as the online version—in contrast to the remaining one-third of “online-only” readers. [Read more...]
Jeremy Peters | [...] Such is the state of the media business these days: frantic and fatigued. Young journalists who once dreamed of trotting the globe in pursuit of a story are instead shackled to their computers, where they try to eke out a fresh thought or be first to report even the smallest nugget of news — anything that will impress Google algorithms and draw readers their way.
Tracking how many people view articles, and then rewarding — or shaming — writers based on those results has become increasingly common in old and new media newsrooms. The Christian Science Monitor now sends a daily e-mail message to its staff that lists the number of page views for each article on the paper’s Web site that day. [Read more...]
Editorials and op-ed pages framed the debate over medical marijuana differently, using societal, legal and therapeutic frames to look at this highly-contested issue, according to a recent study published in Newspaper Research Journal.
Researcher Guy Golan conducted a content analysis of more than 100 editorial and op-ed articles and found that editorials tended to frame medical marijuana in terms of the social, political and legal implications of legalized medicinal marijuana, while op-ed pieces tended to look only at the medical implications of the debate. [Read more...]
Former President George W. Bush had little influence over the media and public opinion in regard to stem cell research, according to a recent study published in Newspaper Research Journal.
Researchers Shahira Fahmy, Wayne Wanta and Jeannine E. Relly found that despite repeated presidential criticism of stem cell research, most of the 200 newspaper articles they examined were positive. The study examines coverage from 2004 to 2006, before Bush’s veto of a bill that would have ended federal restrictions on stem cell research funding. [Read more...]
Reporters are using Internet tools, such as blogs and social media sites, to aid in coverage of public meeting as staff cuts in newsrooms across the nation mean fewer meetings are covered, a recent study published in Newspaper Research Journal reports.
In-depth interviews of 19 reporters from newspapers across the Southeast facing newsroom cutbacks found that reporters often use social media and blogging tools to report extra information, often procedural and content-related, while the final article in print focused on meeting outcomes. The researchers also found reporters use the Internet to avoid attending public meetings by doing things such as e-reading meeting minutes. [Read more...]
