Rethinking Media Writing

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Rethinking Media WritingBy Tricia Farwell
Assistant Professor, Middle Tennessee State University

Back in the dark ages, during my undergraduate education, there were two choices for me as a student (or at least that was how I saw things). Option one was to be on the print side of the world. Option two was to be on the broadcast side. In my mind, the two were never to meet. The broadcast students scrambled into their editing bays and studios; they played with pictures and sound. In my mind, print reigned supreme. We had words to craft into wonderful tapestries. We strutted into the computer labs, knowing that what we had to say was important.

A few courses into the program I experienced a crisis of epic proportions…I realized I didn’t like most of what was involved in being a journalist. Thanks to one wonderfully astute advisor, I was counseled to take public relations courses. I was lucky. I found a happily ever after early. Some of my friends weren’t as lucky and had to take “extra” courses when they found they didn’t like what they originally intended to pursue.

Fast forward a few years (ok, maybe a decade or two) and I find myself in a place I never expected to be: part of the curriculum committee discussing a course that, in my opinion, might help students to make slightly more informed choices. That course is our media writing course. In its current incarnation, the class is designed to be an overview of various types of writing that students of the mass media might encounter. As you can see by the sample syllabus, we try to spend a few sessions on each writing area. It’s a sampler platter, for sure, but one that may be more beneficial than harmful. [Read more...]

The Future of Local Journalism

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The migration of readers, viewers and advertisersBy Stephen Lacy
Professor, Department of Communication and School of Journalism, Michigan State University

Journalists face a crisis. The migration of readers, viewers and advertisers from newspaper and broadcast TV to the Web has combined with the current recession to eliminate jobs and raise concerns about the future of journalism itself. Many observers have addressed these concerns with conflicting conclusions. However, the importance of the discussion is not that someone will be right or wrong but that the conversation might help journalists better understand the trends, and, therefore, help them influence the ways they react to the trends.
Much of the disagreement in the discussions comes from a failure to address the particular type of markets being discussed. National journalism will be affected by the trends, but the number of news outlets addressing national issues insures that citizens will continue to receive national news from a diversity of outlets. Local news markets, however, have smaller consumer and advertising bases, and the news organizations in these markets confront a more uncertain future than do national news organizations.

The following predictions about the future of local journalism (coverage of communities, towns and cities) start with some observations about current conditions and then suggest what these mean for the future of local journalism. [Read more...]

Ethics are easy when nothing is at stake

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EthicsBy Michael Bugeja, Director, Greenlee School, Iowa State University

The Iowa State Daily has a strong online, new media presence, with video, audio and text in an innovative design that also is easy to navigate.

Things should be looking up, but revenue is down.

The Greenlee School of Journalism and Communication has a historic relationship with the independent student newspaper, housed in the same building. Many on staff are our students. Alumni who won Pulitzer Prizes worked there. Our top benefactors have been editors.

But mostly we want the Daily to succeed because it holds the university (and at times, us) accountable.

In addition to directing the School, I am a former college media adviser at Oklahoma State University. For a decade now, my research in media ethics and my reporting for The Chronicle of Higher Education (and other outlets) have analyzed how Internet has changed the nature of journalism and education. [Read more...]

Successful Use of Various Social Media In A Class

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By Ronald A. Yaros, University of Maryland

Summary Of A “Hybrid” Course Devoted to Technology and Social Media

This course, with 36 undergraduates, was one of twenty-five new interdisciplinary courses approved by my institution to address “new problems” facing society and to experiment with new teaching and learning strategies. The goals of the class are to use and evaluate various social media in the contexts of information production, sharing, consumption, teaching, and learning. Since the course is open to all majors, one of my goals as a journalism professor is to tap a diverse group of students to gain a better understanding of how digital information and social media are utilized in different disciplines. This “hybrid” course combines class meetings with the use of more than ten different social media tools during the 12-week semester. Some tools take the place of more traditional teaching methods such as papers and written exams. [Read more...]

Enriching Public Relations Education through the Implementation of Social Media in the Classroom

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By Karen Freberg, The University of Tennessee

The public relations profession continues to play an essential and changing role in society, requiring the regular reassessment of the education of future public relations practitioners. Academics and practitioners often differ in how they view the public relations field, how they define the discipline, and how they view the major pedagogical approaches. The demands of the current economy and the ever-changing digital environment is challenging public relations practitioners and scholars to constantly evolve their research and practices in the discipline to meet the expectations of their stakeholders.

Having social media incorporated throughout the public relations courses will allow professors to feel more connected and up-to-date with their students. In the process, implementing social media in public relations classes will create a more dynamic, interactive, and forward-thinking learning environment for all parties. Also, understanding new technologies that focuses on how to communicate to various publics like social media does also creates a link to the theoretical foundations of thought (researchers or managers) to the those that are view public relations as a more applied field (practitioners or technicians). [Read more...]

Can Blogs Replace Journals? Using New Media to Stimulate Pondering and Self-Reflection among Undergraduate Students

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By Ric Jensen, University of South Dakota

Introduction
Recently, I began teaching an interdisciplinary course to college juniors and seniors about the public understanding of science. The course examined issues we face in public relations, including the need to communicate in such a way that the message matches the needs and interest of the intended audience (Wilcox, 2009). The course also presented the adoption process with an emphasis on how persuasive communication can be used to get people to embrace new technologies (Kotler, 2009).

The course was structured along the lines of “The Day the Universe Changed”—a Public Broadcasting Service television series created and narrated by science historian James Burke. My goal was to get students to realize that we have always had technology that revolutionizes how people find and share information. The concept was to develop what I call a “You Are There” approach in which students imagine they were living at a point in history when a paradigm-shifting new communication strategy was implemented that radically altered how people communicated at that time. I asked students to compare how they would have been able to communicate had they lived when written languages, the electronic telegraph, the television (and other technologies) were invented. [Read more...]

Widgets and Wikis for the Web 2.0 Journo

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By Allissa Richardson, Morgan State University

On the first day of class, my students set up their “e-newsrooms.” The technology-shy students usually groan—then ask me what Facebook, Scribd, Twitter and WordPress have to do with being a journalist. I understand AEJMC begs this question too. Please allow me to share how my affinity for social media in the classroom began and evolved.

FACEBOOK’S SLIPPERY SLOPE

At some point in the Spring 2009 semester, I realized my students were not accessing Blackboard to fetch assignments or to view the assigned readings I had suggested in class. Students were coming to class unprepared and—even worse!—trying to pretend that they had done their homework. I began to think there must be a better way to reach them. [Read more...]

Incorporating Social Media in the Classroom: A Few Examples and An Overview

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By Leslie-Jean Thornton, Arizona State University

I’ve seen so many benefits from using social media in my classes that I have no wish to teach without such tools, no matter the subject. They enhance my ability to teach skills in real-world situations while allowing the growth of community within and without the group.

Twitter is my current multi-tasking favorite device, but content-management systems (such as WordPress, Tumblr, Posterous and the like) are almost as versatile. In my classes, they’re backed by our use of individual services that include Flickr, YouTube, Vimeo, Google Docs, Delicious, Twitpic, Google and Yahoo maps, various RSS readers, Skype, and SEO/audience analyzers. I haven’t quite worked out the particulars yet, but I intend to use Foursquare (and its mash-up companion, Fourwhere) as both a model and tool in classes this fall. It plays on an interesting reward dynamic that appears to be growing in popularity in the marketplace. It’s worthy of study for that reason alone, but I’m thinking along craftier lines. Perhaps we’ll develop an in-class badge system… [Read more...]

Teaching Research Methods with Social Media Tools

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By Kelli Burns, University of South Florida

Today’s tech-savvy student generation is actively participating in social networking and other online communities, so most students not only understand how to use Web 2.0 teaching tools, they thrive in the environment when Web communication solutions are integrated in the classroom.—K. Driscoll, 2007, p. 10

Social media tools can enrich a research methods class by providing students with a way to collect data, share research, and monitor online conversations. At the beginning of the course, students create their own blogs using WordPress and then throughout the course, use the blogs to post reports, photos, videos, and podcasts. The five social media assignments that have been assigned in this course are described below. These assignments include (1) a social media monitoring project which asks students to monitor social media sites for conversations about a client; (2) an ethnography project where students collect data through photographs that are posted to a photo-sharing site; (3) an interview project where student create MP3s of their interviews and upload them to their blogs as podcasts; (4) a focus group blog project where students collect data on a blog over several days; and (5) a survey project requiring students to create a video and an online survey. [Read more...]

Social Media in the Classroom: Mastering the Art of the “Push Post”

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By Jake Batsell, Southern Methodist University

The Destination Web is losing ground to the Social Web. Fewer people are using home pages and bookmarks to find their news on the Web – instead, news finds them through shared links on Facebook, link-shortened URLs on Twitter, or “like” buttons on scores of social media sites. For the modern journalist, that prized front-page clip or lead story on the 10 p.m. news may escape the notice of the growing legions of readers who get their news primarily online.

So, how can journalism students make sure their work gets noticed on the Web? By mastering the art of the “push post.” I require my Digital Journalism students to push news stories out on social media sites or comment forums once per week, which counts for 10 percent of their overall grade. With each push post, students build their personal brands by promoting their own journalistic work or that of their classmates. [Read more...]