Media Post: Ad Execs Bullish On Digital, Marketers More So On Social

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By  on MediaPost, March 14 – 

“Advertising executives -– both marketers and their agency representatives -– continue to increase their optimism toward digital media options, and are beginning to swing toward it as more of a “branding” than a performance “option,” but there are some significant disconnects between the way they look at various digital media silos. While agency executives tend to be far more bullish on the overall use of digital media, marketers are much more optimistic about budgeting for social media.”

Read the full post on MediaPost

Facebook Launches Its ‘Web Newspaper’

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By Mark Hachman on PCMag, March 8 – 

“Facebook threw its hat into the ring of curated newsfeeds on Thursday, offering a new “Interest Lists” feature that will allow Facebook users to subscribe to interesting, topical content.

For example, users who want to keep up with the 2012 presidential candidates can subscribe to a list of updates from the candidates themselves, and the political news outlets that follow them, such as MSNBC, CNN, and Fox.”

Read the full article on PCMag

New York Times: If Twitter Is a Work Necessity

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By  on New York Times, Feb. 29, 2012 – 

When Anne Klein shut down its designer line in 2008, Eileen McMaster was among the fashion professionals there who found themselves without jobs. After years of working long hours, she took some time off, turning her attention to improving her health, becoming a Pilates instructor and wellness consultant along the way.

Now, with signs that the struggling economy is slightly improving, she is looking to get back into the fashion industry. To help strengthen her position in the job market, she returned to the classroom last year to develop expertise in social media that she can layer on top of her deep marketing and corporate communications experience.

“I didn’t have the social media savvy in the way I do in other areas of marketing,” said Ms. McMaster, 44, of North Babylon, N.Y., who signed up for the social media marketing boot camp online courses at Mediabistro.com. “When I left fashion, social media wasn’t even something we were doing in the industry. Fast-forward four years, and if you are a brand and you are not on social media, you are missing a huge audience.”

Read the full article on the New York Times website

Newly Published Data Provide Promise for New Technology to Eliminate the Need for Reading Glasses

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Press Release from GlassesOff™, Feb. 23, 2012 – 

Data from a recent study published in Scientific Reports, demonstrated the utility of a new technology product to help people overcome the natural effect of aging on vision (often referred to as presbyopia). In the study, all subjects who required reading glasses to read newspaper font size became glasses-free following three months of use with GlassesOff™, a non-invasive, pure software solution that targets brain performance rather than lens aging.

“The improvement in visual performance of the study participants was achieved without changing the optical characteristics of the eye, which may be encouraging to those who have to use reading glasses,” said the researchers at the School of Optometry and Helen Wills Neuroscience Institute, at the University of California, Berkeley. “The results suggest that the aging brain retains enough plasticity to overcome the lens’s natural biological changes that occur with age, and potentially help improve the quality of life of an aging population that needs to use reading glasses to do simple tasks such as reading a newspaper, restaurant menu, or viewing incoming caller IDs on a mobile phone.”

The study showed that following training with the GlassesOff technology, near visual ability  (expressed as the minimum angle of resolution) – improved from an average of 2.44 arc minute to 1.56 arc minute, gaining an effective reduction of 8.6 years in the age of their eyes. Importantly, after training with GlassesOff two-to-three times per week over a period of three months visual ability was demonstrated to improve regardless of the age of the subject. Further, all subjects whose near vision abilities did not allow them to read standard newspaper-sized fonts without reading-glasses, were able to read freely following GlassesOff use. Finally, average reading speed increased by 17 words per minute saving about 9 minutes when reading a 2,000-word article at a minimal font size.

“These published results further validate the growing body of scientific data supporting the efficacy of GlassesOff as a non-invasive solution that may eliminate the need to wear reading glasses for hundreds of millions of people,” said Nimrod Madar, CEO of Ucansi, the innovator of GlassesOff™. “We anticipate making GlassesOff available on the iOS platform – compatible with iPhones, iPods and iPads – mid-year, and soon after on the android platform.”

About the Study

The study investigated the use of GlassesOff in 30 subjects tested and defined as presbyopic (14 females and 16 males, average age of 51) with no neurological conditions at the School of Optometry and Helen Wills Neuroscience Institute, at theUniversity of California, Berkeley. All active subjects used the GlassesOff protocol two-to-three times weekly over a period of approximately three months.  In order to assess the effects of the training, subjects underwent pre- and post-tests for visual acuity, reading speed, contrast detection and contrast discrimination, as well as tests of lens accommodation, pupil size and depth of focus.  An additional 10 subjects served as controls: three tested and defined as presbyopic subjects, participating in pre-and post-testing roughly 2 months apart, with no intervening training; and seven young subjects (average age of 23) with normal or corrected-to-normal vision in both eyes, which were a young control group. The study was approved by the Committee for the Protection of Human Subjects of the University of California, Berkeley. The publication is currently available on-line at: www.nature.com/scientificreports 

ABOUT GLASSESOFF™

GlassesOff™ is a product of Ucansi, Inc., a company developing next-generation software applications for vision improvement. GlassesOff™ was developed specifically as a non-invasive solution for “aging eye.” Aging eye is the inevitable natural deterioration in visual ability that affects most people by the age of 40 and practically everyone by the age of 50, making it difficult to see near objects clearly without the aid of reading glasses. The GlassesOff product is based on scientific breakthroughs in the area of eye-brain functions. GlassesOff is scheduled for launch in 2012 on the iOS platform, including iPhone, iPod and iPad, followed by an Android version.

How the World Is About to Get Even Smaller

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By BEN BAJARIN on TIME, Feb. 21 – 

“It may be difficult to imagine a world where human beings are even more connected than we are now. Yet the reality is that when it comes to connectivity, we’re barely scratching the surface in terms of where we’ll be in the future.

Many anticipate that this growth will be largely driven by mobile-connected devices like smart phones and tablets. To understand the scope of where we are heading with mobile computing, consider this data from a recent Cisco report:

  • The number of mobile-connected devices will exceed the world’s population in 2012
  • There will be over 10 billion mobile-connected devices in 2016
  • Monthly global mobile-data traffic will surpass 10 exabytes per month in 2016
  • Over 100 million smart-phone users will each consume more than 1 GB of data per month in 2012
  • Global mobile-data traffic will increase eighteenfold between now and 2016
  • Mobile-network connection speeds will increase ninefold by 2016
  • Two-thirds of the world’s mobile data traffic will be video by 2016

Read more on the TIME’s website

From PaidContent: Two Become One – How Magazines Will Ape Their Apps

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By  on PaidContent, Feb. 17 –

“In a reversal of today’s content publishing model, print magazines pretty soon could start looking a lot like their app equivalents.

“The next redesign of our titles will see them redesigned with our tablet versions in mind,” magazine publisher Future’s tablet editor-in-chief Mike Goldsmith told an industry forum this month.

As publishers extend their print titles to iPad, they can choose either to repurpose the paper originals, which can seem lazy and ill-suited to the touch screen, or to custom-produce interactive apps with a native interface in mind, which is expensive.”

Read the full post on PaidContent

Twitter and the shrinking news cycle

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By  on Gigaom, Feb. 13 –

“In the not-so-distant past, news generally tended to travel in a few well-worn paths. It was reported by a newspaper, it appeared on television at noon or 6 p.m. or it was mentioned on a drive-time radio show — and those involved usually had plenty of time to report it and produce it. The arrival of CNN and 24-hour news changed all of that, however, and Twitter and Facebook have changed it again: Now the news is just as likely to appear in a tweet or to be posted as a status update by someone who is directly involved in the event.”

Read the full post on Gigaom

 

 

Nieman Reports magazine turns 65

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 From Nieman Reports Blog, Feb. 8 – 

“Our magazine turns 65 this month so we turn back to our very first issue, published in February 1947. If you wonder whether the state of journalism was any less dire in those days, look no farther than our Page One headline: “What’s Wrong With the Newspaper Reader.” In the piece, Newsweek reporter William J. Miller, NF ’41, opens with an image of navel-gazing newsmen that still rings true today:

Whenever two or more newspapermen get together the talk sooner or later turns to the sad state of the nation’s press, and what should be done about it.

The full text of the article is available as a pdf.

Magazines’ Newsstand Slide Accelerates but Digital Circulation Shows Promise

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By  on AdAge, February 7 –

Magazines’ paid circulation continues to slip, victim of a persistent undertow at newsstands that seems to be regaining strength.

Magazines’ average paid and verified circulation in the second half of 2011 fell 1% from the half a year earlier, according to the Audit Bureau of Circulations’ latest roundup of publishers’ circulation reports.

Subscriptions increased 0.7%, but that wasn’t enough to overcome a 10% drop in single-copy sales, according to the audit bureau’s figures.

Newsstand sales fell 9.2% in the first half of 2011, by comparison, 7.3% in the second half of 2010 and 5.6% in the first half of 2010.”

View the full post on AdAge

New Yorker Editor: Print Edition Will Still Be Here in 20 Years

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By:  on AdAge, Jan 31, 2012 – 

“New Yorker Editor David Remnick says his long-form publication continues to invest in web staff and digital-exclusive content. But he still sees the digital extensions as complementary to the core print product, not a replacement — at least not anytime soon.

Asked in an onstage interview at All Things D’s media conference whether he believes the New Yorker will still publish a print magazine 20 years from now, Mr. Remnick answered, ‘I do.’”

Read the full post on AdAge.