Discussing JMC with… Joseph Russomanno

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Joseph RussomannoJoseph Russomanno joined the Walter Cronkite School of Journalism and Mass Communication in 1994. A native of Colorado, he earned a master’s degree in journalism from the University of Missouri School of Journalism. His decade-long career in broadcast news included two stops in St. Louis and two in Denver. He has worked as a news reporter in radio and television, and as a television news writer, newscast producer, and executive producer. His on-site assignments included the coverage of the 1987 Reagan-Gorbachev summit in Washington, D.C., Super Bowl XXI in Pasadena, and Super Bowl XXII in San Diego. He received several awards for his work as a broadcast journalist. After his career in journalism, Russomanno earned a doctorate from the University of Colorado-Boulder. His work there emphasized First Amendment theory and mass media law.

How do you define mass communication?

Textbook definition: A message from a source intended for multiple receivers – an audience of many. [Read more...]

Discussing JMC with… Jane Marcellus

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Jane MarcellusAssociate professor Dr. Jane Marcellus is an Associate Professor who teaches media history, feature writing and cultural studies at Middle Tennessee State University. Her research focuses on media history and gender, with a particular interest in representation of employed women in the 1920s and 1930s. Her work has been published in Journalism & Mass Communication Quarterly, American Journalism, Women’s Studies: An Interdisciplinary Journal, Journal of Popular Culture, and Journal on Excellence in College Teaching. She holds a Ph.D. from the University of Oregon, master’s degrees from the University of Arizona and Northwestern, and a bachelor’s from Wesleyan University in Connecticut. She is a former journalist.

How do you define mass communication?

I would say mass communication or media communication refers to the institutions and practices through which public discourse is mediated, using a variety of technologies and imbricated in political, economic, and cultural concerns. [Read more...]

Discussing JMC with… Jan Slater

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Jan SlaterJan Slater is the Head of Advertising at the University of Illinois at Urbana-Champaign. Prior to her appointment at Illinois, Slater was an associate professor and the associate director of the E. W. Scripps School of Journalism at Ohio University for nine years. Slater joined the academy following a long career as an advertising practitioner, working in private industry, as well as advertising agencies in Omaha, Nebraska. When she left the business, she was running a successful advertising agency, J. Slater & Associates. Slater has been an active member of the Association for Educators in Journalism and Mass Communication since 1995.

How do you define mass communication?

Mass Comm has traditionally referenced a means to conveying information to a population. I think many, in general, apply the mass media to the term. In the past — that has meant newspapers, magazines, and broadcast channels. My personal take on this is that communication has never been mass in its message — in that all messages have been tailored to a specific audience – and while we may have used mass media channels to deliver this – our message has been carefully crafted and targeted to a specific group.

Today, of course – mass media is shrinking in size and strength and consumption. That doesn’t change the context of our message – it simply changes the delivery. [Read more...]

Discussing JMC with… Erik Collins

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Dr. Erik CollinsDr. Erik Collins is the Associate Director for Graduate Studies and Research at the University of South Carolina in Columbia. A native of New York, Collins previously served as a senior public relations manager for major corporations including Miller Brewing Company and Philip Morris and taught at Syracuse and Ohio State universities.

How do you define mass communication?

One might, I suppose, define the term by focusing on technology. Let me define it in terms of my idea of its function. Mass Communication is the purposeful intent to communicate information that aids the functioning of individuals in a capitalistic, democratic society through multiple communication channels. [Read more...]

Discussing JMC with… Jeremy Littau

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Jeremy LittauJeremy Littau has 10 years of experience in journalism after working at newspapers of different sizes, specializing in editing and writing both in print and online. He got his start at the Daily Democrat in Woodland, CA, and did the typical “move up the ladder” part of his career, landing at the Los Angeles Daily News in 2000. He spent four years at the Daily News before returning to school at Missouri. He earned his M.A. from Missouri in 2007 and is now in his final year in the Ph.D. program.

Jeremy’s research interests are found in new media trends in journalism and he is the author of several publications on the subject. He is currently an assistant professor at Lehigh University, specializing in multiplatform storytelling that makes use of audience conversation in the news process.

How do you define mass communication?

My answer probably won’t pop up in any textbooks, but I would define mass communication as the creation and transmission of messages for broad dissemination to an audience whose motives for consumption are imagined. I think that last part, the imagined audience receiving a broadly disseminated message, is the heart of mass communication. People working in the discipline are gathering information, constructing it into a message, and then sending it out to a faceless group of consumers. As a journalist, for example, I always tried to imagine who my readers were and what their needs were, and that led to a different style of communication than I would have with a friend, family member, or even a source I was interviewing.

Whether we’ve understood that audience as well as we should is a whole other can of worms, but that’s why we need research. [Read more...]

Discussing JMC with… Bill Cassidy

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Inspired by the series on social media by Danny Brown, “Discussing JMC with…” features a collection of interviews with academics from across the U.S. and abroad discussing current topics and trends in journalism and mass communication.

Bill CassidyBill Cassidy is an Associate Professor and Journalism Area Coordinator in the Department of Communication at Northern Illinois University. The 2009-2010 head of the Newspaper Division of AEJMC, he teaches courses in print journalism, mass communication theory and graduate research methods.

His research examines influences on news media content, specifically in the areas of online journalism, media credibility and AIDS coverage. Cassidy’s work has been published in journals such as Journalism & Mass Communication Quarterly, Newspaper Research Journal, Journal of Computer-Mediated Communication, Atlantic Journal of Communication, and First Monday.

He earned his Ph.D. in Communication and Society from the School of Journalism and Communication at the University of Oregon. He holds a master’s degree from the University of Houston and a bachelor’s degree from the University of Tulsa. Prior to entering academia, Cassidy worked for more than a decade as a columnist and correspondent for Daily Racing Form, the leading publication in the Thoroughbred horse racing industry.

How do you define mass communication?

In my classes I initially address this question from the standpoint of “What is mass media?” We start with the word media which, of course, are the different technologies that facilitate communication between the senders and receivers of messages. Then when we introduce mass into the conversation, we arrive at a definition of mass media similar to the one offered in Croteau and Hoynes’ Media Society textbook, “media that reach a relatively large audience of usually anonymous readers.” I find this definition is a good starting point in addressing the fact that the distinctions between mass communication and other forms of communication are no longer so cut-and-dried. [Read more...]

Discussing JMC with… Amy Schmitz Weiss

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Inspired by the series on social media by Danny Brown, “Discussing JMC with…” features a collection of interviews with academics from across the U.S. and abroad discussing current topics and trends in journalism and mass communication.

Amy Schmitz WeissAmy Schmitz Weiss is an assistant professor in the School of Journalism & Media Studies at San Diego State University. She received her Ph.D. from the University of Texas at Austin in 2008. Dr. Schmitz Weiss is a former journalist who has been involved in new media for over a decade. She also has worked in business development, marketing analysis, and account management for several Chicago Internet media firms.

Her research interests include online journalism, media sociology, news production, and international communication. She has presented her research at several national and international conferences. Recent publications include a co-authored peer-reviewed journal article and a co-authored book that was published in December 2007. She is presently researching the role of collaborative processes in newsrooms in the United States and abroad. Dr. Schmitz Weiss is also investigating the importance and benefits of online distance education for the journalism industry as an innovative force in collaborative work and its ability to support journalistic communities of practice.

How do you define mass communication?

Mass communication aims to provide a wide lens on communication that encompasses a variety of mediums and messages and how the actors and audiences/publics interact with it. [Read more...]

Discussing JMC with… Francesca Carpentier

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Inspired by the series on social media by Danny Brown, “Discussing JMC with…” features a collection of interviews with academics from across the U.S. and abroad discussing current topics and trends in journalism and mass communication.

Francesca CarpentierFrancesca Dillman Carpentier is an assistant professor at the University of North Carolina at Chapel Hill. Her teaching interests include television production, telecommunication management and policy, and media effects. Her research questions focus on how we process mass-mediated messages, with additional focus on understanding what motivates us to select certain media offerings over others.

Francesca’s academic work has been published in a number of journals inside and outside of the communication discipline, for example Media Psychology, Journalism & Mass Communication Quarterly, International Journal on Media Management, Journal of School Violence, and Personality and Individual Differences. She has also written television scripts for children’s and educational videos.

How do you define mass communication?

I would broadly define ‘mass communication’ as any message delivered in any number of vehicles (high tech, low tech, or no tech) to an audience consisting of a group of individuals who might or might not share a number of similarities. [Read more...]

Discussing JMC with… Ted Spiker

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Ted SpikerTed Spiker, an associate professor of journalism at the University of Florida, teaches Magazine Management, Magazine & Feature Writing, Advanced Magazine & Feature Writing, Finding Your Voice, Journalism as Literature, Health & Fitness Writing, and Applied Magazines—the course that produces the campus magazine, Orange & Blue. Spiker, a contributing editor to Men’s Health magazine, is also a freelance writer who specializes in health and fitness writing.

His work has also been published in Outside; O, The Oprah Magazine; Fortune; Women’s Health; Best Life; Prevention; Runner’s World; Reader’s Digest; Sports Illustrated Women; AARP The Magazine; and more. Spiker is also co-author of about a dozen books, including the national bestselling YOU: The Owner’s Manual series with Dr. Mehmet Oz and Dr. Mike Roizen. Spiker is currently serving as the head of the AEJMC Magazine Division.

How do you define mass communication?

I think anytime we’re sending out messages to a group of people, that’s mass comm. But I tend to make a distinction depending on the audience. I think of mass communication as a form of media that sends a message to an audience that the sender doesn’t necessarily know personally. So to me, the traditional Facebook status updates (as opposed to fan pages) is merely talking to a group of friends electronically, but a Twitter update where you have followers you don’t know, that’s mass communication. The size doesn’t matter as much as the relationship. [Read more...]

Discussing JMC with… Charles Davis

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Charles DavisCharles N. Davis is an associate professor at the Missouri School of Journalism and the executive director for the National Freedom of Information Coalition (NFOIC), headquartered at the School.

Davis’ scholarly research focuses on access to governmental information and media law. He has published in law reviews and scholarly journals on issues ranging from federal and state freedom of information laws to libel law, privacy and broadcast regulation. He has earned a Sunshine Award from the Society of Professional Journalists for his work in furthering freedom of information and the University of Missouri-Columbia Provost’s Award for Outstanding Junior Faculty Teaching, as well as the Faculty-Alumni Award. In 2009, Davis was named the Scripps Howard Foundation National Journalism Teacher of the Year.

Davis has been a primary investigator for a research grant from the James S. and John L. Knight Foundation for NFOIC and another from the Rockefeller Family Fund for the study of homeland security and freedom of information issues. He was a co-investigator for an award from the U.S. Department of State for a curriculum reform project for Moscow State University in Russia.

Davis worked for newspapers and as a national correspondent for Lafferty Publications, a Dublin-based news wire service for financial publications, Davis reported on banking, e-commerce and regulatory issues for seven years before leaving full-time journalism in 1993.

How do you define mass communication?

Hmmm…..I wonder whether the question is whether the very nature of mass communication is changing in real time, with emphasis on the “mass.” Blogs, listservs, Twitter feeds – all can achieve what a decade ago required mass distribution. What that does to the relationship between the audience and the content mean these days, and how it works with and without interpersonal media – those are real questions worth pursuing. [Read more...]