The Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies. Jonathan Knee, Bruce Greenwald, and Ava Seave. New York, NY: Portfolio, 2009. 320 pp.
It has become fashionable even among communication scholars to predict the demise of legacy media like newspapers as a result of game-changing digital technology. In The Curse of the Mogul, however, three Columbia University business professors offer a contrarian view by focusing on fundamental economic principles. This is a compelling indictment of not just leading media executives, as the title suggests, but of much of the recent conventional wisdom surrounding the media business. Jonathan Knee, Bruce Greenwald, and Ava Seave systematically explode many of the myths promoted by media executives and generally bought by investors and a gullible public. Instead of swallowing the hype, the authors focus on the bottom-line data. The results are not flattering. [Read more...]




