Hispanics in Politics

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Within the past four years, Hispanics have become the largest minority in the United States, but their roles in both American and international politics remains limited.

According to the Pew Hispanic Center, in the 2006 U.S. midterm elections, Latinos only comprised 8.6% of all votes cast. Two studies published in the journal Mass Communication and Society indicate that political participation among Hispanics is not proportional to their ever growing population. The findings for these studies were based on research and statistics from the 2004 Presidential election, since research from the recent 2008 election is yet to be examined and analyzed. [Read more...]

Nontraditional Online News Media Seek Employees with Adaptive Expertise

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Nontraditional online news sources are more likely to hire people with broad bodies of knowledge (“adaptive expertise”) while traditional news organizations more commonly seek out those with solid technical skills, according to a recent study published in Journalism & Mass Communication Educator.

Dr. Serena Carpenter, an assistant professor in the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, examined over a six-month period 664 online media job postings on JournalismJobs.com to gauge whether online news media employers prefer employees with specific skill sets or with knowledge spanning several topics. [Read more...]

Why conservatives are a political force in America

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As John McCain seeks the presidential nod in the general election, his vice presidential pick clearly emphasizes his need to reach the conservative voter, the powerful political voting block that emerged from a coalition of splinter groups pulled together in the 1950s by the writers of National Review magazine according to a recent study.

National Review is a political magazine that is known for its conservative perspective. In an article just released in the scholarly journal Mass Communication and Society, Susan Currie Sivek, assistant professor of mass communication and journalism at California State University, Fresno, credited National Review for its impeccable ability to strategically construct media frames that influenced Americans from three smaller subgroups to merge under the conservative banner. [Read more...]

New research finds Fox News exhibited a Kerry bias in 2004 election

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A study that was just published in the scholarly journal Mass Communication and Society, which is edited at Illinois State University, suggests that structural bias was apparent on many of the major television networks during the 2004 presidential election in a direction that may surprise many.

Frederick Fico, professor of journalism at Michigan State University, and his co-authors of the article Broadcast and Cable Network News Coverage of the 2004 Presidential Election, compare news coverage of Presidential candidates John Kerry and George Bush on ABC, CBS, NBC, MSNBC, Fox News, and CNN. They find that Fox News showed more structural bias toward Democratic candidate John Kerry than any other network, and that its bias was stronger than that on other networks. This was true contrary to criticism cited by Fico in which former CBS anchor Walter Cronkite labels Fox News as a “far-rightwing organization.” [Read more...]

Retaliatory aggression and the effects of point of view blood in violent video games

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Playing violent video games can make young adults behave more violently, but the game features selected during play are responsible for the resulting aggression according to a new study published this month in Mass Communication and Society.

Modern video game systems often give the player options to choose to turn blood effects on or off and to change the color of the blood. They also allow players to change their own perspective from being a first person shooter to a third person observer of the character doing the shooting in violent video games like Hitman II, Silent Assassin, which was used in this study. [Read more...]

Monograph Explores Cultural Politics of Colorism in India

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Magazine advertisements and television commercials for cosmetics and personal hygiene products in India illustrate a cultural bias toward lighter skin, according to the findings of a study published in the fall 2009 issue of Journalism and Communication Monographs.

In their monograph, “Melanin on the Margins: Advertising and the Cultural Politics of Fair/Light/White Beauty in India,” Radhika Parameswaran and Kavitha Cardoza first provide context for “colorism,” or skin color discrimination, in India. They explain that the nineteenth century colonial attitudes that considered the science of race looked at physical characteristics of natives in order to prove their inferiority. Likewise, colorism has roots in the caste system of India, as well as in the country’s ancient history when lighter-skinned tribes invaded around 1500 B.C. [Read more...]

New study shows how journalism ethics developed

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Three commissions that investigated violence in the 1960s had a significant impact on the development of widely accepted views about journalism ethics, according to a study published in the summer 2009 issue of Journalism & Communication Monographs.

In a monograph titled “Two Visions of Responsibility: How National Commissions Contributed to Journalism Ethics, 1963-1975,” Glen Feighery says it was not just the work of the Hutchins Commission or the Watergate investigation that prompted media organizations to focus more on social responsibility, but that the work of three commissions, The President’s Commission on the Assassination of President Kennedy, the National Advisory Commission on Civil Disorders, and the National Commission on the Causes and Prevention of Violence, offered significant advice on how journalists should ethically approach their work. The media responded with revisions of codes of ethics, the creation of news councils and journalism reviews, and increased employment of minorities. [Read more...]

Science and media disconnect? Maybe not, says a new study

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The prevailing wisdom among many scientists and scientific organizations is that, as a rule, scientists are press shy, and those who aren’t are mavericks.

However, a new study by University of Wisconsin-Madison researchers, published in the current issue (summer 2009) of Journalism & Mass Communication Quarterly, suggests otherwise. The study, conducted by journalism professor Sharon Dunwoody, life sciences communication professor Dominique Brossard and graduate student Anthony Dudo, provides evidence that many mainstream scientists occasionally work with journalists and some do so routinely. And the interplay between scientists and journalists, say Brossard and Dunwoody, has been remarkably stable since the 1980s. [Read more...]

Enhancing Student Segmentation Skills and Targeting Knowledge

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In the advertising world, it is becoming ever more important to justify advertising expenditures. In order to more effectively assess the impact of advertising investments, a popular strategy is to divide the market place into meaningful segments, evaluate the responsiveness and profitability of each segment and then select the “best” segments to target. Given that there are numerous methods for dividing the market place and as a result, numerous potential segmentation schemes, it is necessary to utilize an effective metric that will allow for the evaluation and selection of the most beneficial segmentation scheme. [Read more...]