Book Review: Latin American Telecommunications: Telefónica’s Conquest

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Latin American Telecommunications: Telefónica’s Conquest. Gabriela Martínez. Lanham, MD: Lexington Books, 2008. 152 pp. $65 hbk.

While of somewhat tangential value to journalism or mass communication researchers, this brief monograph provides a timely assessment of the Spanish telecommunications company Telefónica.

The focus is on how the company has penetrated many Latin nations over the past decade or so, in the process transforming itself from a once backward national carrier to a multi-national conglomerate of global importance. The book is important, in part, for helping to address the relative dearth of English-language communications material on Central and South America. [Read more...]

Book Review: The Marketing Performance Measurement Toolkit

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The Marketing Performance Measurement Toolkit. David Raab. Chicago, IL: Racom Books, 291 pp. $39.95 pbk.

David Raab’s book is designed for marketing professionals who want to mea-sure marketing program effectiveness. It is based on his thirty-plus years as a consultant and principal in his firm specializing in marketing technology and analysis, Raab Associates, Inc. The book does not tell the reader what to do, but is instead designed to show the reader how to decide what to do.

Raab organizes the book into seven major steps for the process: defining project goals, scope, and success criteria; researching the business to understand what is important and what’s achievable; defining marketing plans based on business strategies; selecting measures and metrics suited to the marketing plans; identifying the data sources and calculations for the measure and metrics; selecting technologies suited to the company’s needs; and developing, deploying, and enhancing the marketing measurement system. [Read more...]

Book Review: Media, History, Society: A Cultural History of U.S. Media

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Media, History, Society: A Cultural History of U.S. Media. Janet M. Cramer. Malden, MA: Wiley-Blackwell, 2009. 296 pp. $89.95 hbk. $39.95 pbk.

The back cover of Janet Cramer’s Media, History, Society: A Cultural History of U.S. Media says that the book “offers a cultural history of media in the United States, shifting the lens of media history from media developments and evolution to a focus on changes in culture and society, and emphasizing how media shaped and were shaped by societal trends, policies, and cultural shifts.” For those of us who blend cultural studies with history in both research and teaching, this suggests an alternative to traditional approaches found in many media history texts.

Cramer’s book is organized conceptually, and is divided into four major sections: Media and Government, Media and Commerce, Media and Community, and a Conclusion, each subdivided into chapters that cover a broad span of time. For example, Media and Government begins with a discussion of the First Amendment and how it developed in response to earlier Western European ideas about monarchical control of information, then moves on to a chapter on censorship in wartime, and ends with more recent debates over free speech. Media and Commerce discusses the emergence of the market model and the Penny Press, as well as the rise of newspapers as an industry. How audiences changed in the wake of emerging broadcast technologies and entertainment media are also included here. [Read more...]

Book Review: The Mouse Machine: Disney and Technology

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The Mouse Machine: Disney and Technology. J.P. Telotte. Urbana, IL: University of Illinois Press, 2008. 232 pp. $60 hbk. $20 pbk.

Spend a day at any Disney theme park, and you can’t help but be dazzled by technology. Life-like singing birds, carousing pirates, and even pontificating presidents are a regular part of the Disney park experience. In fact, innovative technology has been a hallmark of the company since Walt Disney began filming his early cartoons in the 1920s.

The Mouse Machine: Disney and Technology by J.P. Telotte pays tribute to Disney’s technological savvy. The book offers readers an overview of how the man and his company have used cutting-edge technological tricks over the years to enhance a variety of media products. [Read more...]

Book Review: Quantitative Research in Communication

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Quantitative Research in Communication. Mike Allen, Scott Titsworth, and Stephen K. Hunt. Los Angeles, CA: Sage Publications, 2009. 256 pp. $78.95 hbk. $39.95 pbk.

Authors who write research primers often have difficulty finding a broader audience because of their approach to the material. Some tomes go for a deep, mathematically driven approach in hopes of covering the key underpinnings of the statistical processes, which limits the audience to the exceptionally well-versed statisticians. Others try to keep the sharp edges to a minimum, focusing on a few basic skills and doing it in a maternal fashion, lest they scare off the reader, thus eliminating an audience beyond those in a first-semester statistics class.

This book splits the difference quite nicely, serving as a clear indication that research books can be both engaging and yet challenging. The trio of Allen, Titsworth, and Hunt note early that they saw this book as covering everything from the moderately basic to the highly advanced. To that end, the authors met their goal and fashioned a serviceable text. [Read more...]

Discussing JMC with… Von Whitmore

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Von WhitmoreVon Whitmore is a JMC Associate Professor and the Coordinator of Graduate Studies at Kent State University. She has professional experience as a reporter for radio and television in the Hampton Roads Virginia market and as the General Manager of Hampton University’s FM radio station, WHOV. Von’s teaching areas are in broadcast producing, graduate ethics and theory.

How do you define mass communication?

Mass communication involves the utilization of technology for the immediate or time delayed transmission of ideas to audiences of various sizes and at various distances. [Read more...]

Discussing JMC with… Judy VanSlyke Turk

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Judy TurkJudy VanSlyke Turk is Director of the School of Mass Communications at Virginia Commonwealth University. Prior to joining VCU in March 2002, she was founding dean of the College of Communication and Media Sciences at Zayed University in the United Arab Emirates. Previously, VanSlyke Turk was also dean of the College of Journalism and Mass Communications at the University of South Carolina, director of the journalism and mass communications program at Kent State University and a faculty member at the University of Oklahoma, Louisiana State University and Syracuse University. Turk is a past president of AEJMC and is the current president of ASJMC, the Association of Schools of Journalism and Mass Communication.

How do you define mass communication?

I don’t think there is such a thing as mass communication anymore. Every communication is personal, segmented, targeted. It’s not a matter of reaching the masses with a message but in reaching large audiences via targeted, specialized messages. [Read more...]

Discussing JMC with… Nancy Dupont

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Nancy DupontNancy McKenzie Dupont came to the University of Mississippi after spending 17 years as a broadcast journalist. She was an anchor, reporter, producer and manager in markets from Phoenix, Ariz., to Charlotte, N.C. Her last job in the industry was executive producer and acting news director at WDSU-TV in New Orleans. Adviser to The Daily Mississippian’s online edition, Nancy also serves as a leader in the Radio-Television Journalism division of the AEJMC; she is also a member of the Broadcast Education Association. Dr. Dupont earned her Ph.D. in Mass Communications from the University of Southern Mississippi in 1997, and she and her husband, both Hurrricane Katrina survivors, now make their home in Oxford.

How do you keep your students excited about working in the field of communications in light of shrinking job opportunities?

While it’s true opportunities are shrinking in the traditional media, there are all kinds of other opportunities for young people who know how to effectively communicate. My students aren’t thinking only of newspapers, magazines, and broadcasting stations anymore. They’re figuring out how to be employed in new ways. In many ways, they keep me up-to-date about the opportunities. [Read more...]

Discussing JMC with… Tricia Farwell

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Tricia FarwellTricia M. Farwell, assistant professor at Middle Tennessee State University, is the current teaching co-chair of the public relations division of AEJMC and secretary of the Entertainment and Sports Section for the Public Relations Society of America (PRSA). She holds degrees from Arizona State University and has worked in corporate public relations and advertising for more than 17 years. Farwell has presented research at the HIC on Arts and Humanities at theMPCA . Additionally, Dr Farwell has authored the book, Love and Death in Edith Wharton’s Fiction. When she is not teaching or researching, she can be found restoring or driving her 1998 corvette convertible with Barry, the Gnome.

How do you define mass communication?

This is becoming somewhat murky. Do we count cellular phones as part of mass communication? Do we confine the definition to what is considered “traditional media”? Do we cast the widest net and call it mass communication? [Read more...]

Discussing JMC with… Dan Reimold

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Dan ReimoldDaniel Reimold is a Fulbright research fellow currently in Singapore documenting the history of the Singaporean student press while serving as a visiting scholar within the Wee Kim Wee School of Communication & Information at Nanyang Technological University. He runs College Media Matters (http://www.collegemediamatters.com), a blog on modern student journalism featured within The Poynter Institute’s “Blog Network” and in the “Blog Central” portion of the Web site for College Media Advisers. Refereed research papers he has authored or co-authored have been published in Newspaper Research Journal, Journalism History, and College Media Review and accepted for presentation at numerous conferences, including the International Symposium on Online Journalism and the AEJMC national convention. He earned his doctorate in journalism/mass communication from Ohio University, where he served as a Scripps Howard Teaching Fellow. He is a two-time AEJMC Great Ideas for Teachers (GIFT) Scholar; graduate student winner of the 2007 AEJMC “Promising Professors” honor; and a recent head of the Graduate Education Interest Group (GEIG).

How do you define mass communication?

It is still, as it has always been, a conversation with the world. Yet, the one-to-many model is *so* 1990s. The new models: many-to-many or even one-to-some, with the possibility of many happening across it sometime later. The means for this communication are also changing. The Wikipedia entry for mass communication notes: “It is usually understood to relate to newspaper and magazine publishing, radio, television and film.” Judges’ ruling? Incomplete. Mass comm. can also now occur via a number of new media means, including a Facebook status update, a blog post, a Twitter tweet, a Flickr photo set, a YouTube video, a mass e-mail, and a wiki entry. [Read more...]