Technology, Text and Talk

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By Jim Benjamin, Director of the Graduate Studies in Communication, University of Toledo

The recent explosion of interest in social networking technology brings to light new dimensions of the spoken vs. written communication debate that occasionally emerges. Twitter uses written text, Facebook uses text and graphic images, “chat rooms” in on-line courses use text, and the “old” technologies of books and e-mails use written communication. Lecture captures, teleconferences, radio, television, and the “old” technologies of lectures, conversations, discussions, and telephones use oral communication.

The debate is ancient. Plato’s Phaedrus argued that the discovery of writing “will create forgetfulness in the learners’ souls, because they will not use their memories; they will trust to the external written characters and not remember of themselves. The specific which you have discovered is an aid not to memory, but to reminiscence, and you give your disciples not truth, but only the semblance of truth; they will be hearers of many things and will have learned nothing; they will appear to be omniscient and will generally know nothing; they will be tiresome company, having the show of wisdom without the reality.”

We know, of course, that speaking and writing are not mutually exclusive, that the existence of one does not preclude the existence of the other. You can as easily write the words for a speech as you can speak the written words aloud. We also know that the arts of writing and speaking are both valuable skills communicators must develop. As a journalism educator you need to write out your lesson plans and instructions for activities and scripts for programs, but as a journalism educator you must also speak in class, talk with your students individually, and transform the script into an oral performance. [Read more...]

Advertising, Media and the Convergence Model

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By Tom Mueller, Appalachian State University

There’s a race underway at many academic institutions. A mass communication movement is working to build media interactivity, where the potential for convergence occurs. Convergence is a somewhat mythical place where all things come together into a concurrent stream of messaging and effect. To succeed, one needs to disseminate media through multiple channels. Where a print communication might have succeeded in the past, one must now craft the story, get it to press, post the blog entry, tweet the copy, launch the YouTube promo, alert LinkedIn and Facebook contacts and find a marketing partner to infuse revenue. It’s all in a day’s work for the modern, educated and converged communication professional.

A weblog created for the non-profit Center of Innovation in College Media stated that the University of Missouri now features a degree in “convergence journalism.” Department chair Lynda Kraxberger reported that students are given the opportunity to tell stories in the traditional way, but also integrate “information delivery platforms” such as live blogs and mobile devices. Terry Eiler, a professor at Ohio University’s School of Visual Communication, is quoted on the weblog regarding Ohio University’s graduate multimedia program. “At the core of the curriculum is the ability to learn,” Eiler said. “You don’t teach a software package – you teach the ability to learn.”

If learning is essential within the new convergence model, how must we, as advertising educators, modify and adapt our curricula? Advertising offers an essential component within the mass media industry; some would portend that adverting fuels media, which allows for free press, which fires the engines of democracy. With that relevant deliverable in our tool kit, we must find traction as we craft our own convergence initiatives. [Read more...]

Four Authors/Five Books: A Reading Assignment for Media Educators and Scholars

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Four Authors/Five Books

By Cindy Royal, Assistant Professor,
Texas State University in San Marcos

The AEJMC conference in Boston offered many of the benefits I always enjoy and appreciate at the annual gathering: seeing old friends, networking with colleagues, meeting people with whom I have been communicating online and learning about research and teaching trends. But, the conference took a different tone this outing, as there was much discussion (both online and offline, in the sessions and in the hallways) of journalism professors being out of touch with the realities of online media and the digital economy (see Guy Berger’s MediaShift post “Two Recent J-Education Conferences Show Resistance to Change”). Criticisms included: questions and issues being addressed in sessions were outdated; research topics were tedious and mired in minutia; some social media applications, like Twitter, were viewed with disdain and condescension; and a general lack of understanding of the challenges and needs of the industries we support. As a profession, we have many big questions to answer, at such a critical time, that it has to be our responsibility as educators to assist in developing innovative solutions and drive the conversation.

It is exceedingly important that journalism as an educational and scholarly discipline embraces the new media environment and helps lead our graduates to enter their chosen fields with a spirit of innovation and the ability to influence direction. We often get wrapped up in the skills we teach. Should students learn HTML, video editing, Flash? Should they use Facebook, Twitter, YouTube? [Read more...]

Social Media–Sources for News?

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Privacy and New MediaBy Dr. Jane Marcellus, Associate Professor
Middle Tennessee State University

Are posts on social media sites such as Facebook and MySpace public or private? Should journalists quote them? What about linking to someone’s social media site in a news story? Does it matter if the person is very young?

These questions have come up in a listserv discussion I’m part of. The original post concerned a local paper’s coverage of a 17-year-old charged in a vehicular homicide case. The paper linked to the 18-year-old victim’s MySpace page, which included photos of him and the motorcycle he was riding when he was killed (http://www.themonitor.com/articles/reflect-28475-bravo-ricardo.html).

A subsequent post concerned a different case, in which a paper had quoted Facebook posts praising a student who had died. The student’s friends were angry; they considered the posts private.

Good reporting or invasion of privacy? The answer isn’t obvious. [Read more...]

Teaching Social Media

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Teaching Social MediaBy Tricia Farwell
Assistant Professor, Middle Tennessee State University

Walk into any classroom with computer access, WiFi access or cellular phone service and you will, most likely, find at least one student on Facebook, MySpace or YouTube. The students will tell you how they “get” social networking sites. Put up a few (usually less than sober) pictures. Post a few status updates ranging from song lyrics to what they did last night. Et voila! You have instant social media expertise through user experience without training.

However, some industry professionals appear to be less confident about their use and understanding of social media; they are still trying to discover the most meaningful way to incorporate it into their profession. Slips such as the infamous Memphis Twitter post by a Ketchum Vice President have shown organizations how a misstep can be a public relations disaster. In this case, the employee posted to his Twitter feed while waiting to meet with the client (FedEx). The post (http://shankman.com/wp-content/uploads//keyinfluencertweet.jpg) read: “True confession but I’m in one of those towns where I scratch my head and say ‘I would die if I had to live here!’” Understandably, FedEx employees were upset and the Ketchum employee experienced how public social networking can be.

While these social networking may not change the messages that the organizations intend to deliver to the public, the tools are impacting the way the messages are delivered. Century 21, for example transferred its national television advertising budget to focus on online media (Bush). The switch provided the company a way to open the lines of communication with publics by using vehicles most often thought to be, if not free at least inexpensive (Johnson). [Read more...]

Teaching Journalism in a Digital World

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digital_personBy Stephen Lacy
Professor, Department of Communication and School of Journalism, Michigan State University

Digital distribution of information has created concerns about the future of news organizations. Observers have speculated on how the Internet has and will change journalism, with almost as many different conclusions as there are speculators. These concerns have caused journalism educators around the country to reevaluate how they teach journalism.

The Internet is a marvelous tool for the distribution of journalism and for allowing citizen participation in journalism. However, the Internet has had more impact on who participates in journalism than on the quality of journalism. When it comes to the opinion function of journalism, a well-constructed argument remains a well-constructed argument regardless of whether it appears as a blog or a column in a newspaper. In news, citizens continue to expect reporters to meet at least three goals: to provide a summary of important events, to translate complex issues into understandable intelligence, and to dig up and publish information that people in positions of power want to keep hidden. The essence of journalism is that journalists find, create and package information that people want and need. This remains true even in a three-screen, digital world.

If one accepts this proposition, then the role of journalism education is to help students learn how to create the journalism that accomplishes these three goals. To that end, here are some observations. [Read more...]

Rethinking Media Writing

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Rethinking Media WritingBy Tricia Farwell
Assistant Professor, Middle Tennessee State University

Back in the dark ages, during my undergraduate education, there were two choices for me as a student (or at least that was how I saw things). Option one was to be on the print side of the world. Option two was to be on the broadcast side. In my mind, the two were never to meet. The broadcast students scrambled into their editing bays and studios; they played with pictures and sound. In my mind, print reigned supreme. We had words to craft into wonderful tapestries. We strutted into the computer labs, knowing that what we had to say was important.

A few courses into the program I experienced a crisis of epic proportions…I realized I didn’t like most of what was involved in being a journalist. Thanks to one wonderfully astute advisor, I was counseled to take public relations courses. I was lucky. I found a happily ever after early. Some of my friends weren’t as lucky and had to take “extra” courses when they found they didn’t like what they originally intended to pursue.

Fast forward a few years (ok, maybe a decade or two) and I find myself in a place I never expected to be: part of the curriculum committee discussing a course that, in my opinion, might help students to make slightly more informed choices. That course is our media writing course. In its current incarnation, the class is designed to be an overview of various types of writing that students of the mass media might encounter. As you can see by the sample syllabus, we try to spend a few sessions on each writing area. It’s a sampler platter, for sure, but one that may be more beneficial than harmful. [Read more...]

The Future of Local Journalism

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The migration of readers, viewers and advertisersBy Stephen Lacy
Professor, Department of Communication and School of Journalism, Michigan State University

Journalists face a crisis. The migration of readers, viewers and advertisers from newspaper and broadcast TV to the Web has combined with the current recession to eliminate jobs and raise concerns about the future of journalism itself. Many observers have addressed these concerns with conflicting conclusions. However, the importance of the discussion is not that someone will be right or wrong but that the conversation might help journalists better understand the trends, and, therefore, help them influence the ways they react to the trends.
Much of the disagreement in the discussions comes from a failure to address the particular type of markets being discussed. National journalism will be affected by the trends, but the number of news outlets addressing national issues insures that citizens will continue to receive national news from a diversity of outlets. Local news markets, however, have smaller consumer and advertising bases, and the news organizations in these markets confront a more uncertain future than do national news organizations.

The following predictions about the future of local journalism (coverage of communities, towns and cities) start with some observations about current conditions and then suggest what these mean for the future of local journalism. [Read more...]

Ethics are easy when nothing is at stake

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EthicsBy Michael Bugeja, Director, Greenlee School, Iowa State University

The Iowa State Daily has a strong online, new media presence, with video, audio and text in an innovative design that also is easy to navigate.

Things should be looking up, but revenue is down.

The Greenlee School of Journalism and Communication has a historic relationship with the independent student newspaper, housed in the same building. Many on staff are our students. Alumni who won Pulitzer Prizes worked there. Our top benefactors have been editors.

But mostly we want the Daily to succeed because it holds the university (and at times, us) accountable.

In addition to directing the School, I am a former college media adviser at Oklahoma State University. For a decade now, my research in media ethics and my reporting for The Chronicle of Higher Education (and other outlets) have analyzed how Internet has changed the nature of journalism and education. [Read more...]

Successful Use of Various Social Media In A Class

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By Ronald A. Yaros, University of Maryland

Summary Of A “Hybrid” Course Devoted to Technology and Social Media

This course, with 36 undergraduates, was one of twenty-five new interdisciplinary courses approved by my institution to address “new problems” facing society and to experiment with new teaching and learning strategies. The goals of the class are to use and evaluate various social media in the contexts of information production, sharing, consumption, teaching, and learning. Since the course is open to all majors, one of my goals as a journalism professor is to tap a diverse group of students to gain a better understanding of how digital information and social media are utilized in different disciplines. This “hybrid” course combines class meetings with the use of more than ten different social media tools during the 12-week semester. Some tools take the place of more traditional teaching methods such as papers and written exams. [Read more...]