The ability to distribute real-time information through social networks like Twitter is a powerful thing, but a new study points out that one of the downsides of this phenomenon is the fact that much of the content that gets linked to eventually disappears. Read more.
10 Schools That Tweet and Like More Than You
September 12, 2012 By Leave a Comment
By Kenneth Rosen on Mashable, September 10 –
Goodbye mascots and cheerleaders, hello Facebook Likes and Twitter Retweets.
Colleges are extending their campuses and communities past the physical realm, far past the quad, into social media where they’re engaging prospective and enrolled students feverishly.
Unigo, an online resource for college information, selected the top 10 social media campuses by drawing from the top 100 national and liberal arts colleges.
Based on metrics such as total number of Facebook fans or Twitter followers, average number of posts/tweets a month and the engagement of those posts by users, Unigo was able to discover what works when it comes to collegiate social media and what falls flat.
Keeping journalism, and journalism school, connected to the public
September 12, 2012 By Leave a Comment
By Geneva Overholser on Nieman Journalism Lab, Sept. 11 –
Just after I became director of the USC Annenberg School of Journalism, in a brief speech to the university’s trustees, I mentioned four goals for the school:
- In the midst of change, we must be ever more devoted to the basics: critical thinking, good writing, the fundamental ethics of journalism, the history and law of our craft.
- We must get better, fast, at multimedia storytelling, including improved digital skills. We must envision and embrace new ways of getting information in the public interest to audiences wherever they are, on whatever platforms.
- We must focus on the inclusion of all voices. Americans want to participate in the collection of information. No more lectures. It’s seminars now. And all communities in this fast-changing country need to be given voice — and given trustworthy information.
- We must infuse the school with a sense of entrepreneurship. Long gone are the days when we could do a story and toss it over the wall, letting other people worry about assembling an audience and paying for our work. If journalism is to thrive, its best minds must be applied to sustaining it.