Book Review – Kings of Madison Avenue: The Unofficial Guide to Mad Men

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Kings of Madison Avenue: The Unofficial Guide to Mad Men. Jesse McLean. Toronto, Canada: ECW Press, 2009. 231 pp.

Pop-culture writer Jesse McLean apparently intends to be as versatile as possible in his guide Kings of Madison Avenue, the Unofficial Guide to Mad Men. Not only does the book explain how the writers of the popular television show take cues from a diverse group that includes Sigmund Freud, Maya Angelou, Helen Gurley Brown, and others—and not only does he include capsulized histories of the Kennedy Administration, the second-wave feminist movement, and the Redskins’ presidential prediction record—but Kings also includes at the end a section on “how to party like a mad man.”  [Read more...]

Book Review – Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century

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Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century. Denise H. Sutton. New York: Palgrave Macmillan, 2009. 224 pp.

Denise H. Sutton’s Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century is founded upon the notion that one cannot separate the creator from the creation. With this in mind, advertisements are not just a reflection of client requirements, but also belief and value systems of those who create the campaigns.  [Read more...]