By  Eli Pariser on Harvard Business Review, May 26 –  A recommendation from the recommendation frontier: You may not want to fire your human editor just yet.

For the last year, I’ve been investigating the weird, wild, mostly hidden world of personalization for my book, The Filter Bubble. The “if you like this, you’ll like that” mentality is sweeping the web — not just on sites like Amazon and Netflix that deal with products, but also on sites that deal with news and content like Google search (users are increasingly likely to get different results depending on who they are) and Yahoo News. Even the New York Times and the Washington Post are getting in on the act, investing in startups that provide a “Daily Me” approach to the newspaper. Read full article