Examining Identity in Sports Media. Hundley, Heather L. and Andrew C. Billings (eds.) (2010). Thousand Oaks, CA: Sage Publications. pp. 279.
In an era of news media cutbacks, layoffs, and closures, the sports mass media segment of the industry is booming. Ratings for programming on sports cable channels are on the rise, and sports-oriented social media sites are expanding. Experts tout increased sports coverage and team-centered, subscriber-based Web sites as ways for newspapers to “rejuvenate themselves,” as veteran journalist Tim McGuire put it recently. [Read more...]