A new study by the BBC and Starcom MediaVest showed that tablet users spend more time consuming news than did previously.
Jeff Sonderman from Poynter said,
The results overall are encouraging for publishers hoping that iPads and other emerging tablets will play an important role in their digital futures. Among the most interesting findings:
- 63 percent of people said tablets lead them to rely more on traditional news providers and less on news aggregators.
- Tablets enhance the appetite for news. Fifty-nine percent said they access national or local news more often since they got a tablet. Seventy-eight percent said they follow a larger volume of news stories, and a greater variety of topics than before.
