Using Social Media to Connect Content and Develop Individual Responsibility

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By Serena Carpenter, Arizona State University, Assistant Professor, @drcarp

I design and teach Online Media, which is the required foundation skills online/Web reporting class for journalism and public relations students at the Cronkite School. I focus my social media efforts on helping them understand how to connect content to online users and build their online reputation. To accomplish this goal, I weave social media throughout my assignments and lectures. I have highlighted my major social media exercises for my class.
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