By David Goetzl on MediaPost, May 18, 2012 –
A top Nielsen executive said the company’s fledgling Online Campaign Ratings (OCR) product is heading toward an industry standard in tracking Internet consumption with metrics similar to TV.
“What we’re seeing is a real step toward the creation of a currency, and the evidence around that is the fact that both buyers and sellers of advertising inventory are using the product to guarantee the delivery of an audience,” said Steve Hasker, the president of Nielsen’s watch business.