Mobile content is its own medium

November 29, 2011 By Leave a Comment
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By  on AdAge, Nov. 29, 2011 – 

“While many publishers are bringing content to the growing number of mobile users, others still struggle to adapt. Transitioning to the medium in haste, many cut corners, not fully understanding the nuances involved. In advertising, for example, long-form video with sound and automatic-play is effective for desktop users, but fails when delivered on mobile. With seconds to get a mobile user’s attention, intrusive noises and slower-loading video will turn users off.”

“A strategy tailored specifically to mobile is essential. Publishers need to ask themselves a few key questions before jumping in:

  • Are we really committed to making mobile a revenue stream?
  • What resources do we need to add to maintain it?
  • Is there demand from our users — do we have page views on wireless devices?
  • Is there demand from our advertisers to buy mobile media?”

Read the full post on AdAge

 

 

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Poynter: Facebook and news orgs push boundaries of online privacy

September 29, 2011 By Leave a Comment
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By Jeff Sonderman on Poynter, Sept. 29 , 2011 – Facebook again may have gone too far in its quest to make privacy obsolete, and this time some news organizations could get burned by going along with it.

Facebook spent years making it easier for us to share by building its network and placing “Like” buttons across the Web. Its latest idea goes much further, turning sharing into a thoughtless process in which everything we read, watch or listen to is shared with our friends automatically.

Encouraging sharing is great. Making sharing easier is even better. But this is much more than that. What Facebook has done is change the definition of “sharing.” It’s the difference between telling a friend about something that happened to you today and opening your entire diary.

News organizations and other content companies are eagerly accompanying Facebook down this path.

New Facebook-based apps like Washington Post Social Reader, and similar ones from The Guardian, The Daily and The Wall Street Journal, encourage Facebook users to read their stories and pump all that reading activity out to their friends.

And this isn’t isolated to what you read via Facebook itself. Yahoo News is asking readers to sign up to have their reading activity streamed to their Facebook profile. Services like Spotify and Netflix have their own apps to automatically share all media consumption.

This so-called “frictionless sharing” has big problems.

Read the full article on Poynter

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Flipboard CEO Says the Future of the Web Will Look More Like Print

September 13, 2011 By 1 Comment
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By Matthew Panzarino on TNW, Sept. 12, 2011 – Flipboard CEO Mike McCue is on stage at Techcrunch Disrupt conference right now and he is saying some interesting things about the future of the web and the iPad. “The web will feel a lot different in 5 years. It will feel a lot like print and be monetized differently than it is currently.” Update.

McCue also said, “I think that the iPad is a superior consumption device for content on the web. It is actually the perfect device for content on the web. We’re trying to create a new type of browsing experience that is right for the iPad.”

On The Daily and other products that offer media content directly on the iPad, McCue is optimistic. “I think that there will be an opportunity to create new kinds of content companies on the iPad.”

Read the full post on TNW

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