Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century. Denise H. Sutton. New York: Palgrave Macmillan, 2009. 224 pp.

Denise H. Sutton’s Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century is founded upon the notion that one cannot separate the creator from the creation. With this in mind, advertisements are not just a reflection of client requirements, but also belief and value systems of those who create the campaigns.  [Read more...]