Two-thirds of U.S. adults now use at least one mobile media device such as a smartphone or tablet, and they’re the kind of people marketers want to reach—they skew more educated and higher-income than people who don’t own those devices, according to a survey by the Donald W. Reynolds Journalism Institute at the University of Missouri. And, happily for purveyors of print, they haven’t abandoned newspapers and newsmagazines in droves. For marketers looking at where to place their bets, smartphone and large media tablets (iPad) owners are more likely to be male while e-readers and small tablets skew female. People who own Apple and BlackBerry devices tend to be higher-educated and earn more than their Android-wielding counterparts.
Press Release by Pulse Research, Dec. 13, 2011 –
“The assumption has been that the newspaper’s digital audience is younger, more affluent and better educated than print. Now, a recent Pulse Research national survey shows just how distinct and compelling newspaper’s digital audience is.
Demographics: The average age of a digital audience member is 44, seven years younger than the average age of 51 for a print household. In the 30 and under segment, there are 60% more digital households than print. The average household income of a digital household is $65,480, which is 21% higher than a print average household income of $53,776. Even more significant, 82% more digital households earn over $100,000 per year. Digital households are better educated; 22% more digital households have a college or post degree education. In addition, 50% more digital households have children at home; 48% compared to 32% of print households having children at home.
Purchasing plans: In the key real estate and automotive categories, the digital household has much higher planned purchases over the next 12 months. Personal home: 46% more digital households plan to purchase a personal residence in the next 12 months; 7.6% compared to 5.2% of print households.
Digital household purchasing plans for new cars in the next 12 months is 24% higher than print households; 8.4% to 6.8%. The same upward purchasing trends hold true for furniture stores. The planned purchasing by a digital household at a furniture store in the next 12 months is 51% higher than a print household; 24.4% compared to 16.2%.
The digital audience is defined as a household that has visited the local newspaper website in the last 30 days and owns a smart phone.”
By Michele McLellan, posted on the Knight Digital Media Center website Dec. 5, 2011 –
“Since 2007, Knight-McCormick leadership programs at KDMC have given me a front row seat at the transformation of news leadership to meet the demands of the digital age. The more than 100 news leaders who have participated in the programs faced a dizzying array of choices about how to best shape a digital strategy, how to navigate tricky organizational sandpits as they implement it, and how to adjust and reset their tactics each time a new innovation or a new cutback hits.
In the face of these challenges, news leaders bring to the task remarkable energy, creativity and determination, born of their passion for news. In the process, the more effective ones have developed new skills and practices – some of them hard skills like understanding digital tools and metrics; others soft skills like knowing when to step up and when to pull back.
Based on dozens of conversations and interviews, the report, ”New practices shape transformative news leadership in the digital age” highlights key practices:
1. Focus the mission - “The toughest choices are about resources today, and you have to pick the things that go to your core mission. Part of the answer is as much what you don’t do as what you do.” – Sherry Chisenhall, The Wichita Eagle
2. Adapt the structure - “You have to first think about your goals: What are you trying to achieve? Then you start talking about roles, then procedure and processes.” – Julia D. Wallace, Cox Media Group Ohio
3. Overcommunicate - “Your message begins to resonate more clearly when you have training. You begin to get feedback from staff that they’re confused, so you work to explain it and the staff ultimately gets it.” – Carlos Sanchez, formerly Waco Tribune-Herald
4. Get comfortable with not having all the answers - “To be at the front of a room and not have an answer is difficult. ‘I don’t know, but we’ll figure it out together’ is an acceptable answer. It took me awhile to figure that out.” – Jon Cooper, Digital First Media and Journal Register Co.
5. Be a catalyst - “I had to figure out a way to get everyone to think about it … This stuff isn’t just something nerdy people do in some corner.” – Melanie Sill, formerly The Sacramento Bee
6. Get out of the way - “You have to have leaders who understand that they don’t understand the new world and be willing to hire people who are steeped in the new world, and they need to then trust them to lead.” – Michael Skoler, Public Radio International
7. Use the tools - “Using an iPad, using an iPhone, using apps, location-based tools, mapping, etc., if you’re not using these things, you can’t understand the readers’ expectations.” – Carolyn Washburn, The Cincinnati Enquirer
8. Own the numbers - “We did extensive audience research where we tried to really drill down on our audience. Understanding what their interests are is important.” – John Yemma, Christian Science Monitor
9. Make time for the future - “Now it’s much more about staying on task for this five-year plan in order to enable the organization to continue producing superior content and also earn revenue around those efforts.” – Nicole Hollway, St. Louis Beacon
Digital Media Law. Packard, Ashley (2010). Malden, MA: Wiley-Blackwell. pp. 352.
The Internet is a predominant “change agent” in the continually evolving communication law. Professor W. Wat Hopkins at Virginia Tech prefaced the 2011 edition of Communication and the Law: “The Internet is having an increased impact on regulation of expression, and that impact is addressed in this edition” (p. v). (Disclosure: The reviewer has contributed the “Defamation” chapter to Hopkins’s book since 1998.) [Read more...]
Digital Review of Asia Pacific 2007-2008. Felix Librero and Patricia B. Arinto, eds. Thousand Oaks, CA: Sage Publications, 2008. 382 pp.
The third edition of the biennial Digital Review of Asia Pacific, edited by Felix Librero and Patricia B. Arinto, makes a strong contribution to the scant literature available on information technology for development (ICT4D) in Asia. As the lead editor of Cyberpath to Development in Asia: Issues and Challenges (2002), I am aware that there continues to be a great need to make more information available on the subject of new media in Asia.
From National Sports Journalism Center. Panel: Sports Media in the Digital Age:
There’s a new paradigm in the sports industry, and indeed in the entire media business. The Internet and the new technologies that they’ve spawned are allowing sports news consumers access to information 24-7. Read more.