Dr. Erik Collins is the Associate Director for Graduate Studies and Research at the University of South Carolina in Columbia. A native of New York, Collins previously served as a senior public relations manager for major corporations including Miller Brewing Company and Philip Morris and taught at Syracuse and Ohio State universities.

How do you define mass communication?

One might, I suppose, define the term by focusing on technology. Let me define it in terms of my idea of its function. Mass Communication is the purposeful intent to communicate information that aids the functioning of individuals in a capitalistic, democratic society through multiple communication channels. [Read more...]