By Brad King, Assistant Professor, Ball State University
On Thursday Oct 15, Hallmark Homes Inc., a home builder in the Muncie, Jnd. area, approached the Ball State University Department of Journalism with an interesting request: assemble three teams of students for a project with ABC’s Extreme Makeover: Home Edition, a popular television program through which a family receives a new house in seven days. The show would be coming to Bunker Hill, about 70 miles north of the university.
Derek Wilder, Hallmark’s chief executive officer, wanted to make sure that the thousands of volunteers, builders and sponsors — many of whom don’t receive recognition on the television program — had the opportunity to have their stories told. The catch for the team, though, was that the show won’t air until sometime in January, which meant we had to build not only the network, but the media outreach as well. [Read more...]