By Kenneth Rosen on Mashable, September 10 –
Goodbye mascots and cheerleaders, hello Facebook Likes and Twitter Retweets.
Colleges are extending their campuses and communities past the physical realm, far past the quad, into social media where they’re engaging prospective and enrolled students feverishly.
Unigo, an online resource for college information, selected the top 10 social media campuses by drawing from the top 100 national and liberal arts colleges.
Based on metrics such as total number of Facebook fans or Twitter followers, average number of posts/tweets a month and the engagement of those posts by users, Unigo was able to discover what works when it comes to collegiate social media and what falls flat.