India — AEJMC Hot Topics

Book Review – Reorienting Global Communication: Indian and Chinese Media Beyond Borders

Reorienting Global Communication: Indian and Chinese Media Beyond Borders. Michael Curtin and Hemant Shah, eds. Champaign, IL: University of Illinois, 2010. 328 pp.

The world is watching India and China, with their liberalized market economies, more than one billion people each, their ancient history with past glories and cultural riches; together, they are seen as formidable competition to the developed world. Yet books focusing on the mass media of these two Asian superpowers are scarce. One is Marcus Franda’s China and India Online: The Politics of Information Technology in the World’s Largest Nations (2002). There are books on media and information and communication technology in the Asian region generally, but most of these are already dated. After more than two decades of liberalization and market growth, the importance of measuring the media’s social and cultural impact in this important region cannot be overemphasized. [Read more...]

Monograph Explores Cultural Politics of Colorism in India

Magazine advertisements and television commercials for cosmetics and personal hygiene products in India illustrate a cultural bias toward lighter skin, according to the findings of a study published in the fall 2009 issue of Journalism and Communication Monographs.

In their monograph, “Melanin on the Margins: Advertising and the Cultural Politics of Fair/Light/White Beauty in India,” Radhika Parameswaran and Kavitha Cardoza first provide context for “colorism,” or skin color discrimination, in India. They explain that the nineteenth century colonial attitudes that considered the science of race looked at physical characteristics of natives in order to prove their inferiority. Likewise, colorism has roots in the caste system of India, as well as in the country’s ancient history when lighter-skinned tribes invaded around 1500 B.C. [Read more...]